THE BAR AWARDS 2018 THE EVENTS. Celebrating Excellence In Asia s Bar & Beverage Industry BANGKOK SINGAPORE HONG KONG KUALA LUMPUR

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1 Now in its fifth year, The Bar Awards 2018 is Asia s most influential bar and beverage accolade. Acknowledging and celebrating the bar and beverage industry s best establishments and personalities through four bar and cocktail festivals planned for 2018 in Bangkok, Singapore, Hong Kong and Kuala Lumpur. The Bar Awards focus on four major aspects: bringing people together; increasing awareness of the local bar and beverage culture; recognising achievement and excellence; and throwing the biggest industry party in each city. We have a fully comprehensive commercial sponsorship and partnership-marketing programme designed to integrate brands into the awards on a regional or individual city basis. THE EVENTS CITY The Bar Awards Bangkok 2018 The Bar Awards Hong Kong 2018 The Bar Awards Singapore 2018 The Bar Awards Kuala Lumpur 2018 Dates Subject To Change THE BAR AWARDS 2018 DATES - Festivities, 21 to 25 February - Awards party, Sunday 25 February - Festivities, 16 to 20 May - Awards party, Sunday 20 May - Festivities, 15 to 19 August - Awards party, Sunday 19 August - Festivities, 14 to 18 November - Awards party, Sunday 18 November The Bar Awards 2018 for each city is a four to five day festival celebrating the cocktail and the F&B industry. 1 Festivities in each city include Ceremony/party Official after party Opening party Cocktail carnival Bar talks/education event Guest shifts/pop up Bar tours WHY GET INVOLVED? Association with The Bar Awards 2018 offers sponsors numerous benefits including: Image Enhancement with Asia s leading bar accolade Brand Exposure raising brand awareness amongst the global bar community Hospitality Opportunities entertaining customers and clients PR national, regional and worldwide media exposure Networking with industry leaders Sales & Experiential Marketing showcasing brands to the bar and beverage industry

2 PACKAGES ALL CITIES Title Sponsor One Title Sponsor with naming rights to all four Awards events - Bangkok, Singapore, Hong Kong, Kuala Lumpur Including naming rights to Best Cocktail Bar across all four Awards events Award Sponsors 10 x Award Sponsors with naming rights to 1 x Award category across all four Awards events - Bangkok, Singapore, Hong Kong, Kuala Lumpur Official Suppliers & Media Partners Up to 10 x Official Suppliers providing essential goods & services to all four Awards events - Bangkok, Singapore, Hong Kong, Kuala Lumpur Up to 10 x Media Partners to all four Awards events - Bangkok, Singapore, Hong Kong, Kuala Lumpur CITY SPECIFIC City Presenting Sponsors Presenting Sponsors for one or more Awards events Including naming rights to Bartender of the Year (City Specific) City Partners Up to 10 x City Partners naming rights to an Award if not sponsored by an all Cities Award Sponsor City Specific - Local Official Suppliers & Local Media Partners Up to 10 x Local Official Suppliers providing essential goods & services (City Specific) Up to 10 x Local Media Partners (City Specific) Official Supplier products include: Vodka; Gin; White Rum; Dark Rum; Scotch Whisky; American Whiskey; Cognac; Tequila; Wine/Champagne; Beer; Syrups & Liqueurs; Soda Water; Mixers (tonic, ginger ale, ginger beer, cola, lemonade and such); and Food. We are also looking for products including: specific liqueurs (Cointreau, Midori, Malibu, Kahlua and such); Vermouths; Bitters; Other whiskies (Rye, Irish, Indian, Japanese and such); Sake; and Sochu. ALL CITIES SPONSORS have priority and exclusivity over CITY SPECIFIC SPONSORS 2

3 THE AWARDS Each city will have a maximum of 12 awards. There are six (6) mainstay awards that will be in all four (4) cities The Rising Star Previous sponsor Most Creative Cocktail Bar Previous sponsors Best Hospitality Team Previous sponsors - To encourage new and young people to join the hospitality industry - Perrier - To recognise those hardworking bars that constantly push the boundaries of creativity and innovation - Cointreau - To recognise the most cohesive and hospitable team within that city - St George Spirits, Pierre Ferrand Cognac and Johnnie Walker Other awards and previous sponsors (award categories are subject to change) Best Restaurant Bar - Monkey 47, William Chase and Restaurant Pub & Bar Asia (an industry exclusive F&B show) Best Beer Bar/Experience - Peroni and Pilsner Urquell Best Wine Bar/Experience - Berry Bros. & Rudd and Huber s Butchery Best Bar Food - Siam Food Services, Peroni, Aperol, Monkey 47 Best Hotel Bar - The Singleton and Chope The Ada Coleman Award - Don Julio Best New Cocktail Bar Previous sponsors Bartender of the Year Previous sponsors Best Cocktail Bar Previous sponsors - To encourage growth within the community by acknowledging the hard work in opening a new establishment - Campari - To recognise the best leaders, mentors and role models in the bar and beverage community - Bacardi and Diageo World Class - To acknowledge the establishment that is constantly working hard to provide the ultimate bar experience - Stolichnaya Vodka 3

4 C o m m e rc i a l S p o n s o r s h i p & Pa rt n e r s h i p O p p o rt u n i t i es C e l e b r a t i n g E x c e l l e n c e I n A s i a s B a r & B e v e r a g e I n d u s t r y PREVIOUS WINNERS Previous winners from the current 2017 campaign Bangkok 2017 The Rising Star - Pinsuda Ann Pongprom, The Bamboo Bar (Mandarin Oriental) Best Restaurant Bar - Vesper Cocktail Bar & Restaurant Best Beer Bar - Mikkeller Bangkok Best Bar & Beverage Publication - Drink Magazine Best Bar Food - Bunker Best Hospitality Team - Q&A Bar Best Hotel Bar - The Bamboo Bar (Mandarin Oriental) Most Creative Cocktail Bar - Bronx Liquid Parlour Best New Cocktail Bar - Backstage Cocktail Bar The Ada Coleman Award - Suwincha Chacha Singsuwan, Rabbit Hole Bartender of the Year - Suwincha Chacha Singsuwan, Rabbit Hole Best Cocktail Bar - Teens of Thailand Singapore 2017 The Rising Star Best Restaurant Bar Best Beer Experience Best Wine Experience Best Bar Food Most Creative Cocktail Bar Best Hospitality Team Best New Cocktail Bar Bartender of the Year Best Cocktail Bar - Symphony Loo, Neon Pigeon Tippling Club Smith Street Taps Burnt Ends 28 Hong Kong Street Native Employees Only Atlas Vijay Mudaliar, Native Manhattan 4

5 C o m m e rc i a l S p o n s o r s h i p & Pa rt n e r s h i p O p p o rt u n i t i es C e l e b r a t i n g E x c e l l e n c e I n A s i a s B a r & B e v e r a g e I n d u s t r y NOMINATIONS & VOTING SYSTEM The Bar Awards nominations and voting system (NAVS) is designed around objectivity and transparency providing the truest results and awarding the best establishments across the Asian bar and beverage scene. Each event begins with the Lead Panel (a group of around ten leaders of industry of that city) determining the categories and also deciding on the who should be on The Panel (the group of assessors for that city). Once the categories and The Panel has been decided, The Bar Awards opens with a public nomination process allowing for members of the public to give their favorite bars and bartenders a thumbs up. Bars and individuals can nominate themselves and/or their establishment. The public nominations are followed by two rounds of voting by The Panel, which consists of around 40 industry members covering all aspects of the F&B industry, including bar professionals, owners, drink connoisseurs, journalists, and chefs. The Top 10 The Panel then awards points to their top picks of the candidates from the public nominations round. From these votes, The Bar Awards editorial team then tallies the results and compiles a list of the Top 10 establishments and individuals in each category. The Winner After the Top 10 has been determined by The Panel, they are asked again to vote for their top candidate in each category. Again, the editorial team tallies the results and those with the highest number of points are deemed the winners. The winners are announced at The Bar Awards party. Full details can be found at 5

6 FACTS & FIGURES AWARDS PARTY ATTENDEES SOCIAL BK SG HK KL FACTS BK SG HK NO. OF NOMINATIONS 330 1, FACEBOOK REACH 83, ,556 31, FACEBOOK ENGAGEMENT 18,666 22,265 11,614 MEDIA COVERAGE FACEBOOK.COM/THEBARAWARDS - LIKES 2,769 INDUSTRY SPECIFIC LIKES INSTAGRAM.COM/THEBARAWARDS INDUSTRY SPECIFIC FOLLOWERS The Bar Awards attracts a wide mix of media coverage including: Regional Asia-bars.com Drinks World Asia Drink Magazine Singapore Time Out Singapore Citynomads.com Spiritedsingapore.com Thehoneycombers.com Japan Drinkplanet.jp Hong Kong Thedrinksbusiness.com Tasting Kitchen Magazine Bar Talk Timeforwhisky.com 6

7 PREVIOUS SPONSORS Since it started in 2014, The Bar Awards has attracted some of the world biggest brands including: Aperol Bacardi Berry Bros & Rudd Campari Cointreau Don Julio G.H. Mumm Mancino Vermouth Monkey 47 Peroni Pilsner Urquell Proof & Company Stoli William Grant & Sons 7

8 C e l e b r a t i n g E x c e l l e n c e I n A s i a s Bar & Beverage Industry PARTNER LEVEL INVENTORY - ALL CITIES TIER 1 TITLE SPONSOR TIER 2 AWARD SPONSORS INVENTORY - ALL CITIES TIER 3 OFFICIAL SUPPLIERS / MEDIA PARTNERS CATEGORY EXCLUSIVITY & TITLE RIGHTS - ALL CITY EVENTS Category Exclusivity LOGOS & IMAGES - ALL CITY EVENTS Official Title Sponsor Logo Official Co-sponsor Logo Official Supplier / Media Partner Logo Logo on Awards Trophies All Award Category Only Speaking opportunity / presentation during The Bar Awards 2018 Right to use The Bar Awards 2018 association in all promotional campaigns covering any PR and advertising Logo inclusion in any print, radio, online or social media advertisements or PR activity to promote The Bar Awards 2018 produced by the organisers A press conference to launch the Sponsorship Inclusion in promotional campaign Advertising in newspapers, lifestyle magazines, online media, Facebook & event forums - level dependent on tier DIGITAL & SOCIAL RIGHTS - ALL CITY EVENTS Dominant Part of digital engagement programme including access to any live video blogging, interviews, Twitter Q&As, Tweets & FB posts Logo inclusion in any APP produced by The Bar Awards 2018 Access to the participant data base after the event EXPERIENTIAL RIGHTS - ALL CITY EVENTS Opportunity to sponsor a Guest Bartender Opportunity to sponsor a Welcome and/or Party Drink X1 X1 60 sec 30 sec 30 sec Full Page 1/2 page Quarter page Insertion of promotional material or product sample into Goodie Bag Logo on Tickets Logo on VIP, Media and Staff passes Advertisement in any Official Programme Branding on The Bar Awards s, website, and all site communications including e newsletters Dominant Company's representative to present a category award on stage Share of 20% of branded area - no greater than 5% PROMOTIONAL RIGHTS - ALL CITY EVENTS BRANDING - EVENT - ALL CITY EVENTS Opportunity to play a TVC ahead of presenting categories 50% of branded area MEDIA & PR RIGHTS - ALL CITY EVENTS BRANDING & INTELLECTUAL PROPERTY RIGHTS - ALL CITY EVENTS Special partner display in the main Awards room near the stage Share 20% Promotions as part of internet stream coverage Special partner display at the official venue main lobby Share 30% Share of 30% of branded area - no greater than 10% Branding / Advertisements as part of any internet stream (for example Livestream feed) NAMING RIGHTS TO AN AWARD Logo placement on the Red Carpet Photo wall 50% [OFFICIAL SUPPLIER / MEDIA PARTNER NAME] Official Supplier / Media Partner The [TITLE SPONSOR NAME] Bar Awards 2018 presented by [CITY PRESENTING SPONSOR NAME] Logo on all printed collaterals: including of media backdrops, program, menu cards, tickets, event signage, photo wall and any other general event branding at Awards & Conference TIER 3 OFFICIAL SUPPLIERS / MEDIA PARTNERS Press Conference - Logo on Stage Backdrop [AWARD SPONSOR NAME] for example The Best Beer Bar Award Sponsor The [TITLE SPONSOR NAME] Bar Awards 2018 presented by [CITY PRESENTING SPONSOR NAME] Right to use The Bar Awards 2018 image bank - moving and photographic images in all internal and external marketing TIER 2 AWARD SPONSORS BROADCAST RIGHTS - ALL CITY EVENTS The [TITLE SPONSOR NAME] Bar Awards 2018 presented by [CITY PRESENTING SPONSOR NAME] Right to use The Bar Awards 2018 Composite (lock-up) Logo on all internal and external marketing PARTNER LEVEL TIER 1 TITLE SPONSOR Set up of a promotional display in activation area / pre-function 3m x 3m Option to provide gifts to attendees (all attendees or VIP only) HOSPITALITY, NETWORKING & TICKETING RIGHTS - ALL CITY EVENTS Tickets to event for promotional use - no. dependent on Tier BRANDING - OTHER - ALL CITY EVENTS Opportunity to produce joint branded merchandise. Logos on specially produced The Bar Awards 2018 merchandise CITY WIDE SPONSORS HAVE A TOTAL 60% SHARE OF THE TOTAL BRANDING & CITY SPECIFIC SPONSORS HAVE 40% SHARE The following applies dependent on budget. Award Sponsors are split into Major Award Sponsorship and Award Sponsors. A Major Award Sponsor gets to choose one of the major award categories that would be at all awards. The same is available for Media Partnerships. The Major Media Partners get to release all of major information first and the others get to release it one (1) hour after the Major Media Partner. The same is available fro Official Suppliers. Official Suppliers are split into Official Major Supplier Official Suppliers. The Official Major Supplier package will get guaranteed activations at all of our official events, whereas the Official Supplier will only be support products. 8

9 C e l e b r a t i n g E x c e l l e n c e I n A s i a s Bar & Beverage Industry PARTNER LEVEL INVENTORY - CITY SPECIFIC TIER 1 CITY PRESENTING SPONSOR TIER 2 CITY PARTNERS PARTNER LEVEL INVENTORY - CITY SPECIFIC TIER 3 CITY SPECIFIC LOCAL OFFICIAL SUPPLIERS / LOCAL MEDIA PARTNERS CATEGORY EXCLUSIVITY & TITLE RIGHTS - ALL CITY EVENTS 50% Share 30% Share 20% 50% of branded area Share of 30% of branded area - no greater than 10% Share of 20% of branded area - no greater than 5% Right to use The Bar Awards 2018 association in all promotional campaigns covering any PR and advertising Logo inclusion in any print, radio, online or social media advertisements or PR activity to promote The Bar Awards 2018 produced by the organisers A press conference to launch the Sponsorship Branding on The Bar Awards s, website, and all site communications including e newsletters Part of digital engagement programme including access to any live video blogging, interviews, Twitter Q&As, Tweets & FB posts Branding / Advertisements as part of any internet stream (for example Livestream feed) Promotions as part of internet stream coverage [CITY SPECIFIC LOCAL OFFICIAL SUPPLIER / LOCAL MEDIA PARTNER NAME] Official Local Supplier / Local Media Partner The [TITLE SPONSOR NAME] Bar Awards 2018 presented by [CITY PRESENTING SPONSOR NAME] MEDIA & PR RIGHTS - ALL CITY EVENTS - CITY SPECIFIC NAMING RIGHTS TO AN AWARD ONLY IF AVAILABLE Category Exclusivity BRANDING & INTELLECTUAL PROPERTY RIGHTS - ALL CITY EVENTS LOGOS & IMAGES - CITY SPECIFIC PROMOTIONAL RIGHTS - ALL CITY EVENTS - CITY SPECIFIC Official Title Sponsor Logo Official Co-sponsor Logo Official Supplier / Media Partner Logo Inclusion in promotional campaign Advertising in newspapers, lifestyle magazines, online media, Facebook & event forums - level dependent on tier DIGITAL & SOCIAL RIGHTS - ALL CITY EVENTS - CITY SPECIFIC BRANDING - EVENT - ALL CITY EVENTS - CITY SPECIFIC Logo on all printed collaterals: including of media backdrops, program, menu cards, tickets, event signage, photo wall and any other general event branding at Awards & Conference TIER 3 CITY SPECIFIC LOCAL OFFICIAL SUPPLIERS / LOCAL MEDIA PARTNERS Press Conference - Logo on Stage Backdrop [CITY PARTNER NAME] City Partner The [TITLE SPONSOR NAME] Bar Awards 2018 presented by [CITY PRESENTING SPONSOR NAME] Right to use The Bar Awards 2018 image bank - moving and photographic images in all internal and external marketing TIER 2 CITY PARTNERS BROADCAST RIGHTS - ALL CITY EVENTS - CITY SPECIFIC The [TITLE SPONSOR NAME] Bar Awards 2018 presented by [CITY PRESENTING SPONSOR NAME] Right to use The Bar Awards 2018 Composite (lock-up) Logo on all internal and external marketing Dominant Logo on Awards Trophies All Award Category Only Speaking opportunity / presentation during The Bar Awards 2018 Access to the participant data base after the event EXPERIENTIAL RIGHTS - ALL CITY EVENTS - CITY SPECIFIC Logo placement on the Red Carpet Photo wall Special partner display at the official venue main lobby Special partner display in the main Awards room near the stage Company's representative to present a category award on stage Dominant Logo inclusion in any APP produced by The Bar Awards 2018 Opportunity to sponsor a Guest Bartender Opportunity to sponsor a Welcome and/or Party Drink X1 X1 30 sec 30 sec Full Page 1/2 page Quarter page Insertion of promotional material or product sample into Goodie Bag Logo on Tickets Logo on VIP, Media and Staff passes Advertisement in any Official Programme 60 sec Opportunity to play a TVC ahead of presenting categories TIER 1 CITY PRESENTING SPONSOR Set up of a promotional display in activation area / pre-function 3m x 3m Option to provide gifts to attendees (all attendees or VIP only) HOSPITALITY, NETWORKING & TICKETING RIGHTS - ALL CITY EVENTS - CITY SPECIFIC Tickets to event for promotional use - no. dependent on Tier BRANDING - OTHER - ALL CITY EVENTS - CITY SPECIFIC Opportunity to produce joint branded merchandise. Logos on specially produced The Bar Awards 2018 merchandise CITY WIDE SPONSORS HAVE A TOTAL 60% SHARE OF THE TOTAL BRANDING & CITY SPECIFIC SPONSORS HAVE 40% SHARE The following applies dependent on budget. Award Sponsors are split into Major Award Sponsorship and Award Sponsors. A Major Award Sponsor gets to choose one of the major award categories that would be at all awards. The same is available for Media Partnerships. The Major Media Partners get to release all of major information first and the others get to release it one (1) hour after the Major Media Partner. The same is available fro Official Suppliers. Official Suppliers are split into Official Major Supplier Official Suppliers. The Official Major Supplier package will get guaranteed activations at all of our official events, whereas the Official Supplier will only be support products. 9

10 TESTIMONIALS Working with The Bar Awards is a great collaboration with the world s luxury spirits brands. The awards creates great awareness for the bar community in Asia and we are proud to help be part of that cause. Cherry Lam, Diageo HK Bangkok s first awards really brought the community together. Niks Anuman-Rajadhon, owner of Teens of Thailand (Best Cocktail Bar Bangkok 2017) This year s awards was awesome. It was so much fun! Great to catch up with everyone at the party! Vijay Mudaliar, owner of Native (Most Creative Cocktail Bar and Bartender of the Year Singapore 2017) It s great to have the Bar Awards hitting the shores of South East Asia outside Singapore. Finally there will be a credible form of recognition for bars to work towards. I m excited to see how this will impact each and every bar scene in the region. Shawn Chong, Co-owner Omakase Appreciate, Kuala Lumpur ORGANISERS The Bar Awards is organised and curated by leading events agency Fun Size, which was founded by Tron Young and Emily Seow. True to its name, Fun Size is dedicated to creating fun, unique, and entertaining experiences for everyone. Each City event is supported by local experts. In Bangkok, for example, bar operations experts Kin Plus Ltd and former Diageo World Class Bartender of the Year Sweden, Boudy Ghostine. CONTACT THE BAR AWARDS Fun Size Pte. Ltd. 24 Fernwood Terrace, #21-03, Singapore, Tron Young - Director (Thai/English Speaking) tron@thebarawards.com Tel PAUL POOLE (SOUTH EAST ASIA) CO., LTD. 198 Tanou Road Bovernives Pranakorn Bangkok Thailand Tel./Fax: Paul Poole - Managing Director (English Speaking) paul@paulpoole.co.th Tel Udomporn Phanjindawan - Personal Assistant (Thai/English Speaking) udomporn@paulpoole.co.th Tel