Alabama State University 2016 Turkey Day Classic Parade Sponsorship Opportunities

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Nora Randall
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1 Alabama State University 2016 Turkey Day Classic Parade Sponsorship Opportunities For more information, please contact: Kay Brown, Parade Coordinator P.O. Box 271 Montgomery, Al

2 Alabama State University s Office of Development is committed to creating a relationship with prospective partners in a fashion that produces a win-win situation for both parties. Once a partner, we hope to continue a mutually beneficial relationship by keeping your business through a variety of programs and opportunities. A partnership with Alabama State University provides your organization the opportunity to align themselves with one of the most historical and transformative HBCUs in the Southeast. Alabama State University s Partnerships are designed to enhance the following: To create a package that directly propels clients closer to meeting their own marketing objectives To provide positive brand imaging and a business-to-business relationship by tying corporate partners to a university of success To maximize brand awareness through repeated exposure to a loyal fan base To introduce consumers to new products via advertising, sampling and promotions, etc. The Office of Development is pleased to develop a specific partnership package that is catered to your company/organization s needs. For more information, please contact: Kay Brown, Parade Coordinator P.O. Box 271 Montgomery, Al parade@alasu.edu

Average football fan attendance per home game -12,131

24 and Under Ages 25-34 Ages 35-44 Ages 45-54 Ages

3 Average football fan attendance per home game -12,131 ASU football fan demographics Men 48% Women 52% Ages 24 and Under Ages Ages Ages Ages Ages 64 and over More than 30,000 Parade Attendees anticipated. Constituency Base Nationwide 28,500+ Montgomery 7,000+ Alabama 18, % 24% 24% 25% 16% 4%

4 Alabama Power Company AARP BP City of Montgomery Ford Gourmet Services Hyundai Metro PCS Montgomery Chamber of Commerce Regions Toyota

1 - Unit in TDC Parade Rights to capture and use audio/video clips of Parade in print, radio, internet, and television advertising with limited use Company will be recognized as the Title sponsor of

5 1 - Unit in TDC Parade Rights to capture and use audio/video clips of Parade in print, radio, internet, and television advertising with limited use Company will be recognized as the Title sponsor of the Parade 1- Sponsor Village Vendor Space (size to be mutually agreed upon) 2- PA Announcements for TDC home football game Logo featured on Stadium Ribbon Board Organizational logo on website and electronic media during Homecoming Organizational name on print/digital event and social media marketing the parade 2- :30 second video messages during the game (where applicable) 1- Full page ad game day book Listed as Title Sponsor of Parade in applicable marketing venues to include, but not limited to programs, social media, and dedicated pages 2- Premium tickets to Turkey Day Classic Game 8-Tickets to Homecoming Cabaret Ability to place company marketing paraphernalia and give-a-ways in all suites, club lounge, and on VIP Terrace

1 - Unit in TDC Parade Rights to capture and use audio/video clips of Parade in print, radio, internet, and television advertising with limited use 10 x 10 Sponsor Village Vendor Space 1- Full Page

6 1 - Unit in TDC Parade Rights to capture and use audio/video clips of Parade in print, radio, internet, and television advertising with limited use 10 x 10 Sponsor Village Vendor Space 1- Full Page Ad 2- :30 second video messages during the game (where applicable) 2- PA Announcements for TDC home football game Logo featured on Stadium Ribbon Board Organizational logo on website and electronic media during Homecoming Organizational name on print/digital event and social media marketing the parade Check presentation at Homecoming Game 10 - General Admission tickets to Football game and five (5) parking passes 2 Executive Suite passes

1- Unit in TDC Parade 10 x 10 Sponsor Village Vendor Space 1- Full Page Ad in Game Program Book 1- :30 second video messages during the game (where applicable) 2- PA Announcements for TDC home

7 1- Unit in TDC Parade 10 x 10 Sponsor Village Vendor Space 1- Full Page Ad in Game Program Book 1- :30 second video messages during the game (where applicable) 2- PA Announcements for TDC home football game Logo featured on Stadium Ribbon Board Organizational logo on website and electronic media during Homecoming Organizational name on print/digital event and social media marketing the parade Check presentation at Homecoming Game 6- General Admission tickets to Football game and three (3) parking passes 2- Club Lounge Level tickets for TDC

8 1- Unit in TDC Parade 1- Full Page Ad in Game Program Book 1- :30 second video messages during the game (where applicable) Logo featured on Stadium Ribbon Board 2- PA Announcements for TDC home football game 2- General Admission tickets to Football game and 1 parking pass

9 1 - Unit in TDC Parade 1- Half Page Ad Logo featured on Stadium Ribbon Board 2- PA Announcements for TDC home football game 2- General Admission tickets to Football game and 1 parking pass

10 Unit in TDC Parade Mention in program book Organizational name on print/digital event and social media marketing the parade 2 tickets to Football game

11 Unit in TDC Parade Mention in program book Organizational name on print/digital event and social media marketing the parade

12 Feedback from your team Craft our proposal to specifically suit your needs Establish Partnership Thank You!

13 For more information on the 93 rd Turkey Day Classic and Football game, including application information, visit our website at and click on Sponsorships under the Parade Registration heading. Your contributions and partnership with ASU will directly support the parade and will help propel ASU to greater heights.

The subsequent pages feature our program, which is designed to:

The subsequent pages feature our program, which is designed to: GOALS AND OBJECTIVES PARTNERSHIP GOALS AND OBJECTIVES The NY6 would like to establish mutually beneficial partnerships with CFP partners through a multifaceted program that utilizes each respective NY6