BUSINESS MARKETING & LOGISTICS 780 LOGISTICS MANAGEMENT Winter 2011 Martha Cooper

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1 BUSINESS MARKETING & LOGISTICS 780 LOGISTICS MANAGEMENT Winter 2011 Martha Cooper CLASS MEETS 11:30 AM 1:18 PM, Tuesday & Thursday in Schoenbaum Hall, Room 300 COMMUNICATIONS Campus Phone: (614) Home Phone: (740) Long distance call from Columbus Mobile Phone: (614) Not a long distance call from Columbus Campus Office: 514 Fisher Hall Campus Mailboxes: 500 Fisher Hall - Marketing & Logistics Office cooper.7@osu.edu and cooperm@wwdb.org Office Hours: Tuesday & Thursday, 10:30-11:15and 1:30-2:15 PM and by appointment or walk-in as available Carmen: Check for lectures, grades, news about the course, s regarding the course. Carmen contains a file area that you will find very helpful including the latest revised syllabus, latest class schedule and all lecture slides. This way you can print the slides you want instead of paying for a full set of reprints. It is your responsibility to regularly check Carmen for changes. All lecture slides for any given class will be posted on average the day before. Namplates: It is important that I learn to match names and faces. I need your help. Some of our classrooms have provisions for 3 inch by 9 3/4 inch engraved nameplates. Ours does not so make a tent of the nameplate or hang it over the end of the desk. These can be obtained inexpensively at some bookstores. Because they are easy to lose, the most cost-effective way is to print your own on heavy card stock. The Carmen website includes a downloadable MS-Word template that prints two 3 inch by 9 3/4 inch "nameplates" on any laser or ink-jet printer. Use the heaviest card stock your printer will handle. Note: I will expect you to use a nameplate every day we meet, especially exam days.

2 OFFICE HOURS Office visits can be used to talk about the course, job searches, resumes, or whatever else helps your studies or career planning. REQUIRED TEXT Strategic Logistics Management, James R. Stock and Douglas M. Lambert, 4 th Edition, ISBN , Burr Ridge, Illinois; Irwin/McGraw-Hill New list price $194 ($158 at Barnes and Noble on line); used copies are available. COURSE DESCRIPTION Management of logistics activities of the firm from the viewpoint of both the provider and user of logistics system components." - OSU Bulletin "This is a course in logistics management, a term which means a total system approach to the management of all of the activities involved in physically moving raw materials, finished goods, and in-process inventory from point of origin to point of use or consumption. Effective logistics management can improve a firm s marketing effort by establishing consistent and dependable customer service levels. In mature markets, customer service represents the most efficient and effective method for a firm to gain a sustainable competitive advantage. Also, logistics costs can exceed 25% of the cost of doing business (or about 50% of marketing costs) and the assets employed by logistics can represent as much as 50% of a company s total assets. Consequently, better management of logistics activities offers significant potential for improving corporate profitability and return on assets." - Douglas M. Lambert Now, my take on the course: This course is a good deal more than an introduction to logistics. It pulls together pieces of your earlier courses and what you know about mathematics, physics, chemistry, history, economics, accounting, finance, marketing, engineering, computers, and business law all under the umbrella of Business Logistics. This course is about thinking of the firm as both market and logistics driven. It is about the management of trade-offs. TEACHING METHOD The teaching method will be a combination of lecture, class discussions on assigned topics, and possibly some case analysis or problems. Areas covered include: the role of logistics in the economy and organization; customer service; logistics information systems; materials handling, computerization, and packaging issues; purchasing; global logistics; organizing for effective logistics; methods to control logistics performance; supply chain management; and implementing logistics strategy. For most of you, the hardest aspect of this course is its breadth. In short, I am going to be asking you to think like a manager. Initially, most of you will find it difficult to get your arms around so many varied business issues at the same time. We will depend heavily on the text. To this we may add some outside speakers and possibly a tour or depending on time. I like a lot of discussion. How much of this we actually have is entirely up to you. It takes two or 2

3 more of us to have a discussion. If everything is one way, then it is a lecture. I am going to challenge your thinking and I expect you to challenge mine. We'll both learn. Our text is worth reading. If you do so carefully, I can almost assure you of two things. First, every other logistics course you ever take is going to be a great deal easier. Second, you will know more in general about logistics than many, if not most, of the people who manage it for a living every day. The preface to one of Ron Ballou's (OSU grad) books has a quote by Thomas Carlyle that made me chuckle: No book that will not improve by repeated readings deserves to be read at all. Well, this book deserves to be read. COURSE OBJECTIVES The objectives of this course are to provide the student with: An understanding of the role of logistics in national and multinational business and government activity. An understanding of the individual components of logistics and their interrelationships within individual companies and within the supply chain. An understanding of a variety of analytical tools and techniques useful in solving logistics problems. The analytical and problem-solving skills necessary to develop solutions for a variety of logistics problems. Knowledge about the professional opportunities in the field of logistics management. DISABILITIES RECORDING If you feel that you need an accommodation based on the impact of a disability, please contact me privately to discuss your needs. Also, contact the Office for Disability Services (ODS) at (614) or visit them at 150 Pomerene Hall. ODS will coordinate all accommodations for students with documented disabilities. Audio, video, or still photograph recording of lectures on any media, permanent or temporary, is not permitted. The only exceptions will be those authorized in writing and then only when recommended by the Office for Disability Services (see above). The presence, or even suggestion, of recording in a classroom discourages openness and spontaneity in students, guest speakers, and the instructor. 3

4 TESTS & GRADING Components Points % of Total Midterm I % Midterm II % Final Exam % Information Assignment 4 4% Inventory problems 2 2% Strategic Profit model 1 1% Resume 1 _1% Total 100% Final Grade Scale %.. A A B B B C C C D D Below 60.0 E Extra Credit: TLA Attending 2 TLA meetings 1/4% each Consult the TLA website at: Note: I don t get the attendance sheets until the end of the quarter. Read from reading list & discuss what you learned with me for 15 minutes. See book list for how much to read. 1/4-1/2% Guest Speakers/Tours (each speaker counted only once) 1/4% each 1% (max) RETENTION OF TESTS Materials submitted by students to satisfy course requirements will be graded and returned at the earliest possible date. Failure of students to claim or otherwise make arrangements for return of their exams or papers in a reasonable time will be interpreted as abandonment and the exams or papers will be destroyed. This includes final exams. If you want your final exam back, please provide me with a self addressed, stamped 4.25 inch X 9.50 inch #10 envelope. ATTENDANCE Normally, attendance is not taken. The exams will do that for me. Experience shows that this course has a strong correlation between attendance and grades. People who miss class generally do not do as well as those who attend class. There are a few exceptions when attendance will be taken: During the first two weeks or until the class roster stabilizes. On days that we have scheduled guests or take off-campus tours. 4

5 ACADEMIC MISCONDUCT As defined in Faculty Rule (A), academic misconduct is any activity that tends to compromise the academic integrity of the university, or subvert the educational process. You will be given written or verbal instructions from time to time in regards to exams, etc. These instructions are to help simplify the process of deciding what is and what is not misconduct. They do not replace the process of deciding what misconduct is and what it is not. The ultimate responsibility for what you do or do not do rests with you. Academic misconduct (cheating) in any form will not be tolerated. I have served on the Committee on Academic Misconduct. THE INFORMATION ASSIGNMENT It is important that you start to read logistics publications and familiarize yourself with your future career. Even if you are a double major, it is important that you understand logistics as you will be dealing with logistics professionals in whatever position you obtain within an organization. Having a cross-functional perspective will serve you well in your career. A two-person team will choose an article from a recent publication and report details of the major issues/findings to the class. The first to report on an article or specific topic will exclude others from doing so across both of my classes, if applicable. The team will me with their selection (this means the topic and the articles) using both my home and OSU s and the Carmen Drop Box so it is first come, first served. I will let you know if you have selected an inappropriate topic for the report. If I haven t heard from you after the first week of class, you will be assigned a team and a topic starting from the third week on. All articles should be published December 1, 2010, or later and be at least the equivalent of ten (10) full pages of a small journal or magazine, excluding advertising, large pictures to show the title on the first page, or other extraneous material on the pages. Figures and tables do count in the 10 pages. Avoid company reports as the only sources. You may need to use multiple articles to meet the 10-page requirement. Multiple articles should all be on the same topic. When using web sites, the article must be dated, not just the date you get it from the web. To check the length of a web article, copy it into Word and look at the page count. Presentation dates will be selected to match the topic for discussion as closely as possible. If you wait too long, there may not be room for your presentation. Material turned in must include: 1) your presentation materials, 2) a copy of the article/item discussed, and 3) an evaluation in the following format. Turn in a hard copy and also submit everything to Carmen at the time of the presentation. Each hard copy item and electronic file submitted must have both members names on it (see below). The evaluation paper will be no more than four pages in length (double-spaced, 12-point Times (New) Roman font, and 1 margins on all sides) and should not be shorter than 3.5 pages either. 5

6 Title of article(s), your names 2 pages: Brief synopsis of the key points of the article, including details of main points or findings. 2 pages: Indicate how what you learned could help you in a specific logistics position/title from a logistics standpoint. This is an important section. It is at least as important as the synopsis. Please spend time on this. Give detail on how you could use this information in a specific logistics job. Use headings to separate the two sections. Put in the Carmen Drop box by day of presentation: 1) a copy of the power point slides used for the presentation, 2) the article(s), and 3) your evaluation. Each file name should begin with your last names in alphabetical order followed by a short topic description. End with evaluation or eval for the evaluation paper. For any web articles, copy the text, and graphics if possible, into a Word or PDF document for printing and submission to Carmen and cite the web links. Simply indicating a web site will not be sufficient. Hard Copy: Also provide hard copies stapled or clipped together (all containing your names) of 1) the power point, 2) the article(s), and 3) the evaluation the day of the presentation. Providing links to web sites is not sufficient. The article(s) must be in a file(s). Full credit is not available if these are not done at the time of the information presentation. Notes: The full citation(s) should be in the class presentation and the evaluation. The evaluation should have page numbers. The presentation should contain numbers, charts, graphs, and/or pictures to show detail and make the presentations more interesting and substantive. Do more than just words on all slides. Short videos are encouraged. Look for articles from/about other parts of the world besides the US. Some US is fine. Watch the grammar and spelling. Points will be deducted if there are too many errors. Use spell check and have someone else read your paper who is a native English speaker if possible. We will strive for two or three presentations per class period. We will begin the class with the presentations. Each presentation should be five to seven minutes in length. Incorporate the efforts of both team members, and convey a professional tone and appearance. THERE SHOULD BE NO DIRECT READING FROM THE REPORT. Both team members should be prepared to present and answer questions. The report will be due on the date of the scheduled team presentation. The presentation and paper will be graded on a check +, check, and check basis. A check gets full points. Grading will be based mostly on content of the evaluation, but also on slide quality and communication skills exhibited. The assignments will not be returned until everyone has presented; this usually means after the last day of class. It is important that we learn new information and not repeat what is the text or the notes unless as a short introduction in either the paper or the presentation. The information assignment power point slides will be posted on Carmen and WILL BE considered part of the respective exam. 6

7 DATE TOPIC ASSIGNMENTS T Jan 4 R Jan 6 Introduction to the Course & the Work of Logistics Chapter 1 Logistics and Supply Chain Management Chapter 2 T Jan 11 Customer Service Chapter 3 R Jan 13 Order Processing Chapter 4 DUE: Resume T Jan 18 Inventory Management Chapters 5 & 6 R Jan 20 Inventory Management (cont.) Chapters 5 & 6 T Jan 25 Managing Materials Flows Chapter 7 DUE: Inventory Problems R Jan 27 Transportation: Chapter 8 F Jan 28 Limited DC 7 Tour 1:00 PM T Feb 1 Transportation Chapter 9 W Feb 2 Review Session Scott Labs 24 5:30-8 pm 201 W 19 th Avenue R Feb 3 Midterm I (Chapters 1-6, inventory problems, student presentations) T Feb 8 Warehousing Chapter 10 Materials Handling Chapter 11 R Feb 10 Tour during class time Abbott Labs Hi Rise See Carmen for directions T Feb 15 Procurement and Chapter 12 Logistics Outsourcing DUE: Strategic Profit Model R Feb 17 Global Logistics Chapters 13 & 14 T Feb 22 Global Logistics (cont.) Chapters 13 & 14 R Feb 24 model) Midterm II (Ch 7-12, student presentations since last exam, strategic profit 7

8 DATE TOPIC ASSIGNMENTS T Mar 1 Guest Speaker: JP Wiggins (OSU TLA), SAP Organizing for Effective Chapter 15 Logistics R Mar 3 Performance Measurement Chapter 16 T Mar 8 Selling the Value of Logistics Chapter 17 R Mar 10 The Strategic Logistics Plan Chapter 18 Final Exam Review W Mar 16 Final Exam (Chapter 13-18, student presentations since last exam and guest lecture) 11:30 1:18 PM Thanks for being in the class. 8

9 Industry reading materials and websites of general interest (possible sources of presentation material) Source American Society of Transportation and Logistics (AST&L) Bureau of Transportation Statistics Council of Supply Chain Management Professionals (CSCMP) DC Velocity magazine Global Logistics & Supply Chain Strategies magazine Inbound Logistics magazine Journal of Commerce Logistics Management magazine Logistics Today magazine Logistics Management and Distribution Report magazine Material Handling Industry of America Purchasing magazine Retailing Today magazine Seaport Press Review Three PL Logistics Armstrong & Assoc. Traffic World magazine Transport Topics magazine Transportation & Distribution magazine U.S. Department of Transportation World Bank Logistics Performance Index Website