Martha Stewart Who We Are

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Dulcie Stafford
6 years ago
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2 Martha Stewart Who We Are

WHO WE ARE Our Philosophy We are inspired by the beauty in the

We create experiences that are rich and lasting.

We are cultural tastemakers combing the world for the most

We enjoy sharing ideas making, doing and living.

3 WHO WE ARE Our Philosophy We are inspired by the beauty in the world around us. We create experiences that are rich and lasting. We believe that the home is a place of creative expression. We are cultural tastemakers combing the world for the most innovative and noteworthy ideas. We enjoy sharing ideas making, doing and living. We believe consumers deserve beautiful, innovative, affordable products for their homes. We partner with only the best to deliver them. and We elevate the everyday, EVERY DAY.

4 WHO WE ARE Our Everyday Principles We strive to surprise, delight, and inspire. We innovate and invent. We don t copy or repeat. We are leaders, not followers. It s a good thing, until you discover a better thing.

5 WHO WE ARE Our Brand Words Informative Inspiring Beautiful Celebratory Surprising Authentic Functional Well-made Affordable

WHO WE ARE Universally Recognized Expertise 53% of consumers sight Martha Stewart as the top of mind person for lifestyle ideas and information on the home.

6 WHO WE ARE Universally Recognized Expertise 53% of consumers sight Martha Stewart as the top of mind person for lifestyle ideas and information on the home. When asked what the Martha Stewart brand stands for, consumers answered: quality, style and value. 88% of those who have purchased Martha Stewart products say they would recommend the brand to friends/family. 20 million women say they would go to a store specifically because it carries Martha Stewart products. 0ver 79% say Martha Stewart influences the way they think about, organize, and manage their homes. Source: Public Strategies Brand Trcking, August 2011

7 Martha Stewart What We Do

8 WHAT WE DO Our Businesses Print Television Mobile & Digital Social Books Branded Products

confidently, creatively and beautifully.

9 (can $5.99) r 2012 wart.com Caramel apples get an upgrade with white chocolate, sea salt, and nuts. WHAT WE DO: print Martha Stewart Living Martha Stewart Living is the modern guide for inspired living, Martha Stewart Living teaches consumers how to elevate the everyday and special occasions confidently, creatively and beautifully. hearty meals one-pot chicken, pulled-pork sliders, homemade pasta halloween PLaybook makeup tricks, pumpkin carving, DIY fun house PLUS jeans for (almost) any occasion Demographics Total Audience 11 million % Female 89% Median Age 48 Median HHI $72,554 Own Home 77% Married 59% Employed 60% Any College 70% Children at Home 40% chicken fricassee Halloween makeup $4.99 USA (can $5.99) hearty meals one-pot chicken, pulled-pork sliders, homemade pasta halloween PLaybook makeup tricks, pumpkin carving, DIY fun house PLUS jeans for (almost) any occasion ipad subscriptions are available! Free with A print subscription Caramel apples get an upgrade with white chocolate, sea salt, and nuts. ipad subscriptions are available! Free with A print subscription october 2012 marthastewart.com magazine, ipad edition, special issues

We create beautiful and original ideas that span every detail of the big day from the proposal to the

10 WHAT WE DO: print Martha Stewart Weddings Martha Stewart Weddings helps brides define their personal wedding style and bring their profoundly unique celebration to life. We create beautiful and original ideas that span every detail of the big day from the proposal to the honeymoon and beyond. Demographics Median Age 27 Median HHI $96,738 HHI $75, % HHI $100, % Median Wedding Size 138 guests magazine, ipad edition, special issues

11 from the kitchens of martha stewart living p.45 p.102 p.78 ipad subscriptions are available! Free with your current print subscription. WHAT WE DO: print Everyday Food The Everyday Food brand empowers the home cook with recipes for fast, fresh, great-tasting meals, using supermarket ingredients, basic tools, and simple strategies. Everyday Food is the indispensable handbook for home cooks, providing solutions for every day of the year. Demographics Median age 46 Median HHI $61,487 Women 3.9 million/84% Married 61% Employed 58% Children at home 45% Principal shoppers 78% Total Circulation 1,058,521 OCTOBER 2012 everydayfood.com issue 96 from the kitchens of martha stewart living our any-night pot-pie strategy p Comforting recipes FEEL-GOOD FOOD think you know MeAtBALLS? think again! p.102 Soup+ SANDWich= satisfaction p.78 lighten up the DiSheS you crave p.84 ipad subscriptions are available! Free with your current print subscription. magazine, ipad edition, iphone app, special issue and books $3.99 usa (can $4.99) ER 2012 everydayfood.com issue Comforting recipes FEEL-GOOD waiting for final screen FOOD think you know MeAtBALLS? think again! from loretta homes. will Soup+ SANDWich= satisfaction forward along when our any-night lighten pot-pie up strategy i get it. the sa (can $4.99) DiSheS you crave p.84

12 A MArtHA SteWArt PUbLIcAtION why trying new things may be the secret to long-term happiness Gluten-free coconut muesli and fallfruit parfait, pg. 112 WHAT WE DO: print Whole Living Whole Living aims to inform, entertain and inspire forward thinkers who are passionate about pursuing a better balanced lifestyle for themselves, their families and the planet. Demographics Total Audience 4,200,000 Total Rate Base 750,000 Readers Per Copy 6.0 Female/Male Ratio 90%/10% Median Age 45 Employed 73% Professional / Managerial 40% Married 66% Children in Household 44% Own a Home 80% Any College 85% why trying new things may be the ThE NovElTy FACTor secret to long-term happiness body+soul in balance WHAt If ONe SMALL change could IMPrOve your WHOLe LIfe? A MArtHA SteWArt PUbLIcAtION OctOber 2012 wholeliving.com the best breakfast recipes ever! (ThAT just happen To be GluTEN- FrEE) NAtUrAL WrINkLe removers NOW AvAILAbLe ON the ipad! free AcceSS WItH A PrINt SUbScrIPtION Gluten-free coconut muesli and fallfruit parfait, pg. 112 ThE NovElTy FACTor body+soul in balance WHAt If ONe SMALL change could IMPrOve your WHOLe LIfe? OctOber 2012 wholeliving.com the best breakfast recipes ever! (ThAT just happen To be GluTEN- FrEE) NAtUrAL WrINkLe removers NOW AvAILAbLe ON the ipad! free AcceSS WItH A PrINt SUbScrIPtION magazine, ipad edition, smoothie apps, book

13 WHAT WE DO Television Martha Stewart television broadcast worldwide in: 20 countries Dubbed or subtitled in 9 languages

14 WHAT WE DO: print 19 International Editions Published in 6 languages U.S. Tablet Editions Downloaded outside the U.S. 30% MS Living 38% MS Weddings 25% Everyday Food 17% Whole Living

15 WHAT WE DO: print Special Interest Publications

WHAT WE DO Books Martha has published: 77 books Printed in: 10 languages Living the Good Long Life By Martha Stewart Slated for May 2013 Publication Martha s 78th book More than 500,000

16 WHAT WE DO Books Martha has published: 77 books Printed in: 10 languages Living the Good Long Life By Martha Stewart Slated for May 2013 Publication Martha s 78th book More than 500,000 copies sold Published in 1982, now in its 30th printing Distributed: worldwide More than 700,000 copies in print 13 weeks on the New York Times bestseller list One of the bestselling craft titles

17 WHAT WE DO Martha Stewart Digital marthastewart.com Total unique visitors 7.4 millionaverage per month International: 26% International Growth Q1 2012: 1,842,000average per month Q1 2011: 1,162,000average per month % change: +59% Source: ComScore and growing

WHAT WE DO Digital and Mobile Devices Craft Studio App

International 43% downloads: 19,909 ipad International 30%

International 25-30% Smoothies App Cookies App Everyday

iphone International 30% downloads: 45,719 ipad

18 WHAT WE DO Digital and Mobile Devices Craft Studio App Cocktails App Egg Dying App downloads: 364,893 International 43% downloads: 19,909 ipad International 30% 14,390 iphone International 25% downloads: 23,757 iphone International 25-30% Smoothies App Cookies App Everyday Food App downloads: 31,884 ipad International 28% 32,348 iphone International 30% downloads: 45,719 ipad International 26% 14,500 iphone International 26% downloads: 30,769 iphone International 48%

WHAT WE DO Social Media Facebook Total global fans

followers: 3,320,000+ 48% International of clicks

Total global followers 350,000+ Google+ Total global

19 WHAT WE DO Social Media Facebook Total global fans 700,000+ International 36% Twitter Total global followers: 3,320, % International of clicks instagram Total global followers: 6,500+ Pinterest Total global followers 350,000+ Google+ Total global followers: 1,315,700+ followers across all brands: 5,692,200+ and growing

20 WHAT WE DO Branded Products Sales in billion+ Branded Project Partnerships 31 Products in Stores 8,500 U.S. Retail Doors 38,000+

21 WHAT WE DO: branded products

22 WHAT WE DO: branded products Launch Date: September 10, 2007 Doors: 658 (US) Food Prep Bedding Bath China Decorative Housewares Holiday

23 WHAT WE DO: branded products / home Launch Date: February 1, 2010 Doors: 2,146 (US and Canada) Paint Cabinetry Décor Outdoor Living Garden Furniture Storage & Organization Soft Flooring

24 WHAT WE DO: branded products crafts Launch Date: May 1, 2007 Doors: 11,686 (Worldwide) Paper Crafting Paint Yarn

25 WHAT WE DO: branded products pets Launch Date: July 1, 2010 Doors: 1,232 (US, Puerto Rico & Canada) Clothes Grooming Toys Bowls & Feeders Beds Collars, Leashes, Harnesses Cleanup

26 WHAT WE DO: branded products office Launch Date: February 12, 2011 Doors: 1,999 (US, Canada, UK & Australia) Binders & Accessories Dry Erase Decals Filing Journals & Notebooks Stack+Fit Desk Accessories Labels, Tags, & Bands Sticky Notes & NoteTabs

27 WHAT WE DO: branded products cleaning

28 At Martha Stewart, we surprise, delight, inspire, and celebrate the everyday, EVERY DAY.

Crafty Consumers: Shoppers Interested in a DIY Halloween. {A MaxPoint Interest Index}

Crafty Consumers: Shoppers Interested in a DIY Halloween {A MaxPoint Interest Index} The scariest holiday of the year is just days away. Every Halloween, people stock up on candy, decorate their homes,