COMMUNICATION GUIDE. Make the most of your participation in EQUIP AUTO /03/2013

Transcription

1 COMMUNICATION GUIDE Make the most of your participation in EQUIP AUTO /03/2013

2 Dear exhibitor, In this document, you will find all the communication tools available to promote your participation in EQUIP AUTO This guide is a supplement to your exhibitor area, in which you will be able to place all your orders from 16/04/2013. PROMOTION OF YOUR PRODUCTS... page 2 International Grands Prix for Automotive Innovation Your new products Experts route maps Outdoor animations Your press releases INVITATIONS... page 3 Invitation cards E-invitations Personalized invitation code VIP badges Badges reader PROMOTION OF YOUR PARTICIPATION... page 4 Media kit EQUIP AUTO Business Meetings Your events SPONSORSHIP... page 5 International Forum Bodywork-painting contest 2014 calendar REGISTRATION FOR THE OFFICIAL PAPER CATALOGUE... pages 6 to 8 Advertorial Highlights of your company Advertising spaces Packages ONLINE ADVERTISING... pages 9 to 11 Website Online catalogue Smartphone app E-news Interactive map Visitors e-badges VISIBILITY AT THE SHOW... pages 12 to 14 Pocket map Orientation maps Advertising and visibility at the entrances Official bag Advertising and visibility in the halls ADVERTISING IN THE SHOW DAILY NEWS... page 15 ADVERTISING OUTSIDE OF THE EXHIBITION CENTRE... pages 16 to 17 CONTACTS... pages 18 to 19 1

3 PROMOTION OF YOUR PRODUCTS International Grands Prix for Automotive Innovation Registration deadline: 31/05/2013 Registration in your exhibitor area Contact: communication department Your new products Registration deadline: 06/10/2013 Registration in your exhibitor area Contact: communication department Experts route maps Dates to register: from 16/04 to 28/06/2013 Registration in your exhibitor area Contact: communication department Outdoor animations Registration deadline: 28/06/2013 Registration by or by phone Contact: sales department Your press releases Registration deadline: 15/10/2013 Participation by Contact: Make your innovative products compete in the International Grands Prix for Automotive Innovation. A jury of international journalists will award Gold and Silver Trophies in 4 categories: OEM New technologies; Spare parts and aftermarket; Garage equipment; Services Service areas Networks. By participating in the Grands Prix, take advantage of a worldwide promotion: press releases, advertisting, Announce the new products you will present during the show and benefit from a better visibility: the exhibitors new products will be published on the show website, sent to the journalists and published on a new products guide, which will be distributed during the show. Register your stand in one or several experts route maps (new products, GreenTech, digital garage, HIV/IV, demonstrations and preparation of second hand vehicles). These thematic visit guides will be sent by to the visitors before the show, distributed during the show and also available on the show website. Benefit from the 5,000 m² outdoor area between hall 4 and hall 5 to show your products or equipment in operation. Communicate your news related to the show towards professional press and a targetted audience by publishing them directly on the press section of the EQUIP AUTO website. for 1 route map 35 ex. VAT for each additional route map 2

4 INVITATIONS Invitation cards invitation cards available from May 2013 Dates to order additional invitation cards: from 16/04 to 06/10/2013 Order in your exhibitor area Electronic invitations Dates to order: from 16/04 to 06/10/2013 Order in your exhibitor area Personalized invitation code Dates to order: from 16/04 to 06/10/2013 Order in your exhibitor area VIP badges Dates to order: from 16/04 to 06/10/2013 Order in your exhibitor area Badges readers Dates to order: from 16/04 to 01/10/2013 Order in your exhibitor area A set of 100 free bilingual invitation cards included in your participation pack will be automatically sent to you to enable you to invite your customers in the best conditions. In the meantime, you can order additional invitation sets (50 invitation cards by set). Based on a very easy-to-use template, create your electronic invitations yourself to be sent by to your customers. The e-invitation is also available in French. Order your own invitation code which enables your guests to register free of charge. This coded link can be used on all your online communication tools. Roll out the red carpet for your key accounts by offering them VIP access to the show thanks to these free VIP badges. Obtain all the information relative to your visitors thanks to the badges readers. This year, 2 types of readers are available: the wireless badges reader, which entitles you to get by the Excel contacts file 3 days after the end of the show; or the smartphone Exhilead, which entitles you to immediately see your visitors visiting card by scanning their badge s QR code. After synchronising, your contacts are automatically transferred to a secure platform. (the first 100) 50 excl. VAT (for 50 additional) (the first 100) 240 excl. VAT (for an unlimited additional pack) 240 excl. VAT (for unlimited use) (limited to 5 VIP badges per exhibitor) 190 excl. VAT 3

5 PROMOTION OF YOUR PARTICIPATION Media kit Available from 18/02/2013 To be downloaded from your exhibitor area Business Meetings Registration deadline: 06/10/2013 Registration in your exhibitor area Your events Registration deadline: 06/10/2013 Registration in your exhibitor area Announce your participation in EQUIP AUTO 2013 by using logos and banners on your promotional and communication documents (website, online signature, newsletter, press releases, ). For more impact, you will be able to customize these logos and banners with your stand number, thanks to a customisation application. Get the opportunity to arrange business meetings in advance with identified buyers and decision-makers: business meetings will be organised in a dedicated area of the show to guarantee better exchanges, commercial leads and quality networking time. Announce the events (press conferences, product demonstrations,...) you will plan during the show and publish them on a dedicated section of the EQUIP AUTO website. They will also be communicated to visitors and to the international press. 4

6 SPONSORSHIP International Forum Registration deadline: 28/06/2013 Registration by or by phone Contact: communication department Concours Carrosserie-Peinture Bodywork-painting contest Dates to register: from 16/04 to 28/06/2013 Registration in your exhibitor area Contact: sponsorship department 2014 calendar Dates to register: from 16/04 to 26/07/2013 Registration in your exhibitor area Contact: sponsorship department Present your company to an international target group thanks to the International Forum, the conference area at the core of the Trade & Sourcing hall. This contest, open to bodywork and painting professionals as well as to students of the ANFA network, will reward the technical and artistic skills of the contestants who will have best created or reinterpreted the EQUIP AUTO logo on a body part of 50 cm². The shortlisted works will be exposed in the Bodywork and Painting Village (in hall 5) and the awards will be presented at the show. With this sponsorship, benefit from visibility before the show (get your company mentioned on promotional tools of the contest: dedicated press release, web page and newsletter) and during the show with your logo displayed on the area dedicated to the contest. Associate your brand with the 2014 EQUIP AUTO calendar of unusual photos of garages, distributed at the show (10,000 copies) and promoted in particular by a quiz. With this sponsorship, benefit from additional visibility before the show (get your company mentioned on the promotion tools of the Calendar: review on the French blog press release, ), during and after the show thanks to your logo on the Calendar. 5,000 ex. VAT 7,000 ex. VAT 5

7 REGISTRATION FOR THE OFFICIAL PAPER CATALOGUE Each exhibitor is listed in the official catalogue for free including stand number, contact details, and website. For greater visibility, each exhibitor has the opportunity to enhance their presentation with the following. Dates to placer orders: from 16/04 to 13/09/2013 Orders in your exhibitor area Advertorial Line of text (35 characters or spaces) Brand Additional product codes (the 3 first are already included) Another business entity (examples: factory, division, representative, ) Best selling product List of exhibitors seeking agents in some countries: from 1 to 10 selections from 11 to 20 selections from 21 to 50 selections more than 51 selections Highlights of your company Logo in your company profile Logo in the alphabetical listing of exhibitors Logo in the exhibitors list by product Company name in a coloured box in your company profile Company name in colour and bold in the alphabetical listing of exhibitors Company name in colour and bold in the exhibitor index by products Advertising label in the company profile (logo + address highlighted) Advertising label in the exhibitor listing by product (logo + address highlighted) 22 ex. VAT 50 ex. VAT 22 ex. VAT 100 ex. VAT 500 ex. VAT 60 ex. VAT 120 ex. VAT 180 ex. VAT 250 ex. VAT 430 ex. VAT 350 ex. VAT 350 ex. VAT 60 ex. VAT 25 ex. VAT 25 ex. VAT 485 ex. VAT 385 ex. VAT 6

8 Advertising spaces in the catalogue Full colour page 160 W x 240 H (full format) ½ page colour 137 W x 100 H (usable area) Colour strip at bottom of page 137 W x 40 H (usable area) Slice of the catalogue and a full colour page Inside front cover (folds back of the cover) 160 W x 240 H (full format) Inside back cover 160 W x 240 H (full format) Back cover 160 W x 240 H (full format) Cover with fold back - Beginning of the catalogue 145 W x 240 H (full format) Cover with fold back - End of the catalogue 145 W x 240 H (full format) Page facing the summary 160 W x 240 H (full format) Page facing the editorial 160 W x 240 H (full format) Bookmark (exclusive rights to advertiser) 80 W x 200 H (full format) Bound insert (double-sided) 160 W x 240 H (full format) 3,520 ex. VAT 2,090 ex. VAT 1,360 ex. VAT 6,900 ex. VAT 8,700 ex. VAT 7,400 ex. VAT 9,500 ex. VAT 12,500 ex. VAT 11,200 ex. VAT 4,100 ex. VAT 4,100 ex. VAT 8,450 ex. VAT 6,800 ex. VAT Advertising packages PLUS package: Logo in company profile + ½ page colour OPTIMUM package: Logo in company profile + 1 full colour page 2,142 ex. VAT (15% discount) 3,358 ex. VAT (15% discount) 7

9 LOGOS package: Logo in company profile + logo in exhibitors alphabetical list + logo on pocket map CATALOGUE package: Logo in company profile + logo in exhibitors alphabetical list + 10 lines of text + 10 product codes 1,035 ex. VAT (25% discount) 577 ex. VAT (50% discount) 8

10 ONLINE ADVERTISING Dates to place orders: from 16/04 to 06/10/2013 Orders in your exhibitor area EQUIP AUTO website Online catalogue Communicate on 383,000 unique visitors per year, 1,765,000 viewed pages and an average of 8 minutes per visit. Display on the homepage Rotating ad, limited to 4 advertisers Format: 250x250 in jpg or gif Display on the 3 most visited pages (except homepage and exhibitors list) Rotating ad, limited to 4 advertisers Format: 250x250 in jpg or gif Display package: on the homepage + on one of the 3 most visited pages Rotating ad, limited to 4 advertisers Format: 250x250 in jpg or gif Pop-up page Web page opening before you can use the homepage Wall paper Background of the website The new online exhibitors list, which is more user friendly, enables you to stand out thanks to various tools. This web page gets nearly 85,000 visitors per year. Link to your website + contact Publication of the elements ordered on the paper catalogue Only for the advertorial and highlighting of your company products 1,100 ex. VAT 850 ex. VAT 1,550 ex. VAT 2,950 ex. VAT 4,500 ex. VAT 520 ex. VAT 9

11 Mobile application Contact: sponsorship department E-news 1 st position Your company name at the top of the exhibitors list Banner on the online catalogue Rotating ad, limited to 3 advertisers Format: 468x60 in jpg or gif Pop-up during the exhibitors list uploading Format: 900x550 in jpg Display on the results list, brands list and my selection pages Rotating ad, limited to 3 advertisers Format: 250x250 in jpg or gif Display on the exhibitor s database page Rotating ad, limited to 3 advertisers Format: 250x250 in jpg or gif Video of your products in operation Link to your demonstration videos in your company profile Sponsor the new EQUIP AUTO smartphone app, which will be available for all mobile platforms from June Pop-up during the upload process of the app Format: 1024x66 in jpg or png Banner on the 3 main sections Rotating ad, limited to 3 advertisers Format: 768x100 in jpg or png 12 newsletters will be sent out before, during and just after the show to a qualified database of nearly 100,000 contacts (an average of 24% open rate per newsletter). Display 1 advertiser per newsletter Format: 250x250 in jpg 2,500 ex. VAT 1,300 ex. VAT 1,800 ex. VAT 1,400 ex. VAT 1,400 ex. VAT 5,000 ex. VAT 1,500 ex. VAT 3,900 ex. VAT 10

12 Interactive map The interactive map generates nearly 18,000 visits and more than 20,000 viewed pages for an average of 7 minutes per visit. The visitors also can create personalized visit routes according to the exhibitors they want to meet. These routes will be sent to visitors by . Visitor e-badge Contact : J2C Communication Logo of your company indicating your stand on the interactive map Button on the homepage Button on the hall page 2 rotating spaces, limited to 3 advertisers INTERACTIVE package: button on the homepage + logo of your company on the route ing This year, only e-badges will be delivered to visitors (nearly 125,000 e-badges ordered before the show and printed). Logo of your company on the e-badge 375 ex. VAT 2,200 ex. VAT 650 ex. VAT 4,760 ex. VAT 4,900 ex. VAT 11

13 VISIBILITY AT THE SHOW Dates to place orders: from 16/04 to 13/09/2013 Orders on your exhibitors area Pocket map Orientation maps Packages Visibility at the entrances The pocket map is completely free and distributed at the entrances of the show (nearly 15,000 copies). Logo indicating your stand with an arrow Back page 125 W x 210 H Front of the pocket map 875 W x 60 H Full page in the pocket map Limited to 2 advertisers 125 W x 210 H Name of your company and your stand number in bold and in colour The orientation map is a large map located at the entrances of the show. Logo indicating your stand with an arrow Front side of the orientation map Name of your company and your stand number in bold and in colour LOGOS package: your logo on the pocket and the orientation maps UNIQUE package: front page of the pocket map and front side of the orientation map -standing signboards 1 signboard 2 signboards 3 signboards 600 ex. VAT 10,000 ex. VAT 4,500 ex. VAT 7,000 ex. VAT 75 ex. VAT 1,100 ex. VAT 5,000 ex. VAT 75 ex. VAT 1,450 ex. VAT 8,000 ex. VAT 1,500 ex. VAT 2,700 ex. VAT 3,700 ex. VAT 12

14 Official bag Reception desks sponsorship Your company goodies on display Limited to 3 advertisers Subject to Organiser s approval Entrance distribution rights Limited to 10 advertisers in the 4 halls Advertisers are responsible for costs of production and distribution Badge holder lanyards Advertisers are responsible for costs of production This distribution right is based on exclusivity and the advertiser is responsible for production and distribution. 1 side for the advertiser + 1 side for the Organiser 1 side for the advertiser + 1 side for the Organiser + distribution by a hostess 9,500 ex. VAT 2,500 ex. VAT 5,800 ex. VAT 8,800 ex. VAT 9,800 ex. VAT 12,000 ex. VAT Visibility in the halls Aisle lettering 1 hanging banner signposting by aisle 1 advertiser by hall Floor inlays Limited to 5 advertisers by hall (only in the hall of the advertiser) 1 inlay 4 inlays 7 inlay Information screens Promotional videos broadcast on the information screens 1 screen by hall Contact: communication department 6,500 ex. VAT 500 ex. VAT 1,750 ex. VAT 2,750 ex. VAT 3,000 ex. VAT 13

15 Pole position package Rest areas Sponsor the rest areas of the show (1 by hall): your logo + Coffee break offered by your brand 1 area 4 areas Contact: sponsorship department 1 full colour page in the official paper catalogue + 1 logo in your company profile + 1 logo in the exhibitors alphabetical list + 1 logo on the pocket and orientation maps + 2 free-standing signboards + 1 banner on one newsletter 3,000 ex. VAT 10,000 ex. VAT 6,300 ex. VAT 14

16 ADVERTISING IN THE SHOW DAILY NEWS For this 21 st session, there will be 6 issues of the Daily News, 4 of which will be published in 8,000 copies and distributed free of charge each day at the show. The 1 st and the 6 th issues of the Daily News will be added in the Journal de l Automobile group publications. As a supplement of this, the online version of the Daily News will be sent by to the group subscribers, as well as to the show s visitors database. EQUIP AUTO Daily News Registration deadline: 19/07/2013 Registration by or by phone Contact: Coprosas 1/3 banner on the front cover H 61 x L 210 Inside front cover H 297 x L 210 Inside back cover H 297 x L 210 Back cover H 297 x L 210 1/3 banner inside Limited to 5 advertisers H 81 x L 180 Inside page Limited to 4 advertisers H 297 x L 210 Stickers Limited to 5 advertisers H 70 x L 70 14,000 ex. VAT /6 issues 14,000 ex. VAT /6 issues 10,500 ex. VAT /6 issues 17,500 ex. VAT /6 issues 7,000 ex. VAT /6 issues 12,600 ex. VAT /6 issues 2,800 ex. VAT /6 issues 15

17 ADVERTISING OUTSIDE THE EXHIBITION CENTRE Registration deadline: 13/09/2013 Orders by or by phone Scrolling boards Contact: Métropole Boards under the path way Contact: Métropole Kakemonos on main square and car parks Contact: Métropole Giant outdoor canvas Contact: Métropole Outdoor sticker (hall 5A) Contact: Métropole Boards at the entrances Contact: Métropole Stickers on the entrance doors of the exhibiton Contact: Métropole Posters located at the exit of the train station and on the main pedestrian areas. 3 networks of 20 sides and 1 network of 18 sides of 120 x 175 Located between the train station and halls 1 to 6, it s the compulsory route for any visitors arriving by train or by shuttle. 4 networks of 8 double-sides boards of 2m² per board (16 sides per network) Located on the main square in front of the halls. 4 networks of 8 double-sided posters of 2m² per side (16 faces/network) on the main square and 3 networks on the car parks Located on the front gallery of the entrance of the hall 5A, an exceptional and strategic location. 4 canvasses of 75 m² Located at the hall 5A entrance, this giant sticker can be seen from the core of the main square. 30 m² sticker on front window Theses boards are located at the entrances of the exhibition. 2 boards of 8 m² per entrance for halls 2, 3, 4 and 5 Stickers located at the entrance doors of the reception gallery (gallery used by all visitors). Package of 6 stickers at the entrance doors 8,900 ex. VAT /1 network 8,900 ex. VAT /1 network 8,900 ex. VAT /1 network 15,900 ex. VAT /1 canvas 11,900 ex. VAT 7,200 ex. VAT /2 boards 6,900 ex. VAT / 6 stickers 16

18 Boardings on main square Contact: Métropole Cube on main square Contact : régie Métropole Canvas at the entrances Contact: Métropole Indoor canvas in hall 5A Contact: Métropole Exhibitors car parks Contact: VIParis Visitors car parks (P1) Contact: VIParis Located on the main square, the boardings can be seen from the centre to the entrance of halls 1, 2, 3 and 4. 3 boardings 2 boardings 3 boardings facing the main square Located at the centre, this cube can not be missed by visitors. It is visible from the entrance of every hall and is close to the exit of the train station. 1 side 2 sides 3 sides of 20 m² on the cube An exceptionnal location just before the entrances of the show. 4 canvasses of 33 m² at the entrances of halls 1, 2, 3 et 4 These suspended canvasses are located in the main path of hall 5A. 2 canvasses of 15 m² inside hall 5A Branding of the 10 entrances material (terminals, gates, ). Branding of the 21 entrances/exits terminals, 8 cash-machines and 21 gates. 10,900 ex. VAT 16,900 ex. VAT 9,900 ex. VAT 16,000 ex. VAT 13,500 ex. VAT /canvas 8,000 ex. VAT /canvas 5,265 ex. VAT 7,200 ex. VAT 17

19 CONTACTS SPONSORSHIP DEPARTMENT Lorna GRANT, Programmes & Sponsoring Project Manager +33 (0) Olympe TOUCHAIS, Programmes & Sponsoring Sales Manager +33 (0) COMMUNICATION DEPARTMENT Nelly BARON, Communication Director +33 (0) Isabelle CACHELOT, Communication & Press Relations Manager +33 (0) Claire SCHLOSSER, Communication & Partnerships Manager +33 (0) Anne-Laure MANY, Online Communication Officer +33 (0) SALES DEPARTMENT Henri TCHEN, Key Account Market Manager +33 (0) Mireille ESTIENNE, Sales Manager +33 (0) Jun WANG, Sales Manager +33 (0) Carlos FORTES, Sales Manager +33 (0) Romain MARSELLI, Sales Officer +33 (0)

20 OFFICIAL CATALOGUE & COMMUNICATION TOOLS J2C Communication +33 (0) EQUIP AUTO DAILY NEWS Coprosas Contact: Sandra HUET ADVERTISING AT THE EXHIBITION CENTRE Métropole Contact: Charlotte DE QUAY +33 (0) VIParis Contact: Sandrine LAURENT +33 (0)