FirstSpirit CMS at a glance

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1 FirstSpirit CMS at a glance Outstanding Customer Experience with FirstSpirit FirstSpirit is the versatile content management system that enables international companies in any industry to create an outstanding customer experience in all digital channels. Content Integration Platform: Freedom to choose the best solution FirstSpirit provides companies with the ideal integration platform to meet their highest content management requirements with the freedom to choose the best add-on solutions for the CMS. Whether the solutions are digital marketing, portals, e-commerce, social media or other Web applications you can integrate the solutions you want with FirstSpirit as the central hub. Digital Marketing: Qualified leads through successful campaigns With FirstSpirit at the locus of your digital marketing campaigns, you can attract better leads, more loyal customers and more sales overall. Coordinate and optimize all of your marketing activities from a centralized platform, with dynamic and personalized content on all channels. Global User Experience: Greatest possible usability on front- and backend FirstSpirit enables you not only to create attractive and successful websites with personalized, dynamic content for your end users, it also offers your editors, developers and integrators the ultimate usability experience for simpler, more effi cient and cost-optimized editing processes. Time-to-Market: Faster road to success Thanks to its intuitive work environment, FirstSpirit creates the best possible conditions for producing new content, websites and campaigns simply and quickly so you are always one step ahead of the competition. Multiple Reuse: Synergies and cost savings thanks to multichannel capability FirstSpirit helps editors create content once that can then be reused and published on multiple channels, including online stores, websites, mobile or print.

2 Centrally Controlled Digital Marketing FirstSpirit is the perfect solution to help marketing departments create personalized content for specifi c user groups and distribute it across a wide array of channels. Its central hub can help you streamline your marketing activities whether you are doing marketing, real-time targeting, social media, video integration landing pages, Web analysis, A/B testing and even completely automated marketing. And cross-channel campaigns supported by FirstSpirit help boost conversion and sales no matter where campaigns are running on your corporate website or online store. A successful customer experience is the most important goal of any digital marketing campaign. But a critical and often neglected basic requirement to that end is a positive user experience for the players behind the scenes the editors, integrators and developers. With its global user experience approach, FirstSpirit offers everyone involved in the online supply chain the best possible working environment, so your goal can be reached quickly and effi ciently. The holistic user experience creates the foundation for high-quality and relevant information to go online faster for an accelerated time-to-market, qualifi ed leads, more successful campaigns and better placement in search engines.

3 Fully Integrated E-commerce, Portals and Web Apps FirstSpirit is ahead of the pack when it comes to seamlessly integrating the leading enterprise portals and e-commerce systems, such as SAP NetWeaver, IBM WebSphere Portal/Commerce, Liferay, Microsoft SharePoint, JBoss, hybris, Demandware and many more. Certifi ed integration solutions make it easier for editors to effi ciently manage all company-wide content and applications on a central and user-friendly editing cockpit. So you want to use cloud solutions? FirstSpirit integrates almost any Web application quickly and easily and functions as the central user interface for cloud services such as your Google IT infrastructure, for example. This allows editors to use their preferred applications with familiar features. Using the FirstSpirit CMS increases the productivity of your employees while the high quality of your content improves the appeal of your website, portal or store pages. Let s talk! e-spirit Inc. us-info@e-spirit.com USA Germany Switzerland United Kingdom espiritna FirstSpirit-CMS FirstSpirit CMS

4 Manufacturing Fi In irstspirit we found a solution that is distinguished ugh a high degree of user friendliness and an optimal throu throu throu optimal cost/performance ratio. Fi Commerce & B2C Wit th FirstSpirit and Hybris integration, we are not only Wit managing the websites and online stores, but also supporting the man man man entire customer experience management process.

5 Banking & Financial Services op By pting for FirstSpirit, we were able to not only bring ther our content landscape, which has grown over the decade, toget toget toget last but also create a strong basis for meeting future op requirements. Insurances Spitzenverband cont cont cont tspirit First First First content met our strict requirements for a flexible content management system.

6 Automotive & Logistics By consolidating our global websites and our intranet onto By FirstSpirit the platform, we were able to reduce our hardware operating overheads by about 40 percent and our software maintenance costs by about 50 percent. Public & Non-Profi t Government of the Netherlands Implementing Implementing FirstSpirit has improved our work in many Implementing respects. respects. This is true both for the technical background and for managing content, which has been made genuinely intuitive.

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