2012 media KIT MORE THAN JUST A MAGAZINE.

Transcription

1 2012 media KIT MORE THAN JUST A MAGAZINE. The C&D recycling industry s most dynamic multimedia company offering unmatched access to industry decision makers through a range of marketing programs, media platforms and networking opportunities.

2 360 marketing Construction & Demolition Recycling (C&DR) is more than just a magazine. As a media group dedicated to recycling, our coverage of C&D recycling began before the term C&D was even coined. Construction & Demolition Recycling (C&DR) magazine was started because industry leaders were asking for targeted coverage of this segment, and we listened. We continue to provide our readers with what they ask for and have grown to offer print and digital content in many formats. 360-DEGREE MARKETING: Custom Programs Personalized Service Your partnership with C&DR will provide you with multiple options for reaching decision makers in the mixed C&D recycling, demolition and construction fields. Our 360 marketing program allows you to leverage a range of media tools to fit your budget and maximize your marketing ROI. No other publication covering this growth market can offer the same choices. C&DR truly offers the most comprehensive options for your budget and method of delivery. Print Publications Construction & Demolition Recycling North American Scrap Metals Directory Buyers Guide Residuals to Energy NEW! Supplement Also publishers of: Recycling Today Recycling Today Global Edition Storage & Destruction Business Face-to-Face Events C&D Recycling Forum Paper Recycling Conference North America Europe Asia Middle East Roundtable Discussions Focus Groups Digital Media Digital Editions Websites and Microsites E-Newsletters Video Marketing Podcasts Webinars Recycling Market Information (RMI) Talk to our sales team or visit our interactive media kit for more information at MediaKit.CDRecycler.com. 2

3 print likely to read it. In two years, 100% * of our subscribers directly requested Construction & Demolition Recycling magazine. In comparison, only 2.3% of C&D World readers directly request that magazine. The Industry Leader C&D recyclers and demolition contractors turn to C&DR, in print and online, for unmatched industry coverage, product and equipment news as well as critical business management information. The depth and relevant editorial coverage we provide ensures readership and provides better advertising value. More Decision-Makers We have the largest audited circulation reaching decision-makers in this market. Of our 10,554 * total readers, 8,668 of them hold the title of owner, president, partner, or general manager. The Highest Quality Circulation Our circulation has the highest level of personal direct request recipients. It stands to reason that someone who requests a magazine is more Engaging & Innovative Editorial Each issue offers exclusive features and departments covering industry news, operations and equipment focuses and company profiles. We include timely supplements, special reports and digital exclusives to ensure high reader involvement and to deliver superior advertising value. The Bottom Line C&DR reaches more decision-makers who guide their company s capital purchases. For over a decade, C&DR has carried more than 50 percent of all advertising pages and remains the market share leader for online advertising. That s because we simply deliver the best return on investment! Custom Publishing Let the award-winning staff of the Recycling Today Media Group write, produce and design any specialty project you have in mind. We are capable of building marketing solutions for your next anniversary, new product or plant expansion, creating an event or growing your digital media portfolio. * Based on Construction & Demolition Recycling June 2011 BPA Audit report. 3

4 editorial calendar January/February March/April May/June July/August Supplement Equipment Focus Crushing Plants Breakers & Hammers Wheel Loaders & Skid Steers Horizontal Grinders Operations Focus Mixed C&D Material Handling Materials Size Classification Grinder/Shredder Wear Parts Landfill Mining Other Features Highway Project Recycling Trends Job Site Safety Update Scrap Metals Report Spring Conventions Preview Concrete/Asphalt Recycling Focus Legislative & Regulatory Report 2012 Construction Industry Analysis International C&D Recycling Perspective Largest Mixed C&D Recycling Facilities List & Map Alternative Fuels Preparation (I) Recycled Aggregates Market Report LEED 101: The Demolition Process Video Spotlight Crushing Equipment Sorting Systems Video Gallery Bonus Distribution Southeast Recycling Conference National Demolition Association Convention WasteExpo ISRI Annual Convention IFAT BIR World Recycling Convention CRRA Concrete/Asphalt Recycling Focus Spring Conventions Wrap-up LEED 101: Increasing Job Site Recycling Rates Shredding & Grinding Equipment SWANA WasteCon Solid Waste & Recycling Conference Close Date December 15, 2011 February 14, 2012 April 13, 2012 June 14, 2012 Materials Due December 20, 2011 February 17, 2012 April 17, 2012 June 19,

5 events September/October State of the Industry Report Excavators & Material Handlers Crusher Wear Parts Wood Recycling Focus Plastics Recycling Update November/December Processing Attachments Recycled Aggregates Screening Largest Demolition Contractors List & Map Alternative Fuels Preparation (II) End Market Options for Wood Asphalt Shingle Recycling Report C&D Recycling Forum Wrap-up Processing Attachments Waste Expo Recycling Equipment Locator This exclusive tradeshow publication provides an advertising and advertorial message to expo attendees. Distributed on-site, the Equipment Locator is a unique opportunity to reach industry decision-makers at the show. Close Date: March 16, 2012 Materials Due Date: March 21, 2012 C&DR 2013 Buyers Guide A directory of industry equipment suppliers and service providers is distributed to our entire circulation and at industry events throughout the year. Close Date: November 14, 2012 Materials Due Date: November 19, 2012 C&D Recycling Forum Paper Recycling Conference Canadian Solid Waste & Recycling Expo August 13, 2012 October 15, 2012 August 17, 2012 October 18, 2012 C&D Recycling Forum Now in its 3 rd year, the C&D Recycling Forum has established itself as a key industry event. We anticipate a comprehensive program as well as a busy exhibit hall for suppliers. Event sponsorship is a perfect opportunity to stand out from your competitors. Position yourself as an industry leader and allow us to create a custom event sponsorship to increase your company s visibility. 5

6 digital media CDRecycler.com: The Industry s Leading Website C&DR s website and e-newsletters represent a powerful opportunity for industry marketers to promote their businesses to more than 7,836 unique users each month. We average 1,178 visits daily and track our visitors spending on average 38 minutes per session. News is updated continuously to keep our readers engaged. Reach our active audience through a range of advertisements: Site Sponsorships Tower Ads Leader Board Ads Prime-Plus Square Video Marketing Digital Edition C&DR publishes a digital edition for readers who want to read the magazine online, allowing them to share articles, reference back issues and watch our video advertisements. Advertisers can include their print ad in the digital edition for a small premium. Digital editions also offer blow in ads that can appear immediately when the issue is opened or targeted to a specific editorial section. Soft-Lead Program All advertisers who participate in our digital edition are automatically enrolled in our soft-lead program. Soft leads let advertisers know the purchasing intent of C&DR readers in 10 major equipment categories. Bundled each quarter, these leads provide strong market insight and unique opportunities to enhance your sales initiatives. Average daily visits: 1,178 Average session: 38 minutes Construction & Demolition Recycling App Our CDR App has 5,047 users * and allows readers to access our digital edition from their mobile device. We offer an exclusive Follow us on sponsorship for the CDR App it s a great way to deliver your message and position your company as a technology leader. * This includes only readers who use the app consistently, not just downloads. 6

7 digital media E-Newsletters C&DR E-Newsletter Bi-weekly E-newsletter is delivered to 5,168 * opt-in subscribers. It s an excellent tool to deliver your advertising message directly to readers inboxes. C&DR Product E-Newsletter Distributed monthly to more than 5,155 * opt-in subscribers who want to know about the equipment and products available to the industry. Video Marketing Video marketing delivers a powerful message. Your video will be promoted in our print edition and e-newsletters and streamed in our digital edition and on our website. The two video options we offer add marketing value and reach for your advertising message. shredding & grinding equipment or processing attachments, you will want to be sure your company is included. There are a limited number of spaces open so reserve your video spotlight today! Video Galleries. Video galleries are a great way to showcase new products, share a message from the CEO or demonstrate how your tools and equipment help solve an industry need. There are two opportunities in 2012 to be part of a Video Gallery. Month Video Gallery Video Spotlight Jan/Feb March/April May/June July/Aug Sept/Oct Crushing Equipment Sorting Systems Shredding & Grinding Equipment Video Spotlights. There will be four spotlights in 2012 paired with specific editorial coverage. Whether you sell crushers, sorting systems, Nov/Dec Processing Attachments * All opt-in subscription numbers are current as of June 23, To be added to all of our E-newsletters, please us at CDR-eNewsletter@gie.net. 7

8 media group team Jim Keefe Group Publisher Brian Taylor Associate Publisher and Editorial Director DeAnne Toto Managing Editor Dan Sandoval Senior Editor and Internet Editor Kristin Smith Associate Editor Kelley Stoklosa Assistant Editor Jackie Van Meter Sales Director Ed Gallo Account Manager Bonnie Velikonya Classified Account Manager Michelle Wisniewski Advertising Production Coordinator Aaron Shrider Internet Production Coordinator Matt Reeder Director Integrated Data Solutions Amy Peppers Market Coordinator Karen Angus Art Director European Sales Contact: Vince Maynard +44 (1732) virginmedia.com Asian Sales Contact: Mike Hay , ext Kinross Lakes Parkway Suite 201 / Richfield, OH USA Phone / Fax Bureau of International Recycling Construction Materials Recycling Association Institute of Scrap Recycling Industries, Inc. National Demolition Association National Recycling Coalition 8