ONLINE RATE CARD 2016

Transcription

1 ONLINE RATE CARD The news and insight portal for the wine and beverage industry. Page 01

2 ONLINE The news and insight portal for the wine and beverage industry PROFILE Since 2015, MEININGER ONLINE has shown concentrated expertise: All the publications are united in an Internet presence, yet present themselves individually on their editorial page. Cutting-edge releases from various aspects of the wine and beverage industry are accompanied by tastings and results of our (inter) national competitions. Qualified contacts are reached by the MEININGER B2B newsletter and other themed newsletters. The ever-growing social reach of the MEININGER social media channels is an additional communication path for editorial issues and promotions. ONLINE RATE CARD 2016 Page 02

3 CONTENTS The news and insight portal for the wine and beverage industry 04 User data 05 Online 07 Newsletter 09 Jobs 10 Classifieds 11 Advertorials 12 Product Promotions 14 App 15 Publisher s Details All information can be accessed online: Page 03

4 USER DATA The news and insight portal for the wine and beverage industry USER DATA ONLINE* Visits: Unique Users: Page Impressions: NEWSLETTER Subscribers: Target group: decision-makers & specialists SOCIAL MEDIA Facebook: Likes Ø User range: * Average monthly values: January - June Current reports are available on request. Page 04

5 ONLINE ADVERTISING Powerful and effective advertising due to editorial content FULL BANNER FULL BANNER CONTENT AD MEDIUM RECTANGLE FULL BANNER Prominent position at the top of the page CONTENT AD Directly under the news MEDIUM RECTANGLE Between the themed blocks on every page Page 05

6 ONLINE ADVERTISING Powerful and effective advertising due to editorial content FULL BANNER CONTENT AD MEDIUM RECTANGLE Prominent position at the top Directly under the Between the themed blocks of the page news and articles on every page 468 x 60 px 600 x 150 px 300 x 250 px 4 weeks: EUR 4 weeks: 850 EUR 4 weeks: 750 EUR Your online ad will appear on on the frontpage, in the tasting area, job market and all the other pages, except for the specific editorial sites. For these, other conditions apply (see the specific rate cards). Maximum in a three-way rotation. Data delivery gif, jpg, swf (flash); ad tags possible static or animated file size: max. 50 kb Specify link URL with https Upload data at: For questions, simply send us an to: online@meininger.de CONTENT AD has the same format, both on the website and in the newsletter. Book parallel in both channels at a discounted price. Page 06

7 NEWSLETTER ADVERTISING Reach the decision-makers and specialists with the latest sector news MEDIUM RECTANGLE SMALL MEDIUM RECTANGLE SMALL MEDIUM RECTANGLE SMALL MEDIUM RECTANGLE SMALL CONTENT AD MEDIUM RECTANGLE SMALL CONTENT AD TEXT DISPLAY CONTENT AD Between the news content and job teasers MEDIUM RECTANGLE SMALL On the right next to the top news (only visible on the web, not mobile) TEXT-TYPE AD In a news format Page 07

8 NEWSLETTER ADVERTISING Reach the decision-makers and specialists with the latest sector news CONTENT AD MEDIUM RECTANGLE SMALL TEXT-TYPE AD Between the news content On the right next to the top news In a news format 600 x 150 px 150 x 125 px 200 characters (including spaces) 4 weeks: 800 EUR 4 weeks: 500 EUR 4 weeks: 250 EUR 1 quarter: EUR 1 quarter: EUR 1 quarter: 600 EUR The MEININGER B2B newsletter is sent to 26,000 recipients between once to several times a week. Use this effective marketing channel for your advertising campaigns and catch the attention of decision-makers, and those who take part in making decisions, from production, trade and gastronomy. Data delivery jpg, gif * specify link URL with https data size: max. 50 kb Upload data at: For questions, simply send us an to: online@meininger.de Other specific themed newsletters and information at: Notice on GIF delivery: Some mail servers block animations and only show the first frame (picture). Our recommendation: Give the design of your first frame (picture) as much impact as possible. * Page 08

9 JOBS In the MEININGER ONLINE job market, you will find regular updates on job vacancies and opportunities for professionals and executives, as well as expert support in the wine and beverage industry. BASIC AD CIPHER AD FREE AD Detailed description text Replies to keyed ads will be redirected Text with 350 characters Company logo Contact details are not made public (including spaces) PDF Detailed description text Highlighted presentation PDF Additional promotion on Facebook Highlighted presentation Teased in the newsletter Additional promotion on Facebook 4 weeks: 850 EUR 2 weeks: free Teased in the newsletter 4 weeks: 850 EUR An extension of the booking period is possible upon request. Benefit twice: As of 1/4 page display size in the printed edition, your advertisement will also appear online! Upload data at: Further information at: FIT BENECE TWI ing ac by pl e! onlin + t n pri Page 09

10 CLASSIFIEDS The MEININGER classifieds market is the best possible promoter of your products and services. Use this opportunity to get in touch with your business partners and customers. BASIC AD PREMIUM AD Short description text Detailed description text 200 characters (including spaces) 500 characters (including spaces) One picture or logo Up to four pictures Term: 2 weeks Highlighted presentation 49 EUR Term: 4 weeks 149 EUR Benefit twice: As of 1/4 page display size in the printed edition, your advertisement will also appear online! Data delivery Upload data at: Further information at: FIT E N E B E TWIC g acin by pl e! onlin + t prin Page 10

11 ADVERTORIALS ADVERTORIALS The editorial advertorial can optimally convey a variety of product information. The visitor/reader sees your message - marked as an advertorial - within the editorial environment. TOP NEWS Additional promotion on Facebook and twitter characters (including spaces) Term: permanently online (or until revoked) NEWS NEWS ADVERTORIAL NEWS ADVERTORIALS Your image driver online Book online at Full Service Self Service You just deliver the basic information You deliver the complete content in (raw text, images). Text and image text and images. Publication takes processing, as well as the layout, is place via our online department. realised by the editorial and graphics office. The co-ordination and release EUR follow upon agreement EUR Book an advertisement at the same time, thus directing your potential customers directly to the advertorial. (Banner linked to advertorial) Benefit twice here: Combination deals in print + online are available. Page 11

12 PRODUCTS Showcase your products and brands Showcase your products and take advantage of the close target group networking of our magazines. Examples: new products, range extensions, sales promotion campaigns, events. Data delivery Upload your text, images, logos and links at After a short check, you will receive a preview of your advertisement which will then be published. The products are rotated on the frontpage next to the editorial content, and are also listed in the products section - there is additional promotion in the MEININGER B2B newsletter, too. Additional promotion in the MEININGER B2B Newsletter. PRODUCT PROMOTIONS Prominent and attention-getting Term: permanently online (or until revoked) 275 EUR Further specifications at: Page 12

13 PRODUCTS Special offer for wineries: Product flashs Special offer for wineries: Take the opportunity to briefly, but effectively, present your wine with a product flash. Data delivery Upload your text, images, logos and links at After a short check of the content, you will receive a preview of your advertisement which will then be published directly. The wine products are also listed in the product area. Term: permanently online (or until revoked) PRODUCT FLASHS The teaser for fine wines 45 EUR Further specifications at: Page 13

14 APPS Have the MEININGER Magazines on hand - always and everywhere THE MEININGER & WBI APPS The MEININGER apps are available in the App Store, Google Play Store and are compatible as a browser app and with any mobile device. If you have booked a print advertisement in one of our magazines, you can offer your potential customers added value by enriching the display in the multimedia display app. The apps offer you the following options for your advertisement: Links: URL to a website or a YouTube video Images: jpg, png, 72 dpi, resolution 1536 x 2048 px Links to Google Maps: Complete address Audio files: mp3 Formatted texts: characters (including spaces), doc/docx s: address Term: permanently online Requirement: The booking of an advertisement in a printed edition. 100 EUR per link Mehr Informationen zu den MEININGER Apps: Page 14

15 PUBLISHER S DETAILS The news and insight portal for the wine and beverage industry PUBLISHER SECRETARIAT PROCESSING TIME MEININGER VERLAG GmbH Silke Geiger Please allow for a one-week lead time Maximilianstr geiger@meininger.de when booking and delivering the data. D Neustadt Tel. +49 (0) Tel: +49 (0) DISCOUNT & PAYMENT online@meininger.de MEDIA CONSULTANT There is a 15 % agency commission when Jörg Sievers billing via a personnel consulting or BANK DETAILS sievers@meininger.de advertising agency. Sparkasse Rhein-Haardt Tel.: +49 (0) Account number: , BLZ DATA DELIVERY IBAN: DE MEDIA CONSULTANT BIC: MALA DE 51DKH Susanne Kleber When sending larger quantities of data, kleber@meininger.de we recommend the Tel: +49 (0) service. With the transmission of the files TERMS OF PAYMENT Payable without deduction. 2 % discount for repayment or payment by direct debit. (text, image, sound), you confirm that all MEDIA CONSULTANT the files are free of third party rights and Sarah Grundmann that these may be published for your All prices include VAT. Terms and grundmann@meininger.de commissioned advertisement. conditions: Tel: +49 (0) DIRECTOR OF ADVERTISING SALES MEDIA CONSULTANT Ralf Clemens Charlotte Balonier clemens@meininger.de balonier@meininger.de Tel: +49 (0) Tel: +49 (0) All information can be accessed online: Page 15

16 EXAMPLES The news and insight portal for the wine and beverage industry ONLINE NEWSLETTER Page 16

17 EXAMPLES The news and insight portal for the wine and beverage industry JOBS CLASSIFIEDS Page 17

18 EXAMPLES The news and insight portal for the wine and beverage industry ADVERTORIALS PRODUCTS Veltins überrascht mit neuem Sortiment Page 18

19 EXAMPLES The news and insight portal for the wine and beverage industry MEININGER APPS Page 19

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21 ONLINE RATE CARD The news and insight portal for the wine and beverage industry BANNER ADVERTORIALS JOBS CLASSIFIEDS PRODUCTS NEWSLETTER MEININGER APPS Page 21