High School Business Heroes Seminar 1: How To Analyze A Marketing Case & Elevator Pitch Details February 28, 2017
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1 High School Business Heroes 2015 Seminar 1: How To Analyze A Marketing Case & Elevator Pitch Details February 28, 2017
2 Introductions Ice Breaker Agenda Details: Bonuses Reintroduce case challenge Guest Speaker Business Librarian Ines Perkovic Phase 1 Elevator Pitch Upcoming Events Where to Find More Information Online Pages & Contact Information Questions, comments, concerns?
3 Meet the team of 2017!
4 Ice Breaker! Tough Choices Let s create a list of important choices one might encounter in a lifetime. For example, college or university? or paper or plastic? or what to give so-and-so for her birthday?. Aim for a list of 50 in five minutes. Remember to aim for quantity, be silly, avoid judging, and piggyback others ideas. What s the Point? Think about the choices people make when looking for a car. Understanding these choices will help you to choose creative marketing strategies.
5 Researching a Marketing Case Guest Speaker: Ines Perkovic Business Librarian Innis Library (Business) KTH-108 McMaster University
6 Participant Bonuses By attendance At least one member must attend the seminar 1 bonus mark By Summary Seminars will be posted to YouTube for those who are unavailable to attend Maximum 1 page summary of seminar can be sent to hsbh@mcmaster.ca within 2 days 1 bonus mark
7 The 2017 HSBH Case Challenge Build a strategic marketing plan for automotive sales leveraging relevant advertising mediums with consideration for today s buyer. Conduct research on the automotive industry target markets and the impact of purchasing technology Look into what Setay Automotive Group has to offer and how best to entice technology driven auto purchases through marketing efforts
8 PHASE ONE: THE ELEVATOR PITCH Clear, concise explanation of your ideas should be possible to deliver in the time span of an elevator ride Present a 2-page proposal outlining the key elements of team s creative business solutions, plan and analysis
9 ELEVATOR PITCH Criteria Introduction Background info on Setay State problem found in case brief Introduce team s innovative solution Business Plan Describe your plan and why Setay would incorporate it State target market and how plan will connect to this demographic Describe how Setay can implement and how it would impact the business Include a brief analysis and future outlook of plan
10 ELEVATOR PITCH Criteria o Current Research o o Use reputable sources to describe recent trends/ events (no older than 2009) that may relate to case Report will need more research for this pitch just looks at trends and Setay themselves o Conclusion o Summarize business plan and findings (no new content) o References o Use Business Citation Guide to cite sources
11 Elevator Pitch Reminders Edited documents with feedback will be ed back to your team Be Creative! Formatting of title, citations and bibliography Formal language; marketing concepts Peer and team editing Analysis and defining your plan
12 How to submit your entries Only one team member needs to submit an entry per team document to with your team name in the subject line An will be sent to the team s main contact to confirm receipt of entry Elevator Pitch deadline: Saturday, March 4 at 11:59pm
13 Upcoming Event-Seminar 2 Date: March 7, 2017 Location: JHE 210 Time: 5:30-7:00PM Business report will be discussed Interaction with mentors and participants Food & drinks will be provided All seminars will be in JHE 210 from 5:30PM-7:00PM
14 Where to find more information: News > Competition Details Packages Opening ceremony powerpoint Seminar powerpoints Youtube: HSBH McMaster for seminar podcasts
15 Check us out online! HSBH Website: Facebook: High School Business Heroes YouTube: HSBH McMaster
16 Contact Information Your Mentors Contact mentors for their addresses J Co-Chairs Nick Davies and Mitchell Hawkes hsbh@mcmaster.ca Mentorship Coordinators Nevine Hamwi and Emily Han mentorship.hsbh@gmail.com
17 Questions, comments, concerns?
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