THE REACH GROUP MEDIAKIT MEDIAKIT 2016 / 2017

Transcription

1 THE REACH GROUP MEDIAKIT MEDIAKIT 2016 /

2 CONTENT REACH YOUR TARGET AUDIENCES... 3 CHANNEL... 4 TARGETING POSSIBILITIES... 5 STANDARD BANNER RICH MEDIA BANNER EXPANDABLE BANNER INTERSTITIAL BANNER VIDEO ADS SOCIAL ADS AD SIZES SHOWN ON DEVICES MEDIA CHANNEL GUIDE SUBMISSION GUIDELINES CONTACT

3 REACH YOUR TARGET AUDIENCES WHERE AND WHEN IT MATTERS In a world where your customers can no longer be reached on a single device and in a single location, but can be approached anywhere at any time over a variety of devices and platforms, provides you with display solutions to easily engage with your users: personalized, appropriate for device or screen, at the desired time and in the right place. This media kit acquaints you with the numerous possibilities of display advertising, from established standard banners, video spots and mobile delivery to new formats and opportunities in social networks and platforms. It also contains information about the advantages and required technical specifications associated with each form of advertising. Should you have any questions as you read through the media kit, or should you wish for examples of use, please contact your personal account manager at any time -- or write us an at admanagement@reachgroup.com. 3

4 CHANNEL Find a thematically appropriate target audience for your campaign. With its first-class portfolio, lets you choose from among numerous thematic channels. Each website has been carefully chosen and categorized by hand. Telco Lottery & Gambling Gaming Fashion Travel Whether fitness, entertainment or business: The Reach Group can offer the appropriate environment to suit your needs. Use the thematic channels to easily engage with your users in the desired context and interact with your customers where they most like to be. Finance Services Food & Drinks Technology Insurance Business Pharmacy Books Optician Automotive Pets Kids Energy Dating Living Music Hobbies & Gifts 4

5 TARGETING POSSIBILITIES For the precise identification of online target audiences, the delivery of transaction-based performance & display campaigns and the generation of new customers in the digital arena, s focused targeting methods provide a decisive competitive advantage. Our custom-developed algorithms determine in real-time which form of advertising is best deployed to reach an Internet user at a specific time. Doing so significantly increases the effectivity of your advertisement and optimizes the efficiency of your marketing strategy. Contextual In this narrowly focused method of targeting, your ads will only be served to environments that precisely match the context of the website and the interests of the user. Semantic In semantic targeting, context, the meaning and usage of individual words and entire websites are analyzed to enable the placing of your message precisely where it makes the most sense. Keyword In this form of advertising, certain keywords on websites are evaluated and the user is then shown the most suitable advertisement. Behavioral This form of targeting can vastly increase advertising efficiency because your message is displayed in accordance with an analysis of the user s online behavior. Devices / Device Classes This targeting method makes it possible to interact with all users of a certain device type. This method can be expanded to include all devices from a certain manufacturer or device class. Geo Using this important targeting method, you can limit the serving of your advertising media to specific regions, e.g. countries, states or zip codes. CRM / User-Declared Using profile data from or social media channels, for example, this technique in particular allows for the focused targeting of specific demographics. Operating System Operating system targeting allows for users of, for example, ios or Android devices to be selectively addressed. Frequency Frequency targeting controls how often the identified target audience is to be engaged (contact frequency). Date / Time This targeting strategy makes it possible to serve your ads only on certain days (of the week), at certain times or in parallel with other advertising channels (e.g. print & TV). Screen Resolution With the help of this form of targeting, you can serve your advertising message to those users who have a specific screen resolution on their device. Access Speed With this targeting technique, you can deliver your advertisement only to those users who surf the Internet using a specific access speed. Weather Users receive advertisements that correspond to the current weather. To do so, the weather at a user s location is continuously analyzed. User Centered Retargeting In retargeting, also called remarketing, visitors to certain websites are generally marked with a cookie, which allows them to be identified later on other websites. Retargeting is the most efficient form of display targeting thus far developed and has a high conversion rate. Its reach is limited to users who have already visited the website being advertised. It is thus advisable to increase reach by way of new audience targeting. New Audience (Predictable Behavioral) This method targets hypothetically relevant users. These are clustered using 70 characteristics, allowing for the identification of statistical twins that display a high purchasing likelihood. Browser Activating this form of targeting allows you to choose on which browsers (or browser versions) you want your advertisement to be served. Provider Use this form of targeting to interact with users of a specific provider, such as o2 or Vodafone. 5

6 STANDARD BANNER Reach your target audience with the proven standard banner format. They are accepted by most users, get attention and their importance for the transmission of advertising messages has been recognized for years. There is a great variety of standardized formats and they can be served on desktop computers, mobile devices and within mobile apps. Standard banners may be static or animated, e.g. as a GIF or as HTML5, and they can include both text and photographic elements. HTML5 banners may also include additional interactive elements. 6

7 STANDARD BANNER GUIDELINES AND SPECIFICATIONS DISPLAY MOBILE DISPLAY MOBILE DISPLAY MOBILE FORMAT SIZE BROWSER BROWSER APP FORMAT SIZE BROWSER BROWSER APP FORMAT SIZE BROWSER BROWSER APP Small Banner 120 x x 90 Full Banner 468 x x 240 Layer Ad 400 x 400 PopUp / PopUnder 300 x 200 Small Square 120 x x 400 Wallpaper div. 120 x 240 Tablet Banner 480 x 80 Sitebar dyn. Skyscraper 120 x x 300 Image-Text combination div. 140 x 350 Wide Skyscraper 160 x 600 Rectangle 180 x x x x 400 Maximum Frame Rate Maximum File Size 24 fps 150KB initial load; 2.2MB total load size 180 x 500 Square 200 x 200 Half Banner 234 x x x 480 Leaderboard 728 x 90 Ad Server Formats Third Party Ad Server Formate GIF, JPG, PNG, HTML5 GIF, JPG, PNG, HTML5 Vertical Rectangle 240 x 400 Square Pop-Up 250 x x 360 Mobile Banner 300 x x 100 Medium Rectangle 300 x x 300 Half Page 300 x 600 Portrait 300 x 1050 Mobile Banner 320 x x x x x x 480 Large Rectangle 336 x x 320 Monster 425 x 600 Tablet Banner 750 x x x x x 250 Billboard 930 x x x x x x x x x x x x x 1000 Most popular formats to maximize available inventory. 7

8 RICH MEDIA BANNER OVERVIEW Rich media ads allow you to directly engage with your target audience in ways you never thought possible: By displaying elaborate video spots, you offer the possibility for a direct call-back, Tweet or App Store visit. In contrast to simple animated ads, rich media advertising allows you to record and control user engagement. There are almost no limits to your imagination or to the possibilities available. Rich media ads can include a variety -- and a combination -- of technologies, including the playback of sound and video in addition to the use of scripting or programming languages, such as Java, JavaScript, DHTML and HTML5. 8

9 RICH MEDIA BANNER INTERSTITIAL BANNER DISPLAY MOBILE DISPLAY MOBILE DISPLAY MOBILE FORMAT SIZE BROWSER BROWSER APP FORMAT SIZE BROWSER BROWSER APP FORMAT SIZE BROWSER BROWSER APP Small Banner 120 x x 90 Full Banner 468 x x 240 Layer Ad 400 x 400 PopUp / PopUnder 300 x 200 Small Square 120 x x 400 Wallpaper div. 120 x 240 Skyscraper 120 x 600 Tablet Banner 480 x x 300 Maximum File Size 150KB initial load; 2.2MB total load size 140 x 350 Wide Skyscraper 160 x x x 400 Third Party Ad Server Formats HTML5 HTML5 MRAID Rectangle 180 x x 460 Square 200 x 200 Half Banner 234 x 60 Vertical Rectangle 240 x 400 Square Pop-Up 250 x x 360 Mobile Banner 300 x x 100 Medium Rectangle 300 x x 300 Half Page 300 x 600* Portrait 300 x 1050 Mobile Banner 320 x x x x x x 480 Large Rectangle 336 x x 320 Monster 425 x x x x 480 Leaderboard 728 x 90 Tablet Banner 750 x x x x x 250 Pushdown 930 x x 600 Billboard 970 x x x x x x x x x x x 1000 Most popular formats to maximize available inventory. 9

10 EXPANDABLE BANNER OVERVIEW Expandable banners are a popular advertising format that can deliver attractive, sophisticated and entertaining content to your users without them having to leave the website. The banners enlarge in response to user engagement, such as a click or even when users merely scroll over the banner with the cursor. Expandable banners are extremely effective and offer, in addition to detailed metrics and the possibility for video playback, the option of displaying several forms of content and different pages within a single ad. 10

11 EXPANDABLE BANNER GUIDELINES AND SPECIFICATIONS FULL SCREEN FULL SCREEN Original Size DISPLAY MOBILE BROWSER BROWSER APP All standard banner sizes are supported Maximum Expansion Size 2x initial ad size Full screen, based on type of device Maximum File Size 150KB initial load; 2.2MB total load size ORIGINAL SIZE ORIGINAL SIZE Third Party Ad Server HTML5 HTML5 MRAID ORIGINAL SIZE 2 ORIGINAL SIZE Submission Guidelines All submission guidelines apply, as well as the following additional guidelines: The ad must be hosted by a Turn-certified rich media ad server. A prominent close button (x) is required. All text on control buttons displayed on a non-mobile browser requires font size 16 or bigger (close button (x), play, rewind, pause, volume). Audio and expand must be user-initiated (rollover or click-to-expand). The maximum auto-play video length is 15 seconds. Relooping must be user-initiated. The maximum auto expansion cycle is 3 seconds. Mobile After user taps to engage with a rich media ad unit, there are no limitations for video or audio duration or looping. Interaktionen mit dem Nutzer können erfolgen durch Tap-to-call: initiate a phone call. Tap-to-download: initiate an app download. Tap-to-video: launch the device s media player. Tap-to-web: redirect the user to a landing page on a mobile site. Tap-to-map: launch a local map using location information passed via rich media creative. Additional support for all components and custom interactions as defined by approved ad servers. 11

12 INTERSTITIAL BANNER OVERVIEW Interstitial banners offer the luxury of instant attention in a mobile format. The full-screen ads are displayed either before, during or after a visit to a website. Mobile interstitials are not just highly effective and able to secure a maximum of attention -- they also offer numerous possibilities for engagement, including the playback of entire video spots. 12

13 INTERSTITIAL BANNER GUIDELINES AND SPECIFICATIONS MOBILE FORMAT SIZE BROWSER APP Mobile Portrait Interstitial 320 x 480 Mobile Landscape Interstitial 480 x Tablet Portrait Interstitial 768 x 1024 Tablet Landscape Interstitial 1024 x 768 Ad Server Formate Static Third Party Ad Server Formats Static, Rich Media Submission Guidelines All submission guidelines apply, as well as the following additional guideline: A close button is required on interstitials. 13

14 VIDEO ADS OVERVIEW In-Stream Video - VAST Capture your audience with image, sound and motion. As an ideal advertising format for branding, in-stream videos can be played before, during and after online videos in every player and on all devices. We offer support for all established formats via VAST 2.0 or through third-party suppliers. VPAID In-Stream Video - VPAID While you can take advantage of all that VAST 2.0 provides, we also offer VPAID 1.0 support (only via third-party suppliers) to make your in-stream video ads more dynamic and effective. This method enables you to include interactive components such as overlays, social media links and much more, allowing for greater engagement with your target audience. VAST In-Banner Video - HTML5 With in-banner video ads (rich media banner), you can play back videos either automatically or with the use of a play button as soon as the ad is loaded. The videos can only be played back within the space available to the advertising format and are clickable, allowing for users to be routed to the target website, thus generating further engagement. HTML5 14

15 VIDEO ADS GUIDELINES AND SPECIFICATIONS VAST DISPLAY MOBILE BROWSER BROWSER APP Placement In-banner In-stream In-stream Insertion Point n/a Pre-roll, mid-roll, post-roll Pre-roll Maximum Ad Display Duration :15 (auto-play) :15, :30, :60 :15 (recommended), :30 Ad Size 300x250 recommended; any banner size can be supported Aspect ratio can be 4:3 (standard screen) or 16:9 (wide screen) Maximum Frame Rate 24 fps k. A. Maximum File Size 150KB initial load; 2.2MB total load size Less than or equal to 5MB (for :15 and :30) or 10MB (for :60) Less than or equal to 5MB Ad Server Formats n/a VAST 2.0 FLV, MP4, and WebM files are required for HTML5 inventory (recommended for improved reach). VAST 2.0 FLV and MP4 are required. Third Party Ad Server Formats HTML5 VAST 2.0, VPAID 1.0 FLV, MKV, MOV, MP4, MPEG-1, MPEG-2, OGG, WebM, and WMV files are supported. VAST 2.0 MP4 required. VPAID Submission Guidelines All submission guidelines apply. In-Banner Video The ad must be hosted by a Turn-certified rich media ad server. Ads cannot expand. Audio must be user-initiated. The maximum auto-play video length is 15 seconds. Relooping must be user-initiated. Companion Ads Companion ads are only supported on desktop browsers. 300x250 is the most common size available in inventory (recommended by Turn). Click tracking for companion banners is not supported when served by third-party ad servers. 15

16 SOCIAL ADS INSTAGRAM FACEBOOK OVERVIEW Facebook The largest social network in the world doesn t just offer enormous reach, but also myriad advertising possibilities. With clickable ads, videos and news-feed advertisements on the basis of engagement, Facebook has become the most important platform for social media advertising. RIGHT- HAND COLUMN NEWSFEED Instagram Instagram gives you the possibility of serving video and image advertisements to the feeds of over 400 million active Instagram users. Accessing linked Facebook profiles is also possible via Instagram, facilitating greater targeting depth. NEWSFEED Twitter With its over 305 million users worldwide, Twitter offers a variety of advertising possibilities. Post promoted tweets using precise keywords to the hashtag you want and take advantage of the variety of pricing and targeting possibilities made available by the news medium. TWITTER Pinterest With promoted or cinematic pins, Pinterest offers the ideal platform for presenting your product or service. Aesthetically pleasing and substantive, Pinterest provides over 30 targeting categories and, with its 100 million users across the globe, ensures a large viral reach. PINTEREST FEED PRO- MOTED PIN 16

17 SOCIAL ADS GUIDELINES AND SPECIFICATIONS PLATFORM TARGET TYPE ADSPACE FORMAT SIZES CHARACTER LIMIT HEADLINE CHARACTER LIMIT BODYTEXT CHARACTER LIMIT LINK MORE REQUIREMENTS REQUIREMENTS IMAGES REQUIREMENTS VIDEO Facebook Performance BTK Desktop or/and Mobile Newsfeed Link Facebook Performance BTK Desktop or/and Mobile Newsfeed Caroussel Facebook Performance BTK Right Column Link Facebook Performance BTK Right Column Caroussel Facebook Engagement BTK Desktop or/and Mobile Newsfeed Photo Facebook Engagement BTK Right Column Photo Facebook Engagement VTK Desktop or/and Mobile or/ and Right Column Newsfeed Video Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan; Format:.mp4 container ideally with leading mov atom, no edit lists; Recommended aspect ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Wide-screen, no pillar boxing or letter boxing; Audio: Stereo AAC audio compression, 128 kbps + preferred File size: Up to 1.75 GB max.; Length: 45 minutes max. Facebook Engagement BTK Desktop or/and Mobile or/ and Right Column Newsfeed Text 500 Facebook Likes BTK Desktop or/and Mobile or/ and Right Column Newsfeed Photo / Video Facebook Downloads / Awareness BTK Desktop or/and Mobile Newsfeed Photo / Video Facebook Local Awareness BTK Desktop or/and Mobile Newsfeed Photo / Video Instagram Branding / Performance Text Photo Stream Sponsored Posts Text only 125 characters recommended Instagram Branding / Performance Text Photo Stream Carousel Ads Text only 125 characters recommended 17

18 SOCIAL ADS GUIDELINES AND SPECIFICATIONS PLATFORM TARGET TYPE ADSPACE FORMAT SIZES CHARACTER LIMIT HEADLINE CHARACTER LIMIT BODYTEXT CHARACTER LIMIT LINK MORE REQUIREMENTS REQUIREMENTS IMAGES REQUIREMENTS VIDEO Instagram Branding / Performance BTK Photo Stream Link Ads Text only 125 characters recommended Instagram Branding / Performance VTK Photo Stream App Install Ads Text only 160 Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan Format:.mp4 container ideally with leading mov atom, no edit lists Audio: Stereo AAC audio compression, 128 kbps+ preferred Caption: Text only, 125 characters recommended Caption length text: Text only, max. 300 characters Video aspect ratio: 1.9:1 to 1:1 Length: 30 seconds max. Thumbnail image ratio: Should match the aspect ratio of your video. Your thumbnail image may. See how much text is on your image. Minimum resolution: 600 x 315 pixels (1.9:1 landscape)/600 x 600 pixels (square) File size: Up to 30 MB max. Frames: 30 fps max. Bit rate: No limit to bit rate file if you re using two-pass encoding, as long as your file doesn t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p. Twitter Engagement Promoted Tweets Nearly everywhere, where you could see a tweet Text 160 max. file size of 5 MB for photos and 3MB for gif Twitter Engagement Promoted Tweets with image Nearly everywhere, where you could see a tweet Photo / Video Twitter Engagement Promoted Accounts Nearly everywhere, where you could see a tweet Photo / Video 160 Expanded pins have a minimum width of 600 pixels (hight is scaled) Twitter Engagement Promoted Trends Nearly everywhere, where you could see a tweet Photo / Video Expanded pins have a minimum width of 600 pixels (hight is scaled) max. 10 MB Pinterest Engagement Promoted Pins Photo max. 10 MB 18

19 AD SIZES SHOWN ON DEVICES MOBILE PHONE & TABLET Most popular formats to maximize available inventory

20 AD SIZES SHOWN ON DEVICES LAPTOP Most popular formats to maximize available inventory

21 AD SIZES SHOWN ON DEVICES DESKTOP *

22 MEDIA CHANNEL GUIDE The media channel is a specific medium used to reach an intended audience through advertising. Turn currently defines media channels (e.g. display, mobile, video, and social) based on how the inventory is classified and sold by an exchange (i.e., inventory partner). The chartbelow outlines which formats are supported and which devices your ad can be viewed on when served through each channel. Note: Although banner ads trafficked through the display channel can be served to a mobile browser, the mobile channel is the best way to access inventory specifically optimized for mobile devices, either in application or a mobile web browser. DISPLAY MOBILE VIDEO SOCIAL AD FORMAT BROWSER BROWSER APP BROWSER APP BROWSER Standard Banner Rich Media Expandable Banner In-Banner Video* Interstitial Banner In-Stream Video Social * In-Banner Video ads can be trafficked through the mobile channel as rich media. 22

23 CONTENT GUIDELINES Turn defines ad content as imagery, text, subject matter, action-related elements, and embedded functionality included in an ad creative. To ensure your ads are accepted by Turn inventory partners and launch without delay, all advertisers much adhere to the following content guidelines. In addition, it is the responsibility of the advertiser to confirm that all ads are in compliance with applicable laws, regulations, guidelines and policies of the country and state where the ad will be served. Advertising materials may within a period of five days be sent to admanagement@reachgroup.com. Prohibited Ad Content: not allowed under any circumstance Obscene or pornographic material, adult material, adult services, nudity, excessive profanity Violent content, racial intolerance, or advocacy against any individual, group, or organization Illicit drugs or drug paraphernalia Tobacco, electronic cigarettes, smoking paraphernalia, or medical/recreational marijuana Promotion of illegal activity, services or content that violate applicable laws Sale or promotion of weapons, firearms or ammunition Content that infringes on intellectual property, copyright and/or trademark rights File-sharing or torrent Hacking, cracking or any service that exploits weakness in a computer system, network or software System errors, alerts or warnings Phishing or advertisements that seek personally identifiable information (PII) Counterfeit, fake or bootleg products Auto-redirect (Redirect to landing page upon ad load without user action) Auto-download (File(s) downloads file upon ad load without user action) Auto-play audio Auto-refresh Malware, spyware, and/or viruses Excessive shaking or flashing Animation lasting longer than 15 seconds Non-functional buttons or non-clickable ads Arbitrage including rotating multiple advertiser s content within a single ad tag and using publisher tags served as demand side creative for the purpose of immediately selling impressions via real-time auctions Technologies such as flash cookies, browser helper objects, or HTML5 local storage Restricted Content: may be pre-negotiated or approved by exchange or at the discretion of Turn. Please talk to your account manager before submitting any ads that contain restricted content. Alcoholic beverages Gambling, including casinos, online gambling lotteries, and other games of chance Pharmaceuticals including prescription, over-the-counter, medical services, contraception and sexual enhancement Weight loss products and services Political or religious topics Financial services such as short-term or payday lending 23

24 SUBMISSION GUIDELINES General Ads All creative requires a high-contrast, 1-pixel border. We didn t support Flash-Ads. All third-party cookies and tracking must be declared prior to launch. The maximum animation length is 15 seconds, which can be looped up to two times. Creative with floating or pop-up elements will not be accepted. Sub-syndication is not allowed (i.e., one ad tag can only rotate one advertiser s creative). Ads cannot automatically redirect or launch a separate page without user interaction. 1x1 third-party redirect tags are supported for both impression and click tracking. Third-party server hosted mobile channel ad creative is not eligible for non-javascript inventory. Google DoubleClick Ad Exchange (AdX) specifically prohibits the use of JavaScript for mobile ad tags. SSL compliant creatives are required for trafficking secure inventory. Double Click AdExchange requires all creative (including tags) trafficked to their inventory to be SSL compliant. Ad exchanges expressly prohibit the use of creative that portrays imitation features or alerts, including but not limited to play buttons that suggest video capability, close buttons that do not close, or system messages such as Microsoft Windows alerts or virus warnings. The maximum frame rate is 24 FPS. HTML5 Ads Supported file types: Single HTML documents generated using Google Swiffy. Compressed zip folders that contain an HTML file and other locally referenced assets (PNG, JS, etc) that use the standard IAB HTML5 click tag format, var clicktag. The clicktag variable must be defined in the main HTML file, not in a referenced asset. Facebook Prerequisites Provide us the URL of the brand s Facebook page. We need advertiser-level permission on Facebook. Confirm the campaign creative, budget, tactic, and goal. All Facebook ads must adhere to the Facebook Advertising Guidelines posted at: No more than 20% of the image can contain text. To preview and evaluate your image prior to submission, use the grid tool provided at Native Ads Native Ads consist of a picture, a text and the advertiser URL, including redirect Possible picture sizes are 120x60 and 234x60. Special size banners can be used on request The maximum number of characters per URL is 15 The maximum number of characters per text is 100 Animated banners may not be used; Picture size max. 20 KB Otherwise the conditions referred to above shall apply 24

25 KONTAKT Berlin Düsseldorf London Wien Zürich Am Karlsbad Berlin Erkrather Str. 228a Düsseldorf 16 Upper Woburn Place WC1H 0BS London Schadekgasse 5/ Wien Badenerstrasse Zürich T E info@reachgroup.com T E info@reachgroup.com T E info@reachgroup.com T E info@reachgroup.com T E info@reachgroup.com