Hikari Chiropractic Identity Guidelines. Finalized July 2017

Transcription

1 Hikari Chiropractic Identity Guidelines Finalized July 2017

2 The Hikari Chiropractic Identity and Design Guidelines. In order to prepare for the launch of the new identity for Hikari Chiropractic, the main elements of the new logo and supporting design guidelines have been prepared. These are produced in electronic digital format for internal use and/or distribution to production artists and designers. All files are produced in Adobe CC s Illustrator, Photoshop and InDesign. Thank you very much for following these branding guidelines as we launch and build a successful Hikari brand. If you have any feedback or branding questions please let me know. Miguel A. Osorio Designer maoarts.net

3 Introduction Contents Introduction Brand Elements Business Assets Marketing Materials Digital Assets Welcome 1 Source 2 Core Elements 3 Primary Identity 4 Identity with Tagline 5 Secondary Identity 5 Clearspace : Primary 6 Clearspace : Taglines 7 Clearspace : Identity with Taglines 8 Primary Color Palette 9 Secondary Color Palette 10 Primary Color : Call Outs 11 One Color Identity 14 Incorrect Usage 15 Minimum Identity Size 16 Identity Placement 17 Typography 18 Type Formatting 19 Color Proportions 20 Photography Styles 21 Business Cards 22 Signature 23 Letterhead 24 Letterhead Specifications 25 Envelope 26 Fax Cover Sheet 27 Tri-Fold Brochure 28 Postcards 29 Thank You Cards 30 Gift Certificate 31 People s Grocery Promotional Card 32 Spark Promotional Card 33 T-shirt and Cap 34 Banners 35 Exterior Signage 36 Website 37 Facebook Page 38 Hikari Video 39 Hikari Chiropractic Identity Guidelines i

4 Introduction Welcome Share Your Light - The Hikari Philosophy The Hikari Chiropractic identity is the essence of the company and appears on everything we produce, from print to video and the web. Our new identity expresses who we are and what we do best. It builds on our mission to empower people to connect to their healing resources, trust their inner rhythms and share their light with the world! By following these guidelines, you will be producing a consistent and effective brand for Hikari Chiropractic building and strengthening our positioning in the local wellness community. A Brand Evolution Growth and evolution is part of a patient s treatment when they are engaged with Hikari Chiropractic. As they progress, changes become apparent as they evolve physically, emotionally and spiritually to share their inner light. The same can be said for the Hikari Brand. As the need for marketing assets evolved throughout the years, changes to the design assets have been made to ensure clear visual communications of the brand. This updated Guidelines Book has the most current brand assets and specifications to date. Use this document as a starting point for creating any new marketing or business application for the Hikari Brand. Hikari Chiropractic Identity Guidelines 1

5 Introduction Source Please contact the Hikari Chiropractic office for access to the files. Office Information ph: fx: e: If you have questions regarding designs or the details of the guidelines, please contact the brand designer. Miguel A. Osorio c: e: Hikari Chiropractic Identity Guidelines 2

6 Brand Elements Core Elements The Hikari Chiropractic identity is the focal point of all designs. The core elements create the foundation of the look and feel. Primary Identity Other elements include the primary and secondary color palettes, the approved typography and supporting photography BRAND REVISIONS Changes to the Primary Color Palette were produced throughout the Hikari Brand specifically the Hikari Gray. Refer page 9, Revised Color 2015, for color specification details when producing new print or digital content for the Hikari Brand. Typography - Taglines Primary Brand Palette IMPORTANT Every graphic communication must use these elements according to the guidelines provided here. Secondary Palette Photography Hikari Chiropractic Identity Guidelines 3

7 Brand Elements Primary Identity The Hikari identity is made up of two parts: the wordmark and the symbol the sun and leaf. Together these symbolize our commitment to healing and community. The relationship of these two elements is fixed and cannot be modified from what is outlined in the guidelines. The Identity without Tagline, is used as the primary identity for Hikari Chiropractic. Hikari Chiropractic Identity Guidelines 4

8 Brand Elements Identity with Tagline The Identity with Tagline, can be used for internal publications and external marketing. A. There will be three tagline lockups for specific marketing campaigns. These taglines will rotate on the website and will set up the logo reveal for online and video use. The taglines will use a specific tier system for marketing purposes: B. A. Share Your Light. B. Connect To Your Source of Healing. C. Trust Your Inner Rhythms. C. Secondary Identity The Secondary Identity should only be used when space constraints dictate that a stacked format is necessary for quality and legibility. Branding for partnerships where there are specific requirements the Hikari name and logo can be used in conjunction with other company names and logos in certain applications and conditions. Hikari Chiropractic Identity Guidelines 5

9 Brand Elements Clearspace : Primary In order to maintain the integrity of the identity, a clearspace must remain around the entire logo. To determine the clearspace, a quartered square is first created by using the height and width of the a in Hikari, defined as X. We divide the box in half to use as the final clearspace defined as 1/2 X. IMPORTANT Always place the logo with the clearspace border to ensure accurate spacing. Final identity to place with appropriate clearspace. Delete the border once the design is approved and ready for final output. Do not place without the proper clearspace. Hikari Chiropractic Identity Guidelines 6

10 Brand Elements Clearspace : Taglines In order to maintain the integrity of the taglines, a clearspace must remain around the typography. A. Primary Tagline We use the same clearspace formula of X and 1/2 X. Here the a we used is from the word Share. The taglines will use a specific tier system for marketing purposes: Detail of the leading for the Stacked Taglines. A. Share Your Light B. Connect to Your Source of Healing 1/2 X C. Trust Your Inner Rhythms Tagline A is the Primary Tagline and should be use only for signage and marketing purposes. The one line versions are used for the website, horizontal signage or marketing campaigns with the appropriate spacing. B. B. Version Stacked Stacked Taglines are used when attached to the Primary Identity and should be use only for signage and marketing purposes. IMPORTANT Always place the taglines with the clearspace border to ensure accurate spacing. Delete the border once the design is approved and ready for final output. Do not place without the proper clearspace. C. C. Version Stacked Hikari Chiropractic Identity Guidelines 7

11 Brand Elements Clearspace : Identity with Taglines A. When using the Identity with Tagline, the tagline is 1/2 X to the right of the Hikari word mark (A, B and C). This clearspace is based on the identity formula for X and 1/2 X. See color callout pages for specific color usage for taglines. 1/2 X 1/2 X The Stacked Identity (D) will not carry a tagline unless there are circumstances which will be evaluated should a need arise. B. IMPORTANT Always place the logo and tagline with the clearspace border to ensure accurate spacing. Delete the border once the design is approved and ready for final output. Do not place without the proper clearspace. C. 1/2 X 1/2 X 1/2 X 1/2 X D. 1/2 X Hikari Chiropractic Identity Guidelines 8

12 Brand Elements Primary Color Palette Use this Color Palette for current print and digital applications Hikari Gray has been updated for better print results. Hikari Blue Hikari Green Hikari Grey Hikari Sun Review each asset prior to delivery or print for correct color specifications. 4 COLOR PROCESS C - 85 M - 24 Y - 0 K - 0 C - 36 M - 0 Y K - 0 C - 0 M - 0 Y - 0 K - 70 C - 0 M - 2 Y K - 0 Swatch document color settings: Adobe Illustrator CS4 CMYK document PANTONE COATED PMS 2925c 100% PMS 368c 100% PMS Cool Gray 9c 100% PMS 102c 100% US Web Coated (SWOP) v.2 Revised Color 2015 Hikari Gray has been changed from a 45% Black to 70% Black when inhouse printing was used. WEB / VIDEO 4C 0099FF 100% 4C 00FF66 100% 4C 6D6E71 100% 4C FFE % PMS WB/VD PMS WB/VD PMS WB/VD PMS WB/VD COLOR COMPARISON Hikari Chiropractic Identity Guidelines 9

13 Brand Elements Secondary Color Palette Swatch document color settings: Hikari Light Blue Hikari Light Green White Broadcast White Adobe Illustrator CS4 CMYK document US Web Coated (SWOP) v.2 4 COLOR PROCESS C - 37 M - 9 Y - 0 K - 0 C - 36 M - 0 Y K - 0 C - 0 M - 0 Y - 0 K - 0 PANTONE COATED PMS 2925c 40% PMS 375c 100% N/A WEB / VIDEO 0099FF 100% 99FF66 100% FFFFFF 100% Broadcast White 100% Hikari Chiropractic Identity Guidelines 10

14 Brand Elements Primary Color - Process Call Outs Colors are specified as 4 color process. Be mindful of the type of stocks being used for printing and specify color accordingly. Prep all print assets to have these color settings: Hikari Blue C - 85 M - 24 Y - 0 K - 0 Hikari Green C - 60 M - 0 Y K - 0 Hikari Gray C - 0 M - 0 Y - 0 K - 70 Hikari Sun C - 0 M - 2 Y K - 0 CMYK document US Web Coated (SWOP) v.2 Hikari Sun Hikari Blue Hikari Gray Hikari Green Hikari Gray Hikari Chiropractic Identity Guidelines 11

15 Brand Elements Primary Color - Spot Color Call Outs Colors are specified as Coated Pantone spot colors. Be mindful of the type of paper stocks being used for printing and specify color accordingly. On-site color proofing is required for color accuracy. PMS 2925c PMS 368c PMS Cool Gray 9c PMS 102c Prep all print assets to have these color settings: CMYK document US Web Coated (SWOP) v.2 PMS 102c PMS 2925c Cool Gray 9c PMS 368c Cool Gray 9c Hikari Chiropractic Identity Guidelines 12

16 Brand Elements Primary Color - Digital Call Outs Colors are specified as RGB for web use only. Due to the different computer and laptop monitor settings, colors may appear slightly different from the original. 0099FF 00FF66 6D6E71 FFE200 Prep all digital web or video assets to have these color settings: FFFFFF RGB document Adobe RGB 1998 Color Profile FFFFFF 100% FFE FF 6D6E71 00FF66 6D6E71 Hikari Chiropractic Identity Guidelines 13

17 Brand Elements One Color Identity If not printing with 4 color process, the identity should be produced using PMS 2925c or PMS Cool Gray 9c. If the logo is to be reversed out, it is recommended to use PMS 2925c or PMS Cool Gray 9c. The logo may also be reversed out of PMS 368c documents pertaining to the environment or community events. For newspaper or fax, print the identity with Hikari Gray. When the identity is reversed out, the entire mark must go to white. PMS 2925c PMS Cool Gray 9c Reversed Reversed IMPORTANT Refer to the Web and Video callout sections for details regarding the usage of the reversed identity in electronic digital media. Hikari Gray Reversed PMS 368c Reversed Hikari Chiropractic Identity Guidelines 14

18 Brand Elements Incorrect Usage DON T change the identity in any way. Use only the approved artwork supplied. DON T place the identity on a color or background. DON T alter the lockup of the identity. DON T sever the identity or use it as part of a repeat pattern. hikari CHIROPRACTIC DON T alter the typography of the identity. DON T stretch, condense or skew the identity. DON T add any graphic elements or text to the identity. DON T apply any filters to the identity. DON T reproduce the identity in any colors except those specified in the guidelines. DON T use other taglines or change the lock-up of the tagline. DON T contain the identity in any shape. DON T use the wordmark without the icon. Hikari Chiropractic Identity Guidelines 15

19 Brand Elements Minimum Identity Size In the case the minimum size is necessary, the Primary Identity without tagline should be used as the recommended option. If the space does not accommodate the identity width, the Secondary Identity, stacked, will be used as the alternative option. Both identities will use the 4 color or one color treatment. Primary Identity with Clearspace inch width Actual 1 inch minimum size One color options with clearspace.5 inch height Primary Identity To maintain the integrity of the Primary Identity, 1 inch is the recommended minimum size. Secondary Identity To maintain the integrity of the Secondary Identity,.75 inch is the recommended minimum size. IMPORTANT Always place the logo with the clearspace border to ensure accurate spacing. Delete the border once the design is approved and ready for final output. Do not place without the proper clearspace. Secondary Identity with Clearspace.925 inch width.8 inch height Actual.75 inch minimum size One color options with Clearspace Hikari Chiropractic Identity Guidelines 16

20 Brand Elements Identity Placement The ideal placement is the upper right-hand corner, with a minimum distance of 1X from the top and right for layouts smaller than 4 inches wide and maximum of 6X from the top and right for pieces larger than 4 inches wide. Example - The website application the identity is placed in the upper left-hand corner in order to follow the accepted convention for web design. Minimum - 1X Smaller than 4 in. wide Maximum - 6x Bigger than 4 in. wide Hikari Chiropractic Identity Guidelines 17

21 Brand Elements Typography Identity Typeface The Identity Wordmark, Taglines and Descriptor are London 1970 from the Chalet font family. Taglines have an adjusted letter S from the Arial Regular Font. This font was chosen for its curved, clean, modern look. Adjustments were made to create the logo. Chalet - New York 1970 and Paris 1970 will be used for headlines and subheadlines for print and web. Purchasing Typefaces Chalet is available at houseind.com/fonts/chalet Purchase Chalet - New York 1970 Chalet - London 1970 Chalet - Paris 1970 Fonts come as 1-10 computer licenses for both MAC and PC. Primary Identity, Descriptor and Taglines : Print, Video and Web Chalet - London 1970 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Headline and Supporting Header Copy Fonts : Print and Video London 1970 / Arial S London 1970 Adjusted London 1970 Adjusted Chalet - NewYork 1970 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Chalet - Paris 1970 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Secondary Typeface Arial will be used for all body copy in print, video and web. The Arial font comes standard on all computers in both the MAC and PC platforms. Body Copy Fonts : Print, Video and Web Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Hikari Chiropractic Identity Guidelines 18

22 Brand Elements Type Formatting Headlines and Support Copy Positive Header Proportion of the Header to Support Header should be scaled proportionately. The Header is approximately 200% larger than the support. Header should never go below 21pt. Support Header should never go below 12pt. Header Copy - Chalet : NY pt / 30pt. Support Copy - Chalet : London pt / 20pt. LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. Reverse Header Proportion rules the same as the Positive Header but text set to white and uses the specifications listed on the right. Reversed Header Copy - Chalet : NY pt / 30pt. Reversed Support Copy - Chalet : London pt / 20pt. LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. Ideal and Minimum Body Copy Proportion rules the same as the Positive Header but may vary depending on the size of the print or digital content. Ideal Body Copy - Arial Regular 11pt / 14pt. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eius mod tempor in cidi dunt ut labore et dolore magna aliqua. Ut enim adminim veniam, quis nostrudexer cit ation ullamco laboris nisi consequat magna aliqua ipsum dolor. Minimum Body Copy - Arial Regular 8pt / 11pt. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exe rcitation ulla mco laboris nisi ut aliquip ex ea com modo con sequat magna aliqua dolor sit amet. Hikari Chiropractic Identity Guidelines 19

23 Brand Elements Primary and Secondary Color Proportions The predominant impression created should be of large areas of white space. These proportions should be used as a general guide of how to use color to create the most appropriate look and feel. Hikari Chiropractic Identity Guidelines 20

24 Brand Elements Photography Styles Primary Photography The primary photography style is crisp, full color images tht show the sun and/or vegetation. Secondary Photography The secondary photography style is full color images showing both subject and environment. The subject is usually in silhouette. All images shown in the guidelines are either from the artists who donate images in exchange for promotion to their online portfolio or images purchased royalty-free stock photography from online image banks. For further information on how to resource existing imagery or purchase new imagery, please contact the Hikari office. Artists submitting images for donation and exchange must send samples for brand approval. Hikari Chiropractic Identity Guidelines 21

25 Business Assets Business Cards This business card is a clean and simple design. We have two designs for the front. One for the attending physician and the other a Generic for office use. The reverse side of the card is used as an appointment card for new or established practice members to help remind them of their next entrainment. A bright, white 100# cover stock should be used for the business cards. When practical, a stock with recycled content should be used. Koichi s Card - Front Dr. Koichi Naruishi, D.C. drkoichi@hikarichiropractic.com 3286 Adeline Street, Suite 9, Berkeley, California t f hikarichiropractic.com Office Card - Front 3286 Adeline Street, Suite 9, Berkeley, California t f hikarichiropractic.com Office Card - Back Your next entrainment is scheduled for date: time: Allow 24 hours for cancellation All Samples at Actual Size Hikari Chiropractic Identity Guidelines 22

26 Business Assets Signature signatures should be Arial Roman. Hikari Chiropractic should be Arial Bold 12pt Hikari Blue, while the rest of the signature should be 9pt / 10pt leading using Hikari Gray. Hikari Chiropractic Dr. Koichi Naruishi, D.C Adeline Street, Suite 9, Berkeley, California t f dr.koichi@hikarichiropractic.com hikarichiropractic.com Hikari Chiropractic Identity Guidelines 23

27 Business Assets Letterhead The size of the Hikari identity on the second sheet is 85% of the size on the letterhead. One type is for printing on company stationery and the other type has the identity embedded to print on blank paper. It is recommended that a bright, white 80# text stock be used for the stationery system. When practical, a stock with recycled content should be used Adeline Street, Suite 9, Berkeley, California t f hikarichiropractic.com Second Sheet Hikari Chiropractic Identity Guidelines 24

28 Business Assets Letterhead - Specs Specifications for the Hikari Chiropractic letterhead based on Identity Placement (ref. page 22). Addressee Company Address City, State Date Dear Addressee, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam faucibus leo odio, et bibendum lacus. Ut egestas, purus ac dapibus posuere, diam arcu volutpat risus, sit amet consequat ante quam ut metus. Fusce non mattis leo. Donec pharetra tincidunt mollis. Nulla sit amet ullamcorper turpis. Nulla interdum accumsan ante et vehicula. Pellentesque massa massa, congue non volutpat vel, vulputate quis leo. Aliquam euismod, velit vel mollis interdum, metus magna commodo lacus, eu malesuada ipsum risus at justo. Vivamus semper ipsum purus. Ut at quam molestie velit adipiscing pharetra sed sed urna. Mauris tristique quam a mi accumsan ac gravida odio adipiscing. Suspendisse leo erat, tincidunt at auctor at, pulvinar ut ipsum. Suspendisse egestas sem sed justo adipiscing nec rutrum erat volutpat. Donec suscipit est a augue ullamcorper adipiscing. In iaculis mollis turpis. Nullam libero felis, auctor a placerat ac, vestibulum id dui. Etiam vel magna vitae turpis placerat viverra eget id sapien. Maecenas non justo id nisi scelerisque sollicitudin. Donec vitae nulla a sem congue auctor. Cras ut arcu leo. Vivamus scelerisque tincidunt dapibus. Duis ullamcorper pellentesque cursus. Curabitur cursus scelerisque urna, quis egestas lacus luctus at. Praesent risus leo, sagittis in molestie vel, adipiscing condimentum leo. Sincerely, Dr. Koichi Naruishi, D.C Adeline Street, Suite 9, Berkeley, California t f hikarichiropractic.com Hikari Chiropractic Identity Guidelines 25

29 Business Assets Envelope The design layouts are based on the standard No.10 with and without the mailing window for bulk mailing projects Adeline Street, Suite 9 Berkeley, California NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES Other sizes of envelopes should follow the Identity Placement guidelines on page 22. A bright, white stock should be used for the envelopes. When practical, a stock with recycled content should be used. RECIPIENT S NAME COMPANY 1232 MAIN STREET CITY, STATE Adeline Street, Suite 9 Berkeley, California NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES RECIPIENT S NAME COMPANY 1232 MAIN STREET CITY, STATE Final No. 7 Envelope Used for in-house printing using a store bought generic bright white No. 7 envelope Adeline Street, Suite 9 Berkeley, California Hikari Chiropractic Identity Guidelines 26

30 Business Assets Fax Cover Sheet Basic Fax Cover Sheet design. The minimum distance rule of 2X from the upper right hand corner applied to the layout. FAX COVER SHEET Send to: From: Attention: Office Location: Office Location: Date: Fax Number: Phone Number: URGENT REPLY ASAP PLEASE COMMENT PLEASE REVIEW FOR YOUR INFORMATION TOTAL PAGES, INCLUDING COVER: COMMENTS: Hikari Chiropractic Inc Adeline Street, Suite 9, Berkeley, California t f hikarichiropractic.com Hikari Chiropractic Identity Guidelines 27

31 Marketing Materials Tri-Fold Brochure We will produce a 3 panel brochure that reflects the design ascetics that are developed in these guidelines. The size is 8.5 in x 11 in. and the folding is a letter-fold. Sample shown at 40% of actual size. Other brochure sizes, if needed, should follow these design guidelines and proportions. A bright, white stock should be used for the brochure. When practical, a stock with recycled content should be used. Outside Spread Community Message We are going changes here at the office in September. We will be opened on Thursday mornings for entrainments and close on Tuesdays starting the first week of September. Lara will be moving on to Chiropractic College and we welcome to Cristina Levert on board! We are excited for Lara embarking on a very unique and amazing path! Feel free to express your gratitude fas she will be training Cristina during the month of September. We will be celebrating Lara and Cristina on Saturday after entrainments starting at 12:30pm and going till 2:30. Please come and join us for this very special occasion. Welcoming Change Ceremony and Celebration! Saturday, September 21 12:30 2:30pm You re invited to commemorate Lara s time here and celebrate her entrance into Chiropractic College and Cristina s entrance as our new front desk staff! Ceremony will be facilitated by Taya Shere at 12:45pm. A light lunch will be provided. Please RSVP by phone or . We are looking forward to celebrating with you. Dr. Koichi Naruishi, D.C. Hikari Chiropractic 3286 Adeline Street, Suite 9, Berkeley, Ca t f Visit Us Online hikarichiropractic.com Office Hours Monday 9:00 am 11:00 am 4:30 pm 6:15 pm Tuesday 10:00 am 12:00 pm Wednesday 9:00 am 11:00 am 4:30 pm 6:15 pm Thursday 9:00 am 11:00 am 4:30pm 6:15 pm Inside Spread Welcome Lorem ipsum dolor sit amet, con sec tetur adip iscing elit. Nullam fau cib us leo odio, et bibendum lacus. Hikari Philosophy Our mission is to empower people to connect to their healing resources, trust their inner rhythms and share their light with the world! Services We Provide We offer gentle and transformative chiropractic care and wellness education to those seeking a healthy and vibrant life. Network Spinal Analysis (NSA) NSA is the strategic use of gentle contacts on the spine to assist the nervous system in re-organizing the body to a higher level of function. We offer three levels of care, which progressively bring practice members to a greater level of connectedness, wellness and alignment. Koichi Naruishi, D.C. Dr. Koichi Naruishi is committed to bringing transformational wellness care to people and to building fun and connection in the community. Dr. Naruishi holds a Bachelor of Science degree from UC San Diego, and has worked as a researcher in neuroscience and molecular biology, his background in science enriches the care and perspective he provides to his practice members. In 2000, Koichi graduated from Life Chiropractic College West and founded his business and has been teaching and practicing Network Spinal Analysis and Somato Respiratory Integration with Hikari Chiropractic since that time. Somato Respiratory Integration (SRI) SRI is a series of exercises that train the body and mind to access your inner resources, increasing the depth of healing. The strategies that you develop through SRI allow for ease and integration through different stages of healing and care. Wellness Workshops Our informational and experiential workshops are for our clients and the general public, discussing and discovering the healing capacities and strategies everyone has access to in order to improve their quality of life. These workshops can be tailored to bring wellness education into the workplace as well. Please inquire how we can bring wellness into your workplace! Full Day Intensives These one-day healing intensives accelerate and deepen the healing process. The individual experiences synergy and support within a dynamic group setting. Client Testimonials Back on the Job I came in with very severe back pain and spasms and left feeling rejuvenated and ready to attack the day. I worked a 14 hour day with no pain! Aaron Brown, Realtor Oakland, California Pure Bliss! As a result of my care here, my scoliosis has softened and the difference in my leg length has dropped. I attribute this wonderful result to my work at Hikari and also my personal meditation practice. Nikolay Beliov, Financial Analyst Berkeley, California Visit us at hikarichiropractic.com to see video testimonials of established and new practice members. Hikari Chiropractic Identity Guidelines 28

32 Marketing Materials Postcards Postcard are 4 in. x 6 in. full color mailers or hand out. Sample shown at 75% of actual size. It is recommended that a bright, white stock be used for the brochure. When practical, a stock with recycled content should be used. Message Side - Back Hikari Chiropractic 3286 Adeline Street, Suite 9 Berkeley, California, t Come in for an Evening of Exploring the Possibilities of Health and Wellbeing. You are invited to bring yourself and a friend to this fun and interactive evening and find out what breakthroughs are available for your body and your life! Discover How your body stores stress and the way to harness your body s ability to reduce tension. Your body s hidden resources for optimizing the health of your nervous system. A new model for sustainable changes and breakthroughs in your health and wellness. AND those of you NEW to our office, will receive a Special Gift from for your attendance! For more information regarding our services, visit us at hikarichiropractic.com Postal Side - Front 3286 Adeline Street, Suite 9 Berkeley, California NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO ALEXANDRIA,VA POSTAGE WILL BE PAID BY ADDRESSEE MR JOHN SMITH COMPANY NAME 1234 MAIN ST. ANYTOWN CA Hikari Chiropractic Identity Guidelines 29

33 Marketing Materials Thank You Cards These cards are 5 in. x 3 in. full color mailers or hand out. The envelope is 5.25 in. x 3.25 in. Front Cover Sample shown at 75% of actual size. It is recommended that a bright, white stock be used. Inside - Thank You Message Thank You Lorem ipsum dolor sit amet, consectetur adipis ing elit. Mauris velit neque, gravida nec pretium non, congue ac neque. Etiam hendrerit lacinia. Visit us at hikarichiropractic.com. Envelope 3286 Adeline Street, Suite 9 Berkeley, California MR JOHN SMITH COMPANY NAME 1234 MAIN ST. ANYTOWN CA Hikari Chiropractic Identity Guidelines 30

34 Marketing Materials Gift Certificate These cards are 4 in. x 6 in. full color, front and back, mailers or hand out. It is recommended that a bright, white stock be used. Gift Certificate To: From: Date Issued: Certificate is valid for six months from date issued. This gift certificate entitles you to your first two visits on us! Includes: Consultation, Spinal Analysis, Somato Respiratory Integration (mind-body) Exercise and a follow-up visit with an Entrainment (network adjustment). Hikari Chiropractic Adeline Street, Suite 9, Berkeley, Ca Begin your healing journey with Network Spinal Analysis. Experience a natural method for adapting to physical, emotional and chemical stresses. Experience more of you! You ll have the opportunity to entrain your spine, body and life to your innate rhythms. Network Spinal Analysis (NSA) is a system for advancing spinal and neural integrity, developing new strategies of self-organization and living life from the inside out. If you are suffering from physical and/or emotional symptoms or are interested in wellness care, call to schedule your first two visits. We invite you to call us at to schedule your appointment. For more information about our services, visit us at hikarichiropractic.com Hikari Chiropractic Identity Guidelines 31

35 Marketing Materials People s Grocery Promotional Card A fund raising promotional for the People s Grocery. These cards are 4 in. x 6 in. full color, front and back, mailers or hand out. It is recommended that a bright, white stock be used. Hikari Chiropractic 3286 Adeline Street, Suite 9 Berkeley, California, t $80 for two Chiropractic Visits and 50% goes to the People s Grocery. Rooted in the heart of West Oakland, the People's Grocery is a community-based organization advancing the human right to healthy food and to a healthy environment. Growing fresh food through a network of urban gardens, educating the community about nutrition with weekly cooking classes, and engaging youth to become leaders; the People's Grocery increases access to locally produced, healthy foods while raising awareness for justice. peoplesgrocery.org Thanks to the commitment of the person who gave you this gift certificate, Hikari Chiropractic and the People's Grocery are pleased to extend the opportunity of wellness to you. For only $80, you will receive two private appointments with the doctor, which include an evaluation, consultation and adjustment. In addition, you will be contributing half of your proceeds ($40) to support the community building programs of the People's Grocery. We invite you to call us at to schedule your appointment. Expires March 1, 2012 Working together to create a vibrant community! Join us this season in creating empowerment and wellbeing for yourself & the community! Hikari Chiropractic Identity Guidelines 32

36 Marketing Materials Spark Promotional Card A patient referral card. These cards are 4 in. x 6 in. full color, front and back, mailers or hand out. It is recommended that a bright, white stock be used. SPARK CARD Sparking the Light of Awareness from Within Visit us at hikarichiropractic.com Sparking the Light of Awareness from Within SPARK CARD This Spark Card entitles you to experience the benefits of Network Spinal Analysis at Hikari Chiropractic. The person who gave you this card has benefited from care and wants to share this opportunity with you. At the reduced rate of $50, you are gifted 2 one hour sessions consultation, exam, Network Spinal Analysis Entrainment (adjustment) and a follow up appointment. Call (510) to schedule your first two appointments. We look forward to meeting you! Visit us at hikarichiropractic.com Hikari Chiropractic Identity Guidelines 33

37 Marketing Materials T-shirt and Cap The T-shirt and Cap can have custom embroidery or silk screening of the Hikari Identity on white cotton materials. These would be available to Practice Members and potential members Baseball Cap - Front Baseball Cap - Side Solid colors are used as an option. The Hikari Blue T-shirt can be used by employees at business events while the Hikari Green would be used for community events. T-shirt - Front Both would have one color printing. T-shirt - Back T-shirt - Hikari Blue Option T-shirt - Hikari Green Option Hikari Chiropractic Identity Guidelines 34

38 Marketing Materials Banners Banners are designed for tradeshow and community fairs. Primary Identity with Tagline Final size will be determined once accurate dimensions are acquired for specific usage. Secondary Identity with Tagline IMPORTANT Samples shown are not to scale. Final sizes TBD. Hikari Chiropractic Identity Guidelines 35

39 Marketing Materials Exterior Signage The signage were designed for exterior usage. Secondary Identity on Building Exterior Final size will be determined once accurate dimensions are acquired for specific usage. Primary identity with Tagline Secondary identity without Tagline IMPORTANT Samples shown are not to scale. Final sizes TBD. Hikari Chiropractic Identity Guidelines 36

40 Home Who We Are What We Do News & Events Contact Us Getting Started Resources Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce pellentesque tempor tellus eget venenatis. Donec varius nisl ac neque dapibus euismod. Proin rutrum ultrices nulla, eu pulvinar justo ornare ut. Sed gravida nibh id erat suscipit viverra congue justo luctus. Praesent tempor dui ac massa scelerisque sed dictum ligula lobortis. Integer felis eros, malesuada vel sollicitudin et, adipiscing in sem. Etiam rutrum urna sed est convallis dictum. Integer in massa tellus, nec venenatis justo. Morbi porta fringilla gravida. Proin malesuada dictum mauris, in euismod velit volutpat nec. Phasellus dignissim justo vel eros sollicitudin pretium. Donec erat enim, egestas pharetra condimentum a, mollis consequat nisl. Etiam ullamcorper, turpis non luctus malesuada, lectus odio commodo est, eu ullamcorper orci ante at urna. Sed quis lobortis nisi. Nunc arcu tellus, suscipit ac adipiscing et, eleifend et neque. Duis rutrum auctor venenatis. Nam pulvinar pulvinar nisl at ultricies. Saturday, September 24, :00pm - 8:30pm Ever wonder what it is that Dr. Koichi is doing while you are face down on the table? Well wonder no more, as Dr. Koichi will give a demonstration of an entrainment. You will also enjoy a fun body-mind exercise, get an overview of how the healing process works with cutting edge Network Care, what it can do for you, and get a chance to ask questions. This is also a good opportunity to invite friends and family who you ve been talking to about this work and want some help communicating it. Saturday, October 20, :00pm - 8:30pm Ever wonder what it is that Dr. Koichi is doing while you are face down on the table? Well wonder no more, as Dr. Koichi will give a demonstration of an entrainment. You will also enjoy a fun body-mind exercise, get an overview of how the healing process works with cutting edge Network Care, what it can do for you, and get a chance to ask questions. This is also a good opportunity to invite friends and family who you ve been talking to about this work and want some help communicating it Hikari Chiropractic Home Who We Are What We Do News & Events Contact Getting Started Resources Home Who We Are What We Do News & Events Contact Us Getting Started Resources Services We Provide Testimonials Gentle healing modality that works with the nervous system to develop strategies to access states of consciousness that bring about well-being in a person's spine and life. Exercises to help recondition the nervous system in different states of healing/wellness. We provide private sessions as well, once a month by an experienced SRI facilitator. One-day retreats that include NSA and SRI with healthful meals, various activities and workshops in a community environment. We also provide access to international workshops for practice members who have been continuously under care for a minimum of two months. Wellness workshops are regularly scheduled at Hikari Chiropractic. We are also available to do corporate workshops and classes as well. Some workshops and classes meet OSHA requirements. We are available to do spinal screenings and health fairs at community and corporate events Hikari Chiropractic Home Who We Are What We Do News & Events Contact Getting Started Resources Home Who We Are What We Do News & Events Contact Us Getting Started Resources Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. More T-Cells without the Crack! I have had persistent stiffness and pain in my right hip and left shoulder and neck. The neck pain has resulted in neuropathy to my fingers for several years. I ve been referred to a physical therapist for this condition in the past. I was given some exercises that helped some. I came under care at a very emotionally painful time in my life and am now much healthier mentally. I have recently noticed a huge increase in the motion in my neck and less neuropathy in my fingers. I am by far much less reactive to stress and I can t think of the last time I lost control. Continue Reading > I Feel Terrific! Fusce pellentesque tempor tellus eget venenatis. See More > Additional Navigation Link? Additional Navigation Link? Additional Navigation Link? Additional Navigation Link? Additional Navigation Link? Additional Navigation Link? Anxiety Down & Amazing Breakthroughs!... my back and neck pop on their own now before tension builds and I no longer have sharp chest pains or fatigue. Also, my anxiety has markedly decreased. Continue Reading > More Energy and Easier Cycles A Walking Miracle See Full List > More T-Cells without the Crack! I have had persistent stiffness and pain in my right hip and left shoulder and neck. The neck pain has resulted in neuropathy to my fingers for several years. I ve been referred to a physical therapist for this condition in the past. I was given some exercises that helped some. Continue Reading > I Feel Terrific! Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce pellentesque tempor tellus eget venenatis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce pellentesque tempor tellus eget venenatis. Click here to see more video testimonials Hikari Chiropractic 3286 Adeline Street, Suite 9 Berkeley, CA tel fax info@hikarichiropractic.com 2009 Hikari Chiropractic Home Who We Are What We Do News & Events Contact Getting Started Resources Digital Assets Website The website is vital to the Hikari business and is the doorway to information about Network Spinal Analysis (NSA) and Somato Respiratory Integration (SRI). Video Testimonials help deliver the message of the Hikari method and a Practice Member Login section keeps them connected to community events and Dr. Koichi s schedule and hours of operation. The Home Page Welcome to Hikari Chiropractic Special Notes September s Free Workshop October s Free Workshop Click for Our Calendar of Events OFFICE HOURS Monday 11:45am - 12:45pm 3-4pm 6:45-7:45pm Wednesday 11:30am - 12:30pm 3-4pm Thursday 11:30am - 12:30pm 3-4pm 6:45-7:45pm TESTIMONIALS OF THE MONTH JaneDoe Lorem ipsum dolor sit amet, consectetur adipiscing elit. UPDATING THE WEBSITE It s recommended to update the website to a contemporary and responsive design with updated video content. Interior Page 1 Services We Provide Network Spinal Analysis (NSA) PRACTICE MEMBER TESTIMONIALS Somato Respiratory Integration (SRI) Healing Retreats & Workshops Public Wellness Classes & Workshops ADDITIONAL TESTIMONIALS VIDEO TESTIMONIALS Spinal Screenings / Health Fairs Interior Page 2 Contact Us Directions From the North Directions from the South Directions from the East Public Transportation OFFICE LOCATION OFFICE HOURS Monday 11:45am - 12:45pm 3-4pm 6:45-7:45pm Wednesday 11:30am - 12:30pm 3-4pm Thursday 11:30am - 12:30pm 3-4pm 6:45-7:45pm Hikari Chiropractic Identity Guidelines 37

41 Digital Assets Facebook Page Facebook Header with Primary Photo Option Using social media will help the Hikari brand expand in the wellness community by providing notices for upcoming Hikari events and valuable resource materials to keep the community informed with new techniques and treatments. The header image should use Primary Photography or Secondary Photography options. Logo Usage The Secondary Identity is used for the profile picture. Use proper clearspace for placement and use web safe colors for the identity. Facebook Header with Secondary Photo Option Hikari Chiropractic Identity Guidelines 38

42 Digital Assets Video The Hikari video utilizes all the brand guidelines to create an effective marketing tool for online campaigns and serves as an introduction for community events or business presentations. 1. Long Form Video Storyboards There are 2 versions of the video: 1. Long Form Video (LFV) with storyboards are shown here. 2. Short Form Video (SFV) which showcase the Hikari taglines. IMPORTANT The final LFV with soundtrack, should not be used on public platforms (ie. website, YouTube, outdoor promotions) without acquiring the music copyrights. Use the LFV with soundtrack in a controlled environment like a community event or business presentation. 2. Short Form Video Begins Here Use the SFV without soundtrack for the website. It is recommended to create a new royalty free music soundtrack to use the video without restrictions. Hikari Chiropractic Identity Guidelines 39