Reuben Njuguna, Ph.D.
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1 EDUCATION: Kenyatta University Doctor of Philosophy in Marketing 2011/14 Morgan State University (USA) Masters in Business Administration (MBA) 2008/09 Africa Nazarene University Bachelors of Commerce in Marketing 2004/07 AWARDS & HONORS OLX SOMA awards for best use of Social Media (learning Institution Category) 2014 Extra Mile Award Performance - employee of the year, Kenyatta University 2014 Exemplary Performance Award, Kenyatta University Dean s List 2005 Honor s Roll 2006 APPOINTMENTS University Strategy and Innovation committee board member University Marketing and Branding Member University Conferences Board member Teaching Research Referral Hospital Board Member University ICT Board Member University Ranking Committee Member present 2013-present 2011-present present present present Intel Evaluation Project 2015 Rebranding School of Business 2014 DSVOL Campaign Committee 2014 Vice Chancellors Innovation and Strategy Committee 2013 Biomedical Engineering Summer School Committee
2 RESEARCH Ph.D. Thesis: Brand Equity Influence on Consumer Choice. Publications Peter Ngwae Nzioka and Dr. Reuben Njuguna,2017 :Firm Orientations and Performance of Hotels in Nairobi County, Kenya.Journal of Business and Strategic Management. ISSN (Online)Vol. 2, Issue 3, pp 1-28 John Gitau Kagumu, Njuguna Reuben,2016, Organizational Factors Influencing Strategy Implementation in the Anglican Church of Kenya: the Case of Kirinyaga Diocese, Kenya, International Journal of Current Business and Social Sciences, 1 (5), Njuguna R. N, Makau M. S, Kerre F. P, 2015, Perceived Quality and Customer Choice Loyalty in Fast Moving Consumer Goods, Afrian Journal of Co-operative Development and Technology, Vol.1 No. 1 pg. 110 Abimnwi N. P and Njuguna R. N., 2015, An Analysis of in Store Environment Ambience Factor Influence on Consumer Behaviour, International Journal of Sales, Retailing and Marketing, Vol. 4, No.6 Charanah J. and Njuguna R.K, 2015, The Effects of Promotional Mix Tools on Brand Equity Among Hospitals in Nairobi County, International Journal of Sales, Retailing and Marketing, Vol. 4, No.6 Simon Kanoga,Reuben Njuguna,Shadrack Bett,2015 The Effect of Place on Performance of Shopping Malls in Nairobi County Kenya,Journal of Social Sciences and Humanities, Vol. 1, No. 4 Reuben K.N., Muathe S. M., and Francis P.K.,2014.The Moderating Effect of Industrial Context on The relationship between Brand Equity and Consumer Choice in Branded Bottled Water Nairobi, Kenya. European Scientific Journal vol 10, No.4 ISSN: / Conferences Njuguna Reuben Kinyuru, Muathe Stephen Makau & Kerre Francis,2015,Brand Loyalty Influence on Consumer Choice,an Empirical And Quantitative Analysis in the Retail Sector, 12th International CIRCLE Conference, Szczecin, Poland. Njuguna Reuben Kinyuru, 2015, Entreprenureship and Technology for Sustainable Social - Economic Development,The 1st Annual Conference of Co-operative Business at The Co operative University of Kenya. Consultancy and Community Service 2011-Present,StanGroup, Service Project Advisory 2010-Present,Turtle Capital Management,Financial Analyst
3 Research Supervision S/No Name of student Thesis title Status of project JOHN GITAU KAGUMU Organizational factors influencing strategy Graduated 2014 REG.NO. D53/ CE/26487/2011 implementation in the Anglican church of Kenya: the case of Kirinyaga diocese, Kenya 1 SIMON KANOGA Influence of marketing mix dimensions on D58/CTY/PT/20866/2012 performance of shopping malls in Nairobi county Kenya. 2 NDEH PATIENCE ABIMNWI Retail store environment and buying behavior of D53F/CTY/PT/22609/2012 customers: a case of selected supermarkets in Nairobi Kenya 3 NICODEMUS KATANA Influence of marketing mix dimensions on NZIOKI performance of shopping malls in Nairobi county D53/OL/22127/2011 Kenya. 2
4 4 KIBUGI PAUL J. M. D53/CTY/PT/23314/2011 Reuben Njuguna, Ph.D. The influence of marketing mix decisions on the growth of savings and credit cooperatives in Nairobi county, Kenya. 5 CHIRCHIR NAOMI CHEBET D53/CTY/PT/20869/2012 The impact of service delivery on customer satisfaction on gsm mobile networks in Nairobi county, Kenya. 6 CHARANAH O. JOHNSON Significance of promotional mix tools on building brand equity among hospitals in Nairobi county. D53/CTY/PT/20884/2012 Affiliation to Professional Bodies Name of professional body 1 Marketing Society of Kenya Administrative Roles KENYATTA UNIVERSITY Nairobi, Kenya Position: Online Communications Manager, Kenyatta University - March 11 -present Responsible for the management of all online marketing campaigns, communications, research and innovation. My role involves but is not limited to: 1. Review and assessment of quarterly and annual strategic digital marketing communication plans for the business units, university corporate centers and other business initiatives 3
5 2. Forecasting Kenyatta University search growth and behavior across multiple markets, categories and devices. 3. Developing innovative internal reporting mechanisms to support team marketing strategies. 4. Creating scaled reports on seasonal events and trends, utilized internally and externally among university students segments among different demographics to the university management. 5. Develop, mitigate and implement solid crisis management communication plans to uphold positive online reputation across digital media platforms. 6. Participates/leads digital revenue strategy/optimization in conjunction with other digital leaders across functions while maintaining customer support. 7. Defining and implementing a coherent internal communications blueprint that delivers to the aspirations of the business communications needs 8. Drives profitable brand equity building, targeting, segmentation, and acquisition strategy. 9. Leading problem solving and recommendations as a board member of several university committees (Marketing Committee, ICT Board, Referral Hospital Committee et al.,) 10. Tracking, analysis and continuous enhancement on effectiveness of Digital Strategies Accomplishments: a. Nominated and won the best use of social media by Learning Institution by OLX SOMA awards b. Successfully managed to improve the online presence of the university, and exceeded online market presence by over 60%. c. Initiated, trained and created Google Scholar Accounts for all university faculty members (i.e professors, lecturers and tutorial fellows). This improved our university research rankings. d. Brought on board the Google Apps Supporting Programs, and facilitated in the $150, 000 grant implementation report. 4
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