EUROPE STEEL MARKETS NOV 2017 EXTRA DISCOUNT

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1 EUROPE STEEL MARKETS NOV 2017 MADRID, SPAIN 2 DAY CONFERENCE, SIMULTANEOUSLY TRANSLATED, WITH AN UNPARALLELED OPPORTUNITY TO NETWORK WITH TOP EXECUTIVES FROM THE REGIONAL STEEL MARKET AS WELL AS THE GLOBAL STEEL SUPPLY CHAIN. IN PARTNERSHIP WITH

2 EVENT OVERVIEW Kallanish is pleased to launch the second annual Kallanish Europe Steel Markets conference on November The event takes place in Madrid, Spain, the worlds 14th largest steel importer. Spain is the fourth largest crude steel producer in Europe and the second largest market for automotive production. The country is particularly interesting due to its geographical position, the importance and strength of its European steel trade, but also as one of the largest importers of flat products and exporters of long products. At ESM17, the European steel market will be analysed within the frame of international developments, shedding light on the outlook for 2018, as well as the future developments and opportunities for European mills and distributors globally. Respected industry speakers will address: 2018 outlook for steel demand The automotive sector: how long will the recovery last? Long products: how competitive are EU mills? Trade: the global battle and its effect EU steelmakers: is the consolidation and reorganisation process over? China: a view of the market leader Raw materials: average 2017 levels and 2018 expectations CONFERENCE PRODUCER EMANUELE NORSA EUROPEAN EDITOR, KALLANISHSTEEL CONFERENCE DIRECTOR BIJAN FARHANGI EVENTS DIRECTOR, KALLANISH COMMODITIES

3 PROGRAMME DAY 1: 14TH NOVEMBER :00 14:30 16:00 16:30 REGISTRATION WELCOME & KEYNOTE SESSION - KEY STRATEGIES FOR THE EUROPEAN STEEL INDUSTRY A thought-provoking analysis of the challenges ahead for the European steel industry, including issues with overcapacity, trade barriers and the new frontiers of consolidation among steelmakers in the continent. KEYNOTE PRESENTATION The challenges ahead for the European steel industry - Overcapacity/Trade/Consolidation Andres Barcelo Director General, UNESID COFFEE BREAK SESSION 2 - RAW MATERIALS: 2018 EXPECTATIONS Take a forward look into 2018 for Steel-Making Raw Materials where speakers will discuss 3 main areas: Chinese Iron Ore, the Turkish Scrap Markets, and CIS Pig Iron. PRESENTATIONS China: an overview of the 2017 market and an outlook for 2018 with a focus on iron ore Li Xinchuang, President, China Metallurgical Planning and Research Institute The European perspective, how is the Chinese market impacting Europe? Darren O-Riordan - Director, Stemcor/Ansteel Scrap: The European and Turkish scrap markets Jens Bjorkman Stena Metal International Metallics: The pig iron market across the CIS and Europe Energy for manufacturing: The complex and uneven energy playing fields 18:00 COCKTAIL RECEPTION 2DAY 1: 15TH NOVEMBER :00 REGISTRATION 09:30 10:00 KEYNOTE SPEECH 2017 steel market review, producers prospective SESSION 3 - LONG PRODUCTS: COMPETITION & EXPORT MARKETS European rebar producers have had to find alternative destinations for their exports in 2017 due to the reduction in exports to Algeria, how can they increase their competitiveness in the competitive global market? PRESENTATIONS The European longs market within the international context The global rebar market: what challenges ahead for domestic sales and new export destinations? Algeria: an overview of the market and an analysis of potential future opportunities The European wire rod market in transition

4 PROGRAMME DAY 2: 15TH NOVEMBER :00 11:30 13:00 13:30 14:45 COFFEE BREAK SESSION 4 - FLAT PRODUCTS AND THE GLOBAL TRADE BATTLE With the imposition of new trade barriers affecting mainly the flats sector, the trade and domestic supply have changed in What will 2018 look like? PRESENTATIONS 2017: a year of recovery for the EU coil market, what should be the expectations for 2018? Daniele Papa Senior Sales Manager, Vice Director Coils and PPGI Division, Marcegaglia Carbon Steel Adding value: flats processing and distribution Lex Coenen - General Manager, SSC Noviostaal The global coils trade and the impact on the European markets of the recent imposed trade barriers Europe and Turkey: a close trading relationship Ersun Ozdemirel Export Manager, Borcelik Celik Sanayii LUNCH KEYNOTE SPEECH The European distribution sector and its future challenges Georges Kirps Director General, Eurometal SESSION 5 - PANEL DISCUSSION: THE GOOD, THE BAD, AND THE UGLY Interactive panel discussion about EU prices, demand and developing trade issues. PANNELISTS Georges Kirps Director General, Eurometal Simone Jordan Chairman, International Steel Trade Association Steve Randall Independent consultant Ersun Ozdemirel Export Manager, Borcelik Celik Sanayii 15:15 15:30 COFFEE BREAK SESSION 6: CASE STUDIES: AN INSIDER'S VIEW Showcase of a number of interesting new developments and success strategies from across Europe, creating new opportunities within the global steel sector. PRESENTATIONS Expanding in the Iberian market, the strategy of growing in a market that is currently coming out of a long crisis. Grupo Hierros Anon Peter Bernscher CEO, British Steel The automotive market and the latest boom of Spanish production

5 SPEAKERS ANDRES BARCELO DIRECTOR GENERAL UNESID PETER BERNSCHER CEO, BRITISH STEEL JENS BJORKMAN HEAD OF FERROUS STENA METAL DARREN O'RIORDAN DIRECTOR STEMCOR ANSTEEL GEORGE KIRPS DIRECTOR GENERAL, EUROMETAL STEVEN RANDALL, INDEPENDENT CONSULTANT ERSUN OZDEMIREL EXPORT MANAGER, BORCELIK CELIK SANAYII DANIELE PAPA, SENIOR SALES MANAGER COILS & PPGI, MARCEGAGLIA GRUPO HIERROS AÑON SIMONE JORDAN CHAIRMAN, ISTA LEX COENEN, GENERAL MANAGER, NOVIOSTAAL LI XINCHUANG PRESIDENT, CMPRI

6 VENUE Kallanish Europe Steel Markets 2017 will be hosted at the Hesperia Madrid. The Hotel Hesperia Madrid is a first class 5 star establishment, located right on El Paseo de la Castellana in Madrid, in the heart of business, shopping and culture of the city. Nearest Underground Gregorio Marañón (a few meters from the hotel Lines 7 and 10). GPS Coordinates Longitude: Latitude: Distance from Airport 20 minutes by car ADDRESS ` Paseo de la Castellana, Madrid Tel.: Fax: hotel@hesperia-madrid.com Website:

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