A guide for business professionals to help improve the effectiveness of their POS display design and manufacturing journey.

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Terence Walton
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1 A guide for business professionals to help improve the effectiveness of their design and manufacturing journey.

2 How to turn your project into a success In the business world, presentation is everything. As we all know, high-quality s that are appropriate for retail environments and unique to brands can add eye-catching efficiency to marketing messages, make products stand out, and inspire purchase decisions. This guide is intended to clarify ideas, prevent potential mistakes, and thus save you precious time and money. It aims to help business professionals improve the effectiveness of their design and manufacturing journey, from its inception to successful completion, and drive product sales by taking shopping experiences from ordinary to extraordinary. Whether you are in the market for simple, traditional POS equipment or for bold, dazzling POS interactive solutions, this document directs you towards asking the right questions and supplying the right information. Once you finish reading it, you will feel confident in your ability to bring any project to a successful conclusion, on time and on budget. PART : s in PART : Getting your s Choose a Display Mode Limited, September 0, v0

POS display When looking for solutions, your requirement will fall into one of the three presented below, ranging from the simplest to the more complex.

Delivering a cost-effective display solution, these products are often used to grab customers attention, create a bigger impact, and a more cohesive, uniform look across s.

3 POS display When looking for solutions, your requirement will fall into one of the three presented below, ranging from the simplest to the more complex. CATEGORY : Stock Display Products These products could be defined as off the shelf displays, such as our range of unique Reflex graphic holders. Delivering a cost-effective display solution, these products are often used to grab customers attention, create a bigger impact, and a more cohesive, uniform look across s. CATEGORY : Temporary/Promotional Display Products These bespoke displays are typically developed for short-term marketing campaigns, where budgets and deadlines are driving factors in the material choices and manufacturing methods used to reach a final design that meets expectations. They often involve similar design,, manufacturing and distribution stages as permanent display products. Note: Manufacturing custom POS solutions for in-store promotions is a complex, which typically involves the creation of at least one design and prototype, followed by multiple adjustments prior to full scale manufacture. Besides the fact that a promotional campaign could fail due to the time critical nature of promotions, it is essential to know some critical POS details often come late. This could lead to unexpected cost overruns, with a negative impact on project deadlines and deliverables. CATEGORY : Permanent Display Products Permanent POS solutions can have a long-term impact on your retail environment that need to be considered. Since these displays are often larger, made with more durable materials and involve various stages, planning well in advance is recommended. This will allow time for material selection, design input,, prototyping, and internal sign-off procedures prior to manufacture. It is also important to discuss timelines with the at an early stage, so a detailed project plan can be mapped and followed by everyone involved in the. Note: As permanent s can last several years, it is essential to choose the right people for each task, assign the appropriate resources to each activity, and establish adequate time limits at the project inception. Irrespective of the POS displays you need for your store or brand, it is critical that you ask a the following questions before placing your order. Is there a minimum order quantity? What order volumes can you handle? What is the purchase order lead time? What materials (i.e. PETG, Nylon PA, ABS, PP, PC, and/or Polystyrene GPPS) and methods (i.e. injection moulding) do you use to manufacture POS display products? Do you have internal design and capabilities? Do you manufacture s in-house? Can you manufacture s that relate to my company? Do you offer delivery worldwide and an installation service? What payment methods do you accept and how will the payment be structured? Are there any payment milestones I should be aware of? What after-sales service is there? PART : s in PART : Getting your s Choose a Display Mode Limited, September 0, v0

To simplify the of developing solutions, we ve

consider prior to approaching a company.

stock items, through temporary displays to

4 To simplify the of developing solutions, we ve outlined the steps involved, dividing them into two distinct parts. Each step indicates the factors you should consider prior to approaching a company. Note that complexity increases as you move from stock items, through temporary displays to permanent display units. PART : s in PART : Getting your s Choose a Display Mode Limited, September 0, v0

5 PART : Planning a project for your is a large undertaking. One way to set your project on a successful path is to examine every detail carefully. Failure to do so could result in wasted time and money. Even worse, you might end up with s that might not fit your nor the purpose intended. PART : Now, let s go through the steps you should take. s in PART : Getting your s Choose a Display Mode Limited, September 0, v0

Who is the target market the display is aimed at? PART : :.

6 :. Whilst a sale event designed to boost sales can benefit from off the shelf products, for instance, permanent, higher quality POS displays can better support your efforts to build a desired brand image or to launch a new product. What is the overall goal of your project? Do you intend to organise a sales promotion, create brand awareness, or advertise new products? Who is the target market the display is aimed at? PART : :. Creating a suitable, accurate budget based on actual project costs, monitoring project activities and planning for any contingencies that might negatively impact the budget are just some of the things a retailer or brand can do to control the cost of a project. But that s often easier said than done. To help brick-and-mortar retailers and brands avoid cost overruns, s make available a wide variety of POS solutions that can fit different demands and budgets. What s more, companies like DisplayMode provide advice on the most cost-effective POS solutions for each project and how to use them more efficiently. When on a tight budget, for instance, you might be able to stay within your budget not by compromising on quality but by ordering fewer units and placing them in strategic locations or by opting for updatable display equipment that can be repurposed and reused. On a side note, higher quality displays are more durable and longer lasting, which means they can save money in the longer term. Display Mode Limited, September 0, v0 6 Could you maximise effectiveness and minimise expenses? Would you consider compromising on quality or quantity to stay within budget? s in Consider PART : Getting your s Is your budget realistic and accurate? Choose a 6

the retail environment. On the whole, there is always a bespoke display solution that can fit any.

Any displays that might present a tripping hazard, for instance, should be placed away from entrances and aisles ends, where shoppers usually turn around with trolleys.

7 : s in. Before selecting a certain type of POS display for a store or brand, its size, footprint, weight, shape, finishes and colour should be considered to ensure it will blend in well with the retail environment. On the whole, there is always a bespoke display solution that can fit any. Additionally, s should be specifically designed for the target market intended and position in store, and must comply with industry-specific health and safety standards (e.g. food grade materials, rounded corners and softened edges). Any displays that might present a tripping hazard, for instance, should be placed away from entrances and aisles ends, where shoppers usually turn around with trolleys. PART : s in Where will the POS displays be placed? Will you move the displays around? Do you need units ready assembled or to be assembled by store staff? Do you need an installation service? Are there any site considerations you should consider such as access to power outlets? Could a display solution be a health or safety hazard? PART : Getting your s Choose a Display Mode Limited, September 0, v0

Have you planned for unexpected issues, such as an extended supply chain, which could negatively affect the project deadline?

8 : launch date for. Following a top-down approach is the best way to go about your project, whether it is the start or continuation of a retail store or brand strategy. Are there any factors that can negatively impact turnaround times? Can you get everything signed off and the budget approved on time? Have you planned for unexpected issues, such as an extended supply chain, which could negatively affect the project deadline? Establishing your project deadline first and then working backwards to set project milestones along a realistic timeline, and maintaining good communication with the POS company can help ensure your project remains on track. To avoid unpleasant surprises, including missing the project deadline, a retailer or brand should plan everything ahead of time and look out for any red flags that might jeopardise the success of the project. PART : s in : and determine. Using a that provides advice on materials whilst offering solutions to your will help avoid a display made of unsuitable materials that are not fit for purpose and don t last the length of time required in situ. Furthermore, supplying a good indication of and long-term roll outs or re-runs will help determine the most economical and efficient manufacturing methods. In general, the larger the order quantity, the lower the price per unit becomes. Will the s be placed outside or inside? Do they need to last a long time? Do you need materials suitable for a specific environment (e.g. food grade or fire-resistant materials)? Are there any cleaning and maintenance requirements? PART : Getting your s Choose a Display Mode Limited, September 0, v0 8

fluctuations, rules and regulations, along with any terms and conditions that can be negotiated should be

Can you deliver directly to distribution centres or stores in the UK and worldwide?

Do you have the capability to comply with specific packaging/ labelling standards and provide any tracking options?

A traditional that presents products in an organised manner and makes it easier to shop OR an interactive solution

9 6: Consider. Irrespective of the order quantity, plays a key role in meeting your project deadline and staying within your budget. Factors like location, packaging, lead and delivery times, shipping fees, customs charges, insurance, seasonal fluctuations, rules and regulations, along with any terms and conditions that can be negotiated should be considered carefully prior to placing an order with a. Can you deliver directly to distribution centres or stores in the UK and worldwide? What delivery options are available? Do you have the capability to comply with specific packaging/ labelling standards and provide any tracking options? PART : s in :. Which display solution is best for a particular retail environment or marketing campaign? A traditional that presents products in an organised manner and makes it easier to shop OR an interactive solution integrated with the latest technologies that provide an engaging shopping experience? One way to get the right answer to this question is to determine the potential ROI associated with a initiative. By using A/B testing along with advanced analytics, a retailer or brand can determine the ROI of specific s. Why should you measure potential ROI? How can you measure it? Are your ROI expectations realistic? What factors can impact your ROI? PART : Getting your s Choose a Display Mode Limited, September 0, v0 9

PART : Getting your s The design and manufacturing of

from Part is supplied and the brief is as

The steps below outline what to consider when briefing

10 PART : Getting your s The design and manufacturing of POS displays can be effective only if the information from Part is supplied and the brief is as comprehensive as possible. The steps below outline what to consider when briefing your chosen. PART : s in PART : Getting your s Choose a Display Mode Limited, September 0, v0 0

:. Information you need to supply Is the job a new one or a re-run? Do you need temporary or permanent solutions? Where will they be placed? How many units do you need?

Do you need updatable solutions that can be repurposed and reused? Are there any size, height, weight, design, and/or health and safety restrictions the should be aware of?

Can you provide adequate power outlets for digital/interactive POS displays and functioning products, if required? Can you provide network or Wi-Fi access?

11 :. Information you need to supply Is the job a new one or a re-run? Do you need temporary or permanent solutions? Where will they be placed? How many units do you need? Do you have any packaging/delivery preferences? Can you indicate the budget amount available for the project? Is there a deadline/launch date to meet? How long will the displays be used? Do you need updatable solutions that can be repurposed and reused? Are there any size, height, weight, design, and/or health and safety restrictions the should be aware of? How many items should the display accommodate? Will the display hold testers or stock items? Can you supply samples of the products that will be displayed? What messages do you want to convey? Can you provide adequate power outlets for digital/interactive POS displays and functioning products, if required? Can you provide network or Wi-Fi access? Information the needs to provide What is the cost per unit? Do you offer any discounts for large? Can you manufacture custom s? Can you provide any samples of s? What is the delivery timetable? Can you comply with packaging, labelling, and distribution requirements? Will the destination address and packaging/labelling preferences (i.e. displays delivered in kits or bulk, with the components packed separately on pallets) affect the delivery costs? Are there any details (i.e. stick-on, clip-in, Velcro and/or magnetic attachment systems) that can impact the manufacturing along with the manufacturing cost and turnaround time? Are the assembly and installation services included in the price? Do you provide any after-sale services, including maintenance and training for assembling and installing POS equipment? Do you provide a warranty? PART : s in PART : Getting your s Choose a Display Mode Limited, September 0, v0

Can you provide any evidence of the quality of your es and/or POS display solutions you make available?

Can you offer a cost estimate? Do you offer professional consultancy services?

Can you create prototypes according to our specifications?

What are your turnaround and delivery times? How do you handle delays?

12 : Choose a. By asking all these questions and assessing the answers provided, you can find the right for your project. Can you provide any evidence of the quality of your es and/or POS display solutions you make available? What types of products do you offer? Can you indicate the minimum order quantity for your display solutions? Can you offer a cost estimate? Do you offer professional consultancy services? Do you have the capacity to meet different requirements regarding sizes,, and technologies? Can you create prototypes according to our specifications? Do you have any es in place to ensure consistent quality? Are you able to implement changes in a timely manner? What are your turnaround and delivery times? How do you handle delays? Where are your warehouses/distribution centres located? What delivery methods do you use? What are your payment terms and are they negotiable? What is your approach towards communication? Can you provide any customer reviews/testimonials and indicate any projects you have completed? PART : s in PART : Getting your s Choose a Display Mode Limited, September 0, v0

:. The initial design options enable you to make changes before going into the of a chosen option and prototype.

In addition to the fact that prototyping and testing can eliminate guesswork, they allow you to address complex challenges like: creating solutions for products difficult to display choosing display

13 :. The initial design options enable you to make changes before going into the of a chosen option and prototype. However, it is the prototype that allows you to assess the aesthetics, functionality, and suitability of the design prior to manufacture. Conducting an A/B split test, can help you find out what works best for your brand, store, or a specific marketing campaign. For instance, by creating two prototypes and placing them in-store, you can evaluate which display product drives greater sales. In addition to the fact that prototyping and testing can eliminate guesswork, they allow you to address complex challenges like: creating solutions for products difficult to display choosing display alternatives that promote consumer interaction integrating the right interactive audio/visual components coming up with new, innovative ideas for presenting products, and assembling and installing displays. Do you need to provide any product samples to determine the types of materials required along with the size of POS display prototypes? What is your prototype pricing? Is there a prototyping/ testing time frame I need to comply with to meet pre-established project milestones? What is the after the initial brief? PART : s in PART : Getting your s Choose a Display Mode Limited, September 0, v0

14 TIPS AND TRICKS: By using this simple checklist, you will be able to screen potential s and choose one that best meets your needs and demands. Checklist for Choosing POS Display Suppliers Expertise and Experience Yes/No/N.A. Comments The s portfolio and qualifications indicate it has the requisite expertise and capabilities to successfully execute your project. The is familiar with the particularities of your industry sector and of the products/services you provide. The company representatives are knowledgeable about the solutions and services offered by their company. The can provide evidence that it is reliable and committed to high-quality standards. Customer Support Yes/No/N.A. Comments The s customer service provides a satisfactory level of pre- and after-sales service. Account Management Yes/No/N.A. Comments The provides a dedicated account manager who will monitor your project activities and timelines, respond promptly to your enquiries, and keep you updated on the project s progress. Design/Prototyping/Manufacture Yes/No/N.A. Comments The company can execute POS designs, manufacture different prototypes and perform design changes according to feedback in a timely manner. The can provide everything, from display equipment, which brings together the finest materials and finishes, to interactive solutions that can turn your store into a real hot spot. The company has the necessary es, procedures, and systems in place to ensure a consistent level of quality. The company can align resources to meet tight manufacturing deadlines Display Mode Limited, September 0, v0

15 Project Management Yes/No/N.A. Comments The has full control over its policies, health and safety procedures, and manufacturing es. The company executes all project stages, ranging from designing and prototyping to manufacturing, assembling, installation, and maintenance, in-house. The does not rely on resources controlled by another organisation or on scarce resources, so it can meet the project deadlines agreed upon and deliver s consistently and reliably. The has enough capacity (including staff, equipment, systems, and materials) to handle your project and effectively respond to market/supply fluctuations. Customer Reviews Yes/No/N.A. Comments Previous and current customers are happy with the products and services offered by the. The can address concerns straight away and solve problems in a timely manner. According to customer reviews, the is willing to go the extra mile to meet expectations and deliver high-quality s. Location Yes/No/N.A. Comments The knows the market and can comply with specific requirements. The company promotes the same organisational culture and workplace values, which can positively impact your project. The can provide comprehensive information about domestic and international shipping options. Insurance Yes/No/N.A. Comments The carries proper insurance for the industry, and for the products and accessories it provides. The company has policies and procedures in place concerning certain issues, such as products being damaged during shipment. Display Mode Limited, September 0, v0

or email contact@displaymode.co.uk to learn more.

16 Whilst we hope that you will find these guidelines helpful, they offer only general guidance. If you have any questions or need assistance with your POS display strategy, please feel free to get in touch with our friendly professionals, who will be glad to provide further information or assistance as required. Call DisplayMode today on + (0) or contact@displaymode.co.uk to learn facebook.com/displaymodeukhq Display Mode Limited, September 0, v0 6

Job Description. Department

Job Description. Department Job Description Job Title Business Change Manager Department Corporate Portfolio Management Grade (if applicable) Location Riverside Head Office Job Purpose Undertake the role of Business Change Manager