BrandShare ecommerce Media Sampling Digital Engagement
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1 ecommerce Media Sampling Digital Engagement Targeted ecommerce Sampling and Shopper Marketing Solutions 275 Madison Avenue, Suite 1305 New York, NY brandshare.us
2 Offers A 33-Year Heritage of direct customer engagement & activation
3 About The world s first & largest ecommerce Media Network 74.8 Million ecommerce Packages Per Month 760+ ecommerce Retailers 42 Lifestyle Networks We deliver Product Samples Exclusive Offers Branded Inserts Calls To Action Digital Engagement Connected Brand Experience to engage a rich audience of ecommerce buyers eager to learn about you brand. 3
4 ecommerce Sampling How It Works Consumer Shops Retailer Delivers Surprise & Delight Try & Share Path to Purchase through our ecommerce Media Network packages in-home via FedEx or UPS with premium sample or insert brand experience with family or peers measure brand awareness via custom survey 4
5 760 + Our Network ecommerce Retailers Mass Merchants Moms with Kids Online Grocery Active Adults Fashion Millennial Women Cooking & Entertainment College Students Millennial Men Health & Wellness 5
6 Our Audience 42 Lifestyle Networks s retail partners are organized by psychographics to maximize engagement and response. Active In Sports Adults Appearance-Conscious Women Appearance-Conscious Women Automotive/NASCAR Enthusiasts Men 28+ Beauty Product Buyers Women Bed & Bath Buyers Book, Music & Movie Enthusiasts Cigar Enthusiasts/Upscale Men 35+ College Students Consumer Electronics Buyers Cooking & Entertaining Enthusiasts Diabetic Supply Buyers Online Grocery Buyers Handymen & Homeowners Health & Wellness Shoppers High-Income Business Professionals High-Index Multi-cultural Shoppers Home & Gardening Buyers 35+ Home Decor Buyers Women Mainstream American Women Medical Professionals Men s Fashion Buyers Men s Fashion Buyers Moms with Kids Music, DVD, & Concert Enthusiasts Organic/Green-Conscious Buyers Outdoor Enthusiasts Men Pet Owners Pharmacy & Drugstore Buyers Pre-Natal Women Wedding Women and more 6
7 33-Year Proven Solution World s Leading Brands Beauty & Personal Beverage Men s Grooming Food & Snacks Pre-Natal & Baby Direct Response Household Health & Wellness 7
8 ecommerce Sampling 100% Industry- Leading Trial & Conversion Rates 100% Open the box Share of Voice 94%+ Try your sample One Sample or full-size product per ecommerce shipment One-to-One Conversation with your target in-home 97%+ Love the surprise 14-33%+ Convert to your brand 8
9 Connected ecommerce Sampling A connected brand experience Extend the life of your sampling campaign with digital reinforcement after the moment of product trial. Leverage Every Step of the Consumer Shopping Journey NEED/DESIRE Active Evaluation Purchase Decision Consumer Experience Product Advocacy Consumer Shops Consumer Purchases Consumer Judges Consumer Loyalty 9
10 Subscription & Loyalty Marketing
11 offers access to unique audiences through subscription boxes, online grocery pickup and loyalty sampling channels. 11
12 Subscription & Loyalty Marketing Walmart Online Grocery Welcome Bag Activate millions of first-time Walmart Online Grocery buyers with a sample or full size product presented inside custom tote bags given to shoppers during curbside pick-up. 720,000 + Bags per quarter 5+ Products per bag 1,220+ Locations 1-2 Inserts per bag 274 Markets 12
13 Subscription & Loyalty Marketing Walmart Online Grocery Themed Events Leverage the power of key merchandising periods with Walmart Grocery Themed Events Themed Event Calendar Big Game January Spring-Easter March Mother s Day May Back to School August Halloween October Holiday December 13
14 Subscription & Loyalty Marketing Walmart Online Grocery Category Impact In the 12 weeks following Walmart Online Grocery Welcome Bag distribution, participating brands experienced incremental increases in unit sales. Product Category Average Conversion Candy +25% Snacks +180% Beverage +36% Household +212% Source: Walmart Grocery Matched Panel Analysis
15 Subscription & Loyalty Marketing Walmart Online Grocery Organic Social Feedback #WalmartGrocery has 50,515,645 potential impressions to date. 15
16 Subscription & Loyalty Marketing Walmart Beauty Box The nation s leading subscription box delivers high quality health and beauty samples to an engaged audience in a custom box every season. 330,000 + Boxes per season Canada Dry & Southern Living Special Edition Me Moment Beauty Box The Spring 2017 Me Moment Beauty Box promoted Canada Dry & Southern Living s Walmart-driven campaign. 16
17 Subscription & Loyalty Marketing Walmart Beauty Box Organic Social Feedback #WalmartBeautyBox has 63,076,649 potential impressions to date. 17
18 Subscription & Loyalty Marketing Walmart Men s Grooming Kit This limited edition execution features leading CPG product samples and offers in a premium kit delivered direct-to-home to appearance-conscious Millennial men. 100,000 Grooming kits 18
19 Subscription & Loyalty Marketing Walmart Men s Grooming Box Organic Social Feedback #MensGroomingBox has 2,519 likes to date. 19
20 Subscription & Loyalty Marketing Walmart Baby Box A targeted, subscription-based opportunity for new and existing parents to receive a treasure trove of baby product, personal care and household samples. 25,000 Boxes per version per season Three baby boxes customized according to life stage: Pre-Natal Newborn Toddler Treats for parents, branded content and exclusive offers can be distributed inside Walmart Baby Boxes. 20
21 Subscription & Loyalty Marketing Sam s Club Caregiver Box Targeted samples, helpful resources and branded literature are all designed to support and reward Members who care for loved ones at home. 25,000 Boxes per event Beauty & healthcare categories accepted 21
22 Subscription & Loyalty Marketing ShopRite from Home Thank You Bag Deliver samples, full-size products and co-branded coupons to customers who place delivery or pick-up orders on ShopRite from Home. 25,000 Bags every other month 22
23 Subscription & Loyalty Marketing Safeway Home Delivery Welcome Bag Engage and activate first-time online grocery buyers who shop at Safeway. Full-size products and trial packs are presented in a custom tote along with grocery orders during home delivery. 15,000 Every other month 23
24 Digital Shopper Engagement
25 Digital Shopper Engagement Native On-Site Media Maximize awareness with target audiences to support customer acquisition goals. Integrated on-site placements influence prospects at multiple touch points throughout their shopping journey. + Branded Pinned Engagement Tiles Dedicated Landing Page ecommerce Sampling Sweepstakes & Capture Custom Survey Social Activation On-Site Media Partners 25
26 Digital Shopper Engagement Social Accelerate A brand-safe, premium environment promotes social sharing of authentic user generated content to amplify the impact of product sampling initiatives. 26
27 Digital Shopper Engagement Survey Says Measure the effectiveness of sampling campaigns by custom surveys that capture: Product Trial Brand Awareness Purchase Intent Stated Conversion Ratings & Reviews Purchase Influencers develops and manages surveys for qualifying campaigns that meet minimum distribution requirements. 27
guide the 2018 to E-Commerce Featuring in-depth profiles from leading companies, including: A special supplement to
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