MARKETING TOOLKIT INTRODUCTION OVERVIEW MARKETING TOOLKIT FOR NOMINEES INCLUDE: OPTIONAL EXTRAS FOR NOMINEES INCLUDE

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Conrad Morrison
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1 M A R K E T I N G T O O L K I T

2 INTRODUCTION The Haute Grandeur Global Hotel Awards TM recognises exceptional contributions by outstanding hotels. The Awards is the highest achievement for the luxury hotel industry, honouring only the best of the best. The brand is designed to convey a sense of luxury and elegance, the value of a Haute Grandeur Global Hotel Award is powerful in terms of its ability to boost marketing and promises to have a direct impact on guest perception and revenue. OVERVIEW Being nominated for a Haute Grandeur Global Hotel Award provides you, the Nominee, with an ideal opportunity to market your establishment. The Marketing Toolkit for Nominees will provide you with information on the items you are able to utilise to effectively publicise your hotel s achievements and encourage the industry to participate in the annual rating poll. INCLUDE: Nominee Badge Badge Nominee Web Certificate Rate Us Button Rate Us Display Banners Rate Us Personalised Marketing Mailer Personalised Web Page on Haute Grandeur Global Hotel Awards TM website Annual Hotel Guide Full Page Feature Personalised Feedback Form E-Magazine Feature Result Announcement Mailer page 3 page 3 page 4 page 5 page 5 page 6 page 7 page 8 page 9 page 10 page 11 OPTIONAL EXTRAS INCLUDE Flag page 12 WINNERS AND FINALISTS ALSO SHARE IN: Winner Badge Finalist Badge Badge Certificate of Recognition page 13 page 13 page 14 page 15 OPTIONAL EXTRAS FOR WINNERS AND FINALISTS INCLUDE: Offcial Haute Grandeur Trophy TM Plaque Flag page 16 page 17 page 18 HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 2

1. NOMINEE BADGE 2. EMAIL BADGE Haute Grandeur Global Hotel Awards TM Nominees may utilise the Nominee Badge on all marketing material to encourage awareness.

suggest that it is implemented on all email signatures of company employees and linked to www.hautegrandeur.

3 1. NOMINEE BADGE 2. BADGE Haute Grandeur Global Hotel Awards TM Nominees may utilise the Nominee Badge on all marketing material to encourage awareness. By incorporating the confirmation of excellence the reputation of your business will be further enhanced and give it a marketing advantage. Implement the Nominee Badge on your website. Link the badge to your unique hotel profile URL on the offcial Haute Grandeur Global Hotel Awards TM website, once you have offcially registered to participate. The Nominee Badge may be implemented on all other marketing areas including the following: Haute Grandeur Global Hotel Awards TM Nominees may utilise the Badges to encourage awareness, we suggest that it is implemented on all signatures of company employees and linked to Size & Dimensions Large: 75 pixels x 65 pixels Small: 64 pixels x 56 pixels Applicable to: Nominees, Winners, Finalists Application Example: Letterheads Newsletters, Brochures and Leaflets In-Room Dining Menus and Restaurant Menus Dear Reader Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur bibendum arcu sit amet massa aliquam mattis. Maecenas nec pharetra orci. Duis ac tortor convallis, mattis mauris a, lobortis metus. In nec semper nisi. Suspendisse non nunc laoreet, pharetra mauris ut, venenatis odio. In augue erat, aliquet et eros id, rutrum vehicula nisi. Vivamus ut neque risus. Curabitur imperdiet lectus purus, sit amet posuere leo suscipit vitae. Fusce rutrum nulla sit amet semper volutpat. Kind Regards Business Cards Hotel Feedback Forms Emperian Grand Hotel Tel: +27 (0) Fax: +27 (0) hotelname@mail.com 555 S Main St, UT 84111, Italy Offcial Company Advertisements Place badge left aligned underneath your signature Nominee Badges Download the Nominee Badge from the membership platform Download the Badge from the membership platform HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 3

4 3. NOMINEE WEB CERTIFICATE The Haute Grandeur Global Hotel Awards TM provides Nominees with a Nominee Web Certificate to confirm the nomination and serves as a stamp of excellence. HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 4

process Haute Grandeur Global Hotel Awards TM permits Nominees to canvas clients and industry contacts to rate

Steps on how to implement the Rate Us Button on your website and email signature can be downloaded from the

5 4. RATE US BUTTON 5. RATE US DISPLAY BANNERS This button can be used effectively during the rating period to encourage guests to participate in the rating process. This banner can be used effectively during the rating period to encourage guests to participate in the rating process Haute Grandeur Global Hotel Awards TM permits Nominees to canvas clients and industry contacts to rate them during the annual rating process via the offcial rating poll. Steps on how to implement the Rate Us Button on your website and signature can be downloaded from the offcial participant membership platform. Size & Dimensions Full Banner: 468 x 60 Leaderboard: 728 x 90 Skyscaper: 728 x 90 Square: 336 x 280 White Application Black Application Download the Rate Us Button from the membership platform Download the Rate Us Banners from the membership platform HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 5

6. RATE US PERSONALISED MARKETING MAILER This emailer can be personalised by the property and distributed via email to valuable connections during the annual

6 6. RATE US PERSONALISED MARKETING MAILER This er can be personalised by the property and distributed via to valuable connections during the annual rating period in order to encourage participation in the rating process. Download the Rate Us Mailer from the membership platform HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 6

7. PERSONALISED WEB PAGE Each Nominee receives a unique full colour page complete with information on the property to show off the nomination and encourage awareness during the participation time

The personalised web page includes images, a descriptive writeup, contact details, a special feature section, a history section to show previous awards won and an area dedicated to display the hotel

7 7. PERSONALISED WEB PAGE Each Nominee receives a unique full colour page complete with information on the property to show off the nomination and encourage awareness during the participation time frame. The personalised web page includes images, a descriptive writeup, contact details, a special feature section, a history section to show previous awards won and an area dedicated to display the hotel s press releases. Nominees are able to manage their own information shown on this page once they receive their membership status, via the online membership platform. HOTEL PROFILES THE EMPERIAN GRAND HOTEL ITALY Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi quis ipsum turpis. Morbi id massa nisl. Nullam accumsan arcu at justo placerat interdum. Vestibulum eget tortor magna. Nulla finibus augue dui, non lacinia nunc fermentum sit amet. Aenean matts orci a nisi gravida, a effcitur quam lobortis. Sed at maximus sapien. Integer et elit a neque porta tincidunt. Mauris ornare in magna faucibus gravida. In hac habitasse platea dictumst. Praesent sagitts ornare ante, laoreet dignissim quam. Nam consequat neque id ipsum aliquet iaculis. Phasellus eget dui nec ex malesuada sagitts in viverra e E info@emperian.com HOTEL LISTINGS THE LAKE SIDE HOTEL UNITED STATES OF AMERICA Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi quis ipsum turpis. Morbi id massa nisl. Nullam accumsan arcu at justo placerat interdum. Vestibulum eget tortor magna. Nulla finibus augue dui, non lacinia nunc fermentum sit amet. Aenean matts orci a nisi gravida, a effcitur quam lobortis. Sed at maximus sapien. Integer et elit a neque porta tincidunt. Mauris ornare in magna faucibus gravida. In hac habitasse platea dictumst. Praesent sagitts ornare ante, laoreet dignissim quam. Nam consequat neque id ipsum aliquet iaculis. Phasellus eget dui nec ex malesuada sagitts in viverra e COASTAL REEF BEACH RESORT SOUTH AFRICA Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi quis ipsum turpis. Morbi id massa nisl. Nullam accumsan arcu at justo placerat interdum. Vestibulum eget tortor magna. Nulla finibus augue dui, non lacinia nunc fermentum sit amet. Aenean matts orci a nisi gravida, a effcitur quam lobortis. Sed at maximus sapien. Integer et elit a neque porta tincidunt. Mauris ornare in magna faucibus gravida. READ MORE Visit our website to view a featured hotel page HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 7

8. HOTEL GUIDE FEATURE Presenting the luxury travel industry with a useful selection of the world s finest hotels, retreats, spas, casinos, lodges and resorts, the Global Hotel Guide serves as a

8 8. HOTEL GUIDE FEATURE Presenting the luxury travel industry with a useful selection of the world s finest hotels, retreats, spas, casinos, lodges and resorts, the Global Hotel Guide serves as a handbook for the premium traveller, reading material for the hotel guest and a marketing tool for those hotels featured in this hard cover book. Each property receives a full colour page complete with a selection of images, contact details, descriptive information, category type and region. Visit our website and order your Global Hotel Guide HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 8

9. PERSONALISED FEEDBACK FORM Each nominee receives access to a Personalised Feedback Form that the property may utilise to encourage guests to provide feedback further to their stay or submit

9 9. PERSONALISED FEEDBACK FORM Each nominee receives access to a Personalised Feedback Form that the property may utilise to encourage guests to provide feedback further to their stay or submit recommendations for the hotel to know what service offerings can be improved on. Haute Grandeur Global Hotel Awards TM encourage hotels to utilise this form, however it is not compulsory to use. Double sided, editable PDF for your convenience Download the Personalised Feedback Form from the membership platform HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 9

10 10. E-MAGAZINE FEATURE Nominees of Haute Grandeur Global Hotel Awards TM are featured within this online magazine to encourage awareness. HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 10

11. RESULT ANNOUNCEMENT MAILER Participants of the Haute Grandeur Global Hotel Awards TM may customise and use the Result Announcement Mailer to

11 11. RESULT ANNOUNCEMENT MAILER Participants of the Haute Grandeur Global Hotel Awards TM may customise and use the Result Announcement Mailer to inform the industry of their results. Download the Result Announcement Mailer from the membership platform HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 11

12 OPTIONAL EXTRAS 12. FLAGS The Nominee flag options are available to all participants of the Awards. The flag serves as a useful marketing tool to encourage awareness and can be ordered at a minimum charge. There are two dimensions to choose from and three colour options for your convenience. Orders can be placed online via the membership platform. Size & Dimensions Horizontal Flag Display 1800 mm x 1200 mm Vertical Flag Display 3000 mm x 1800 mm Flags applicable for Nominees Flags colour availability BLACK & WHITE WHITE & BLACK GOLD & BLACK HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 12

as for media purposes. This badge is ideal for global advertising and marketing campaigns to encourage maximum awareness.

By incorporating the confirmation of excellence the reputation of your business will be further enhanced and give it that marketing advantage.

13 FOR WINNERS AND FINALISTS WINNER & FINALIST BADGE As an offcial Winner or Finalist you are encouraged to use the Haute Grandeur Global Hotel Awards TM Winner or Finalist Badge on all marketing and corporate branding as well as for media purposes. This badge is ideal for global advertising and marketing campaigns to encourage maximum awareness. Winners and Finalists may utilise the badge on all marketing material to encourage awareness. By incorporating the confirmation of excellence the reputation of your business will be further enhanced and give it that marketing advantage. Implement the Winner or Finalist Badge on your website by swopping your nominee badge once the final awards result has been announced with your Winner or Finalist Badge. Link the badge to your unique hotel profile URL on the offcial Haute Grandeur Global Hotel Awards TM website. The Winner Badge may be implemented on all other marketing areas including the following: Letterheads Newsletters, Brochures and Leaflets In-Room Dining Menus and Restaurant Menus Business Cards Hotel Feedback Forms Offcial Company Advertisements Download the Winner & Finalist Badge from the membership platform HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 13

14 FOR WINNERS AND FINALISTS 20. BADGE Haute Grandeur Global Hotel Awards TM Nominees may utilise the Badges to encourage awareness, we suggest that it is implemented on all signatures of company employees and linked to Size & Dimensions Large: 75 pixels x 65 pixels Small: 64 pixels x 56 pixels Applicable to: Winners, Finalists Dear Reader Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur bibendum arcu sit amet massa aliquam mattis. Maecenas nec pharetra orci. Duis ac tortor convallis, mattis mauris a, lobortis metus. In nec semper nisi. Suspendisse non nunc laoreet, pharetra mauris ut, venenatis odio. In augue erat, aliquet et eros id, rutrum vehicula nisi. Vivamus ut neque risus. Curabitur imperdiet lectus purus, sit amet posuere leo suscipit vitae. Fusce rutrum nulla sit amet semper volutpat. Kind Regards Emperian Grand Hotel Tel: +27 (0) Fax: +27 (0) hotelname@mail.com 555 S Main St, UT 84111, Italy Place badge left aligned underneath your signature Finalist Badges Winner Badges Download the Badge from the membership platform HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 14

FOR WINNERS AND FINALISTS 15-16. WINNERS AND FINALIST CERTIFICATE The Haute Grandeur Global Hotel Awards TM Winner and Finalist Certificates are ideal items to be displayed inside your hotel.

15 FOR WINNERS AND FINALISTS WINNERS AND FINALIST CERTIFICATE The Haute Grandeur Global Hotel Awards TM Winner and Finalist Certificates are ideal items to be displayed inside your hotel. Proposed areas include hotel lobby, reception, sales counter, concierge desk, hotel restaurant s, library and fitness area. Ideally you d want the public to see your certificate of recognition received from the world s most trusted awards initiative recognising excellence within the premium hotel industry. HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 15

OPTIONAL EXTRAS FOR WINNERS AND FINALISTS 17.

in a prominent location inside your hotel that will show off this

Proposed areas include the hotel s reception, glass cabinet of hotel lobby

16 OPTIONAL EXTRAS FOR WINNERS AND FINALISTS 17. OFFICIAL HAUTE GRANDEUR TROPHY TM This coveted statuette should be displayed in a prominent location inside your hotel that will show off this prestigious item of recognition. Proposed areas include the hotel s reception, glass cabinet of hotel lobby and other public areas of interest. Orders can be placed online via the membership platform. Size & Dimensions 300mm x 240mm HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 16

OPTIONAL EXTRAS FOR WINNERS AND FINALISTS 18.

or multiple categories, by the world s most most prestigious Awards initiative in the hotel industry.

guests view. The material is extra durable and ideal to withstand any weather conditions The Plaque is made to order for winners and finalists only.

17 OPTIONAL EXTRAS FOR WINNERS AND FINALISTS 18. PLAQUE The offcial Haute Grandeur Global Hotel Awards TM wall Plaque is perfect in displaying that you have been rewarded as the best hotel within a specific or multiple categories, by the world s most most prestigious Awards initiative in the hotel industry. This item should ideally be displayed outside of the main hotel entrance, in hotel lobbies and receptions or any prominent public space of the hotel for guests view. The material is extra durable and ideal to withstand any weather conditions The Plaque is made to order for winners and finalists only. Properties may order multiple Personalised Plaques at a discounted price including shipping charges. Orders can be placed online via the membership platform. Size & Dimensions 600mm x 200mm This image only serves to demonstrate the placement of the plaque and does not represent an specific hotel. HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 17

The flag serves as a useful marketing tool to encourage awareness and can be ordered at a minimum charge.

18 OPTIONAL MARKETING EXTRAS TOOLKIT FOR WINNERS AND FINALISTS 19. FLAGS Winner and Finalist flags can only be ordered once your hotel have won a winner or finalist title. The flag serves as a useful marketing tool to encourage awareness and can be ordered at a minimum charge. There are two dimensions to choose from and three colour options for your convenience. Orders can be placed online via the membership platform. Size & Dimensions Horizontal Flag Display 1800 mm x 1200 mm Vertical Flag Display 3000 mm x 1800 mm Flags applicable for Winners, Finalists Flags colour availability BLACK & WHITE WHITE & BLACK GOLD & BLACK HAUTE GRANDEUR GLOBAL HOTEL AWARDS TM 18

M A R K E T I N G T O O L K I T

M A R K E T I N G T O O L K I T MARKETING TOOLKIT INTRODUCTION The Haute Grandeur Global Restaurant Awards TM recognises exceptional contributions by outstanding restaurants and is the highest achievement for the restaurant industry,