Frazer Chesterman FM Brooks. How can we grow the demand for Digital Print?

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2 Frazer Chesterman FM Brooks How can we grow the demand for Digital Print?

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6 So What do Creatives Want & need from Digital Print?

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8 We know Digital can do exciting things? Direct to Shape Decor Packaging:Corrugated/Folding Carton Flexible packaging Flooring/ Vinyl Commercial Print Textiles (interiors) Flooring/ Ceramics Laminates Graphics Functional inkjet Wallcoverings Furnishing 3DPrinting ROGERS BELL CURVE

9 We also know.

10 How to respond to this? 1. Adapt our business model to changing environment 2. Educate..the Brands, agencies, marketers, architects, designers etc to understand what we can do with Digital

11 1. Adapting to change Let me ask you a Question? Who would like to be successful Here?

12 Two types of successful people. There are the lucky ones who think they are clever And the clever ones that Know they are lucky!

13 So can we Make our own luck?

14 Good choice or Right choice? Best decision makers analyse how the decision was made Compare their evaluation of how things unfold Learn where mistakes are made and where the process was good

15 Improve Luck by being ahead of the curve? Being willing to adapt, change & take opportunities Adopting business practices that are about innovation, new ideas, flexibility & taking risks Get things Right & Wrong but Learn

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19 Being aware of our environment Let s consider the Big Macro megatrends How they might impact our business? And how we can then grow our business?

20 Potential from Trends Urbanisation Rise of Middle Classes Digitalisation Changes in Consumer Behaviour Scarcity of Resources Climate change Ageing population

21 1957

22 2017 New Normal Rise of Localisation Speed and Time! Need it Now Dislike of Mass Production Growth of craft businesses Individual Self Expression Constant Change The Trust Economy Resentment of establishment

23 Innovation potential from Trends Urbanisation Rise of Middle Classes Digitalisation Changes in Consumer Behaviour Scarcity of Resources Climate change Ageing population

24 The 100 year Age Millenniums Gen Z 50% will live Life expectancy 98 Multistage Lives 6 Careers 17 Jobs They are digital and social, creative, connected overprotected, pragmatic and pressured

25 The 100 year Age Ageless Living The end of ageing Older people are mentally and physically fit Cooler and cosmopolitan

26 Innovation potential from Trends Urbanisation Rise of Middle Classes Digitalisation Changes in Consumer Behaviour Scarcity of Resources Climate change Ageing population

27 Trends for 2018 Many layers of lifestyles, demographic change and attitudes toward environment make it necessary to consider new solutions for living

28 3 trends from Urbanisation Micro Housing interior design of small spaces Community living intercultural communities Smart Home further digitization of our lives remote control for devices in your home all interconnected

29 Urbanisation Rise of Middle Classes Digitalisation Changes in Consumer Behaviour Scarcity of Resources Climate change Ageing of the population

30 1950 s and NOW Digital technology overload

31 Information Gap

32 Information Gap Focus on actual opportunity Create & Curate Elevate short-lived digital messages into longer lifespan With high quality printed products, designs and messages - wallpaper

33 The Perfect E-Storm E-commerce means brands are competing for attention in an era where a consumer s attention span is declining rapidly Well-executed personalized digitally printed campaign can deliver five to eight times ROI on marketing spend and lift sales by ten per cent or more *World Economic Forum 2017

34 Urbanisation Digitalisation Scarcity of Resources Ageing of the population Rise of Middle Classes Changes in Consumer Behaviour Climate change Change in : Business opportunity Consumer Behaviour Retail Demand

35 Clearly Retail is at a cross roads Steve Lister

36 Creatives and brands like Online

37 .Personalized

38 Convenience

39 .Added Value

40 & to create Brand Retail

41 And Digital Print can respond to all these Personalise on demand data driven Convenience immediate /now & local Value flexible, short run, different applications Brand experience Haptics, different materials, effective and long lasting

42 Creative Consumer Brand

43 Creatives Brand manager MSPs or PSPs Innovative Printers Agencies Designers Marketers

44 Instead of 3 Separate Parts of Chain Manufacturer PSP & Printer Creative

45 Everything points to.. the time is RIGHT!

46 So What do Creatives Want & need from Digital Print?

47 PURE DIGITAL CREATIVE SURVEY 100 Total Responses Date Created: Monday, October 23, 2017 Complete Responses: 92

48 Q1: What application do you think offers the biggest and best opportunity for digital printing?

49 Q2: Why do you think that digital printing still represents % the value of all print production?

50 Q4: When purchasing digital print what is it that you believe creatives really want to know?

51 Q5: What is the biggest problem faced by the print industry?

52 Q8: What is the biggest driver for growth and digital print adoption in multiple applications?

53 How to respond to this consumer need : By being bold and innovative, adapting to this need? Look at what we do, how do it, why we do it? Soft stuff Internal Business innovation Hard stuff Technical capability & ability and What to offer?

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55 Come up with new innovation! Best Innovation question : What would I hate my competitor to launch or invent?

56 Innovation Nova Latin for new Creativity x Risk = Innovation Joseph Schumpeter Or in modern parlance, a willingness to adopt new ideas, to fail fast, adapt and to learn Innovative leaders have this in their DNA

57 Good innovation takes time! 2016 Market leading 1976 Eric Favre

58 But Innovation requires failure Learning is the process that turns - Failure into success

59 Simple idea, simple story, simple innovation Jaws? Jaws on a space ship?

60 What can Digital technically do? Direct to Shape Decor Packaging:Corrugated/Folding Carton Flexible packaging Flooring/ Vinyl Commercial Print Textiles (interiors) Flooring/ Ceramics Laminates Graphics Functional inkjet Wallcoverings Furnishing 3DPrinting ROGERS BELL CURVE

61 What Innovations to offer? Retail POP, POS and packaging Personalized products Interior Décor

62 Digital and Digital

63 Experience and feeling

64 Into the aisle or onto the beach

65 Powerful and personalised

66 Its always about R.O.I = Risk Of Inaction The global market for on-demand Digitally personalised products is forecast to hit $400 billion by 2020 World Economic Forum 2017

67 Personalized = profit 1 in 4 consumers is happy for businesses to use their personal information and data to offer them more personalized products. 48 per cent of consumers said they were willing to wait longer for a personalized product to be delivered. 1 in 5 consumers who expressed an interest in personalized products are willing to pay a 20% premium Source : Deloitte

68 Interior Décor

69 Complete, short run solutions

70 Unique patterns printed on fabric, wallpaper or giftwrap

71 So What do Creatives Want & need from Digital Print?

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