OmniActivation TM powered by the Audience Engine
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1 OmniActivation TM powered by the Audience Engine The Audience Management Platform for activating campaigns and audiences across channels 2016 Experian Information Solutions, Inc. All rights reserved. Experian Public.
2 OmniActivation TM powered by the Audience Engine: Experian s Audience Management Platform Experian Information Solutions, Inc. All rights reserved. Experian Public.
3 The Audience Management Platform s Core Capabilities: Manage and link real people data that is not reliant on cookies Connect typically disparate data sources Quickly build your best audience Gain audience insights Match and distribute addressable audiences across Experian s crosschannel media partner network Experian Information Solutions, Inc. All rights reserved. Experian Public.
4 Step 1: Audience Creation Create addressable audiences based on your CRM data, 2 nd party partner data, and 3rd party data including Experian s ConsumerView data. Campaigns launch in a matter of clicks, not weeks. Leverage and activate disparate data sources for advanced targeting and campaign analytics. Your CRM data Partner data 3 rd party data Experian Information Solutions, Inc. All rights reserved. Experian Public.
5 Create Your Best Audience Drag and drop data the data you want to use to define your audience Includes Boolean logic matching capabilities Save your audience for easy access at anytime Quickly size your audience and understand how many people actual individuals are in your audience Experian Information Solutions, Inc. All rights reserved. Experian Public.
6 Create Your Best Audience Drag and drop data the data you want to use to define your audience Includes Boolean logic matching capabilities Save your audience for easy access at anytime Quickly size your audience and understand how many people actual individuals are in your audience Experian Information Solutions, Inc. All rights reserved. Experian Public.
7 Create Your Best Audience Drag and drop data the data you want to use to define your audience Includes Boolean logic matching capabilities Save your audience for easy access at anytime Quickly size your audience and understand how many people actual individuals are in your audience Experian Information Solutions, Inc. All rights reserved. Experian Public.
8 Step 2: View Audience Insights Gain a deeper understanding of your audience s characteristics by overlaying demographic and lifestyle segmentation data. Use these insights to predict behavior and ensure your campaign messaging is on target. From media planners to creative directors, the sleek infographic design style report makes it easy for the entire team to share insights Experian Information Solutions, Inc. All rights reserved. Experian Public.
9 Understand Your Audience Using Experian Data Geography Gender Age Marital Status Presence of Children Mosaic Household Income Education Homeowner Dwelling Type Occupation Group Experian Information Solutions, Inc. All rights reserved. Experian Public.
10 Step 3: Activate Your Audience Across Channels Launch an addressable campaign across channels including TV, online, mobile, and direct mail. By matching real people and not just third party cookies, OmniActivation advertisers see higher, more accurate audience match rates. Closed loop reporting is one of the most powerful tools that advertisers have at their disposal. It allows marketers to measure a campaign s return on ad spend to improve future marketing. Addressable Audience Experian Information Solutions, Inc. All rights reserved. Experian Public.
11 Experian s Media Partner Network Across Channels and direct mail Mobile Display Television Onboarding Experian Information Solutions, Inc. All rights reserved. Experian Public.
12 Closed Loop Reporting: Tie together Offline & Online Sales with Exposure Data to Measure ROAS Advertiser s Sales Data Campaign Exposure Data Experian Information Solutions, Inc. All rights reserved. Experian Public.
13 Closed Loop Reporting: Tie together Offline & Online Sales with Exposure Data to Measure ROAS Advertiser s Sales Data Campaign Exposure Data Experian Information Solutions, Inc. All rights reserved. Experian Public.
14 Closed Loop Reporting: Tie together Offline & Online Sales with Exposure Data to Measure ROAS Advertiser s Sales Data Campaign Exposure Data Experian Information Solutions, Inc. All rights reserved. Experian Public. Your report includes: Return on ad spend Test vs. control analysis Performance by creative Time to purchase Additional demographic information
15 Target the perfect audience across multiple screens Why brands use the Audience Engine? Data expertise With our comprehensive consumer database, ConsumerView SM, Experian can reach an advertiser s perfect audience. We have the ability to activate 1 st, 2 nd or 3 rd party data. Coordinated cross channel targeting Experian has direct partnerships with the world s largest media players, including 100% of the addressable TV operators. Activate your best audience across direct mail, online, mobile, and TV. Closed loop reporting Measure the impact of campaigns through closed loop analytics that tie revenue back to marketing campaign exposure data Experian Information Solutions, Inc. All rights reserved. Experian Public.
16 Experian Information Solutions, Inc. All rights reserved. Experian Public.
ConsumerView SM Tap into the power of the world s largest consumer database
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