Forward thinking for a successful future.

Transcription

1 Forward thinking for a successful future. ESSENTIAL BUSINESS BUILDER PROGRAM you can

2 The momentum behind digital print has increased enormously as printers and clients grasp the implications of the technology. So there are major opportunities out there for new products that exploit the potential of digital, and we need to position ourselves to take advantage of them. Giuseppe Gatti, Director Eredi Bardi, Italy

3 Helping you plan for tomorrow. Running a successful print business isn t how it used to be. The acceleration of digital technology and the ability to print quality jobs with fast turnarounds has seen a shift away from traditional lithographic processes. And with more competition and falling margins, some businesses have been unable to survive. To ensure your business prospers, you have to be able to translate these challenges into opportunities. A partnership with Canon allows you to do just that. Canon s Essential Business Builder Program To complement our outstanding professional print solutions, we have developed the acclaimed Essential Business Builder Program to give you an industry-leading suite of tools and education workshops, as well as affordable expert consultancy; designed to bring increased success to your business. By harnessing your existing expertise with the knowledge and skills you can gain from the Essential Business Builder Program, you will be tackling the future with renewed confidence. Information Guides A comprehensive series of guides covering a variety of digital print related topics, provide a useful insight into ways in which you can improve business performance. Educational Workshops Various highly informative face-to-face and web-based workshops are offered, covering key digital print topics as well as business development opportunities. Bespoke Consultancy Independent expert consultants are available to visit your business to tackle specific challenges and uncover improvement opportunities. Benefits for all Developed in conjunction with leading print industry experts, the Program covers a variety of business development areas: Business Planning Marketing Sales Production Digital Print Services

4 Take your business to the next level. We re all faced with tough decisions in life. With Canon s Essential Business Builder Program you ll be armed with the knowledge to make the right ones. A new world of digital production Running a really tight ship but not winning the new business you would expect? With the Essential Business Builder Program, you can see how technology and advice can be put together, to open up a new world of digital production capabilities and secure new customers too. Valuable advice for print businesses The ability to challenge the way things are done and embrace new ideas is what separates the winners from the also-rans. The Essential Business Builder s Information Guides help put you at the front of the pack. Packed with information on everything from business planning to value pricing, production workflow to colour management, you ll find practical advice that s easy to follow as well as implement. Keeping up to speed Things change quickly in business. You can t be expected to run your organisation effectively and at the same time keep fully up-to-speed on all the latest print industry thinking. Thankfully, our Education Workshops can help. These specialist face-to-face or web-based forums are delivered by passionate industry experts, providing a valuable insight into today s challenges and, importantly, how to turn them into tomorrow s opportunities. 72% of printers agreed they cannot survive by just reducing production costs and increasing efficiency * *Source: Insight Report Digital Printing Directions by Prof. Frank Romano

5 We work as closely with our customers as we can, positioning ourselves as an extension of their sales and marketing departments. If we can get into their heads and understand their goals, we can show them how digital can help reach them. Bent Brix, Managing Director Brix Grafisk Kommunikation, Denmark

6 You can t afford to stand still, which is why we wanted to work with a partner who would give us a growth path for the future. We found that partner in Canon. Dirk van der Heyden, Co-Founder PX

7 Creating the perfect partnership. Sometimes in life it s good to get a second opinion. Your business may be successful, your customers may be content, but are you letting new opportunities to improve efficiency or acquire new customers slip through your grasp? Assessing your business activities With Canon s Bespoke Consultancy you can benefit from a thorough, independent assessment of your business activities what you would like to do, as well as what you actually do and how you do it highlighting opportunities for improvement and delivering practical guidance. Consultancy in practice You choose how best to utilise the expert consultancy that s available as part of this program. For example, you may request a marketing health check, to be undertaken, where independent consultants will assess a diversity of areas and provide practical, implementable advice on how you can improve them. Consultancy activity could review: Markets currently targeted Promotional programs Use of e-commerce Customer retention activity Sales management and direction And many more. Wherever you need help, the program s Bespoke Consultancy gives valuable, independent advice that could improve your turnover. Make sure your business benefits All of our professional print customers can take advantage of the Essential Business Builder Program. Contact your Canon Professional Print Account Manager to find out more. A partnership that makes sense We don t just talk about understanding our customers; it s a key part of our strategy. Canon has been working with customers in the print industry for many years. It s this ongoing dialogue, as well as innovative print solutions and close relationships with key industry bodies, that enable us to offer you a partnership that will reap dividends. And with the Essential Business Builder Program, there s yet another reason why Canon is the partner of choice for today and tomorrow. 54% service of printers indicated they will move towards becoming communication providers * *Source: Insight Report Digital Printing Directions by Prof. Frank Romano

8 Forward thinking for a successful future. Canon Inc. Canon Europa English Edition Canon Europa 2009 (0000)