MEDIA DATA Legal Tribune Online. lto.de Stand: 04/2018

Transcription

1 MEDIA DATA Legal Tribune Online lto.de Stand: 04/2018

2 The most renowned legal online magazine Factsheet Legal Tribune Online lto.de Lto.de is the biggest online magazine for the legal profession in Germany. It uses the expertise Key data of the specialist publishing company Wolters Kluwer Germany as a provider of specialised legal information. This is done by an excellent network of legal professional writers, strong roots in the target group as well as exceptional knowledge of the needs of German lawyers. The website combines the topics of career, news, Target audience Experts and executives from the legal sector Corporate counsels Lawyers, law firm partners Tax advisors lifestyle in a single online magazine. Lto.de focusses on current events in its legal context and provides job-relevant news and a variety of services. Sections Recht aktuell (Current law) Kanzleien & Unternehmen (Partnership) Studium & Referendariat (Studies) Job & Karriere Traffic Page Impressions Visits Uniques Newsletter MOBILE INVENTORY

3 The most renowned legal online magazine User structure Legal Tribune Online lto.de Socio demography Sex User share in percent Affinity index** 107 Male Age Female Current position HHNI Decision-makers* ,000 EUR ,000 EUR * Commercial decision makers = Self-employed, liberal professions, high level officials, executives ** Affinity index: the weight of a specific target audience compared to the total population in case of a specific medium Source: AGOF digital facts

4 The most renowned legal online magazine Target audience Legal Tribune Online lto.de Target group characteristics (LTO readership survey) Lawyers 23,5 % Judges / Barristers In-house lawyer 2,2 % 4,3 % Administrative lawyer 2,6 % Scientists Lawyers in the public sector 4,0 % 1,6 % Trainees 15,4 % Other 46% : Journalists, scientific staff, civil servants, university lecturers, tax consultants / WP, ReNo, pensioners, students 4

5 Ad Specials Integrations Cooperations Button + Microsite The classic advertorial Link to an external landing page or an integrated microsite with individual product info in the look & feel of the site. Teaser Button (300 px x height flexible) Individual microsite further specifications on request 5

6 Ad Specials Integrations Cooperations Sponsored Article Legal Tribune Online lto.de An article that is clearly labeled as "Sponsored Article" and designed in the look and feel of the Legal Tribune ONLINE website. A colour coding guarantees a high level of attention. The article is placed prominently on the home page for a week. After that it is permanently found in the section "Sponsered Article" and via the search function. The following elements can be integrated in the post: About 8,000 text characters including spaces An image section with up to seven images, alternatively three images in the text or a video And up to five links [NoFollow] Dissemination of the Sponsored Article via: Newsletter (27,000 Abonnements) Facebook (42,620 Fans) Twitter (6,732 Follower) Google Plus (380 Fans) The editorial board reserves the right to refrain from publishing articles which do not fit to the target group. To refuse or to correct the text in cooperation with the client if necessary. 6

7 Ad Specials Integrations Cooperations ebooklet The intelligent combination of editorial and customised content The USPs: Image transfer and increased sympathy Undivided attention Minimizing wastage Increasing the advertising effectiveness Performance review and investment security Further informations on our website: businessad.de/werbeformen/integrationen Client s advertising media Client s content Client s content 1. Consisting of editorial and customised content (in each case maximally three pages. Topical focus on the client s wishes in consultation with the online editorial team. Adherence to journalistic freedom and editorial independence. 2. The advertiser has an exclusive wallpaper. Supportive effect guaranteed by: Editorial and advertising promotion as well as co-branded advertising materials. 3. presented by + client s logo 7

8 Ad Specials Integrations Cooperations ebooklet Case teaser activities Through various teaser activities the visitors are guided to the integrated content: ebooklet example on impulse.de Homepage Editorial teaser 1 Fixed placed Halfpage Ad with the client s logo on the homepage Co-Branded Wallpaper with the website s logo Newsletter 3 Editorial teaser which link to the ebooklet 4 4 Promotion in the newsletter 5 Native Advertising: Through the integration of the ebooklet in the publisher s CMS the ebooklet is available for one year on the website and also search engine effective 1 Native Advertising 5 8

9 Ad Specials Integrations Cooperations ebooklet Case ebooklet Client: KFW 1 The ebooklet is represented in the header with a short introduction and the client s logo on the homepage. 2 Alternating editorial and customer-specific content. The thematical focus of the editorial content is designed according to the client s wishes in cooperation with the editorial team. The implementation is carried out in compliance with journalistic freedom and editorial independence. The contents of the client are marked as advertisement. ebooklet - Beispielkampagne der KFW auf impulse.de 3 3 Enhanced customer presence through an exclusive wallpaper in the ebooklet. This leads to the URL of the customer. Advertisements of other customers are excluded. 4 Client s content is always initiated with the client s logo 1 4 Client delivers: Live Demo: - client s logo in open eps-format - Advertising materials for the wallpaper - Text- and imagematerials for the client s contents - Co-Branding is carried out by the publisher impulse.de/themenspezial/energieeffizienz-im-unternehmen 2 9

10 Ad Specials Integrations Cooperations Social Media Plug-in (Microsite) Legal Tribune Online lto.de We integrate your social media-performance in a Microsite. Your Facebook Performance Your Twitter Account Beratung zum Thema: Facebook Ihr Twitter Account Google + Twitter Xing 10

11 Ad Specials Integrations Cooperations Aggregationsite Legal Tribune Online lto.de Aggregationsite with your own navilink ( by booking four sponsored posts) Navilink Link Lottery Lottery Microsite SEO-effective: www. lto.de/kunde Article Beratung zum Thema: Facebook Google + Social media channel Aggregation of productpresentations (sponsored posts) Article Twitter Xing White Paper White paper download (with client s contents) Productvideos (your own videomaterial) Article Article 11

12 Ad Specials Integrations Cooperations Keyword Targeting Legal Tribune Online lto.de Keyword Targeting context based rejection of your advertising Ihre Kampagne im Your campaign in passenden Umfeld a fitting area We would like to advise you by finding the right keywordcluster. 12

13 Ad Specials Integrations Cooperations Powered by Legal Tribune Online lto.de powered by Sponsor content exklusive with your own brand and benefit from the positive image transfer. Fixed placed wallpaper (optional) Choose an existing topic which matches your brand OR You have your own idea for a topical sponsoring. Under the premisses of editorial liberty we can talk about matching topics. We are looking forward to hearing from you. Advantages: Powered by Image transfer: Your Ad is very close to the editorial content. Authenticity and confidence of the media brand will be transmitted to the advertiser s product. Full Attention: The advertiser enjoys an exklusive ad special. Within the topical sponsoring no other ads will be showen. The advertiser can choose the surrounding banner. Minimisation of waste coverage 13

14 Mobile advertising The ideal add-on to onsite-campaigns Responsive design / app lto.de Example Premium Rectangle 300 x 400px Mobile advertising formats Placed before the content Maximum visibility Interstitial Interstitial 300x400px (with Reminder) Only bookable with FC 1/30 min Can also be booked as a cross-channel fixed placement Integrated banners MMA 6:1 300x50px MMA 4:1 300x75px MMA 2:1 300x150px Only on the responsive website Mobile Halfpage Ad 300x600px Mobile Medium Rectangle 300x250px 14

15 The most renowned legal online magazine Rates lto.de Display Homepage / Section Website Rotation Segment Rotation Channel Rotation Super Banner Skyscraper Medium Rectangle Ad Bundle UAP Halfpage Ad Wallpaper Billboard Ad Sitebar Ad All rates in CPM, unless otherwise indicated: Expandables with a CPM-supplement of 25% 15

16 The most renowned legal online magazine Rates lto.de Mobile Homepage / Section Website Rotation Segment Rotation Channel Rotation MMA 6: MMA 4: MMA 2: Mobile Medium Rectangle Mobile Halfpage Ad Interstitial Multiscreen combinations Homepage / Section Website Rotation Segment Rotation Channel Rotation Wallpaper + Mobile Halfpage Ad Billboard + Mobile Halfpage Ad Billboard + Mobile High Impact Ad Ad Bundle UAP + Mobile Medium Rectangle All rates in CPM, unless otherwise indicated: Expandables with a CPM-supplement of 25% 16

17 The most renowned legal online magazine Rates lto.de Integrations / Native Homepage / Section Website Rotation Segment Rotation Channel Rotation Advertorial (Button + Microsite) On request Sponsored Post All rates in CPM, unless otherwise indicated: Expandables with a CPM-supplement of 25% 17

18 Conditions and Specifications Volume discounts From 20,000 3 % From 50,000 5 % From 75, % From 100, % From 200, % * Be granted in relation to cash / goods discounts. You can find our terms and conditions under Minimum booking volume: CPM surcharge 1,000 (net) Expandables 25 % Video Ads 10 % Technical specifications Delivery of the advertising media to banner@businessad.de 3 working days before placement (advertisement), 5 working days in case of content marketing Redirect: Third-Party-Advertising is possible Targeting: Comprehensive possibilities for targeting: Regional / national (A - Austria, CH - Switzerland) Temporary Browser-specific Operating systems Quality control Optimised campaign monitoring Transparent reporting 18

19 Business Advertising GmbH Headquarter Düsseldorf Tersteegenstraße Düsseldorf For international inquiries please contact our german headquarter. Tel.: Fax: For further information. Website: 19