ProArch MT. Creative Marketing Technologies

Transcription

1 ProArch MT. Creative Marketing Technologies Content VR A.I CX Design Social

2 ProArch MT. Creative Marketing Technologies We re not like most digital marketeers. We re developers, designers, talent managers, scrum masters, data scientists, testers, growth hackers, sound people, pixel wizards, automation artists One big MarTech family..with a difference. We come together for marketing projects. We re agile, lean, slick and proficient. Marketing Done. On Time On Budget In Style. Adaptable too Co-located, remote, male, female, black, white, green who cares?

3 ProArch MT. Creative Marketing Technologies Our MarTech Manifesto We aim to provide a new way to deliver digital campaigns, access talent, drive innovation and enable an agile eco-system of digital marketing professionals Unleash Collective Genius Our unique hub of people, skills, ideas, experience and connections allows for rapid, global delivery of digital marketing solutions for optimal customer experience Access Capability Whether you need a staff contingency plan for your business, a short term campaign or a consultant to guide your digital marketing team. We re here. Some of our capabilities: Campaign Execution & Support Creative Campaign Design Public Relations Services A.I / Chatbot Marketing Marketing Plan Consultancy Social Influencer Targetting Market & Competitor Analysis Lead Intelligence Data Visualisation Brand Strategy & Design UX / UI & Experence Design Customer Experience Monitoring Beacon Tech & Proximity Marketing Intent Based Marketing Solutions Social Media Automation Bespoke Audio Production Lead Management & Funnel Automation CRM Integration & Support SEM, SEA & SEO Services Content Creation & Curation Advanced & Predictive Analytics Video Production Event Management Event Marketing VR & AR Content Production 360 Video Production Web & Mobile Design Mobile App Development Digital Marketing Training Outbound Call Prospecting Media Equipment Procurement Our delivery network grows daily. If you require a specific digital marketing service, team, campaign or hire, let us know

4 ProArch MT. Creative Marketing Technologies Welcome to the eco-system. Here s how it works. 30% ProArch Resource 25% Acquired Talent 20% Partner Network 10% PA Gig Economy 15% ProArch Academy Across our 400+ global staff base, our partner network, talent acquisition programme, apprenticeship schemes, cross functional scrum teams and even the gig economy we ve got MarTech skills. Here s a small sample of our talent pool: MarTech Talent Core Roster Strategy Marketing Consultants Digital Consultants Brand Consultant Social Media Consultants Immersive Technologist Execution Marketing Managers Campaign Managers Campaign Co-Ordinators Marketer Channel Execution Search Manager Ecommerce Manager Digital Consultants Social Media Consultants Immersive Technologist Technical Front End Developer Back End Developer Bot Developer RPA Developer Tech Support (Infra) QA Analyst SEO Developer PPC Specialist 3D Developer (Unity) Creative Designer / Artworker Copywriter Video Producer Sound Engineer Music Producer Voiceover Artist UX/UI Designers Service Designer Animator 3D Designer (3D Max)

5 ProArch MT Creative Marketing Technologies Immersive Marketing. Virtual, Augmented & Mixed Reality Below are some ways we have delivered VR projects that not only immerse customers in VR environments, but also open new channels such as AR Product Marketing, Holographic Vehicle Sales and Remote Real Estate: ProArch VR Shopping Mall VR Product Experience AR Marketing Our Immersive Technology Centre and A/V Production Suite is located in the North East of England. 36% of mobile Owners use WhatsApp or Messenger 36% make Limited use Of lead gen software Hololens Car Sales Here we are able to create high definition immersive content to be Experienced in VR, AR & MR. What we offer in VR/AR. We can create digital twins (fully navigable 3D virtual copies) of environments in minutes You ve read 36% of this Brochure. 36% of people over 65 use social media We currently provide digital twins for Sales and Marketing clients in Retail, AEC, Social Housing and Real Estate. Your nearly halfway now for the good stuff

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7 1. Content Services: Social Media With so many social media tools, platforms and techniques, it s difficult to understand what is most important. The answer for sure is Content. The key to success in social is communication, collaboration, creativity and connection all through the medium of inspiring, useful content. We create content-rich, strategic campaigns that capture the imagination and convert. We consult, create & curate killer content for social Paid Social Ad Design Social Apps Competitions Video Production GIF Production Content Sourcing We strategise & connect brands to customers via social Audience Strategy Outreach Automation Social Lead Nurturing Content Strategy Influencer Targetting Ephemeral Content

8 2. Content Services: Creative (AV, Design, Writing) The only way to stand out in the digital crowd is by offering fantastic content, and usually for free. People don t like being sold to any more, they want to be educated and nurtured towards products that appeal to them. Content is King and this is our Kingdom We can provide unique, creative content with impact Written Content E-book Authoring Report Writing Blog Writing Guide Production Marketing copy Press Release Design Content Campaign branding Typography & Icons Custom Digital Art AV Content High Definition Video Production CGI Animation Voiceover Production Podcast Creation Custom Audio Production GIF production Content Strategy Distribution Planning Messaging Coaching Story Development No matter the platform, What goes in, is stories. Wendy Clarke, SVP - Coca Cola

9 3. Immersive Marketing Virtual, Augmented & Mixed Reality Our Immersive Technology Centre and A/V Production Suite is located in the North East of England. Here we are able to create high definition immersive content to be Experienced in VR, AR & MR. Below are some ways we have delivered VR projects that not only immerse customers in VR environments, but also open new channels such as AR Product Marketing, Holographic Vehicle Sales and Remote Real Estate: ProArch VR Shopping Mall VR Product Experience AR Marketing What we offer in VR/AR. Hololens Car Sales We can create digital twins (fully navigable 3D virtual copies) of environments in minutes We currently provide digital twins for Sales and Marketing clients in Retail, AEC, Social Housing and Real Estate.

10 4. Experience Design We can provide customer delight through web and mobile content by understanding your brand, your values and most of all your customer. By combining creativity and design thinking with our tech powerhouse, we deliver more than aesthetics. A.I startup Manacola engage us to develop their tech, but we soon won their bid to take them to market. Having us handle their Marketing relieves them of the need for a CMO, and since we re building their product, we know exactly what s good about it. Ridesharing company UniLift use ProArch to market their app. October will see the Campaign launch along with dance events, Street teams, viral campaigns and a customer Acquisition chatbot. Some of our work (shown left) demonstrates clients such as Engine Group, themselves a world class design agency who came to us for a website which would reflect their impeccable work, team and brand. UX/UI Services Landing Page Design Experience Labs Service Design CX Scoring Brand Consultancy Web Development Mobile Websites Mobile Apps Customer Experience Market Feedback

11 5. Marketing Chatbots The technological capabilities, customization and individuality that the chatbots can unleash has amazing potential to change the way we interact. In Marketing, chatbots are already here, selling, supporting and automating through popular platforms: Platform Bots (i.e Slack, FB) Microsoft Bot Framework Website 24/7 Assistants We can: Customer Service Bots Lead Nurture Bots Sales Rep Bots Build your organisation s own internal capability for chatbot development We can build, test, integrate, manage, and support bots as required including voice interface Bots such as as Alexa and Cortana. Provide a marketing chatbot platform (for self-service) Provide a marketing chatbot managed service Create bespoke conversational martech applications Alexa Integration Cortana Development CRM Integration

12 ProArch MT. Creative Marketing Technologies Thank You. Let s Connect? deanr@proarch.com