IBM Workplace Web Content Management 協同工作環境的內容管理

Transcription

1 Workplace, Portal and Collaboration Software IBM Workplace Web Content Management 協同工作環境的內容管理 Web Publishing Without Pain 2005 IBM Corporation

2 Agenda IBM Software Group What is IBM Workplace Web Content Management? How does it fit within the IBM Workplace and IBM Content Management strategies? What business problems does it solve? What are some customer examples? How does it compare to the competition? Are there any cross-ibm solutions that add value? What are the key takeaways? 2 IBM Workplace: Live!

3 Agenda IBM Software Group What is IBM Workplace Web Content Management? How does it fit within the IBM Workplace and IBM Content Management strategies? What business problems does it solve? What are some customer examples? How does it compare to the competition? Are there any cross-ibm solutions that add value? What are the key takeaways? 3 IBM Workplace: Live!

4 IBM Workplace Web Content Management Allows the right information to get to the right people at the right time, so portals & websites are efficient and effective. Helps customers easily manage web content Rapidly develop sites through reusable out-of-the-box components (Lower TCO = faster ROI) Keep intranet, extranet, Internet websites and portals up-to-date, accurate and in control Key Features and Benefits Easy-to-use interface enables non-technical users to manage Web life cycles, removing IT and Webmaster bottlenecks Automated workflow ensures accuracy of content Performance enhancing caching Dynamic personalized delivery of content by user role and preferences We dramatically cut the cost of our Web site and made it easier for customers to get new information with a simple, user-friendly environment. Jorge Sosa HSBC Mexico 4 IBM Workplace: Live!

5 What are the key capabilities of the product? End-to-End Web Content Management 5 IBM Workplace: Live!

6 What does Workplace Web Content Management do? Provides out-of-the box functionality, with the option to customize Separation of content, structure and design Sitemap that makes it easy to navigate Taxonomies Categorize documents and reuse in multiple places Security users only see and do what they have permission to do Point and click reusable components allow rapid development API for easy data access by other applications and extensibility Out-of-the-box portlets that enable rapid portal development 6 IBM Workplace: Live!

7 Agenda IBM Software Group What is IBM Workplace Web Content Management? How does it fit within the IBM Workplace and IBM Content Management strategies? What business problems does it solve? What are some customer examples? How does it compare to the competition? Are there any cross-ibm solutions that add value? What are the key takeaways? 7 IBM Workplace: Live!

8 A Component of IBM Workplace Collaboration Services A solution for simplifying day-to-day business Provides: Access to the people, resources and tools needed, based on their role, in order to make better informed decisions faster IBM Workplace software includes: Portal technology Collaboration tools Content Management tools Workflow capabilities Solutions Simply a Better Way 8 IBM Workplace: Live!

9 IBM Leadership in Content Management Content Solutions Information Integration Workflow/Business Process Management/Collaboration & SAP Archiving Document Management Web Content Management Output/Report Management Video & Audio Streaming IBM Content Management Portfolio Imaging Digital Asset Management Digital Rights Management Regulatory Compliance/ Records Management Content Repository Integration 9 IBM Workplace: Live!

10 Agenda IBM Software Group What is IBM Workplace Web Content Management? How does it fit within the IBM Workplace and IBM Content Management strategies? What business problems does it solve? What are some customer examples? How does it compare to the competition? Are there any cross-ibm solutions that add value? What are the key takeaways? 10 IBM Workplace: Live!

11 Why do you need web content management? Information Overload In the next 2 years more original content will be created than in all of prior human history! Organizations need the right information to get to the right people at the right time Web content authors experience frustrating Webmaster bottlenecks and publishing delays! IT resources are stretched too thin! Homegrown software is costly to maintain Some have multiple web content management systems to manage 11 IBM Workplace: Live!

12 Why do you need web content management? For your e-business Goals! Intranet Goals Broader corporate reach Employee Self Service Application Integration Corporate Policy Adherence Greater employee satisfaction Faster time to market Reduce cost of doing business Intranets Internets Extranets Extranet Goals Self-service Applications Personalized support of Business Partners Timely accurate product information Partner/Supplier Satisfaction Partner/Supplier Retention Ease of doing business Internet Goals Broader market reach Improve customer support Faster time to market Reduce cost of doing business Customer retention/satisfaction Enhance company image 12 IBM Workplace: Live!

13 What web site challenges do you have? Challenge #1 Challenge #2 Challenge #3 Keep your site current Content Chaos Bringing visitors back Why is it a challenge? Only a small group of technical people can change the web site Cross-functional effort Time consuming Costs of Outdated Pages Lost customer confidence Tarnished image Lower traffic Lost opportunities Legal Exposure Why is it a challenge? Where did that come from? Who owns it? How old is it? Is it still current? Are we still selling that? Why 1999 events still listed? Cost of Chaos The hassle of keeping the site current results in neglect Site usage declines Content re-creation Employee frustration Why is it a Challenge? Low attention span Lots of competition Easy to leave one click and they re gone Costs of Losing Customers If they run into problems, most will never come back It costs 6x more to sell to a new customer than to an existing one 13 IBM Workplace: Live!

14 Creating content Content creation is templatebased, so authors are guided through the creation process. Content is created in a WYSIWYG rich-text editor - or imported removing the need for technical skills 14 IBM Workplace: Live!

15 Workflow approval Content workflows ensure the right people approve content before it is published, and only the right people see it after it is published 15 IBM Workplace: Live!

16 Managing content Various views are used to manage content, assets and sites 16 IBM Workplace: Live!

17 Search and multi-item actions You can also complete multiple actions, such as delete, edit, link to or move by checking the content and then selecting the action You can find content by using the search feature 17 IBM Workplace: Live!

18 Customized delivery The same assets and content can also be reused in internet, intranet and extranet sites Different people see different content, depending on their preference, roles etc 18 IBM Workplace: Live!

19 Agenda IBM Software Group What is IBM Workplace Web Content Management? How does it fit within the IBM Workplace and IBM Content Management strategies? What business problem is it designed to solve? What are some customer examples? How does it compare to the competition Are there any cross-ibm solutions that add value (ie: hardware bundling)? What are the key takeaways? 19 IBM Workplace: Live!

20 How does Workplace Web Content Management add value? HSBC Mexico - Mexico s largest bank Accurate, timely information for their customers Empowered 80 users to create their own content Reduced Core Tech Staff from 8 to 2 Reduced publishing time from 10 days to 20 minutes Stuttgart Tramworks - Mass-transit for the city of Stuttgart, Germany Reuse of existing IT infrastructure Common Corporate Identity achieved for 1,700 employees city-wide Paper based communication reduced by over 80% 20 IBM Workplace: Live!

21 How does Workplace Web Content Management add value? Minter Ellison - Australian Law Firm Needed an accurate web and intranet presence Content publishing reduced from days to minutes Savings of up to one person-year! Subject matter experts control their content Knowledge management dramatically improved Alcan Inc - USA Metals Production Needed to Launch new Corporate Image after merger Website Content creators independent of IT Dept Timely information for customers and shareholders 21 IBM Workplace: Live!

22 Health Canada Challenge Efficiently and securely store, manage and deliver enormous amounts of key health information to the public Solution Web content management platform that delivers collaborative tools and enables both technical (Web masters) and non-technical (content creators), to modify and update content on the Web Site Value Reduce time to deploy accurate, up-to-date information - from weeks and months to hours and days Efficient regulatory compliance and reporting 22 IBM Workplace: Live!

23 A sampling of more successes Reference Clients selection 23 IBM Workplace: Live!

24 Agenda IBM Software Group What is IBM Workplace Web Content Management? How does it fit within the IBM Workplace and IBM Content Management strategies? What business problems does it solve? What are some customer examples? How does it compare to the competition? Are there any cross-ibm solutions that add value? What are the key takeaways? 24 IBM Workplace: Live!

25 What are the competitive advantages? IBM s reusable, configurable component model, helps reduce complexity and the time of site development The unified and simple user interface enhances the user experience of an end-to-end web content management solution. IBM requires no third-party products for managing the content delivery process and we make use of our own configurable and reuseable workflow model IBM has native support for personalization with out-of-the-box components and we are based on an open architecture IBM has a complete vision that plays with Domino, Portal and IBM Workplace IBM is a reliable partner that offers a complete enterprise content management vision that includes support for open standards The bottom line: IBM helps lower the TCO while helping to achieve a faster ROI 25 IBM Workplace: Live!

26 Agenda IBM Software Group What is IBM Workplace Web Content Management? How does it fit within the IBM Workplace and IBM Content Management strategies? What business problems does it solve? What are some customer examples? How does it compare to the competition? Are there any cross-ibm solutions that add value? What are the key takeaways? 26 IBM Workplace: Live!

27 Cross IBM Solutions That Add Value IBM Workplace Collaboration Services IBM WebSphere Portal IBM DB2 Content Manager as a repository IBM Lotus Domino Document Manager 27 IBM Workplace: Live!

28 Agenda IBM Software Group What is IBM Workplace Web Content Management? How does it fit within the IBM Workplace and IBM Content Management strategies? What business problems does it solve? What are some customer examples? How does it compare to the competition? Are there any cross-ibm solutions that add value? What are the key takeaways? 28 IBM Workplace: Live!

29 Summary: Workplace Web Content Management Increased productivity of authors and business users Non-technical users can create/manage content Automates the process, eliminates the manual processes and bottlenecks Incorporates workflow processing...take content review/approval out of Easy to create / maintain dynamic web site(s) Delivers personalized content Embraces standard document management principles Increases speed and efficiency of site and content deployment Platform for high-value e-business applications Scales from pilot to enterprise Uses and integrates with current business infrastructure Simplifies ongoing site maintenance 29 IBM Workplace: Live!

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