BYUSA Communications Area Vice President

Transcription

1 BYUSA Communications Area Vice President The Communications area strives to fulfill the following mission and accomplish the associated objectives: Mission As a part of the BYU Student Service Association, the Communications area exists to strategize, plan, and implement meaningful branding for the organization. It should enhance volunteer-led programs using creative promotion through all media platforms. Objectives - Divine Centered Leadership: Teach and mentor fellow students in principles of divine centered leadership. Employ principles of divine centered leadership through team development and program creation. - Provide promotional resources: Through research of the best practices within the marketing, social media, and advertising fields to find the best software for analytical data and user-friendly platforms to promote volunteer-led programs in the organization. - Become more relatable to the student body: Conduct focus groups and surveys to obtain feedback from the student body about the best ways to appeal to their needs and interests. - Raise more awareness: Build relationships with University Communications and other groups that are responsible for advertising locations on campus. Collaborate with other student organizations across campus to reach a broader audience. The Structure of the Communications Area is as follows: Vice President of Communications - Serve as a member of the 9-member BYUSA Presidency. - Select, supervise, and coordinate the work of 3 executive directors. - Support and mentor volunteers, paving the way for leadership development and a Zion-like community. - Create, maintain, and reconcile the area budget. - Focus volunteer efforts and programs on the BYUSA vision and mission. - Provide the area with vision, goals, and training. - Ensure adherence to campus policy and procedure. - Coordinate and maintain communication with cooperating other campus entities. - Keep leaders and volunteers informed of current events, industry trends, and how they relate to the work in the area. - Plan and coordinate area retreats for Fall and Winter semesters. - Hold weekly stewardships with Executive Directors. - Conduct area meetings. - Serve and average of hours a week. Executive Directors (3) - Executive Director 1: Responsible for managing social media, public relations, and brand research. - Executive Director 2: Responsible for managing Video, photography, the blog, and the historical record. - Executive Director 3: Responsible for managing 5-6 campaigns.

2 - Train and assist volunteers in the execution of their programs and projects. - Facilitate leadership and personal development in program directors and volunteers under their stewardship. - Provide area programs with goals and vision that are centered around the BYUSA vision and mission. - Attend and help plan the Fall and Winter area retreats. - Serve an average of 10 hours a week. - Hold weekly meetings with all their program directors. - Conduct weekly stewardships with their program directors. Program Directors (10-12) - Train and assist volunteers within their program. - Facilitate leadership and personal development in volunteers in their program. - Conduct regular stewardships with each volunteer in their program. - Serve an average of 5 hours a week. - Hold weekly meetings with their program volunteers. BYUSA Vice President Internship Requirement Completion General Required Training Dates Please review the dates carefully. In ability to participate on the dates listed below automatically disqualifies a VP candidate from consideration. Description Date Time Location Done New Presidency Training Retreat - Teams: Forming, Norming, Storming, & Performing - Area Mission & Objectives - Honor Code/Dress & Grooming - Planning: All-Area Weeks & Parade Collaboration Volunteer Appreciation/Recognition March 23 - March 24 TBD TBD (off campus) Presidency & Area Discussions April 30 2pm - 5pm PACED Programming May 1 2pm - 5pm BYUSA Leadership Conference May 2 - May 5 TBD (departure & arrival) TBD (off campus) Post BYUSA Leadership Conference Discussion May 7 2pm - 5pm Office Orientation May 7, June 4*, June 25*

3 Area-Specific Required Training Dates Please review the dates carefully. In ability to participate on the dates listed below automatically disqualifies a VP candidate from consideration. Description Date Time Location Done Presidency Meetings May (8, 22, 29), June (5, 12, 26), July (10, 17, 31), August (7) 2pm - 3pm BYUSA Conference Room Volunteers- Recruitment, Motivation, & Retention* May 8, June 5*, June 26* Finance & Budgeting* May 9, June 6*, June 27* Risk Management* May 10, June 7*, June 28* Print, Photography, Social Media, & Videography* May 11, June 8*, June 29* Utah Leadership Academy conference May TBD (departure & arrival) Southern Utah University Preparing, Teaching, and Managing Area Budgets May 23 2pm - 5pm *Partial attendance during the workshop portion required if an area volunteer could not attend on a previous date.

4 General Internship Requirements Description Completion Date Done Complete minimum of 204 hours- begins 1st day of Spring Term and goes to last day of Summer Term BYUSA Y-Train certifications Required Trainings (Office Orientation, Volunteers, Finance & Budgeting, Risk Management, PPSmV) Final Budget August 16 May 7 at 12pm May 11 TBD Internship Reflection/Presentation August 10 Area-Specific Internship Requirements Description Date Done Prepare area for incoming Executive Directors. Binders with timeline and assignments. Research best practices for reporting Social Media Analytics May 29 June 8 May 29 June 8 Research effective branding practices May 29 June 8 Meet with social media, advertising, and copyright University Stakeholders Prepare an advertising plan for the Drive Home Safe Campaign using PACED Programming May 29 June 15 Due by June 18 Present Research findings June Develop Advertising promotion and plan with EDs July 2 31 Advertising Promotion and Plan Presentation August 1 10 Weekly meeting with Coordinator Meet with CLD, Social Media, and Video Teams Develop trainings on content creation with ED on how to use DSLR, Lightroom, Premier, etc. TBD TBD May 29 June 8

5 BYUSA Training Topics Check List Description Date Done Amplified Sound policy Church & University Personnel contacts (General Authorities, President, VP, Deans, etc.) Emergency Procedures Evaluation & Assessment (How do we decide what we do? How do we know if we are doing it well?) Food Service policies/training Honor Code/Dress & Grooming Media Requests (incoming) Printing policies (in-office, Cougar Creations, etc.) Y Train

6 Area-Specific Topics Description Date Done Area goals & vision- establish, review, modify, add, change, &/or finalize Area mission, objectives, and learning outcomes for volunteers- review, modify, add, change, &/or finalize Coordination meetings (Pres. & EVP-VP, C-VP, VP-ED, ED-PD, etc.)- who, what, when, why, how Forms training- understanding the various forms and their use in the area Office space- maintenance and appropriate use PACED programming and specific applicability to the area Position descriptions- review, modify, add, change, &/or finalize Programming- review activities, campaigns, events, & calendar; prepare possible revisions, modifications, additions, changes Rentals and Scheduling (campus services)- policies, procedures, and working relationship with the area Risk Management- understanding its role and its specific impact on the area Stakeholders- identifying & understanding relationships with campus departments and organizations Student Employees- understanding their role and relationship to the area Volunteers- recruitment, motivation, retention specific to the area