Our Guiding Principles

Transcription

1 OUR PROGRAM

2 Thank you for the opportunity to introduce our complete product line of pizza, wings, and WingBites. We know that there are many companies that can just sell pizzas to you. We are looking for individuals who want more committed partners interested in offering a proven, branded pizza, wings and WingBites program for their community. The Hunt family has been in the wholesale pizza business for over 50 years. We understand how the little things often determine whether or not you are successful. With this experience, we have developed a turnkey program that is a proven success in thousands of locations across the country. As a result, we currently have over 7,000 locations in 28 states and are continuously expanding. If you decide to join the Hunt Brothers Pizza family, our goal will be to earn your business each and every day. If we ever fail to meet your expectations, we want to know about it. Call us any time. Thank you for considering Hunt Brothers Pizza. God Bless You, The Hunt Brothers Our Guiding Principles Place God First In All We Do, Be A Blessing To People, Trust God To Meet Our Needs, Strive For Excellence.

3 SERVING EVERY DAYPART Breakfast Pizza Egg, hickory smoked bacon, breakfast sausage, mozzarella and cheddar cheese on a buttered crust 12'' Original Our famous made-to-order pizza that started it all Thin Crust 144 square inches of pizza on a unique, thin and crispy crust Wings Hot n Spicy and Southern Style Wings have a flavor profile exclusive to Hunt Brothers Pizza (available for baking or frying) WingBites Buffalo and Home Style flavor profiles that have been developed exclusively to work with our proprietary Lincoln oven OUR PROGRAM 3

4 Why Partner With Hunt Brothers Pizza? FEATURE: We charge no franchise fees, no royalty fees, and no advertising fees. BENEFIT: Every dollar you make is yours to keep. FEATURE: We offer a high volume product that is very profitable. BENEFIT: Quicker product turnover means less money tied up in inventory. FEATURE: Our pizza comes to your store proofed, docked, sauced and cheesed. BENEFIT: Simple preparation, low labor cost, consistent product. FEATURE: All Toppings No Extra Charge BENEFIT: Value to the consumer any or all of our 10 premium toppings at no extra charge. Your store will offer the Best Pizza Deal in Town. FEATURE: We have over 50 years of pizza experience working for you. BENEFIT: You can have confidence in our proven track record. FEATURE: Over 7,000 store owners just like you now have Hunt Brothers Pizza profit programs in their stores! BENEFIT: National brand credibility increases your store traffic. FEATURE: We design and implement a marketing plan tailored to meet the needs of your store and the community you serve. BENEFIT: You will have an ongoing strategy that stimulates trial, increases frequency and builds check average, resulting in overall growth of inside sales. FEATURE: We provide exceptional weekly service off our own trucks, by our own pizza, wings and WingBites professionals. BENEFIT: Dependable service, less inventory, fresh product and ongoing, consistent sales support.

5 What Our Customers Can Expect from Us Our Pledge is to: Treat you, your employees and your customers with respect at all times. Keep our program simple and profitable, through convenient packaging and portion control systems. Provide a positive and professional experience. We created Hunt Brothers University to train our team members to better serve you. Provide exceptional service with our own trucks. We monitor your pizza sales, develop your order and rotate your products. We will provide emergency service when needed, as long as we have the freedom to stock your needs to our recommended levels. Maintain product quality by never sacrificing the quality of our pizza or toppings in an effort to increase our profits. Install and maintain new marketing materials inside and outside your location to help you attract more customers and sell more pizza. Provide merchandising ideas and promotions to help you build sales and assist in developing a positive image to protect the reputation of your neighborhood pizza shoppe. Provide initial training of your employees and follow-up training as requested at no cost to you. Strive to develop Hunt Brothers Pizza into an even stronger brand and drive customers to your location. Keep our prices fair and competitive so that you can be profitable. Please call or us at ourpledge@hbpizza.com with any ideas or concerns. It can only help us serve you better. What We Expect of Our Customers Protect our brand by following our program so that every location around the country provides a fresh, consistent Hunt Brothers Pizza product, including periodic updating of signage and other imaging. Maintain product quality by using portion controls, keeping ovens on during peak business hours, providing adequate freezer space and keeping fresh product in the warmer. This includes proper equipment maintenance. Purchase all of your pizza products from Hunt Brothers Pizza. We do not have minimum orders, franchise or royalty fees. Our brand is dependent upon offering a consistent flavor profile, and our ability to balance prices is dependent upon your product purchases. Adhere to our All Toppings No Extra Charge focus. This is one of the unique features of our program that will bring customers to your location and keep them coming back. Participate in our promotions. Periodic promotions create interest, which can increase overall gross profit and influence future buying habits. Keep the pizza shoppe clean and enforce proper food safety and sanitation guidelines. Keep your pizza shoppe uncluttered by not placing merchandise in front of your counter and warmer. This will increase your sales. OUR PROGRAM 5

6 Cost/Margin Breakdown PIZZA One Pizza Sells For $9.99 ONE-TOPPING PIZZA Pizza $4.21 Box.35 Total Cost $4.56 Retail Price $9.99 Gross Margin $5.43 Gross Margin % 54.4% THREE-TOPPING PIZZA Pizza $4.71 Box.35 Total Cost $5.06 Retail Price $9.99 Gross Margin $4.93 Gross Margin % 49.3% LOADED PIZZA Pizza $4.89 Box.35 Total Cost $5.24 Retail Price $9.99 Gross Margin $4.75 Gross Margin % 47.5% Two Pizzas Sell For $18.98 ONE-TOPPING PIZZAS Pizzas $8.42 Boxes.70 Total Cost $9.12 Retail Price $18.98 Gross Margin $9.86 Gross Margin % 51.9% THREE-TOPPING PIZZAS Pizzas $9.42 Boxes.70 Total Cost $10.12 Retail Price $18.98 Gross Margin $8.86 Gross Margin % 46.7% LOADED PIZZAS Pizzas $9.78 Boxes.70 Total Cost $10.48 Retail Price $18.98 Gross Margin $8.50 Gross Margin % 44.8% HUNK A PIZZA One Pizza Sells For $11.27* ONE-TOPPING HUNK A PIZZA Cost Pizza & Boxes** $5.16 TWO-TOPPING HUNK A PIZZA Cost Pizza & Boxes** $5.48 BREAKFAST HUNK A PIZZA Cost Pizza & Boxes** $6.04 Gross Margin $6.11 Gross Margin % 54.2% Gross Margin Per Hunk $1.53 Gross Margin $5.79 Gross Margin % 51.4% Gross Margin Per Hunk $1.45 Gross Margin $5.23 Gross Margin % 46.4% Gross Margin Per Hunk $1.31 *Assumes a mix of 50% sold as single Hunks and 50% sold as double Hunks. **Product cost includes a 7% waste assumption on Hunks. The above example is not a prediction or indicative of what you may actually earn. As with any business venture, your individual results may vary. One-Topping Hunk A Pizza - Pepperoni Two-Topping Hunk A Pizza - Pepperoni, Sausage Three-Topping Hunk A Pizza - Pepperoni, Sausage, Mushroom

7 WINGS SINGLE ORDER WINGS Wings $1.53 Box.15 Total Cost* $1.80 Retail Price $2.99 Gross Margin $1.19 Gross Margin % 39.8% DOUBLE ORDER WINGS Wings $3.06 Box.30 Total Cost* $3.59 Retail Price $5.49 Gross Margin $1.90 Gross Margin % 34.6% PARTY SIZE WINGS Wings $7.64 Box.35 Total Cost $7.99 Retail Price $12.99 Gross Margin $5.00 Gross Margin % 38.5% WINGBITES SINGLE ORDER WINGBITES WingBites $1.49 Box.15 Total Cost* $1.75 Retail Price $2.99 Gross Margin $1.24 Gross Margin % 41.5% DOUBLE ORDER WINGBITES WingBites $2.99 Box.30 Total Cost* $3.52 Retail Price $5.49 Gross Margin $1.97 Gross Margin % 35.9% *Product cost includes a 7% waste assumption. PARTY SIZE WINGBITES WingBites $7.47 Box.35 Total Cost $7.82 Retail Price $12.99 Gross Margin $5.17 Gross Margin % 39.8% The above example is not a prediction or indicative of what you may actually earn. As with any business venture, your individual results may vary. BONUS PROFIT Every time you sell a double cheese pizza, you increase your margin per pizza by 47 cents. OUR PROGRAM 7

8 Gross Margin Potential PIZZA SOLD PER WEEK AVERAGE MARGIN PER PIZZA* WEEKLY GROSS MARGIN YEARLY GROSS MARGIN 50 $5.22 $261 $13, $5.22 $392 $20, $5.22 $522 $27, $5.22 $653 $33, $5.22 $783 $40, $5.22 $1,044 $54, $5.22 $1,305 $67, $5.22 $1,566 $81, $5.22 $2,088 $108, $5.22 $3,132 $162, $5.22 $4,176 $217,152 *Gross Margin assumes that the Hunt Brothers Pizza portion control system is used. Hunks are based on a average 2-topping (pepperoni, sausage) pizza. Overall pizza profit is based on 38% of pizzas sold as Hunks at $5.80 gross margin, 25% of pizzas sold as singles at $5.17 gross margin, and 37% of pizzas sold as doubles at $9.34 gross margin. *Assumes a mix of 50% sold as single Hunks and 50% sold as double Hunks. Single and double Hunks are based on an average 1 topping (pepperoni), 2 topping (pepperoni, Sausage) and 3 topping (pepperoni, sausage, and mushroom) *Includes a 7% waste assumption. The above example is not a prediction or indicative of what you may actually earn. As with any business venture, individual results may vary. The above example is not a prediction or indicative of what you may actually earn. As with any business venture, your individual results may vary.

9 WINGS & WINGBITES Sold Per Week (lbs) Average Profit Per Pound Wings* WingBites ** Weekly Gross Margin Wings WingBites Yearly Gross Margin Wings WingBites 25 $68 $91 $3,549 $4, $96 $127 $4,969 $6, $137 $182 $7,098 $9, $205 $272 $10,647 $14, $273 $363 $14,196 $18, $341 $454 $17,745 $23, $410 $545 $21,294 $28, $546 $726 $28,392 $37,752 *Average Wings Selling Price Per Pound: $7.16 **Average WingBites Selling Price Per Pound: $9.23 Assumes Overall Mix of 60% sold as single orders, 35% as double orders and 5% as party sizes. Single orders and double orders include 7% waste assumption. The above example is not a prediction or indicative of what you may actually earn. As with any business venture, your individual results may vary. OUR PROGRAM 9

10 CASE STUDIES Rob Womack Parsley s Market, Middle Tennessee After Hunt Brothers Pizza developed its new 3.0 Pizza Shoppe program, Rob Womack was one of the first to sign up for it. And he s glad he did. As much as Hunt Brothers Pizza has meant to his company sales, his recent upgrade to a new Pizza Shoppe model has made an even bigger impact where it counts: on his bottom line. Before the upgrade, our pizza sales were $1,300 per week and sometimes as high as $1,800 $2,300 per week, said Rob. And that was great. But after we installed our new Pizza Shoppe, we saw an almost 77% increase per week! * In Rob s opinion, his new Pizza Shoppe model works exactly as he hoped it would, allowing customers to see the product in the making and driving sales. Even the new menu boards show more choices in an appetizing manner, providing his customers with more information than ever before. Rob is quick to admit that Hunt Brothers Pizza has been critical to his store s success. He can t imagine doing business without their pizza because it s such a consistent, steady seller. Regardless of the weather or anything else going on, you know you will have pizza sales. What does Rob think about his decision to upgrade to his new Pizza Shoppe? It s the best thing we ve done in our business in the 13 years we ve been here! he said. *The above example is not a prediction or indicative of what you may actually earn. As with any business venture, your individual results may vary. Dan Rotherham Stop n Save, Western Colorado In March 2008, Colorado became the latest state to welcome Hunt Brothers Pizza. If it had been the decision of Dan Rotherham, owner of Western Colorado s Stop n Save chain, we would have been there a long time ago. For several years at the NACS convention, I asked when Hunt Brothers Pizza was coming to Colorado. In my opinion, the program is the best available. I told my supplier that I was jumping all over Hunt Brothers Pizza as soon as it arrived in Colorado. There was quite a buzz when we opened; Hunt Brothers Pizza was the talk of Eagle County. I knew it was going to be successful because of superior quality, both product and program. My sales are more than triple those of my previous pizza company. We launched with one store and plan for five additional stores to open in the near future. It was a no-brainer. Hunt Brothers Pizza is very hands-on and their commitment, from top to bottom, is very impressive. They don t do anything second-rate or try to cut corners. I knew all along that this was the pizza program I wanted, and I m glad it has been so well received by my company and customers. No complaints with the profits either!

11 Resources Equipment Hunt Brothers Pizza Shoppe Counter(s) Hunt Brothers Exclusive Lincoln Impinger Oven(s) Autofry (ventless frying system) Warmer Merchandisers Outdoor Lighted Sign Stainless Steel Refrigerated Prep Table Stainless Steel Oven Table (if needed) Appropriate Freezer and Refrigerator Capacity Space Vent Hood System (if required by your local health department) Operations Kit Smallwares InstaCut Manual Food Processor Order Ticket System Warmer Bags Pizza Cutters Spatula(s) Hunt Brothers Portion Control System Pizza Cutting Guide Storage Containers Aprons Pizza Screens (if needed) Baking Pans Baking Sheets Tongs Oven Mitt Product 12'' Hunt Brothers Pizza Original 12'' Hunt Brothers Pizza Thin Crust 12'' Hunt Brothers Pizza Breakfast Southern Style & Hot n Spicy Wings Home Style and Buffalo WingBites Just Rite Spice 100% Real Mozzarella Double Cheese No-Char Pepperoni Pre-cooked 100% Pure Italian Sausage Ground Beef Pre-cooked Smoked Bacon Sliced Imported Mushrooms Sliced Imported Black Olives Banana Peppers Jalapeño Peppers Crushed Red Pepper 12'' Pizza Boxes Hunk A Pizza Boxes Wings Boxes Order Pads Marketing Items Magnet Mailer Snap Frame for Two-Sided Sign Customized Store Stamp Hats T-shirts Complimentary Marketing Items Banners Flyers/Freestanding Inserts/Box Toppers Posters/Wobblers/Counter Cards Door Hangers Periodic Limited Time Offers Grand Opening Day Sampling Promotion Loyalty Program Materials Newspaper Ad Templates TV Commercials/Radio Ad Templates Annual Marketing Calendar OUR PROGRAM 11

12 4020 Jordonia Station Road Nashville, TN huntbrotherspizza.com Hunt Brothers Pizza, LLC. All rights reserved.