Mobile platform for events. With travel companions and roommates features. 2Event.com
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1 Mobile platform for events. With travel companions and roommates features. 2Event.com
2 events - conferences, concerts, sports, festivals $ market attendees 50% of visitors usually come from other regions
3 Attendees usually solve few tasks before, and after events: Road to event Accommodations near other attendees Road to home Taxi Recall contacts
4 But visitors gain frustrations: They must find and sign up for few services: 1. Buy ticket to event 2. Register in Events App 3. Register in App for networking and appointments on events 4. Find travel companions 5. Find roommates 6. Buy transport ticket 7. Book a hotel 8. Group chat They dream about all-in-one app. For all attendees.
5 We provide full solution for events: Anyone can create their own events App includes: Agenda. List of attendees. Meetings. Chat for Projectors. Registrations. Badges with QR Find travel companions and roommates Additionally, we aggregate all events from Eventbrite, Meetup, Facebook
6 Simple idea: To be usefull for owners of people groups with the same problems. For example: Events, Dance club, Airport, etc. Give them Free mobile app. Useful for both owners and attendees. CAC = free for us. Billions of people. (CAC Customer Acquisition Cost) Monetize this userbase in any way. Such as: Ticket to events, Transport, Hotels, Taxi.
7 We focus on events now. Business (our focus now) Entertainment Sport Private
8 Few industries have the same problem: many people in the same place with same interests and needs We help to count guests, get contacts, send promo HoReCa (HotelRestaurantCafe) Airport Transport Sport
9 Due to events attendees we collect BigData about future check-in s for Transport, Airports, Hotels, Cities It allows to build a family standalone solutions basing on our engine: 1. Carpooling services 2. Selling transport tickets considering travel companions 3. Hotels booking considering possible roommates 4. Sending goods through you friends who are on the way
10 Example #1 when we are useful Dance club For dance club owners: To know profiles of their attendees now, for loyalty in future. To give chat for projectors. It is additional entertainment for attendees. New kind of contests for guests. For attendees: To know other visitors with the same interests (birthday, alumni, dating). To contacts other attendees for tomorrow morning.
11 Example #2 when we are useful Restaurants and Cafes For cafes: To know profiles of the attendees now, for loyalty in future. Additional channel to connect with them. Maybe free cup of coffee. To chat on indoor TV which is an additional entertainment for guests. For attendees: Getting to know dozens of guests who are bored. Well known resort romance. Exploring the surrounding entertainments.
12 Example #3 when we are useful Resorts and Hotels For hotels owners: To know profiles of their attendees now, for loyalty in future. Additional way to connect with their clients. Additional reason to get people out of their rooms. To chat on indoor TV additional entertainment for guests. For attendees: Every of us can see in every hotel on receptions area dozen guests who are bored and sit all day there. We help to introduce them to each other.
13 COMPETITORS Ticket sales system (Eventbrite, Timepad, TicketForEvent) App for attendees (Bizzabo, Attendefy ) We can, they can not Strong mobile app Travelmates Free All-in-one (make badges, surveys) Travelmates, Roommates Geolocations Meeting appointments Chat for projectors They can, we can not Brand Huge userbase 100k+ userbase Touristic and transport tickets company (TripIt, Expedia, Booking.com) Travelmates according to events. People from the same events want to be friends with each other. Huge traffic Huge userbase
14 15 employees: Engineers (10): Sales(5): Great team 2-Designers, 2-Android devs, 2-IOS, 1-Front-end, 3-Back-end 3-sales and 2-marketing managers CEO, Angel Yaroslav Maxymovych (39 y.o.) Serial entrepreneur. 4 sold projects (Auction.ua, Banner.ua). Two interviews in Forbes.ua (2010, 2013) CTO Roman Stelmakh (27 y.o.) He is skilled Senior Programmer 7 years of experience UI/UX Designer Eugene Shykiriavyi (22 y.o.) 1 st place in design mobile apps, on UA Web Challenge II
15 Partnership programs: Business Model Selling tickets for events (it s ~30% revenue) Selling transport tickets (~30% revenue) Booking hotels (~20% revenue) Taxi call Booking restaurant tables. Food delivery. Souvenirs shops for events (music, cups) Internal mechanisms: Branding Events advertising ARPU (per each user on event) ~$0.56
16 Project stage Android, IOS (stage: strong MVP, 90% ready after 9 month * 8 programmers) Web-site (stage: early MVP) Pre-sale commitment: Kazantip, IDCEE, AddVentureSummit Ukrainian Speed Railways (Hyundai) more then 100 other big events Just wait for stable version Approved market with: 500+ event organizers (UA, RU, USA) Serviced 20 events (in test mode) first downloads MVP
17 Forecast Year 1 Year 2 Year 3 Year 4 Year 5 # of Customers (events) mln 1.5 mln Audience mln 225 mln UserBase (ppl with app) mln. 12 mln. 25 mln. 40 mln. # of Employees Markup (2% after turnover) $0.25 mln. $3.5 mln. $8 mln. $18 mln. $30 mln. Expenses $0.5 mln. $2,5 mln. $5 mln. $7 mln. $10 mln. Profit -$0.25 mln. $1 mln. $3 mln. $11 mln. $20 mln.
18 Investments Seed: MVP + first sales $ (already invested) Stage 1: Growth $ (is looked for) Investments are needed for: Improvement of technology ($300k) Improve UI/UX API (regional events, taxi, transport schedule) App for WinPhone Sales ($200k)
19 Ukraine, Lviv Skype: yaroslav.maxymovych
20 Thank you Questions? Or a few bonus track slides ahead
21 On February 2013 the project took 2d place in TNW-2013 Ukraine
22
23 Organizers Problems: Need to hire a few different suppliers: 1. Registering attendees - ($0 - $2.99 per each) 2. Creating a web-site - ($200-$5000) 3. Creating mobile app - ($400 - $20 000) 4. System for visitors acquainting - ($500-$5000) 5. Chat (Twitterwall) - ($0-$200) TOO MUCH to pay. How to synchronize all this!
24 Four reasons why people visit events: Knowledge Communications Networking/Dating Emotions We have changed and improved three of them: «Emotions + Communications + Networking» And we added new benefits: Savings on joint taxi, hotels, booking table Traveling together is safe and comfortable Efficiency of your trips increases Increasing of the number of participants of
25 Chat for projectors or indoor-tv in HoReCa: Live example here:
26 When people from the same cities accidentally meet on events they usually talk about: - Hi! I m glad to see you! - When did you come? - Where are you staying? - When and how you will go back? - Have you seen anyone else of ours? - What s interesting in there? - About PreParty and AfterParty people ask about it people respond perhaps it is mutually interesting
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