PEC Communications and

Transcription

1 PEC Communications and Business Services Update Michael Racis VP Communications and Business Services Project Objectives Work with Communities to promote regional economic development opportunities within PEC service territory Serve as a partner in recruiting and attracting businesses supporting sustainable job development and smart growth into the PEC area Improve the web presence of PEC area communities through regional marketing Represent PEC as a business friendly partner in the Texas Hill Country Promote the PEC service area to attract commercial power users Above all, provide all EDOs/Communities balanced and fair support for their respective economic development activities Target Audience Site selectors, expanding/relocating companies, ED allies/partners, and local EDOs/Community leaders

2 Aha Communications Inc. creative marketing company that provides customized branding and marketing programs and customized marketing websites LocationOne Information System (LOIS) real time, on line economic development site selection tool GIS enhanced site database system Xceligent providerof of verified commercial real estate information across the United States TexasHillCountrySiteSelection com was created by Pedernales Electric Cooperative was created by Pedernales Electric Cooperative in 2014 and is just one of the innovative ways PEC is helping its service area become even more competitive in the contest for economic development and job creation. Since 1938, PEC has served its members, supported communities and helped extend electric service throughout the Texas Hill Country.

3 Objective: Promote PEC service area as an attractive location for business Number of gross visits Number of unique visits Number of visits coming from out of state Objective: Partner/promote specific communities within PEC service area Number ofcommunities with ED web presence after launch oftxhcss compared to before launch Number of page views by community (number of visits to each community profile page) Number of visits from mobile devices Objective: Promote availablecommercial properties and sites within PEC service area Number of properties listed on the LOIS tool Number of click throughs to the LOIS interface Number of ED contact clicks Objective: Promote key stakeholder tkhld relations lti Adoption of TXHCSS badge and in bound link to TXHCSS website Next Steps Launch website with a broad communications plan (June 2014) Announce and market Badge to Community Leaders and EDOs (Summer 2014) Announce and market to Statewide Organizations (Summer 2014) Deploy Search Engine Marketing Program (Fall 2014) On going Activities Educate EDOs/ Communities Refresh demographic and site information Monitor website visits and activities Evaluate effectiveness by measuring for success

4 Beat the Peak Program Objectives: Educate PEC membership that the wholesale cost of electricity is higher from 2 6 pm p.m. June through September Encourage members to shift electric usage away from peak times to help Co op save on wholesale power costs Build database of members we know are interested in/engage in energy conscious behavior Participation Goal: Engage 5,300 additional members in the program: + 34% vs. YA (20,854 cumulative members enrolled) Beat the Peak Program Specifics: Program runs June through September promotion begins late May Communication support : , website, print advertising, social media, TCP, bill inserts and at annual meeting Enrolled members receive regular s about peak time costs and tips on shifting energy use to off peak times Intranet will communicate program progress internally and MSA status in registering gmembers

5 Beatthe the Peak Member/MSA incentives: Incentivize member participation through drawing for an energy efficient washing machine and ten Nest Learning Thermostats Incentivize MSAs to register members Questions?