Synergy becomes BELUGA GROUP. June, 2017

Transcription

1 Synergy becomes June, 2017

2 POSITIONING OF THE GLOBALIZATION OF THE BUSINESS, DEVELOPMENT OF EXPORT AND IMPORT OPERATIONS continues to develop its business, being today in the pool of international companies for the production of spirits. The Group's products are sold on 5 continents in more than 70 countries around the world. The portfolio of premium imported brands makes 10% in the Company's revenue. IMPROVING THE PORTFOLIO, CUSTOMER ORIENTATION We are constantly expanding our brand portfolio in order to provide customers with a large choice of the most high-quality products and satisfy the most sophisticated demand. We are a Company that is customer-oriented and always stays in touch! CONTINUED FORMATION OF THE REPUTATION OF THE CORPORATE BRAND For us, reputation is one of the main values. We pay special attention to it when creating the image of an attractive and open employer for potential employees and those who have already joined our team. INCREASE IN TRANSPARENCY FOR KEY AUDIENCES The new brand will allow bringing external and internal communications to a qualitatively new level, to build them more effectively. We want to be as open and transparent to our target groups as possible. DEVELOPMENT OF THE CORPORATE CULTURE With an updated corporate brand, we intend not only to increase the recognition of the Company and its products, but to bring the corporate culture to a new level, to strengthen self-identification of people bearing the name of the Group. 2

3 THE STRATEGY OF THE THE STRATEGY OF REMAINS THE SAME TO BE THE LEADING SPIRITS IN RUSSIA, AS WELL AS ONE OF THE LEADING INTERNATIONAL PLAYERS DIVERSIFIED BRAND PORTFOLIO, COVERAGE OF ALL SEGMENTS FOCUS ON PREMIUM AND MARGINAL PRODUCTS INCREASE IN PRICE AND BRAND RECOGNITION CONTINUED DEVELOPMENT OF THE DISTRIBUTION PLATFORM WITH A FOCUS ON DIRECT SALES ACHIEVING DIRECT CONTACT WITH END CUSTOMERS THROUGH TRADE MARKETING BEST IT PLATFORM STRENGTHENING THE PRESENCE IN GROWING CATEGORIES BRAND PORTFOLIO DISTRIBUTION EXPANSION OF THE GENERAL EXPORT GEOGRAPHY AND IN PARTICULAR BRAND IMPROVING THE QUALITY OF IMPORTED OPERATIONS THROUGH TARGETED SELECTION OF PARTNERS FOCUS ON SUPER-PREMIUM INTERNATIONAL VODKA MARKETS EXPORT KEY BUSINESS PRODUCTION, SALE AND DISTRIBUTION OF ITS OWN ALCOHOL PRODUCTS USE OF MODERN TECHNOLOGIES TO ENHANCE THE OVERALL OPERATIONAL PERFORMANCE 3

4 CORPORATE BRAND On June 26, 2017, by the decision of the Annual Meeting of Shareholders of "Synergy", is to become the new corporate brand of the Company. The corporate identity of the Company has been completely renewed. The strategy of the Company, its structure, management of business processes remain unchanged. MAJOR CHANGES: LOGOTYPE COLORS FONT VODKA BLUE CAVIAR BLACK CRISP WHITE SYNERGY The new name of the Group does not entail any additional activities and does not affect the Company's obligations. Bank details, contact details, as well as the organizational and legal form - Public Joint Stock Company - will remain unchanged. 4

5 IS A GLOBAL COMPANY THE BEST EXPERTISE IN THE INDUSTRY, MANAGEMENT WITH 15+ YEARS EXPERIENCE 9,000 PROFESSIONAL EMPLOYEES, 3,500 OF THEM ARE HIRED IN SALES 6 OWN FACTORIES AND 13 LOGISTICS CENTERS THROUGHOUT THE COUNTRY REPRESENTATIVE OFFICES IN THE USA AND AUSTRALIA 7 FOREIGN TEAMS: USA, GERMANY, FRANCE, GREAT BRITAIN, GEORGIA, KAZAKHSTAN, THE BALTIC STATES THE 'S BRANDS ARE INCLUDED IN RATINGS OF MAJOR INTERNATIONAL MAGAZINES: DRINKS INTERNATIONAL, IMPACT, IWSR THE PRODUCTS OF THE ARE PRESENTED IN THE TERRITORY OF RUSSIA AND ALSO IN MORE THAN 70 COUNTRIES OF THE WORLD ON 5 CONTINENTS USE OF THE MOST INNOVATIVE TECHNOLOGIES IN MARKETING, PRODUCTION, AND SALES 5

6 IS A MARKET LEADER BRAND IS NO. 1 IN THE SUPER PREMIUM SEGMENT NO. 1 ON THE RUSSIAN MARKET FOR THE PRODUCTION OF OWN VODKA BRANDS BRAND "BELENKAYA" IS A NO. 1 ON THE RUSSIAN MARKET BY PRODUCTION VOLUME «NO. 1 ON THE RUSSIAN LIQUEUR MARKET» NO. 2 ON THE RUSSIAN COGNAC MARKET NO. 1 RUSSIAN INDEPENDENT IMPORTER IN THE CATEGORY OF STRONG ALCOHOLIC BEVERAGES 6

7 IS A MARKET LEADER IS IN THE TOP-5 OF THE WORLD VODKA COMPANIES (MLN. 9L CASES) * 39,4 23,1 17,1 11,2 10,7 8,6 8,3 6,9 Diageo Roust Pernod Ricard Sazerac Stock Belvedere Bacardi IS THE LEADER OF RUSSIAN SPIRITS MARKET IN VALUE TERMS. (%) ** 16 13,6 9,8 5,4 4,6 Tatspirtprom Roust ASG Global Spirits Source: *IWSR 2015, **the Company's data, Rosstat

8 KEY INDICATORS OF Revenue (bln. rub.) Dynamics of shipments (mln. dkl.) 59 46,8 44,6 11,6 9, Spirits shipments below 25%, 2016 (thous. dkl.) 646 Spirits shipments over 25%, 2016 (thous. dkl.) 1, Tatspirtprom Niva Sordis Tatspirtprom Global Spirits Source: the Company's data, Rosstat. 8

9 KEY INDICATORS OF IS THE LARGEST RUSSIAN INDEPENDENT IMPORTER OF STRONG SPIRITS AND 5 AMONG GLOBAL IMPORTERS Dynamics of imports (thous. dkl.) * Largest categories of import portfolio (%) Whisky Brandy Rum Cognac Others Bitter Market shares of major importers (%) ** The import share in the revenue of the spirits segment (%) 12,7 8,9 8,6 14 4,3 3,4 2,6 Russia Import Diageo Bacardi Pernod Ricard Maxxium Roust 86 Source: FCS, Rosstat, the Company's data * includes strong spirits and wine, ** Includes only strong spirits. 9

10 IS A COGNAC PRODUCER NO. 2 IN RUSSIA Dynamics of production (thous. dkl.) Market shares of the largest producers (%) ,60 13,70 9,00 8,20 6,90 6,80 Alliance KIN Kizlyar Usovo Others Dynamics of shipments of the largest producers in 2016/2015 (thous. dkl.%) -6,1% % TAKES THE 2ND PLACE IN THE PRODUCTION OF COGNAC IN RUSSIA IN Alliance KIN Kizlyar Usovo Source: the Company's data, Rosstat. 10

11 - A WIDE PORTFOLIO OF THE HIGHEST QUALITY BRANDS 11