Accessing Mosaic UK 2009

Transcription

1 Accessing Mosaic UK 2009 Rob Haslingden Head of Marketing Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited.

2 What are we delivering? The Mosaic UK 2009 database Mosaic UK 2009 classifies all UK individuals, households and postcodes into a set of homogeneous lifestyle types. 141 Mosaic person types 67 household types 15 groups 2

3 Complementary data Mosaic UK 2009 Factors Mosaic UK 2009 Factors (Postcode level) Distillation of all data items used to build Mosaic UK 2009 Summarised into six continuous, non-correlated variables accounting for > 60% of the 300 input variables (variance explained) : Factor A: High status/low status Factor B: Cosmopolitan/Provincial Factor C: Children/Elderly Factor D: Youth/Maturity Factor E: Employed/Self-Employed Factor F: Student/Traditional Ideal for for multivariate customer analysis modelling i.e. scorecard development as greatly speeds the development process 3

4 Complementary data Mosaic UK 2009 Segments 252 household and postcode consumer sub-types created using the input data from Mosaic UK 2009 Targeted at organisations with niche audiences that are not adequately identified by the existing Mosaic UK 2009 classification Mosaic UK Types Mosaic UK Segments Bespoke Segmentation Allows clients to capitalise on the input data used to build Mosaic, quickly build their own bespoke classification that can be linked back to Mosaic UK 2009 Segment A Segment B Segment C 4

5 How is this being delivered? Condensed postcode / house number / house name database Postcode level directory icoder - person and address matching software Micromarketer GIS Suite MicromarketerG3 Micromarketer Online Demographics Online 5

6 When is it available? July 2009 Postcode, household and person directories Micromarketer installations icoder installations exc. Mosaic UK person types August 2009 icoder to inc. Mosaic UK person types Demographics Online Decision Analytics Credit Services December 2009 Experian QAS Experian Integrated Marketing Experian Hitwise 6

7 How does Mosaic UK 2009 help you? Understand your customers more completely Customer enrichment Consumer list rental Geographical mapping Communicate with them as individuals Mosaic Name & address cleaning and enrichment Database marketing Geographical analysis & mapping fulfillment Measure impact across your business Bureau reports and maps Customer analytics Online audience measurement Economic forecasting 7

8 Visualising Mosaic UK 2009 Brochure E-Handbook Flipchart Online user guide 8

9 Visualisation 9

10 Visualisation Old interactive user guide to Mosaic UK New interactive user guide to Mosaic UK

11 By way of a reminder Mosaic UK 2009 is a completely new threetier person, household and postcode classification of all UK consumers 15 groups, 67 types, 141 person types Accurate, contemporary and up-to-date classification Optimised for performance to improve your insight and maximise response, now and in the future Refreshed every six months Available for immediate use Integrated for use across Experian s marketing services 11

12 Delivery starts now 12

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