UK Dairy Day 2018 Sponsorship Packages

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1 UK Dairy Day 2018 Sponsorship Packages Wednesday 12 th September am to 5.30pm The International Centre, Telford, Shropshire, TF3 4JH Micky Blasi UK Dairy Day Event Co-ordinator

2 Overview UK Dairy Day is staged at the International Centre in Telford, Shropshire a state of the art exhibition venue with hotels, restaurants and nearby shopping centre. Located off the M54 the venue is in the heart of the Midlands dairy producing counties. The annual one day event, for the dairy industry is at a key time of the year when plans and decisions are being made for the winter, featuring trade stands and cattle show. The 5 th UK Dairy Day will take place on Wednesday 12th September 2018 from 8am to 5.30pm with a theme of 'Sharing Knowledge'. The 2017 event attracted record breaking visitors of 8,422, an 8% increase on the previous year. 2

3 Event Features FREE entry for all visitors and exhibitors UK & International businesses in attendance An exceptional layout with trade stands covering seven areas UK Dairy Day cattle show featuring 6 dairy breeds; including host of The National Holstein Show and The National Ayrshire Show Seminars to share knowledge, educate, engage and inspire farmers FREE WiFi and UK Dairy Day App Practical demonstrations including foot trimming and knife sharpening, Beneath the Black-and-White cow painting and Type Classification Demonstrations Calf Rearing dedicated zone New product competition and display area Press Office with local, national and international media in attendance Excellent on-site catering facilities and adjacent to Telford town centre with shops and restaurants Great transport links with Telford Railway Station, M54 and direct trains to Birmingham Airport Champions Dinner and Awards Event Objectives To maintain over 8,000 visitors To promote the event internationally to attract 10% of visitors from overseas To educate, engage and inspire dairy farmers through Sharing Knowledge To promote and show case leading UK dairy cattle breeds 3

4 Principal Partner PRINCIPAL PARTNER 20,000 (ex VAT) Preferential trade stand space (9 x 9sqm) Sponsorship of cattle class, Breed Championship and joint Interbreed awards Commentator promotion of company when class being judge Presentation of prizes and photographic opportunity in ring Logo on Handler Bibs Logo on external advertising Full page colour advert and editorial in The Holstein Journal (Issue tbc) Cattle ring banner display x 4 (supplied printed 3m x 1m) Gantry banner display x 2 (supplied printed 3m x 1m) Concourse drop down banners x 2 (includes print and installation) Up to 6 social media posts per month written and supplied by Principal Partner on the 20 th of each month prior starting from date agreement is signed. E Mail to marketing@ukdairyday.co.uk tweets max 140 characters and posts max 2000 characters. Seminar speaker slot Footprint floor stickers x 4 (includes print and installation) Sponsor lunch reception invitations x 8 UK Dairy Day Meal vouchers x 12 Champions Dinner tickets offered at 50% discount 4

5 Associate Partner Promote your business, products and services to an audience of over 8,000 from across the dairy industry. In addition to Principal Partner, we offer a number of Associate Partner packages to suit all budgets. Our packages can be adapted to meet your objective, with some packages including trade stand space. Joint Live Streaming Cattle Infrastructure Feature Partner Vehicle Parking Knowledge Partner All packages are bespoke, to meet our Partner s needs. Elements that can be featured include but not exclusive. 5

6 Associate Partner JOINT STREAMING 10,000 (ex VAT) Trade stand space in a prime location (9m x 9m sqm) Sponsorship of a coloured breed cattle class Commentator promotion of company when class being judge Presentation of prizes and photographic opportunity in ring Logo on Live Streaming screens, located in and around venue ½ page colour advert in The August Journal and Full page editorial in the October issue Cattle judging ring banner display x 2 (supplied printed 3m x 1m) Gantry banner display x 2 (supplied printed 3m x 1m) External banner display x 1 (supplied printed 3m x 1m) Up to six social media posts per month written and supplied by Principal Partner on the 20 th of each month prior starting from date agreement is signed. E Mail to marketing@ukdairyday.co.uk tweets max 140 characters and posts max 2000 characters. Footprint floor stickers x 2 (includes print and installation) Sponsor lunch reception invitations x 6 UK Dairy Day Meal vouchers x 8 Champions Dinner tickets offered at 50% discount 6

7 Associate Partner CATTLE INFRASTRUCTURE 7,500 (ex VAT) Sponsorship of a coloured breed cattle class Commentator promotion of company when class being judge Presentation of prizes and photographic opportunity in ring ½ page colour advert or full page editorial in the August or October issue of The Journal Cattle judging ring banner display x 2 (supplied printed 3m x 1m) Gantry banner display x 2 (supplied printed 3m x 1m) Hall 3 banner display x 6 (supplied printed 3m x 1m) External banner display x 1 (supplied printed 3m x 1m) Up to six social media posts per month written and supplied by Principal Partner on the 20 th of each month prior starting from date agreement is signed. E Mail to marketing@ukdairyday.co.uk tweets max 140 characters and posts max 2000 characters. Footprint floor stickers x 2 (includes print and installation) Sponsor lunch reception invitations x 6 UK Dairy Day Meal vouchers x 8 Champions Dinner tickets offered at 50% discount 7

8 Associate Partner FEATURE PARTNER In conjunction with Knowledge Partner 4m x 2m trade stand space within Feature Area Sponsorship of a coloured breed cattle class Commentator promotion of company when class being judge Presentation of prizes and photographic opportunity in ring Branding in and around Feature Area Knowledge Partner to help promote educational benefits Gantry banner display x 1 (supplied printed 3m x 1m) External banner display x 1 (supplied printed 3m x 1m) Footprint floor stickers x 2 (includes print and installation) Sponsor lunch reception invitations x 4 UK Dairy Day Meal vouchers x 6 Champions Dinner tickets offered at 50% discount 5,000 (ex VAT) Feature Partner opportunities are available across: VIP/Sponsors Lunch Foot Trimming Demonstrations Type Classification Demonstration New Product Zone Calf Rearing Zone Innovation Area 8

9 Associate Partner VEHICLE PARKING 5,000 (ex VAT) 5 x 5 sqm External Trade Stand Space Sponsorship of a coloured breed cattle class Commentator promotion of company when class being judge Presentation of prizes and photographic opportunity in ring Gantry banner display x 1 (supplied printed 3m x 1m) External banner display x 1 (supplied printed 3m x 1m) Brand awareness on directional, parking signs and on fence lines Flyers on visitor parked cars Branding at Car park ticket exchange station (additional costs may apply) Footprint stickers x 2 (includes print and installation) Sponsor lunch reception invitations x 4 UK Dairy Day Meal vouchers x 6 Champion Dinner tickets offered at 50% discount 9

10 Associate Partner KNOWLEDGE PARTNER 5,000 (ex VAT) 4m x 2m trade stand space within Feature Area of choice Sponsorship of a coloured breed cattle class Commentator promotion of company when class being judge Presentation of prizes and photographic opportunity in ring Branding in and around Feature Area Opportunity to promote educational benefits Gantry banner display x 1 (supplied printed 3m x 1m) External banner display x 1 (supplied printed 3m x 1m) Chairing of Seminars, Technical delivery & demonstrations within calf rearing Footprint floor stickers x 2 (includes print and installation) Sponsor lunch reception invitations x 4 UK Dairy Day Meal vouchers x 6 Champions Dinner tickets offered at 50% discount 10

11 Supporting Partner Supporting Partner packages start from 100 and will get your business promoted to an audience of 8,000 through the event, advertising, Moosletter, App and website. National Show Class IT Infrastructure In-house Catering Cattle Class Publicity Operations Cattle Show Awards All packages are bespoke, to meet our Partner s needs. Elements that can be featured include but not exclusive. 11

12 Supporting Partner NATIONAL SHOW CLASS 2,500 (ex VAT) Sponsorship of a Holstein Cattle Class Commentator promotion of company when class being judge Presentation of prizes and photographic opportunity in ring Cattle judging ring banner display x 1 (supplied printed 3m x 1m) Gantry banner display x 1 (supplied printed 3m x 1m) Hall 3 banner display x 1 (supplied printed 3m x 1m) Footprint floor stickers x 2 (includes print and installation) Sponsor lunch reception invitations x 2 UK Dairy Day Meal vouchers x 4 Champions Dinner tickets offered at 50% discount 12

13 Supporting Partner CATTLE CLASS 1,500 (ex VAT) Sponsorship of a Coloured Breed Cattle Class Commentator promotion of company when class being judge Presentation of prizes and photographic opportunity in ring Cattle judging ring banner display x 1 (supplied printed 3m x 1m) Gantry banner display x 1 (supplied printed 3m x 1m) Footprint floor stickers x 1 (includes print and installation) Sponsor lunch reception invitations x 2 UK Dairy Day Meal vouchers x 4 Champions Dinner tickets offered at 50% discount 13

14 Supporting Partner IT INFRASTRUCTURE 2,500 (ex VAT) 2 x 2 sqm Table Top in the Sharing Knowledge Zone (inclusive of table and chairs) Each visitor to receive a network access card featuring company logo Username and Password can be personalised to include Company Name and/or brand Each exhibitor to receive access code card featuring company logo Company logo on signage as Wi-Fi provider Footprint floor stickers x 2 (includes print and installation) Sponsor lunch reception invitations x 2 UK Dairy Day Meal vouchers x 4 Champions Dinner tickets offered with 50% discount 14

15 Supporting Partner IN-HOUSE CATERING 2,500 (ex VAT) Brand awareness on all staff t-shirts with Company Logo and Company Message T-shirts provided (Reduction of if own t-shirts are provided) Opportunity to place Company literature in and around the catering areas Footprint floor stickers x 2 (includes print and installation) Sponsor lunch reception invitations x 2 UK Dairy Day Meal vouchers x 4 Champion Dinner tickets offered with 50% discount 15

16 Supporting Partner PUBLICITY 1,500 (ex VAT) External banner display x 1 (supplied printed 3m x 1m) Branding in and around Publicity area Footprint floor stickers x 1 (includes print and installation) Sponsor lunch reception invitations x 2 UK Dairy Day Meal vouchers x 4 Champions Dinner tickets offered at 50% discount Publicity opportunities are available in the across: Press Room Seminars Event & Cattle Guide Champions Event - Drinks Champions Event - Dinner Wristbands Bathroom Posters Trade Stand Competition Branded Pens Stockman's Breakfast 16

17 Supporting Partner OPERATIONS 1,500 (ex VAT) External banner display x 1 (supplied printed 3m x 1m) Branding in and around Operations area Footprint floor stickers x 1 (includes print and installation) Sponsor lunch reception invitations x 2 UK Dairy Day Meal vouchers x 4 Champions Dinner tickets offered at 50% discount Operations Partner opportunities are available across: Waste Management Event Infrastructure Team Bio-Security Machinery Partner 17

18 Supporting Partner CATTLE SHOW 250 EACH (ex VAT) Commentator promotion of company throughout the Holstein cattle show Presentation of prizes and photographic opportunity in ring Gantry banner display x 1 (supplied printed 3m x 1m) Sponsor lunch reception invitations x 1 Champion Dinner tickets offered with 50% discount Cattle Show Awards are available in the following categories: Best Udder in Each Class Best Exhibitor Bred in Each Class Best Presented Lines Holstein Lifetime Yield Award Premier Breeder Banner Premier Breeder Exhibitor Banner 18

19 Other Opportunities In addition there are other opportunities available to discuss and review to build into a sponsorship package for UK Dairy Day These include:- Holstein UK events The Journal, membership magazine editorial features and advertising Interaction with Holstein UK, CIS and NBDC members Holstein Young Breeder (HYB) events Building long term commercial partnerships for the dairy farmer In return we look to work closely with our sponsorship partners to promote UK Dairy Day to your customers providing you with a package of tools to do this such as adverts, flyers and online assets. We look forward to hearing from you. Like our Facebook page and follow us on Twitter 19