AN ONLINE DIGITAL SIGNAGE CMS THAT PAY S

Transcription

1 AN ONLINE DIGITAL SIGNAGE CMS THAT PAY S

2 Table of Contents Executive Summary 3 The ScreenArt Platform Explained 5 Get Started with ScreenArt 7 Welcome to ScreenArt by Pick a Spot Local ScreenArt is an on-line digital signage content management & networking application platform unlike any other - it offers networking and revenue-raising capabilities to Screen Partners & Advertisers - 30 sec/per ad/artwork JPEG on a full HD screen you choose on our network. Connect a digital screen to your on-line account and promote your adverts on screen as a Screen Partner, or use your account as a Promoter to target passersby in-view of other user screens or both. Required Hardware 9 Your Dashboard Explained 10 Artwork Creation & Upload to System 11 System Basics 12 The Manager Feature 13 Business 2 Business Opportunities 14

3 Executive Summary The ScreenArt platform/offering is the brainchild of the founders at Pick a Spot Local. Pick a Spot Local was founded by three future-focused business colleagues who share a passion for technology & innovation. They knew six years ago that the inevitable digital revolution was going to be a massive game changer for leveraging smart brand awareness and taking customer loyalty to a whole new level of engagement touch-points. Exciting technology indeed! However, the team at Pick a Spot Local did not want new digital products for brand awareness to be an exclusive trend for those with deep pockets! We brainstormed various solutions that offered a new degree of transparency, control & affordability so all SMEs/SMBs (small and medium enterprises/ businesses) could take better control of their digital marketing. The team felt that there had to be a better way to keep things straightforward and local with the key question being, Why does it always have to be a huge cost to set-up, and how can we be of help? What if we created digital tools that had the smallest possible outlay for users for a more level playing field? The result is our first product offering, ScreenArt. After years of development, trouble shooting, problem-solving and endless nights of coding, Pick a Spot Local is finally ready to make this application available to the world! We do hope you join us, so we can realise our vision for better local prosperity & reconnecting communities with their local businesses - wherever in the world local is to you! There are no lock-in contracts, no on-going fees or minimum external advert placements - as a Screen Partner, users can simply display their own adverts on their own screen in-house free (4 default advert slots which you can use for in-house adverts). Additionally, users can also choose to select other local Screen Partner s to promote with. This costs 11cents US per credit per play. The affordability and predictability of the ScreenArt display application is key to making ad spend more affordable and more predictable for budgeting purposes. Most importantly, roughly 70% of all money spent on externally played advertising goes to the relative Screen Partners - this will be an added boost to the local economies and the businesses that support them. 3 4

4 The ScreenArt Platform Explained By creating your free user account, you instantly have a platform that gives you, as a user, the capability of displaying still image (jpeg) digital artwork/adverts on any Full HD TV Screen on our network and your very own screen when you decide to connect and utilise in-house. All user accounts currently come standard with four default filler image slots which are perfect for the display of internal artwork/adverts for use in-house - these four slots are free. Users can change their in-house artwork/advert slides anytime. The ScreenArt platform has a built-in 120 thirty second image slots that play every hour a screen is operational. The four standard default filler image slots (mentioned above) makes way, or gives right of play, to any received artwork/ adverts a Screen Partner (a registered user who has a display connected to our website) receives from other registered users. Advert display with a Screen Partner is subject to one-click approval by the Screen Partner. These external artworks/ adverts earn the Screen Partner a credit each time the approved advert plays on their screen to their audience. With 120 slots to fill with external users ads, at near or full capacity, being a Screen Partner can be lucrative as a revenue earner as each earned credit has a cashable value of US8c. A minimum of 500 earned credits is required for cash-out eligibility. ScreenArt users looking to promote on any participating Screen Partner screen can do so easily - users simply purchase credits (US11c each) via the ScreenArt website and submit their artwork/adverts to target Screen Partners on our network. Once the Screen Partner approves the users received advert/artwork, the Screen Partner receives a credit via automated transfer every time the users accepted artwork/advert plays on the Screen Partners screen. 1 x credit = 1 x 30 sec advert display on-screen All users can connect their very own screen when ready (becoming a Screen Partner themselves) to showcase their art/adverts internally and play other users adverts they approve of playing in-house. The ScreenArt concept & platform, innovated and digitally engineered by the founders of Pick a Spot Local, is indeed truly revolutionary! 5

5 Step4: Become a Screen Partner by connecting a screen on your premises - you need a Full HD LED screen to be connected to this website. We have a simple status switch which you can switch to Ready once your screen is ready. Complete the My Screen Partner Profile section which includes: hours of business operation with description, logo, website and social media links. Getting Started with ScreenArt Step 1: Sign-up at pickaspotlocal.com/site/register/ ScreenArt currently works problem free with Google Chrome and Mozilla Firefox browsers. Step 2: After sign up, complete your profile to let people know about your business/brand/offerings. LOCAL BUSINESS. LOCAL ADZ. Step 3: Create and upload target artwork to your account - you are now set-up as an Advertiser/Promoter to target other peoples screens. 7 8

6 Required Hardware There are several ways to connect digital signage/screen to one s pickaspotlocal.com account. We do recommend commercial grade LED Signage Displays. For more information on why you should choose a Commercial grade display and available options, visit the Commercial Grade Displays section on pickaspotlocal.com/commercial_displays It is entirely up to individuals as to what hardware and type of screens they use to connect their pickaspotlocal.com account for showcasing their digital signage. Set-up guides are available in the footer area of our website. Your Dashboard Explained The straightforward layout of the dashboard on your ScreenArt account allows for ease of navigation. My Dashboard displays exactly the number of credits purchased and earned, your in-house screen status, the Launch My Screen button and the total number of hours/days since a promoter played on your screen. Your artwork (your ad s), sent artwork (your ad s to display on other screens) and photos of your business for promoting purposes are visible on your dashboard as well. Minimum Requirements: 1920x1080 LED display - with Google Chrome Browser Stable internet Wireless keyboard/mouse 9 10

7 Approve/Disapprove received Promoter Artwork Promoter/Advertiser artwork will require your approval prior to playing on your screen. This is done via just one click! Allocate a manager and credit share if you do not have the time! Submitting Artwork to Screen Partners Use the Search tab in your ScreenArt user account menu, to find Screen Partners you would like to target. Select a Screen Partner you would like to promote with and just request a spot. Do the same to find more screen partners. Each submitted request will play your advert once every hour their screen is operational. Be sure you have eight credits for eight plays in an eight hour day as an example! (1 x 30sec play = 1 x credit and this is repeated every hour of the Screen Operation time) Artwork Creation & Upload to System We have available PSD templates and instructions for Graphic Designers to utilize when creating your artwork. This will ensure design margins are respected and final output sizes are the correct resolution (1920 x 1080px) and file size for optimal download and play. You will find these files in the footer area of the website. Upload is straight forward. Keep Credits Topped up To ensure that your artwork/adverts continue playing on your chosen Screen Partner screens, you will need to make certain that you have purchased sufficient credits via your ScreenArt account to enable display of your artwork/adverts for your chosen time-frame

8 The Manager Feature Screen Partners may prefer the use of a Screen Manager. Assigned managers can undertake the task of adequately managing the screen partners account remotely via the manager feature. Managers can approve/disapprove received ads on behalf of the account holder, submit adverts onto other Screen Partners for display and edit Screen Partner profile information. Managers earn a % of the total credits earned by their managed Screen Partners. Use of this feature and choice of manager is entirely your choice and at one s own risk. Business to Business Opportunities - Ideas SCREENART ACCOUNT MANAGEMENT Managers can approve/disapprove received ads on behalf of the account holder, submit adverts onto other Screen Partners for display and edit Screen Partner profile information. Managers earn a % of the total credits earned by their managed Screen Partners. HD LED HARDWARE RETAIL & INSTALLATION Many small business owners have very little time to spare and may prefer a hardware specialist to provide a fully installed ready to go solution to get them ScreenArt ready. THE TOTAL SOLUTION Leverage of our Platform and be a Total Solution for Hardware Retail & Installation, Artwork Supply & Account Management Services in your locality. GRAPHIC DESIGN OF SCREENART ADVERTS This will be a great opportunity for Graphic Designers & Brand Agencies to provide their clients with brand aligned ScreenArt Advert design thats memorable and front of mind

9 GET YOUR FREE USER A CCOUNT & START USING SCREENART AS A PROMOTER BY ADVERTISING ON OTHER PEOPLES SCREENS (SCREEN PARTNERS) SIGNUP ARTWORK BUY CREDITS UPLO AD YOUR HD WEB OPTIMIZED JPEG ARTWORK 1920 X 1080 PSD TEMPLATES AVAILABLE FREE - SIGNUP REQUIRED! YOU WILL NEED CREDITS TO ADVERTISE WITH SCREEN PARTNERS ON OUR NETW ORK SO BE SURE TO TOP UP YOUR SCREENART WALLET TARGET CONNECT SEARCH FOR SCREEN PARTNERS AND REQUEST ADVERT SPOTS VIA YOUR ACCOUNT ScreenArt is a brand of digital product created & brought to you by the team at Pick a Spot Local PTY LTD C ONNECT YOUR OWN SCREEN INHOUSE WHEN YOU ARE READY & BECOME A SCREEN PARTNER TOO! SUCCESS EARN CASHABLE CREDITS FOR PLAYING OTHER PEOPLES (EXTERNAL) ADVERT S ON YOUR SCREEN. PROMOTE YOUR O WN ADVERT S INHOUSE OR USE FOR PHOTOS & DIGITAL ART DISPLAY T (+61) E info@pickaspotlocal.com W Please ensure that you are familiar with the Privacy Policy, Website Disclaimer & Terms and Conditions of Use on our website