2017 Media Kit INDUSTRY-LEADING HCP REACH POWERFUL MOBILE SOLUTIONS PROVEN ROI

Transcription

1 2017 Media Kit INDUSTRY-LEADING HCP REACH POWERFUL MOBILE SOLUTIONS PROVEN ROI

2 Our Briefings Every morning, we deliver to more than 997,000 physicians, dentists, and HCPs 900,000 of whom are U.S. based a concise distillation of news and research related to their specialties. These daily briefings are unique, as they come under the brand of one of 30 medical associations our partners. Behind the scenes, the content is prepared and delivered by our expert analysts, a team accustomed to briefing the most demanding executives in the world. BulletinHealthcare delivers daily briefings to more physicians and HCPs than any other U.S. publisher. Lists are provided directly by our association partners, so only association members and stakeholders are able to receive that association s briefing. These physician-subscribers rank our respective briefings as a top member benefit and rely on them to prepare for the day ahead. 2

3 22 997,000+ physicians, dentists, & HCPs point lift* in brand awareness 30 medical associations 99.5% delivery rate 36% By the Numbers *See page 9 for complete ROI results. 61% mobile open rate 20% minimum share of voice 18:1 ROI* gross open rate 35+ distinct specialties to target

4 Flexibility to Fit Any Plan Briefing Buys NPI/List Matches Specialty Buys Geo Targeting Our briefings are naturally Send us your prescriber list Sometimes specialty targeting We can deliver your adver- organized by specialty, and we ll run a match across can be more granular. In such tising on the basis of geo making them the most our database of 997,000 cases we ll serve your ads targeting, or layer geo common way to buy our HCPs. Then we ll develop only to the right physicians targeting on top of other audience. a custom plan to maximize across our 33 briefings. It s targeting criteria. your budget. efficient and effective. Our data scientists will work with you to determine the optimal buy for your campaign. 4

5 I count on Dermatology Daily every Our members need to stay abreast morning before a busy day with patients of developments in the field and to provide me with an easy-to-digest, aware of the news that affects their reliable, and accurate summary of all practices and patients. The AUA the news affecting my specialty. Daily Scope allows easy access to this information in a concise digest Daniel M. Siegel each day. Our members consistently President rank it as one of their most valued American Academy of Dermatology member benefits. ( ) Peter Plourd Associate Executive Director of Information and Communications American Urological Association ( ) I now eagerly look forward to getting that vibration notice around 6 a.m. Timely communication from a credible source allows me to be a better physician. Jim Rohack 164th President American Medical Association ( ) 5

6 Our Network For pricing and rates, please ASSOCIATION BRIEFING AVG. DAILY CIRC. (U.S.) American Academy of Dermatology Dermatology Daily 10,840 American Academy of Pediatrics AAP Daily Briefing 61,500 American Association for Physician Leadership Daily Digest 6,260 American Association of Endodontists In the News 7,500 American College of Cardiology CV News Digest 22,170 American College of Chest Physicians CHEST Today 13,330 American College of Emergency Physicians Emergency Medicine Today 23,500 American College of Obstetricians and Gynecologists Today s Headlines 36,190 American College of Radiology ACR Daily News Scan 18,280 American Dental Association ADA Morning Huddle 92,900 American Gastroenterological Association Today in Medicine 8,330 American Medical Association* AMA Morning Rounds AMA Morning Rounds Weekend Edition 311, ,510 Academy of Managed Care Pharmacy AMCP Daily Dose 6,910 American Optometric Association AOA First Look 28,610 >> continued on next page *AMA s audience can be segmented into smaller specialty subsets including primary care, neurology, pediatrics, and more than 20 others. Most other audiences can be segmented by specialty.

7 Our Network (cont.) For pricing and rates, please ASSOCIATION BRIEFING AVG. DAILY CIRC. (U.S.) American Osteopathic Association Morning Brief 61,370 American Psychiatric Association Headlines 20,390 American Society of Clinical Oncology Cancer in the News 17,060 American Society of Clinical Pathology Daily Diagnosis 38,680 American Society of Health-System Pharmacists ASHP Daily Briefing 27,000 American Society of Nephrology In The Loop 7,640 American Thoracic Society ATS Morning Minute 12,050 American Urological Association AUA Daily Scope 10,020 The Cleveland Clinic IM Daily Brief Rheumatology Daily Briefing 30,710 4,140 The Drug Information Association DIA Daily 4,760 The Endocrine Society Endocrine Daily Briefing 6,030 Medical Society of the State Of New York The Daily 8,770 National Association of Health Underwriters National Association Of Pediatric Nurse Practitioners Society of Emergency Medicine Physician Assistants NAHU Newswire 12,990 NAPNAP Daily News 6,820 SEMPA News 1,910 Texas Medical Association TMA Daily Briefing 20,860

8 Our Readers are Mobile 61% of engagements with BulletinHealthcare s briefings occur on a mobile device. Physicians are constantly on the move and BulletinHealthcare reaches them wherever they are. Push, not pull. We publish the latest news directly to readers mobile devices. A native app on every platform. Every popular mobile operating system has a built-in client, eliminating the need for users to install additional software and ensuring immediate access. Avoid adblocking. apps generally do not support the ad blocking technology that s increasingly common on mobile web browsers. BulletinHealthcare briefings are mobile optimized, so your creative will display clearly across platforms. 39% 9% 52% 2016 OPENS BY PLATFORM Click here to view BulletinHealthcare s 2016 Mobile Report. or visit BulletinHealthcare.com/Advertise/Mobile-Audience 8

9 Proven Effectiveness Beyond impressions, click-through rates, and other traditional metrics, BulletinHealthcare can conduct a lift study (test vs. control) for your brand to measure campaign success and true engagement. Below are two third-party studies that demonstrated positive returns for brands that have partnered with BulletinHealthcare to engage physicians in different therapeutic areas. BRAND AWARENESS ACHIEVED STRONG INCREMENTAL RX FROM EXPOSURE An international pharmaceutical company conducted a campaign to increase awareness in the U.S. oncology market via ASCO s Cancer in the News. There was a 22% increase in the company s familiarity among patient-seeing doctors after five months. A company looking to increase awareness of an infectious disease treatment advertised in AMA Morning Rounds and the Cleveland Clinic s IM Daily Brief for one year. The company saw an ROI of 18:1 and a 28.3% lift in TRx. Mobile generated the highest returns. Lift Results 15 point lift in familiarity with company 22 point lift in familiarity among the non-academic, patient-seeing population Overall lift significant at 80% CL, patient-seeing lift significant at 90% CL Lift & ROI Results ROI of 18:1 among HCPs overall (~$2,700,000)^ 132.8% lift in TRx due to 37+ exposure frequency* ^Based on WAC per SHS ($2,457) *Lift significant at 90% CL 36% 38% 34.4% 21% 16% Pre-Campaign Post-Campaign 28.3% OVERALL PATIENT-SEEING OVERALL MOBILE ONLY % Aware % Change in TRx Lift 9

10 Metrics and Reporting We offer several reporting metrics to optimize your advertising campaigns, including: Top-performing creative Impressions and clicks broken down by platform Demographic info based on NPI data Basics: Opens, Sends, Cost per Send, CTR Our data will clearly demonstrate which creative drives highest HCP engagement.

11 Advertiser Supplied Content Advertiser Supplied Content represents an opportunity for our trusted advertising partners to directly position content in BulletinHealthcare s briefings. Clearly labeled, Advertiser Supplied Content is integrated within the briefings editorial content, ensuring high visibility for our physician and HCP readers. Advertiser Supplied Content allows advertisers to promote case studies for their brand, Q&A sessions with KOLs, webinars, and other assets. 1 Seamlessly integrate educational brand assets into one powerful campaign Run Advertiser Supplied Content in conjunction with display advertisements for maximum impact. 3 2 Advertiser branding is prominently displayed. Content must be of educational value. 3 Multiple links direct readers to a range of brand resources. AD SPECS 4 Section headers, headlines, and body text match the briefing s style to create a smooth reader experience. TITLE 100 CHARACTERS (MAX)* TEXT 500 CHARACTERS (MAX)* LOGO 200X60 (MAX) Note: Requires pre-approval from BulletinHealthcare. *including spaces 11

12 Advertising Specifications Standard IAB SIZES: FORMAT: FILE SIZE: 300x250, 336x280, 120x600, 160x600, 728x90* JPG, GIF, animated GIF (3 loops max) 80k (max) 300X x 600 No Flash files. Animated Gifs: Outlook 2007 and later versions do not support animated GIFs. Only a static representation of the GIF image shows, so please ensure the first frame is sufficient on its own as a static image. SQUARE SKYSCRAPER All ads with white or partially white backgrounds must use a black 1-pixel border. *728x90 ads will be scaled down to fit on mobile devices. Video SIZES: FORMAT: FILE SIZE: 300x250, 336x280 JPG, GIF (no flash) 80k (max) The advertisement is placed within the briefing as a JPG or GIF that replicates a chosen frame of the video. A timestamp displaying the length of the video can be included as well. User clicks on ad and is taken to a website, hosted by the advertiser, where video is playing. 12

13 Advertising Specifications (cont.) BASIC TEXT AD Title of Text Ad (100 character max) Body copy goes here. 500 character max. LOGO Basic Text SIZES: Logo (opt.) 120x110 (max) FORMAT: JPG, GIF FILE SIZE: 40k (max) Title 100 characters* (max) Text 500 characters* (max) Third-party click and pixel tracking is accepted. *including spaces Enhanced Text SIZES: FORMAT: FILE SIZE: Logo (opt.) 120x110 (max) JPG, GIF 40k (max) ENHANCED TEXT AD Headline 75 characters (max) Link Text 75 characters (max) Up to 5 different links can be supported. Clickable Link Headline Link text/description goes here. Clickable Link Headline Link text/description goes here. LOGO 13

14 Resource Center SIZES: Ad 466x640 (max), ISI 466x1280 (max) FORMAT: JPG, GIF Advertising Specifications (cont.) Resource Center MOA VIDEO LOGO SAVINGS CARD FILE SIZE: 250k (max) Oversized ad units accepted only for ISI and/or Black Box messaging and should contain a minimum 80/20 ratio of ISI and/or Black Box messaging to creative content. Custom ad unit unique to BulletinHealthcare. Up to 4 different icons with links to multiple online assets can be supported. S P E A K E R PROGRAMS ONLINE SAMPLING ISI can be attached to the ad unit or can be linked to at the bottom of the briefing. not working? Click to view online. Clinical Study Results Study by John Smith; Jane Jones, PhD Abstract Study Design End-of-Briefing Poster Display SIZES: FORMAT: FILE SIZE: 728x3640 (max) JPG, GIF Ad 250k (max), PDF 10mb (max) Results Conclusions Custom ad unit that is unique to BulletinHealthcare. Ad unit will run exclusively at the end of the briefing. Up to 4 pages of a PDF poster can be reworked into a GIF or JPG. Link at the top of the ad unit redirects to a PDF of the poster. 14

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