Grow Your Business as a Marketscan Reseller. An introductory guide to buying and selling data and how to succeed at it.

Transcription

1 Grow Your Business as a Marketscan Reseller An introductory guide to buying and selling data and how to succeed at it.

2 Table of Contents 1. Why be a Marketscan Reseller? 2. What you get 3. About Marketscan 4. Data Services We Offer 5. Data for Lead Generation 6. Advice and Support 7. A Unique Opportunity 8. The Benefits to You

3 1. Why be a Marketscan Reseller? The Marketscan Reseller Opportunity Imagine a market where almost every other B2B supplier of a product or service is a potential customer. Whether they re accountants, manufacturers, event organisers, trainers, recruiters they all have customer databases. Well, that s the Marketscan market and it could be yours, too! As a Marketscan Reseller you will benefit from 3 income streams: 1. Instant income from the sale of B2B data for your clients marketing campaigns. 2. Repeat business income from contract renewal and the supply of fresh data. 3. Additional income from a range of innovative data services. To help with your promotion, you ll get 1000 leads in your chosen markets FREE from Marketscan s Megabase of UK Business.

4 2. What you get Brilliant Products You gain unlimited access to Marketscan s Megabase of UK Business - the leading database of its kind in the UK. It contains details of over 3 million businesses with around 5 million contacts and is continuously updated and quality checked every month to provide the highest deliverability guarantees in the industry. and services You can offer a range of unique data services aimed at helping customers improve their performance and profitability. with full support Marketscan s team of data experts are always available to support you in attracting and fulfilling sales. Expanding Market The demand for clean data and its intelligent use continues to rise rapidly as more companies adopt CRM systems and hold their own customer data. Business data decays at around 40% a year, creating Marketscan with opportunities for data cleansing, analytics and the supply of fresh data. Established Supplier Marketscan has been a major supplier of business data and database solutions for more than 30 years and is now a leader in its field. It has won the Outstanding B2B Data Provider Award for 5 years and is a founder member of the Direct Marketing Association.

5 3. The Benefits to You There are many benefits to becoming a Marketscan Reseller. Here are just a few: Industry-leading commissions Bespoke commercial agreements and incentives 1000 free leads from your chosen markets for your own promotion Ability to run online data counts with detailed stats Quality data with top of the industry guarantees Expand your business to new and existing markets with reliable data Easily upsell data services to your customers Increase ROI from data projects No selection, output or delivery fees Credit terms available subject to status

6 4. About Marketscan One of the leading data companies of its type in the UK, Marketscan is still an independent business after more than 30 years trading. The day to day involvement of the current directors ensures that the exacting standards of quality and personal service on which the company was founded are rigidly maintained. Since its inception, Marketscan s vision has been to offer an innovative range of data, tools and advice to help our clients get the very best from their database marketing programmes. At the core of all our services is an outstanding national database of UK businesses the Marketscan Megabase, which now contains over 3.2 million addresses and 5.5 million contacts. This database, developed over many years, provides clients with personalised list selections and analyses of exceptional quality and coverage. It is of the highest pedigree, being built from five of the UK s top data sources. It incorporates a number of innovative features used in no other database, designed to ensure that the client receives the very best data and analytics. Our products and services have been recognised a record four times by winning the DBM Outstanding B2B Data Provider award.

7 5. Data Services We Offer Personalised List Selections. Tailored , postal and telemarketing list selections with single or multiple use options. Available through our experienced advisors or by online purchase with instant download and no minimum order charge. Lead Generator Packages. A cost-effective way of buying sales leads online. Combinations of postal, and telemarketing contacts available as and when you want them. Data Cleansing and Data Analysis. Our unique family of products provide highly targeted data selections based on the profiling and analysis of clients own databases. Also included are database cleansing and enhancement routines for increased sales opportunities, reduction in campaign costs and improved ROI. Market Modelling. Data selection and supply using new market segmentation made possible for the first time by the innovative application of data from the ONS Annual Business Survey. SmartMap. A unique mapping feature capable of displaying the geographic concentrations of data selections supplied to clients by region, county or postcode. The distribution of clients own data can also be displayed. Bespoke Database Optimisation & Consultancy. There are situations where, due to their complexity, clients may require an individually tailored solution which we are pleased to offer.

8 6. Data for Lead Generation We can help you create a highly targeted marketing list using accurate and responsive data from our industry leading database. You'll have access to over 3 million records across 2,000 business classifications, giving you unrivalled potential to reach new customers. Direct Mail We can help you create a highly targeted business mailing list using accurate and responsive data from our industry leading database. You'll have access to over 3.2 million records across 2,000 business classifications, giving you unrivalled potential to reach new customers. Telemarketing Good, old-fashioned phone conversations are still one of the most powerful ways to market your business. Well-targeted telemarketing can create an instant rapport with potential customers and lead to a faster sales cycle. Our intelligent telephone data lists can kick-start the process. Marketing marketing is a really cost-effective way to get your message into the inbox of key decision makers. We ll help you drill down into our database of more than 500,000 s to pinpoint the right contacts. For even better response rates, do all three! Multichannel campaigns allow you to improve response rates by targeting prospects based on industry sector, business size, location and job role, and then reaching out to them through a combination of marketing channels.

9 7. Advice & Support We offer more than data. Customers often have business challenges in areas which will be familiar to you, such as improving lead quality, achieving better campaign results, creating marketing strategies and identifying target audiences. Our expert advisors ensure that you receive the best advice and support available so you can relax knowing you're in safe hands. Grow Your Business with Our Reseller Program This winning opportunity from Marketscan is open to any business which is willing to collaborate and grow. With high margins and low entry costs, we make it easy for you to become a Marketscan reseller. Our resellers include Data Providers Marketing Automation Specialists Business Consultants Marketing Consultants CRM Consultants Service Provider Consultants Having worked with Marketscan for over 5 years, I have always found their service to be consistently excellent and their data of market-leading quality. Toby Harris, Managing Director, Responsiva Data Services

10 8. A Unique Opportunity A source of marketing data like no other all yours for the asking At the core of this business opportunity is a unique and truly remarkable database of UK Business the Marketscan Megabase. It has taken years to develop and is unrivalled in the industry. Compiled from the UK s five leading data sources, it is completely rebuilt every month from fresh data. Over 40 quality and corrective checks are made on each record before being accepted and a unique business classification system improves project planning and analysis. The Megabase is used for data supply, customer profiling, market share estimation and many other data services.

11 Winner of DBM Outstanding B2B Data Provider Award 2016, 2015, 2013, 2012 & 2011 // Founder Member of DMA Marketscan Ltd, 8 Duke s Court, Chichester, PO19 8FX, Registered in England No We d love to hear from you For further information on becoming a Marketscan Reseller please call our Account Team on or info@marketscan.co.uk