CENTURY 21 MARELLA REALTY
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1 CENTURY 21 MARELLA REALTY
2 Mission Statement BY BUILDING A TEAM OF DEDICATED REAL ESTATE PROFESSIONALS WHO EXCEED OUR CUSTOMERS AND CLIENTS EXPECTATIONS AND DELIVER SERVICE BASED ON HONESTY AND INTEGRITY, ALL WHILE PROVIDING SUPERIOR MARKET KNOWLEDGE AND UTILIZING UP-TO- DATE TECHNOLOGY AND SYSTEMS IN THE INDUSTRY
3 Our Company Office Description or history here
4 Our Broker Owner Michael Marella has been practicing Real Estate and affiliated with CENTURY 21 since In 1988 The Marella Family acquired CENTURY 21 Adam Hobart and changed it to Century 21 Marella Realty. Michael managed the company until he became the owner in Michael has received numerous awards including Pacesetter, Masters, Centurion and The Pinnacle Quality Service Award. Michael is a Member of the National Association of Realtors, The Massachusetts Association of Realtors and The Plymouth and South Shore Association of Realtors.
5 Company History CENTURY 21 Marella Realty is a family owned and operated company that has been serving the Braintree, South Shore and Abington area for over 28 years. We have worked to achieve a reputation of honesty and integrity in an industry that is very competitive.
6 Our Manager Cathy Kennedy Russo Realtor/CBR/Manager Cathy Kennedy Russo has been practicing Real Estate and affiliated with CENTURY 21 since She has received Master Level Production and Quality Service awards. She has been with CENTURY 21 Marella Realty since 2001 and became the Manager in She became a Certified Manager within the CENTURY 21 System in 2012 and recently graduated from The CENTURY 21 International Management Academy in October She is a Member of The National Association of Realtors, The Massachusetts Association of Realtors and The Plymouth and South Shore Association of Realtors.
7 In 2015 CENTURY 21 ranked Highest Overall Satisfaction for First-Time and Repeat Home Buyers and Sellers, Two Years in a Row by J.D. Power Century 21 Real Estate LLC swept the awards by receiving the highest ranking among national real estate companies across all four customer satisfaction segments: First-Time Home-Buyer Satisfaction* Repeat Home-Buyer Satisfaction* First-Time Home-Seller Satisfaction* Repeat Home-Seller Satisfaction. The CENTURY 21 brand received the highest numerical score among full service real estate firms for first-time and repeat home buyers and sellers in the proprietary J.D. Power Home Buyer/Seller Studies SM study based on 6,059 total evaluations measuring 5 firms and measures opinions of individuals who bought or sold a home in the past 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed March 2014 May Your experiences may vary. Visit jdpower.com
8 Company Awards
9 Community Service CENTURY 21 Marella Realty takes great pride in supporting local youth sports teams, local fundraisers and Easter Seals.
10 The CENTURY 21 System
11 The CENTURY 21 System comprises a global network of more than 100,000 sales associates in approximately 6,800 offices in 78 countries and territories worldwide.
12 century21.com
13 century21.com Enhancements : Smart search Best-in-class school search Enhanced mapping Strong SEO
14 Real Estate Franchise Website Unique Visitors (Feb 2014 Jan 2015) * Visitors in thousands
15 2016 Marketing
16 CENTURY 21 Global
17 Marketing Tools
18 CENTURY 21 Business Builder A SMARTER CRM system that is available to all CENTURY 21 affiliated sales associates BOLDER Marketing Tools to engage your clients FASTER Contact Management for all of your leads
19 CENTURY 21 Business Builder Feature Listings Prospect for new clients Self-promotion Showcase videos Connect with past clients Syncs with LeadRouter SM
20 CENTURY 21 Preferred Client Club SM (PCC) Feature Listings Prospect for new clients Self-promotion Showcase videos Connect with past clients Syncs with LeadRouter SM
21 CENTURY 21 Preferred Client Club SM (PCC) Personalized message by sponsoring broker/sales associate Sales associate and broker testimonials Fine Homes & Estates advertising Content designed to appeal to homeowners Broker/sales associate contact info
22 Listing Presentation A professionally templated presentation demonstrating to your customers that you and your company have what it takes to get their home sold as quickly as possible.
23 Listing Presentation Professional & Organized Manages seller s expectations Showcases knowledge and brand value Complete suggested script provided to help sales associate lead seller through presentation Customizable
24 THE GOLDEN RULER Keep your sellers informed with branded, custom reports Support for price reduction conversations Compare listing views and leads Identify geographic location where consumers views are originating from
25 THE GOLDEN RULER Dashboard report on listing performance Target marketing based on website traffic trends Detailed statistics on most viewed property types
26 My C21 Site A System Provided Website for Office, Teams and Sales Associates Professionally Designed and Customizable
27 Unique Property Sites A website created for all residential listings i.e. 555Main.C21.com. Features Include: Property Website Mobile Website Craigslist Posting Tool QR Code Detailed Statistics Best of all, the Unique Property Site is created automatically from 21Online.com!
28 LeadRouter SM Instant notification of consumer inquiries via cell phone/text message Allows you to be the first to respond to the consumer Dashboard to help you manage lead activities Syncs with CENTURY 21 Business Builder
29 LeadRouter SM Mobile App LeadRouter technology for sales associates on the go!
30 CENTURY 21 Brand Studio SM
31 CENTURY 21 Brand Center SM Differentiate from the competition Access to audio files, brand templates, logos, images & videos Leverage brand power and maintain brand consistency Help create deeper, emotional connection with consumers
32 CENTURY 21 Campaign Center SM
33 CENTURY 21 Campaign Center SM Elevate your marketing efforts with the following Video Commercials Print Ads Banner Ads Signatures Sell Sheets Scripts Checklists Posters Contests and more!
34 CENTURY 21 AdMaker SM AdMaker provides customizable templates from brand approved creative for multiple media types Newspaper Online Banners Television Radio Outdoor
35
36 CENTURY 21 University SM - Mission Helps enable CENTURY 21 affiliated sales associates and brokers to be: Training Top 125 Winner 2015
37 CENTURY 21 University SM - New Sales Associate Programs Welcome to the CENTURY 21 System Overview of the brand and resources available CREATE 21 Real Estate Sales Associate Guidance & Education
38 CENTURY 21 University SM - Experienced Sales Associate Programs Productivity Enhancement Program (PEP) 8-week guidance course that helps drive production Industry Specializations & Continuing Education Discounts only for CENTURY 21 affiliates
39 CENTURY 21 University SM - Broker Programs International Management Academy (IMA) 3 ½ day live course Management Certification Program (MCP) 12 webinar series
40 CENTURY 21 University SM & Industry Leaders Opportunities for CENTURY 21 affiliates to learn from some of the best in the industry! Brian Buffini Mike Ferry
41 CENTURY 21 University SM HowTo Videos Videos viewable on any Mobile Device! Short helpful videos and webinar replays on a wide variety of broker, real estate, and C21 topics
42 CENTURY 21 University SM Webinars "Education for Today s Real Estate Professionals Schedule of Click and Launch Webinars Available!
43 EVENTS
44 THANK YOU!
45 Disclaimer As a broker or an independent sales associate affiliated with a CENTURY 21 franchised office, you have a variety of resources, tools, technologies and educational opportunities available to you. Your use of the CENTURY 21 educational materials, programs, or meetings are not mandatory. Nothing in this document is intended to create an employment relationship. Note: This document and the content of educational programs may contain suggestions and best practices with regard to specific issues you may encounter for you to use at your discretion
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