Nancy Howell Brinson 2102 Rountree Drive Austin, TX

Transcription

1 Nancy Howell Brinson 2102 Rountree Drive Austin, TX EDUCATION The University of Texas at Austin, Austin, TX Ph.D. in Advertising & Public Relations. Expected completion: July GPA: 3.98 Research Interests: Media Effects, Personalized Advertising, Information Privacy & Policy Master of Science in Communication and Digital Media; GPA 3.93 Certificate of Accomplishment in Teaching (CoAT) Washington State University, Pullman, WA Bachelor of Arts in Communication: Advertising; GPA 3.94, Summa Cum Laude Honors: Phi Beta Kappa, Phi Kappa Phi, and WSU Woman of the Year PEER REVIEWED JOURNAL PUBLICATIONS Brinson, N.H. & Eastin, M.S., (2016). Juxtaposing the Persuasion Knowledge Model and Privacy Paradox: an Experimental Look at Ad Personalization, Public Policy and Public Understanding. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 10(1), article 7. Eastin, M.S., Brinson, N.H., Doorey, A., & Wilcox, G. (2016). Living in a Big Data World: Predicting Mobile Commerce Activity Through Privacy Concerns. Computers in Human Behavior, 58, BOOK CHAPTERS Brinson, N.H., Eastin, M.S. (accepted 2016). Mobile Commerce Engagement in a Big Data Environment, Dehmer, M. & Emmert-Streib, F. (Eds.), Frontiers in Data Science, Boca Raton, FL: CRC Press. JOURNAL ARTICLES UNDER REVIEW Brinson, N., Eastin, M.S., Bright, L. (under review). Privacy and the Quantified Self: An examination of Trust, Attitude toward Personalized Advertising and Health Expectancies. Telematics and Informatics. Eastin, M.S., Brinson, N.H., Bright, L. (under review). e-commerce and the Privacy Paradox: Examining Consumer Privacy Through the Lens of Big Data and Personalized Advertising. Big Data and Society. Brinson, N.H., & Rutherford, D. (under review). Examining Current Policy Limitations Related to Quantified Self Technology Use and Personal Health Information Privacy, Journal of Public Policy & Marketing.

2 PUBLISHED PROCEEDINGS Brinson, N.H., Eastin, M.S., Bright, L. Privacy and the Quantified Self: An examination of Trust, Attitude toward Personalized Advertising and Health Expectancies. Summer 2016 AMA. Brinson, N.H., Eastin, M.S. Juxtaposing the Persuasion Knowledge Model and Privacy Paradox: an Experimental Look at Ad Personalization, Public Policy and Public Understanding Marketing & Public Policy Conference, American Marketing Association (AMA). Brinson, N.H., Bright, L., Eastin, M.S. e-commerce and the Privacy Paradox: Examining Consumer Privacy Through the Lens of Big Data and Personalized Advertising. Winter 2016 AMA. Brinson, N.H., Doorey, A., Eastin, M.S., Wilcox, G. Living in a Big Data World: Predicting Mobile Commerce Activity Through Privacy Concerns. Summer 2015 AMA. Brinson, N.H. Perceived Privacy Violation as a Predictor of Receptiveness to Personalized Online Advertising. Master s Thesis, published by North Carolina State University, April GRANTS, FELLOWSHIPS, & AWARDS Centers for Disease Control and Prevention/Research Triangle Institute (2016). Tips from Former Smokers YouTube Comment Sentiment and Summary Analysis. Principal Investigator: Michael Mackert, $165,467. Center for Heath Communication Doctoral Fellow ( ), The University of Texas at Austin. Technology Information and Policy Institute (TIPI) travel grant to attend TRPC44 Graduate Student Consortium and Conference (2016), $850. Jesse H. Jones Centennial Fellowship ( ), The University of Texas at Austin, $6,500. Stan Richards School of Advertising & Public Relations Fellowship (2016), The University of Texas at Austin, $6,500. Center for Identity Grant, (2015), University of Texas at Austin, Eastin, M.S., Brinson, N.H., $31,679. AMA Marketing & Public Policy Workshop and Doctoral Seminar (2016), AMA Travel Grant, $755. Stan Richards School of Advertising and Public Relations Graduate Professional Development Grants ( ), The University of Texas at Austin, $2,000. PEER REVIEWED CONFERENCE PAPERS Brinson, N.H., Adams, M.B. & Wilcox, G. (under review). Toward Bridging the Gap: An examination of the advertising academician-practitioner divide, 2017 American Advertising Academy (AAA) Conference.

3 Brinson, N.H., & Eastin, M.S. Examining the Role of Outcome Expectancies and Personality Traits on Quantified Self Technology Use and Health Outcomes National Communication Association (NCA) Conference. Brinson, N.H., & Rutherford, D. Examining Current Policy Limitations Related to Quantified Self Technology Use and Personal Health Information Privacy. TPRC44 Conference on Communications, Information & Internet Policy, September Brinson, N.H., Eastin, M.S., Bright, L. Privacy and the Quantified Self: An examination of Trust, Attitude toward Personalized Advertising and Health Expectancies. Summer 2016, American Marketing Association (AMA). Brinson, N.H., Eastin, M.S. Juxtaposing the Persuasion Knowledge Model and Privacy Paradox: an Experimental Look at Ad Personalization, Public Policy and Public Understanding. 2016,AMA Marketing & Public Policy Conference. Brinson, N.H., Bright, L., Eastin, M.S. e-commerce and the Privacy Paradox: Examining Consumer Privacy Through the Lens of Big Data and Personalized Advertising. Winter 2016 AMA. Dunn, M., Brinson, N.H., Eastin, M.S. Beyond the Binge: Examining the Influence of Expectancy Outcomes and Self-Regulation on Binge Media Consumption NCA. Brinson, N.H. Examining Receptiveness to Personalized Advertising Through Perceived Utility and Privacy Concerns AEJMC Conference, Award for Best Student Paper in Advertising. Brinson, N.H., Doorey, A., Eastin, M.S., Wilcox, G. Living in a Big Data World: Predicting Mobile Commerce Activity Through Privacy Concerns. Summer 2015 AMA. Brinson, N.H. The Quantified Self: Perceptions about Risks and Benefits of Using Health-Tracking Devices McCombs Healthcare Symposium. Brinson, N.H. & Hottel, H. Examining the Effects of Visual and Textual Fear Appeals Messaging on Attitudes and Behaviors Regarding Texting While Driving Kentucky Conference on Health Communication (KCHC). JOURNAL ARTICLES IN PROGRESS. Brinson, N.H., Eastin, M.S., Pounders, K. (in progress). Online Dating and The Paradox of Choice. Eastin, M.S., Brinson, N.H., Cunningham, N. R. (in progress). Second Screen Use & Television: An Examination of Expectancy Values and Engagement. Eastin, M.S., Brinson, N.H., Dunn, M. (in progress). Binge Media Consumption and Receptivity to Advertising Messages.

4 TEACHING EXPERIENCE Instructor, ADV 378 Account Planning, Fall 2016 Instructor of record for this upper division course designed to present an up-to-date review of the discipline and techniques of account planning as currently practiced in leading advertising agencies and by successful marketers. Developed syllabus, lecture materials, weekly assignments and exams. Also facilitated development of students semester campaign projects. Instructor, ADV 378 Technology Marketing and Advertising, Spring 2016 Instructor of record for this 400-student course designed to examine advertising principles and practices related to the marketing of technology products and services. Developed syllabus, lecture materials, weekly assignments and exams, in addition to organizing a series of distinguished guest speakers from industry and supervising two graduate teaching assistants. Graduate Teaching Assistant, ADV 344 Advertising Research, Summer 2015 Taught weekly lab sessions, planned and graded various assignments, and graded exams for this required upper division research course. Graduate Teaching Assistant, ADV 345J Advertising Media Foundations, Fall 2014-Fall 2015 Taught multiple weekly lab sessions, planned and graded lab assignments and graded exams for this core course in the Moody College, Advertising & Public Relations sequence. Instructor, Interpersonal Communication, Spring 2014 Developed syllabus, lecture materials, weekly assignments, activities, quizzes and exams for this undergraduate communication course. Sought to enhance students awareness of their interpersonal communication skills by expanding their knowledge of theory and practice. Instructor, Public Speaking, Spring 2014 Developed lecture, assignments, activities, quizzes and exams for this undergraduate course. Learning outcomes focused on enhancing students confidence in their public speaking skills. Graduate Teaching Assistant, Communication Media in a Changing World, Spring Graded all assignments and provided detailed feedback on students essays and research papers in order to increase their comprehension of the assigned study materials. Guest Instructor, North Carolina State University, Meredith College, Peace University, Raleigh, NC Completed over 40 classroom hours teaching on a variety of topics related to Business Communication, Marketing in the Relationship Era and Social Media Management in conjunction with the NCSU CoAT (teaching certificate) program. Teaching Portfolio:

5 RELATED PROFESSIONAL EXPERIENCE Media Director, Ogilvy & Mather, Durham, NC New York, NY Directed media campaigns for all global and regional brands at Ogilvy South (Atlanta & Durham). Clients included British Airways, IBM/Lenovo, Houghton Mifflin Harcourt, Old Dominion Freight Line, Blue Cross Blue Shield, Hilton Head Island VCB, PPD and Scott Safety (a division of TYCO). Supervised a dedicated media team in New York, including traditional, digital display, SEO/SEM, analytics, marketing, social media and mobile. Vice President, Executive Media Director, MSA, Raleigh, NC Managed and mentored a 12-person media team charged with analyzing research, developing strategic media plans and negotiating placements utilizing an integrated mix of traditional and emerging media channels. Clients included Subway Restaurants (in 30 markets), UNC Health Care, Cree Lighting, NC Museum of Art, Carolina Hurricanes, NC State Fair and Brunswick Boats (Bayliner, Boston Whaler & Sea Ray brands). President, Brinson Media Services, Raleigh, NC Launched a media consultancy to manage strategic projects on behalf of several regional advertising agencies and direct clients including Carolina Ballet, Carmike Cinemas, Duke Fuqua School of Business, Cancer Centers of America, Embassy Suites Hotels, Celsis Laboratories and UNC Executive MBA program. Media Supervisor, Tracy Locke, Baltimore, MD Dallas, TX Served as media manager and client liaison for the Baltimore/Washington Pepsi and Kentucky Fried Chicken (KFC) franchise groups. Responsibilities included strategic planning as well as overseeing a wide range of promotional tactics with the Dallas-based media buying team. Media Manager, DDB Needham, Seattle, WA Managed regional and national media planning and buying activities for the Seattle-based office of DDB. Major accounts included McDonald s, Holland America Line, Nordstrom, Blue Cross Blue Shield, JanSport, Seattle Mariners, West One Bank and Sun Valley/Ketchum CVB. Media Planner/Buyer, Chiat/Day/Livingston, Seattle, WA Planned and placed all media advertising on behalf of Pacific Northwest Bell and Alaska Airlines for the regional office of this $50 million advertising agency. Managed print and broadcast media placements in 22 markets throughout the Northwestern U.S.