Maher A. Soliman. Freelance Facilitator Trainer Sales & Marketing consultant

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2 Maher A. Soliman Freelance Facilitator Trainer Sales & Marketing consultant

3 Sales Consultancy Creating Sales Strategy Sales Team Sales Management Process auditing Sales Process Auditing Sales Team qualifications auditing Areas of Expertize Marketing Consultancy Creating Go-Market-Strategy STP Analysis Digital Marketing Strategy Content Management Strategy Training Training Delivery Full course curriculum composition Competency based evaluation (Sales) Case Studies based on industry Training session full of activities (40%)

4 Background Sales strategist consultant with over 15 years of experience throughout the sales field. Over the last 5 years, he had helped many companies in Egypt to set real marketing objectives to reach their potential by establishing the strategy, reviewing the process of sales and marketing based on customer focus, achieve a good positioning for the company and products. Creating marketing campaigns with effective matrix of success, which boost up sales teams' achievements by coaching. Leading creative teams through different artistic work to accomplish creative work. For manufacturers: in conjunction with his team of human resources, supply chain and financial consultant; can create value for their customers and increase profitability for stakeholders. we helped many companies creating a strong brand that has strong attributes; values and personality. Understanding the product market and market trends. For B2B business: he can help sales team to achieve their goals by setting clear objectives, and build partnership with clients. He has exposed for many schools of sales like Dale Carnegie, Mahan Khalsa that has created the richness of experience in sales experience, which enables him to design the sales structure and set competencies then develop the training as one of the tools to enhance performance. the new trends in marketing; Maher gained throughout the last five-year a good experience in content management platforms; setting plans for web experience and social media, monitoring performance, setting matrix of success and managing teams of achieve balanced results. He managed creative teams to produce effective content out of effective content strategy implementing best practices, like video, audio, animation article...etc.

5 Background Technical background includes Information technology; human development; sales and marketing. He has leaded many sales teams to achieve sales target through many sales techniques. had leaded many creative and social media teams to create the web presence and branding to many companies in Egypt. Maher has taken a great experience from taking part into executing marketing strategies and monitoring the marketing activities through his business development s career life and figure out what is efficient and what is cost efficient.

6 Background Started his career in IT as office instructor, he worked for many training centers. He after that shift to technical instructor specialized in VB (visual basic) he took his career certification as Microsoft visual basic certified professional. Background including information technology solid knowledge and skills for both networking and software development has been built through certification and taking part in many training project in Egypt.

7 Background Sales team leader for over 5 years he was working for "Synergy Professional services" which has acquired by one of the best training's leaders in the world "Global Knowledge" in In this period, he gained many skills of sales account management and management of the sales' team as well. he helped teams to get more involved with vendors like Microsoft and Cisco. He took a leading role in managing a mega training project and coordinating among Microsoft, Ministry of education and Ministry of information technology. the project has achieved developing skills of 6000 computer teacher in 3 months as summer course and in the following year 6000 student, the project execution was covering the 27th of Egyptian governorates.

8 Background Board member for learning and development in Prosylab for Information Technology. Taking part in board meetings to make strategic decisions and took pivot part in preparing for 2008/2009 training budget. He built the professional services concept by recruiting a qualified team, plan their technical career development, setting the services marketing materials, propose the services and gain outsources contract in Oil & Gas and manufacturing. he has also developed his previous success in taking part in training teacher. Board member for sales and marketing partner, for over 3 years for one of the Human Resources HR consultancy firm (HCCA) with full stack of products from organization development consultancy, performance management consultancy, setting corporate strategy to training need assessment etc. Maher has taken part in brining LMI international franchise to Egypt through gaining HCCA "master licenses" license. In addition to managing a huge campaign with over 5 sponsors to bring guru of branding Dr. Kevin Lane Keller to Egypt 2010 and sell over 120 seat in 3 days workshop. Maher soliman has managed many organizational development's projects with consultants.

9 Background Co-founder in i-mentors, Marketing consultancy firm. He helped many companies for the last three years, to develop and execute their marketing and sales strategy. He has assisted the top management to set a practical and efficient strategy that achieve SMART business goals and objectives. After that he was taking control over advertising agencies and sales teams to ensure the professional implementation. He uses his skills as an art director to help graphic designers to deliver the messages to potential prospects, he takes part as well with movies producers to deliver the messages through video production documentary and promotional as well. He took part many time in assigning and managing local and international freelancers to produce content (articles) for many websites and blogs.

10 Key Qualifications Creating go-to-market strategy for many companies to rebranding or launching new products covering the following areas: determine the market opportunity. decide upon the beach head target for initial market penetration. understand the buying process: Identify the decision makers, approvers, recommenders, influencers and snipers. understand the business issues for decision makers and develop a value proposition that resonates with them. Tie them to a compelling event. establish a differentiated position from substitutes and alternatives. prepare a product road and complete Product Life Cycle. document the distribution strategy and corresponding sales process. create an integrated demand creation plan to create qualified opportunity. develop a comprehensive and methodical demand management plan to follow-up on qualified opportunities. prepare an implementation plan to ensure the offering is set-up to perform properly. train the support organization to handle implementation and end user inquiries. identify partners for creating awareness, interest, consideration, purchases, implementations and supporting customers.

11 Key Qualifications The superior knowledge and experience that leads to respectable skills in the field of Sales execution, management and planning. Creating sales strategies and tactics up to 2 years ahead covering areas like: identify internal and external factor which affect the sales in the coming period. determine stakeholders and their interests in the product. set the business intelligence system across company department. define the competition. use key account sales planning according to their sales potential. building partnership with customers. building SMART objectives. monitor promotions... etc.

12 Key Qualifications Digital Marketing Strategist setting strategy choose the best fit marketing mix managing digital marketing and advertising teams to achieve the marketing objectives to support sales functions. creating different content according to business knowhow from text to audio and video movies both promotional and documentary managing campaign over social media art direction with graphic designers and movies producers to convey the message to target audience.

13 Training Workshops

14 Workshop Manifesto Sample of Training Courses 1. Developing Strategic Sales Plans 2. Prospecting for Leads Like a Pro 3. Strategic Planning 4. Strategic Account s Management 5. Introduction to today s Marketing 6. CRM: An Introduction to Customer Relationship Management 7. Critical Elements of Customer Service 8. Negotiations 9. Marketing Innovation 10. Branding Strategy 11. Promotion Strategy

15 Consultancy Services

16 RMP Readiness marketing Program

17 RMP Readiness marketing Program RPM" Service is an approach to building profitability, decreasing customer acquisition cost, and enhancing the customer experience. A comprehensive RPM" service includes a detailed analysis of your target markets, customer segments, budget requirements, offers, positioning to formulate effective The goal of a RPM" services is to improve key business outcomes. This is mainly accomplished by aligning to the evolving needs of your customers. To create an effective RPM" services for your business, we need to create a detailed plan with the following six ingredients:

18 Markets Customers Channels Product Price Positioning

19 Developing Strategic Sales Plan

20 Developing Strategic Sales Plan Strategic sales plan is essential process to build your expectation from a real information taking into consideration all the market aspects. Your marketing team has a lot of work on market dynamics but your role as a sales director, sales management or even sales account managers is vital to plan to reach to business goals. Your plan should reduce the risk and time, effective use to your resources and qualify your sales team competencies to assign them to the jobs that fit and monitor the whole performance to correct any deviation.

21 Teams Coaching

22 Teams Coaching Defining the right goals and strategies is crucial for teams success. If teams feel a strong enough desire to accomplish the goals, purpose will drive them forward to reach their full potential. Developing and changing habits sometimes feels like it requires superhuman effort. This is one reason teams coaches meet frequently and regularly with teams. The more people know their behaviour is being observed, the more likely they will be to stay on task. Teams coaches provide guidance asking staff exploratory questions and allowing them to find their own answers but they also know when to offer direct advice about specific opportunities.

23 Teams Coaching When coaches help teams understand the current state of their capabilities and their possible New Reality (where they would be if they reached their potential), developmental gaps often become obvious. In these cases, coaches are able to recommend additional training and/or help build development plans. Some team leaders believe that compensation plan are enough to motivate their staff, but that s simply not true. People are motivated by all number of factors (not always money!), and it s the coach s job to determine what that is.

24 Plan Execute Monitor Correcting

25 Partners Training & Consultancy

26 Partners Training & Consultancy

27 Partners Training & Consultancy

28 Partners Training & Consultancy

29 /MaherSalesCoach/ /in/mahersoliman/ Mahersalesconsultant