Business Administration, Marketing emphasis. University of Connecticut, May 21, Member Beta Gamma Sigma (National Business Honor Society).

Transcription

1 KEITH S. COULTER Graduate School of Management Clark University 950 Main Street Worcester, MA EDUCATION Ph.D. Business Administration, Marketing emphasis. University of Connecticut, May 21, Member Beta Gamma Sigma (National Business Honor Society). M.B.A. Marketing emphasis, Arizona State University, December Graduated Summa Cum Laude, (3.8) G.P.A. Graduate Academic and Tuition Scholarships. M.S. Exercise Physiology, University of Colorado, May Graduated Magna Cum Laude, (3.6) G.P.A. B.A. Psychology, University of Miami (Fla.), December Graduated Magna Cum Laude, (3.6) G.P.A. PROFESSIONAL EXPERIENCE Associate Professor - Clark University, Worcester, MA, Fall 2006-present. Graduate (M.B.A.) Teaching: Marketing Strategy, Marketing Management, Market Pricing, Consumer Behavior, Advertising and Promotion, Personal Selling and Sales Management. Associate Professor/Acting Associate Dean Clark University, Worcester, MA, Fall Spring Responsibilities: AACSB reporting; faculty teaching assessment and evaluation; program development; outreach and constituency reporting (e.g., Business Week); student council interface; student orientation; student disciplinary responsibilities; served on both Graduate and Undergraduate Program Review Committees. Graduate MBA teaching - Marketing Management (2 sections). Assistant Professor - Clark University, Worcester, MA, Fall 1998 Spring Graduate (M.B.A.) Teaching: Marketing Strategy, Marketing Management, Market Pricing, Consumer Behavior, Advertising and Promotion, Personal Selling and Sales Management. Undergraduate Teaching: Marketing Management. Visiting Assistant Professor - Eastern Connecticut State University, Willimantic, CT, Fall

2 Spring Undergraduate Teaching: Multi-Functional Business Concepts and Processes, Marketing Principles, Consumer Behavior, Advertising, Industrial Marketing. Visiting Assistant Professor - Quinnipiac College, Hamden, CT, Fall Spring Undergraduate Teaching: Professional Selling, Principles of Marketing, New Product Management, Marketing Research, Integrated Marketing Communications Graduate Assistant - University of Connecticut, Storrs, CT, Fall Spring Undergraduate Teaching: Principles of Marketing, Research Methods, Promotional Strategy. Graduate Teaching: Marketing Strategy (M.B.A. case analyses) Director of Marketing - Tower Air, Inc., Jamaica, N.Y., Responsibilities: Developed marketing department from inception. Developed strategic long and short term marketing plans. Managed charter service, freight operations, yield management, and advertising functions; served as liaison to ad agency. Supervised new market entry (Paris; Copenhagen). Vice President, Marketing - Midcontinent Airlines/Braniff Express, Aurora, Colorado, Responsibilities: Developed strategic long and short term marketing plans including route and fleet analysis, new market entry, aircraft scheduling and acquisitions. Supervised pricing, yield management, advertising, sales, and passenger service functions. Developed budgets. Managed staff of approximately 75 employees. Supervised major expansion during calendar year 1989 that resulted in sales revenue increase of over 350%. Senior Pricing Analyst - Braniff Airlines, Inc., Dallas, TX, Responsibilities: Supervised pricing and established all fares for Dallas and Orlando hubs. Coordinated pricing function with inventory control and yield management to maximize company revenues. Scheduling and Planning Coordinator - United Airlines, Denver Flight Training Center, CO, Responsibilities: Coordinated B727 training schedules for pilots and flight crews; assigned instructors; covered line trips and scheduled aircraft maintenance checks; assistd in Emergency Procedures Training for flight attendants. President - SunFit Enterprises, Inc., Aurora, CO, (part-time). Responsibilities: Sports marketing, special events marketing, and corporate fitness consulting. Clients included Carnation, Johns Manville, and TWA. Faculty Associate - Arizona State University, Tempe, AZ,

3 Undergraduate Teaching: Kinesiology, Exercise Physiology, Racquetball, Conditioning, and Swimming. Faculty Associate - University of Colorado, Boulder, CO, Undergraduate Teaching: Sport Psychology, Conditioning, Weight Training. TEACHING Schedule for Fall 2012/Spring 2013/Summer 2013 (Clark GSOM is on a 7-week modular schedule) (M.B.A.) Marketing Management (1 section) (M.B.A.) Marketing Management PCG One-Week Intensive Course (1 section) (MGMT 235) (Undergrad) Advertising and Promotion (1 section) (M.B.A.) Marketing Strategy and Simulation (2 sections) (M.B.A.) Market Pricing (1 section) (M.B.A.) Internet and Social Media Marketing (1 section) (*new course offering in 2012) (M.B.A.) Personal Selling/Sales Management (1 section) RESEARCH INTERESTS Behavioral Pricing, Social Media Marketing, Advertising Effects, Marketing Communications, Services Marketing, Pricing Techniques and Strategies REFEREED JOURNAL PUBLICATIONS [28] Coulter, Keith S. (2013), Commentary On: An Appraisal of Behavioral Price Research (Part 1), Academy of Marketing Science Review, 3 (3), forthcoming. Coulter, Keith S. and Anne L. Roggeveen, (2012) Deal or No Deal? How Time-to-Expiration, Purchase Limit, and Number of Buyers Impact Purchase Decisions on Group Buying Websites, Journal of Research in Interactive Marketing, 6 (2), pp (Lead article) Choi, Pilsik and Coulter, Keith S., (2012), It s Not all Relative: The Effects of Frame of Reference and Price Placement on Absolute versus Relative Discount Assessment, Journal of Retailing, 88 (4), Coulter, Keith S. and Anne L. Roggeveen, (2012), Like it or Not: Consumer Responses to Word-of-Mouth Communications in Online Social Networks, Management Research Review, Special Issue on Marketing and Social Media, 35 (9), pp Coulter, Keith S., Pilsik Choi, and Kent B. Monroe (2012), Comma N Cents in Pricing: The

4 Effects of Auditory Representation Encoding on Price Magnitude Perceptions, Journal of Consumer Psychology, 22 (3), Coulter, Keith S. and Robin A. Coulter, (2010) Number Sounds and Price Perceptions: The Effects of Phonetic Symbolism on Price Discount and Value Perceptions, Journal of Consumer Research, 37 (2), August, Coulter, Keith S., and Patricia Norberg, (2009) The Effects of Physical Distance Between Regular and Sale Prices on Numeric Difference Perceptions, Journal of Consumer Psychology, 19 (2), April, Coulter, Keith S., (2009) Enough is Enough! Or Is It? Factors that Impact Switching Intentions In Extended Travel Service Transactions, Journal of Travel and Tourism Marketing, Vol. 26 (2), Coulter, Keith S., (2008) The Tri-Mediation Model of Persuasion: A Case for Negative Advertising? International Journal of Advertising, 27 (5), Coulter, Keith S., (2007) The Effects of Digit-Direction on Eye-Movement Bias and Price Rounding Behavior, Journal of Product and Brand Management, special issue on Behavioral Pricing, 16 (7), Coulter, Keith S. and Girish Punj, (2007) "Understanding the Role of Idiosyncratic Thinking in Brand Attitude Formation: the Dual Interference Model, Journal of Advertising, 36 (1), Coulter, Keith S., and Robin A. Coulter, (2007) Distortion of Price Discount Perceptions: the Right Digit Effect, Journal of Consumer Research, 34 (2), August, Coulter, Keith S. and Joseph Sarkis, (2006) An Application of the Analytic Network Process to the Advertising Media Budget Allocation Decision, International Journal of Media Management, 8 (4), Coulter, Keith S., (2005) An Examination of Qualitative vs. Quantitative Elaboration Likelihood Effects, Psychology and Marketing, 22 (1), Coulter, Keith S. and Joseph Sarkis, (2005) Development of a Media Selection Model Using the Analytic Network Process, International Journal of Advertising, 24 (2) May, Coulter, Keith S. and Robin A. Coulter (2005), Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood, Journal of Consumer Psychology, 15 (1), Coulter, Keith S. and Girish Punj, (2004) The Effects of Cognitive Resource Requirements, Availability, and Argument Quality on Brand Attitudes: A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories, Journal of Advertising, 33 (4)

5 Coulter, Keith S. (2003), The Effects of Congruent/Incongruent Magnitude Representation on Explicit and Implicit Knowledge of Prices, Journal of Product and Brand Management, Vol.12 (5), pp Coulter, Keith S., and Robin H. Coulter (2003), "The Effects of Industry Knowledge on the Development of Trust in Service Relationships, International Journal of Research in Marketing, 20 (1), pp Coulter, Keith S. (2002), The Influence of Print Advertisement Organization On Odd-Ending Price Image Effects, Journal of Product and Brand Management featuring Pricing Strategy and Practice, Vol. 11 (5), Coulter, Keith S. (2002), "The Effects of Travel Agent Characteristics on the Development of Trust: A Contingency View, Journal of Travel and Tourism Marketing, Vol. 11 (4), Coulter, Keith S., and Robin A. Coulter (2002), Determinants of Trust in a Service Provider: The Moderating Role of Length of Relationship, Journal of Services Marketing, Vol. 16 (1), pp Coulter, Robin H., Gerald Zaltman and Keith S. Coulter (2001), "Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique, Journal of Advertising, 30 (Winter), pp Coulter, Keith S. (2001), "Odd-Ending Price Underestimation: An Experimental Examination of Left to Right Processing Effects, Journal of Product and Brand Management featuring Pricing Strategy and Practice, 10 (5), pp Coulter, Keith S. (2001), Decreasing Price Sensitivity Involving Physical Product Inventory: A Yield Management Application, Journal of Product and Brand Management featuring Pricing Strategy and Practice, 10 (5), pp Coulter, Keith S., and Girish N. Punj (1999), "The Influence of Viewing Context on the Determinants of Attitude Toward the Ad and Brand," Journal of Business Research, 45 (1), pp Coulter, Keith S. (1999), "The Application of Airline Yield Management Techniques to a Holiday Retail Shopping Setting," Journal of Product and Brand Management featuring Pricing Strategy and Practice, Vol 8 (1) pp Coulter, Keith S. (1998/1999), "The Effects of Affective Responses to Media Context on Advertising Evaluations," Journal of Advertising, 27 (4) pp REFEREED CONFERENCE PROCEEDINGS PUBLICATIONS [27] Coulter, Keith S. and Anne Roggeveen, String Theory in Pricing: How Combinations of

6 Regular Price, Sale Price, Absolute Savings, and Relative Discount Impact Number Liking and Purchase Intentions, American Marketing Association Summer Educators Conference 2013, Boston, MA, August Coulter, Keith S. and Anne Roggeveen, What s Not to Like? Consumer Responses to Word-of- Mouth Communications in Online Social Networks, American Marketing Association 2012 Winter Educators Conference, St Petersburg, FL, February Coulter, Keith S. and Anne Roggeveen, Deal or No Deal? Factors Driving Purchase Behavior on Internet Group Buying Sites, American Marketing Association 2012 Winter Educators Conference, St Petersburg, FL, February Roggeveen, Anne and Coulter, Keith S., Like it Or Not: Word-of-Mouth Communication in Online Social Networks, American Marketing Association 2011 Summer Educators Conference, August 4-7, San Francisco, CA. Choi, Pilsik and Coulter, Keith S., The Role of Comparison Cues and Display Formats in Absolute versus Relative Assessment of Price Discounts, Summer AMA Marketing Educators Conference, August 13-16, 2010, Boston, MA, Robin Coulter and Easwar Iyer, Conference Chairs. Coulter, Keith S., and Pilsik Choi, Comma N Cents in Pricing: The Effects of Auditory Representation Encoding On Price Recall and Magnitude Perceptions, Winter AMA Marketing Educators Conference Proceedings, February 2010, New Orleans, LA. Coulter, Keith S. and Pilsik Choi, It s Not all Relative: Factors Impacting Comparative Price Perceptions, Fordham University Behavioral Pricing Conference, Fall 2009, Orlando, FLA, Robert Shindler and H.G. Parsa, Conference Chairs. Coulter, Keith S., and Pilsik Choi, Comma N Cents in Pricing: The Effects of Auditory Price Representation Encoding On Recall and Magnitude Perceptions, Fordham University Behavioral Pricing Conference, Fall 2009, Orlando, FLA, Robert Shindler and H.G. Parsa, Conference Chairs. Coulter, Keith S. and Pilsik Choi, Relative versus Absolute Comparison of Prices, Advances in Consumer Research, Jeffrey Inman, Ed., Association for Consumer Research Fall 2009 Conference, October 22-25, Pittsburg, PA. Coulter, Keith S., Enough is Enough: The Impact of Length and Time of Delay on Service Switching Intention, Advances in Consumer Research, Ann McGill and Sharon Shavitt, Eds., Association for Consumer Research Fall 2008 Educators Conference, San Francisco, October 23-26, Coulter, Keith S., The Effects of Phonetic Symbolism On Comparative Price Perceptions, Advances in Consumer Research, Ann McGill and Sharon Shavitt, Eds., Association for Consumer Research Fall 2008 Educators Conference, San Francisco, October 23-26, 2008.

7 Coulter, Keith S., The Effects of Phonetic Symbolism and Auditory Price Encoding On Comparative Price Perceptions, Drexel University Behavioral Pricing Conference Proceedings, Raj Suri and Kent Monroe, Eds.; Philadelphia, PA, September Coulter, Keith S., Left-Right, Left-Right: The Effects of Digit-Direction on Eye-Movement Bias and Price Encoding Strategy, Advances in Consumer Research, (35), Memphis, TN, October Coulter, Keith S., The Tri-Mediation Model of Persuasion: Incorporating Negative Advertising Appeals, Advances in Consumer Research, (35), Memphis, TN, October Coulter, Keith S. and Patricia A. Norberg, The Impact of Physical Distance on Price Discount Perceptions, AMA Summer 2007 Marketing Educators Conference Proceedings, Washington, D.C., August 3-5, ** Winner: Best Paper: Retailing and Pricing Track ** Coulter, Keith S., The Discount-Distance Congruency Effect, AMA Summer Marketing Educators Conference Proceedings, Chicago, IL, August Coulter, Keith S. and Robin A. Coulter, The Effects of Magnitude Representation Encoding Interference and Order of Price Exposure in Comparative Price Advertising, Winter 2005 AMA Educators Conference Proceedings, February Coulter, Keith S. and Robin A. Coulter, The Effects of Small vs. Large Digit Comparisons on Consumers Perceptions of Price Discounts, Winter 2004 AMA Educators Conference Proceedings, February Coulter, Keith S., The Effects of Size Congruency and Stroop Interference on Implicit Memory of Prices, 5 th Annual Fordham University Pricing Conference Proceedings, Hooman Estelami and Sarah Maxwell, Eds., September Coulter, Keith S., The Influence of Print Advertisement Organization On Odd-Ending Price Underestimation, Fordham University Pricing Conference Proceedings, Hooman Estelami and Sarah Maxwell, Eds., November Coulter, Keith S., Yield Management Revenue Maximization Involving Physical Product Inventory, Fordham University Pricing Conference Proceedings, Hooman Estelami and Sarah Maxwell Eds., October, Coulter, Keith S., "Odd-Ending Price Underestimation: An Experimental Examination of Left to Right Processing Effects, Fordham University Pricing Conference Proceedings, Hooman Estelami and Sarah Maxwell Eds., October, Coulter, Keith S., and Robin A. Coulter, The Effects of Service Representative Characteristics on Trust: The Moderating Role of Length of Relationship, AMA Educators Proceedings,

8 American Marketing Association Summer Educator s Conference, August ** Winner: Best Paper: Service Track; Winner: Best Overall Conference Paper.** Watt, James H., Keith S. Coulter and Erica Wiegel, "The Effects of Program Involvement and Commercial Position on Reactions to Embedded Commercials," research funded by the National Association of Broadcasters, Advances in Consumer Research, Joe Alba and Wes Hutchinson, Eds., Vol. 25, Provo, Utah: Association for Consumer Research, Coulter, Robin H., Karen M. File, and Keith S. Coulter, "Understanding the Antecedents of Trust and Integrity Across Services," AMA Educators' Proceedings, William M. Pride and G. Thomas M. Hult, Co-chairs, AMA Summer Educators' Conference, August Coulter, Keith S., and Robin A. Coulter, "Beyond Nielsen Numbers: The Influence of Program Content on Ad Reactions," AMA Educators' Proceedings, Michael D. Hartline and Debbie Thorne, Chairs, American Marketing Association Winter Educators' Conference, February Coulter, Keith S., and Murphy A. Sewall, "The Effects of Editorial Context and Cognitive and Affective Moderators on Responses to Embedded Ads," Advances in Consumer Research, Frank Kardes and Mita Sujan, eds., Association for Consumer Research, October WORKS UNDER SECOND REVIEW (Refereed Journals) -NA- WORKS UNDER FIRST REVIEW (Refereed Journals) -NA- WORKS UNDER FIRST REVIEW (Refereed Conferences) Coulter, Keith S., Dhruv Grewal, and Anne L. Roggeveen, A Word in the Hand is Worth Two from the Tush: How Hand Position impacts Cognitive Processing and Implications for Mobile Marketing, submitted to the Association for Consumer Research Annual Conference, Chicago, IL, October 10-13, WORKS IN PROGRESS (Refereed Journals First Revision Requested) Coulter, Keith S. and Anne L. Roggeveen, Number Fluency in Price Discounts: How Combinations of Price Discount Information Impact Deal Liking and Purchase Intentions, submitted to the Journal of Marketing Research, October 30, 2012; received request for revision December 28, Expected resubmission: June Coulter, Keith S., and Dhruv Grewal Fred Favors Fives, Sally Savors Sixes, and Paula Has No

9 Preference: Name Letter Effects in Pricing, Submitted to the Journal of Marketing, February 10, 2013; received request for revision April 26, Expected resubmission: August Coulter, Keith S. and Anne Roggeveen, Deal or No Deal? How Number of Buyers, Purchase Limit, and Time-to-Expiration Affect Purchase Decisions on Group Buying Websites, submitted to the Journal of Retailing, January 27, Revision requested, June Expected resubmission Fall WORKS IN PROGRESS (Not yet submitted) Coulter, Keith S., Dhruv Grewal, and Anne L. Roggeveen, A Word in the Hand is Worth Two from the Tush: How Hand Position impacts Cognitive Processing and Implications for Mobile Marketing Messages, presently in data collection stage; two experiments completed; expected submission to Journal of Consumer Research, October 1, Coulter, Keith S. and Michael J. Barone, It s All in your Point of View: How Physical Orientation Impact Price Perceptions, presently in the data collection stage; two experiments completed; expected submission to the, Journal of Consumer Psychology Fall Choi, Pilsik and Keith S. Coulter, The Effects of Price Presentation Order on Absolute versus Relative Discount Assessment, data collection expected to begin May 2013, expected submission to the Journal of Retailing Spring CONFERENCE CHAIRS Chair: Retailing and Pricing Session, Academy of Marketing Science Conference 2011, Coral Gables, FLA, May 22-25, CONFERENCE PRESENTATIONS [28] String Theory in Pricing: How Combinations of Regular Price, Sale Price, Absolute Savings, and Relative Discount Impact Number Liking and Purchase Intentions, to be presented at the American Marketing Association Summer Educators Conference, Boston, MA, August 9-11, What s Not to Like? Consumer Responses to Word-of-Mouth Communications in Online Social Networks, presented at the American Marketing Association 2012 Winter Educators Conference, St Petersburg, FL, February Deal or No Deal? Factors Driving Purchase Behavior on Internet Group Buying Sites, presented at the American Marketing Association 2012 Winter Educators Conference, St Petersburg, FL, February 2012.

10 Like it Or Not: Word-of-Mouth Communication in Online Social Networks, presented (with Anne Roggeveen) at the American Marketing Association 2011 Summer Educators Conference, August 4-7, 2011, San Francisco, CA. The Role of Comparison Cues and Display Formats in Absolute versus Relative Assessment of Price Discounts, presented (with Pilsik Choi) at the Summer AMA Marketing Educators Conference, August 13-16, 2010, Boston, MA, Robin Coulter and Easwar Iyer, Conference Chairs. Comma N Cents in Pricing: The Effects of Auditory Representation Encoding On Price Recall and Magnitude Perceptions, Winter AMA Marketing Educators Conference, February 2010, New Orleans, LA. It s Not all Relative: Factors Impacting Comparative Price Perceptions, presented at the Fordham University Behavioral Pricing Conference, Fall 2009, Orlando, FLA, Robert Shindler and H.G. Parsa, Conference Chairs. Comma N Cents in Pricing: The Effects of Auditory Price Representation Encoding On Recall and Magnitude Perceptions, presented at the Fordham University Behavioral Pricing Conference, Fall 2009, Orlando, FLA, Robert Shindler and H.G. Parsa, Conference Chairs. Relative versus Absolute Comparison of Prices, presented at the Association for Consumer Research Fall 2009 Educators Conference, October 22-25, Pittsburg, PA. Enough is Enough: The Impact of Length and Time of Delay on Service Switching Intention, presented at the Association for Consumer Research Fall 2008 Educators Conference, San Francisco, October 23-26, The Effects of Phonetic Symbolism On Comparative Price Perceptions, presented at the Association for Consumer Research Fall 2008 Educators Conference, San Francisco, October 23-26, The Effects of Phonetic Symbolism and Auditory Price Encoding On Comparative Price Perceptions, presented at the Drexel University Behavioral Pricing Conference, Philadelphia, PA, September 20, Left-Right, Left-Right: The Effects of Digit-Direction on Eye-Movement Bias and Price Encoding Strategy, presented at the Association for Consumer Research Fall Conference, Memphis, TN, October 25-27, The Tri-Mediation Model of Persuasion: Incorporating Negative Advertising Appeals, presented at the Association for Consumer Research Fall Conference, Memphis, TN, October 25-27, The Impact of Physical Distance on Price Discount Perceptions, presented at the AMA

11 Summer 2007 Marketing Educators Conference, Washington, D.C., August 3-5, The Discount-Distance Congruency Effect, and the effect of Digit-Direction on Price Discount Perceptions presented at University of Illinois Pricing Camp IV, May 26, The Discount-Distance Congruency Effect, presented at the AMA Summer Marketing Educators Conference, Chicago, IL, August The Effects of Magnitude Representation Encoding Interference and Order of Price Exposure in Comparative Price Advertising, presented at the Winter 2005 AMA Educators Conference, San Antonio, TX, February The Effects of Small vs. Large Digit Comparisons on Consumers Perceptions of Price Discounts, presented at the Winter 2004 AMA Educators Conference, Scottsdale, Arizona, February The Effects of Size Congruency and Stroop Interference on Implicit Memory of Prices, presented at the 5 th Annual Fordham University Pricing Conference, New York, NY, September 27-28, The Influence of Print Advertisement Organization on Odd-Ending Price Underestimation, presented at the Fordham University Pricing Conference, New York, NY, November Yield Management Revenue Maximization Involving Physical Product Inventory, presented at the Fordham University Pricing Conference, New York, NY, October, "Odd-Ending Price Underestimation: An Experimental Examination of Left to Right Processing Effects, presented at the Fordham University Pricing Conference, NYC, NY, October, The Effects of Service Representative Characteristics on Trust: The Moderating Role of Length of Relationship, presented at the AMA Summer Educator s Conference, Chicago, IL, August "The Effects of Program Involvement and Commercial Position on Reactions to Embedded Commercials," presented at the Association for Consumer Research Annual Conference, Provo, UT, October "Understanding the Antecedents of Trust and Integrity Across Services," presented at the American Marketing Association Summer Educators' Conference, Denver, CO, August "Beyond Nielsen Numbers: The Influence of Program Content on Ad Reactions," presented at the AMA Winter Educators' Conference, St. Petersburg, FL, February "The Effects of Editorial Context and Cognitive and Affective Moderators on Responses to Embedded Ads," presented at the Association for Consumer Research Annual Conference, Boston, MA, October 1994.

12 JOURNAL SPECIAL EDITION GUEST EDITOR Management Research Review, Special Edition: Marketing and Social Media (2012), Submission Deadline June 2011; Publication Issue 9, 2012 (forthcoming). PUBLICATION BOARD and REVIEWS Editorial Board: Journal of Product and Brand Management featuring Pricing Strategy and Practice, Hooman Estelami and Sarah Maxwell, Eds. Editorial Board: Journal of Services Research, Dr. Vinnie Jauhari, Ed. Ad hoc Reviewer for the Journal of Business Research. Content areas: Advertising Effects; Research Methods. Ad hoc Reviewer for the Annual Fordham University Pricing Conference Proceedings, Hooman Estelami and Sarah Maxwell, Eds. Content area: Pricing. Ad hoc Reviewer for AMA Educator s Conference Proceedings. Content areas: Advertising Effects; Pricing; Marketing Strategy. Ad hoc Reviewer for Advances in Consumer Research (Association for Consumer Research Conference Proceedings). Content areas: Advertising Effects; Consumer Behavior. Ad hoc Reviewer for the Journal of the Academy of Marketing Science (JAMS). Content areas: Advertising Effects; Pricing Strategy; Structural Equation Modeling. Ad hoc Reviewer for journal of Decision Sciences. Content area: Pricing; Decision Models. Ad hoc Reviewer for the Journal of Consumer Research. Content areas: Pricing; Advertising; Consumer Behavior; Structural Equation Models. Ad hoc Reviewer for the Journal of Advertising. Content areas: Behavioral Pricing; Dual Mediation Model; Elaboration Likelihood; General Persuasion. Ad hoc Reviewer for the European Journal of Marketing: Content areas: Branding and Linguistics. RESEARCH GRANTS, AWARDS, AND HONORS Awarded Clark University Exceptional Merit, academic year.

13 Winner Best Paper Award, American Marketing Association Summer Educators Conference, August 2007: Coulter, Keith S., and Patricia A. Norberg, The Impact of Physical Distance on Price Discount Perceptions. Awarded Clark University Exceptional Merit, academic year. Awarded Course of the Year , MKT 4402, Marketing Strategy and Simulation, by the GSOM student body, Spring Awarded Beta Gamma Sigma Professor of the Year, Clark University Graduate School of Management, academic year. Awarded Exceptional Merit by Clark University, academic year. Winner Best Paper Award, American Marketing Association Summer Educators Conference, August 2000: Coulter, Keith S., and Robin A. Coulter, The Effects of Service Representative Characteristics on Trust: The Moderating Role of Length of Relationship. University of Connecticut Representative for 1995 American Marketing Association Doctoral Consortium, August University of Connecticut Research Foundation Grant - "The Effects of Editorial Context and Cognitive and Affective Moderators on Responses to Embedded Ads," with Murphy Sewall, (1993). National Association of Broadcasters 1995 Research Grant - "How do Commercial Position, Pod Position, and Program/Commercial Affect Congruity Influence Advertising Effectiveness?" with Erica Wiegel and James Watt. PROFESSIONAL AFFILIATIONS AND OTHER ACTIVITIES Member: American Marketing Association Association for Consumer Research American Academy of Advertising Beta Gamma Sigma - National Business Honor Society Academy of Marketing Science SERVICE School-wide: Member, Innovation and Entrepreneurship Advisory Board Faculty facilitator, LEEP initiative Member: Building and Resource Constituency Committee Mentor: Chang Hong, Asst. Professor, Department of Economics; Clark University

14 Faculty Mentor Program Candidate: Clark University Faculty Compensation Committee, Fall 2008 (eliminated in nomination process) Candidate: Clark University Undergraduate Academic Board, Fall 2007 (defeated in school-wide election) Candidate: Clark University Faculty Compensation Committee, Fall 2007 (eliminated in nomination process) Member: President s External Marketing Task Force, Spring 2004; recommendations report submitted to President Bassett - March 10, Member/Faculty Representative: Resource and Constituency Building Committee, Spring/Fall Member/Faculty Representative: Central Massachusetts Regional Competitiveness Council, Spring/Fall Departmental: MBA Program Director, January 2013-present Member, MBA Graduate Program Review Committee Faculty Advisor, MBA Graduate Student Council Chair, Marketing Search Committee 2012 Member, Strategic Planning Committee, Fall 2010 present Member, Faculty Performance Review Committee, Open House presentation March 2011; March 2012 Member and (former) Chair, AACSB Task Force, Fall 2007 Spring 2012 Moderator: Marketing Panels (2) - Clark University Alumni Celebration, November 9, Acting Associate Dean, GSOM, Fall Summer Member, Budget Director Hiring Committee, Spring Chair, Marketing Faculty Search Committee, Spring Faculty Advisor, Clark University AMA Student Chapter ; 2012 Member, Clark University Graduate Program Review Committee ; assumed Chair Fall Spring Member, Clark University Undergraduate Program Review Committee Co-Chair, Marketing Search Committee, Clark University Faculty Representative, ECSU Chapter American Marketing Association Member, ECSU Curriculum Development Committee, Member, ECSU Faculty Outreach Committee, PERSONAL Married, one child (16 years old). Hobbies include weight training, SCUBA, running, kayaking, hiking, swimming, and traveling. Enjoy participation in Master s and Senior level track and field events, as well as assisting in the coaching of my daughter s cross-country team. Member since First Congregational Church of Pomfret (CT).