2018 AHE MEDIA KIT ONLINE IN PRINT IN PERSON

Transcription

1 2018 AHE MEDIA KIT Align with the trusted organization for healthcare environmental services professionals and reach your target market. ONLINE IN PRINT IN PERSON NEW OPPORTUNITIES FOR 2018! ahe.org 1

2 THE AHE AUDIENCE Connect with environmental services professionals through AHE! Association for the Healthcare Environment (AHE) members are seasoned professionals in healthcare environmental services. They are influencers with true buying power. AHE is the organization of choice for over 2,300 professionals responsible for caring for the patient and resident care environment in hospitals, long-term care facilities, retirement communities, and more. Helping vendors like you understand their needs and providing direct access to these decision-makers is a key component of AHE s strategic road map. Industry collaboration is imperative to achieving successful outcomes. AHE members are directly responsible for budgets related to: Cleaning and surface disinfection across all practice settings Waste management operations Laundry processing/linen, laundry contract management, distribution/textile processing Pest control management Safety and security Selection of interior design/finishes/textiles/furniture Flooring/carpets/tile Bath and restroom fixtures Infection prevention Hospitality services Grounds management Guest relations Transport/patient flow Construction/plant operations/ maintenance Carts/moving systems Environmental sustainability AHE BUYING POWER 87% A majority of AHE members are in leadership positions, including 55% directors and 32% managers. 94% 94% of AHE members would recommend membership to someone in healthcare. 85% 85% of AHE members sit on their facility s Infection Control Committee. 86% 86% of facilities represented by AHE members have 200 or more beds. The median number is even higher at 275. Source: 2016 AHE Annual Trend Data Survey 2

3 CORPORATE CHAMPION SPONSORSHIP As an AHE Corporate Champion, you ll gain greater visibility with environmental services professionals and increased access to AHE members throughout the year. Corporate Champion benefits include branding, meaningful interaction, and access to information and environmental services insiders. AHE also offers a variety of customizable opportunities. * Contact us to learn more. $25,000 minimum contribution CUSTOMIZABLE OPPORTUNITIES Access Gain exclusive access to information unique to the healthcare environmental services field. Interaction Receive valuable insights from a truly unique collection of dedicated and engaged professionals. Branding Increase brand visibility throughout 2018 across multiple points of contact. * Note: Additional fees may apply. FOR MORE INFORMATION ABOUT CORPORATE CHAMPION SPONSORSHIP, CONTACT Danielle Coglianese: dcoglianese@aha.org 3

4 CORPORATE CHAMPION SPONSORSHIP Besides the exposure you gain, AHE s Corporate Champion sponsorship gives you the chance to help advance the profession. Relationships with key vendors like you create significant value for AHE members, connecting them with exclusive education, networking, and other opportunities. AHE thanks our 2017 Corporate Champions. Consider partnering with AHE as a 2018 Corporate Champion! FOR MORE INFORMATION ABOUT CORPORATE CHAMPION SPONSORSHIP, CONTACT Danielle Coglianese: dcoglianese@aha.org 4

5 AHE ADVERTISING AND MARKETING Have something you want to share with AHE members? Reach them with one of the following three opportunities. AHE.ORG Sponsor advertising is now available on the newly designed ahe.org. Feature your message near the content AHE members seek out. ONLINE AD PACKAGES AND NET RATES Education Calendar 280 x 213 pixels Sold quarterly $1,000 Certified Healthcare Environmental Services Technician (CHEST) Homepage 307 x 164 pixels Sold quarterly $1,000 Certified Surgical Cleaning Technician (CSCT) Homepage 307 x 164 pixels Sold quarterly $1,000 Membership Page 280 x 213 pixels Sold quarterly $500 FOR MORE INFORMATION ABOUT ADVERTISING WITH AHE, CONTACT Danielle Coglianese: dcoglianese@aha.org 5

6 AHE ADVERTISING AND MARKETING E-MARKETING E-blast $2,000 (Limited) An exclusive e-blast delivered to the AHE membership is an ideal way to launch a new product or service, or to keep your product front and center with decision-makers. AHE will send one message to our entire membership of 2,300+ on your behalf. Contact AHE for message specs. You are responsible for providing content. MEMBERSHIP MAILING LIST RENTAL AHE Associate Member Company $600 Non-Member Company $1,500 AHE represents more than 2,300 leaders responsible for the healthcare environment and can assist your company in reaching these influential decision-makers. Our mailing lists include members names, titles and mailing addresses. Only electronic lists will be provided to companies using a mail house and will be sent directly to the mail house. Preprinted mailing labels will be sent to companies not using a mail house. (At members request, addresses are not available.) Regional Lists Regional mailing lists are available upon request please call or ahe@aha.org. Individual state mailing labels are available for $0.75 per label. *AHE reserves the right to refuse list rental. FOR MORE INFORMATION ABOUT ADVERTISING WITH AHE, CONTACT Danielle Coglianese: dcoglianese@aha.org 6

7 EXCHANGE SPONSORSHIP AHE EXCHANGE is the premier event for environmental services professionals and those involved in the environment of care. Contact us for a complete listing of EXCHANGE sponsorship opportunities. BENEFITS AWARDS SILVER GOLD PLATINUM DIAMOND Company name on awards webpage Over 1,300 hits annually 3 Company name on EXCHANGE awards open announcement Distributed to more than 20,000 professionals working in the field of environmental services 3 Company name in EXCHANGE brochure Distributed to 9,000 professionals working in the field of environmental services Company name on EXCHANGE mobile app Distributed to more than 20,000 professionals working in the field of environmental services Company name on EXCHANGE homepage Over 43,000 hits annually 3 Company logo on EXCHANGE mobile app Distributed to more than 20,000 professionals working in the field of environmental services 3 3 Company logo on EXCHANGE homepage Over 43,000 hits annually 3 3 Company logo in EXCHANGE brochure Distributed to 9,000 professionals working in the field of environmental services tote bag insert Distributed to all 500+ attendees, a $1,000 value complimentary exhibitor full conference registration $1,490 value 3 Complimentary 10x10 exhibitor booth $1,875 value Trends Data Survey Report $15,000 value 3 FOR MORE INFORMATION ABOUT SPONSORSHIP OPPORTUNITIES WITH AHE, CONTACT Danielle Coglianese: dcoglianese@aha.org 7

8 EXCHANGE ADVERTISING AND MARKETING Advertise your company s involvement and highlight your products and services at EXCHANGE. This is the premier event of the year for environmental services professionals as they investigate new products and services, meet with colleagues and sales representatives, stay informed on AHE activities, participate in educational courses and more! AHE offers several valuable advertising opportunities that will deliver maximum exposure for your marketing budget. EXCHANGE ATTENDEE MAILING LABELS Pre-conference attendee labels: $200 Post-conference attendee labels: $350 Pre- and post-conference attendee labels: $495 AHE can enhance your reach to attendees prior to and after EXCHANGE. Contact information includes attendees names, titles and mailing addresses. Attendee lists are a great way to introduce your company via mailers and invite them to your booth prior to the event. Please note that the pre-conference lists will be available on August 1. (At members request, addresses are not included.) EXCHANGE TOTE BAG INSERTS $1,000 each Promote a new product by inserting a promotional piece in the conference tote bags and maximize exposure to every attendee. PDFs will be uploaded to the EXCHANGE website making exhibitors services and products brochures available to a larger audience. Companies are allowed two (2) single-page inserts or one (1) promotional item such as a pen, microfiber cloth, etc. EXCHANGE HOTEL ROOM DROPS Distribute company samples or information about booth activities and events directly to EXCHANGE conference attendees. Post-conference survey data showed that 86% of recipients read the distributed pieces and 66% visited the highlighted booth. The information will be placed under the door of each attendee staying in the AHE room block. This fee offsets the coordination and hotel labor for distribution. Per AHE s contract, all room drop requests must be processed through AHE. 8

9 EXCHANGE METER BOARDS $1,200/double-sided board High visibility and multiple impressions throughout the convention are just two reasons to place your ad graphics and message on both sides of a 4' x 8' board. Located strategically throughout high-traffic areas in the convention center, these boards are a unique way to reach all attendees with your important message. EXCHANGE PUBLICATION BIN $750/bin Distribute company product materials in one of the publication bins positioned at the entrance of the Healthcare Marketplace. This allows for easy distribution of product flyers, information guides, magazines and brochures. EXCHANGE COLUMN WRAPS Put your message front and center on prominently placed columns in the main lobby of the convention center, located at the base of the escalators leading to and from the attendee registration area and right outside a main entrance to the exhibit hall. Contact AHE for specs. MOBILE APP PROMOTED POST 30-min increments: Sunday: $50/30 min Monday: $75/30 min Tuesday: $75/30 min Wednesday: $50/30 min A message from your organization is pinned to the top of the activity feed in the attendee mobile app. 140-character maximum per post. Can include a link to a website or agenda item. Can include image (640 x 630 pixels,.png). CLINGS Take advantage of attention-grabbing floor or wall clings strategically placed through out the conference center. MOBILE APP PUSH NOTIFICATION $200 each A 140-character pop-up message displays on the mobile app user s phone screen and in the Notifications bar in the app menu. FOR MORE INFORMATION ABOUT EXCHANGE ADVERTISING, CONTACT Danielle Coglianese: dcoglianese@aha.org 9

10 ASHE S HEALTH FACILITIES MANAGEMENT MAGAZINE With AHE environmental services news AHE members rate their magazine as a top membership benefit and now it s bigger than ever. THE OFFICIAL MAGAZINE OF THE AMERICAN SOCIETY FOR HEALTHCARE ENGINEERING HEAD GOES HERE p. 25 // HEAD GOES HERE p. 25 // HEAD GOES HERE p NOVEMBER 2015 // VOL 28 ISSUE 11 MANAGEMENT Thinking BIG (and small) New pediatric designs engage children and their families The Children s Hospital of Philadelphia s Buerger Center for Advanced Pediatric Care In 2018, Inside ASHE magazine and Health Facilities Management magazine will merge to create one robust publication for both audiences. AHE will continue to collaborate with ASHE s HFM media to provide members with news and information on environmental services topics. Readers will count on ASHE s Health Facilities Management magazine for the latest trends, best practices, research, and association news. You ll reach a full range of professionals in the health facility design, construction, environmental services, and operations communities. Now your advertising dollar goes even further! 3 Circulation: 42,500 (up from 12,000) 3 Published 10 times a year (vs. quarterly) 3 Distributed in print (34,670) plus an interactive digital format (16,812) READER PROFILE: 43% Facilities/Environmental/Operations/Materials 25% Senior/Financial Management 17% Clinical/Case/Image Management 15% General Management/IT 27% 83% 45% OF HOSPITAL/ HEALTH SYSTEM READERS SPEND AT LEAST 30 MINUTES WITH ONE ISSUE 2.6 READERS PER COPY 27% READ ONLY HFM AND NO OTHER COMPETITOR PUBLICATION 83% OF READERS ARE INVOLVED IN ONE OR MORE BUYING DECISIONS 78% TOOK ACTION AS A RESULT OF SEEING AN AD IN HFM *Source: Signet Readership Study Averages

11 Digital Edition Sponsorship As a sponsor of the digital version of Health Facilities Management magazine, your message is prominently displayed on the cover of the magazine. Fully interactive, the digital version allows viewers to flip through the pages, click on content and ads, and forward articles of interest to colleagues. Subscribers receive each issue via , and issues are posted on hfmmagazine.com. A full archive of past issues is available, ensuring longevity for your online presence. NET RATES Frequency Rate Rate with print ad purchase SAVE 10%! 1 Month $3,800 $3,420 Quarter (3 issues) $3,230 $2,907 Year $2,660 $2,394 SPECS Full-Page Ad Size: 8" x 10.75" (full-page trim) Preferred file format: PDF/X-1a Ads should be sized to 100% of mechanical requirements. Banner for Digital Edition Website Landing Page Size: 300 x 250 pixels File format: JPG or animated GIF file only. Size should not exceed 40KB and must be 72 pixels per inch. Animated ads should have a 3-frame max and may loop continuously. Company Logo for Digital Edition Size: 193 x 100 pixels File format: JPG or PNG; 30KB max file size VIDEO/AUDIO Bring your message to life with our video and audio enhancements. Ask us about the options! FOR MORE INFORMATION ON DIGITAL EDITION SPONSORSHIP, CONTACT Carl Aiello: caiello@aha.org 11

12 NOVEMBER 2015 // VOL 28 ISSUE 11 The Children s Hospital of Philadelphia s Buerger Center for Advanced Pediatric Care ASHE S HEALTH FACILITIES MANAGEMENT MAGAZINE With AHE environmental services news Print Advertising HEAD GOES HERE p. 25 // HEAD GOES HERE p. 25 // HEAD GOES HERE p. 25 Your print ad in ASHE s Health Facilities Management magazine puts your message front and center with AHE s influential readers. All print ads include an elink in the digital edition of the magazine. THE OFFICIAL MAGAZINE OF THE AMERICAN SOCIETY FOR HEALTHCARE ENGINEERING MANAGEMENT Thinking BIG (and small) New pediatric designs engage children and their families NET RATES Full-Color Rates 1x 2-5x 6+x Full Page $7,136 $6,923 $6,300 2/3 Page $5,189 $5,033 $4,877 1/2 Page* $4,287 $4,157 $4,032 1/3 Page** $3,125 $3,035 $2,939 1/4 Page $2,523 $2,445 $2,372 1/6 Page $1,873 $1,816 $1,760 *Please specify horizontal or island per the mechanical specifications. **Please specify vertical or square per the mechanical specifications. Revisions and Proofs: $50.00 Position Guarantee: 15% Premium COVER AND SPECIAL POSITIONS Earned rate plus additional charges: Back Cover + 15% premium Inside Front Cover + 10% premium Inside Back Cover + 10% premium Opposite Table of Contents, Inside HFM + 10% premium CASE STUDY/DISPLAY AD HARD CARD $8,500 (gross) POLYBAG Starting at $200 CPM, plus additional postage fees BRANDED CONTENT Custom: $15,000 (net) Sponsor-Generated: $10,500 (net) CUSTOM GATEFOLDS $22,500 (net) FOR MORE INFORMATION ON PRINT ADVERTISING, CONTACT Carl Aiello: caiello@aha.org 12

13 FULL PAGE 1/2 PAGE ISLAND 1/3 PAGE VERTICAL 2/3 PAGE 1/2 PAGE HORIZONTAL 1/3 PAGE HORIZONTAL Print Display Ad Specifications Publication Trim Size: 8" x 10.75" Printing: Web Offset SPACE UNIT INCHES WIDE INCHES DEEP 2/3 Page /2 Page Island /2 Page Horizontal /3 Page Horizontal /3 Page Vertical /4 Page /6 Page SIZE TRIM BLEED Full Page 8" x 10.75" 8.25" x 11" Spread 16" x 10.75" 16.5" x 11" Recommended live area for full page is 7.5" x 10.25"; spread is 15.5" x " REQUIRED MATERIALS: Digital files are required PDF/X1-a (2001) is the preferred file format sized to 100% of mechanical requirements, with bleeds set at.125" (0p9) on all sides for full-page and spread ads. Downsample color and grayscale images to 250 ppi for all images over 250 ppi. Files are to be cropped at the bleed edge do not include color bars, page information, registration, crop or bleed marks when distilling the final PDF. Only CMYK files are accepted for publication. Files using RGB and PMS colors will be rejected and returned for revision. The publisher is not responsible for errors due to low-resolution images or improper file preparation, and assumes all supplied advertising files will reproduce in a satisfactory manner. The advertiser, or its agency, will be notified if materials do not pass preflight, and corrective action is required. 1/4 PAGE 1/6 PAGE FTP INFORMATION: Access the server through your Internet browser. A dedicated FTP client is not necessary, but can be used if desired. Server address User name Password HF_Guest hfads50 Select the appropriate publication folder, open the folder, and click Upload. Files cannot be uploaded unless a publication folder has been opened on the server. Please practice good FTP etiquette by uploading zipped or stuffed files. Keep file names simple, using alpha-numeric characters only no symbols. Dashes and underscores are acceptable. After uploading your ad material, please send an notification to mweitzel@aha.org. Include the file name and a low-resolution PDF proof for reference. 13

14 HFMMAGAZINE.COM With a presence on ASHE s Health Facilities Management magazine website, you ll reach more than 41,000 readers who rely on the site for the most up-to-date and credible information in the field. Align your ad with content in any area of health care facility management, including environmental, safety, security, and facility operations. NET RATES Website Banner Ads 0-10,000 Impressions $90 CPM 10,001+ Impressions $85 CPM 300 x 250 Ad Expandable Digital Ads Interstitial Ad Leaderboard Push-Down Ad $200 CPM $5,000 exclusive monthly sponsorship available $200 CPM $1,200 exclusive monthly sponsorship available 728 x 90 Ad SPECS Banner Ad Sizes TRADITIONAL: Ads must be provided in two sizes: 300 x 250 pixels and 728 x 90 pixels. MOBILE: Advertisers who wish to provide additional creative for optimal display on mobile devices may submit a size of 320 x 50 pixels; this ad size will run in the 728 x 90 position on mobile devices. Please note: If submitting third-party ad serving tags, only standard tags will be accepted for mobile. Failure to provide standard tags will result in the ads not running on mobile devices. ASHE reserves the right to remove any ads from mobile view that inhibit user experience. FILE TYPE AND TECHNICAL SPECS We accept static JPG, GIF, and PNG files. We also accept animated GIFs, third-party ad tags (accepted from most major third-party ad serving vendors ask us for a list of preferred vendors) and HTML5, but HTML5 must be served via a third-party ad tag (ask us for additional creative requirements for HTML5). For animated ad files, file sizes should not exceed 80 KB and must be 72 pixels per inch. Static ad file sizes should not exceed 40 KB and must be 72 pixels per inch. Animated ads are allowed a 3-frame max, 5-second max loop, and may loop continuously. For static JPG, GIF, and animated GIF files, a URL must accompany the file. FOR MORE INFORMATION ABOUT ADVERTISING ON HFMMAGAZINE.COM, CONTACT Carl Aiello: caiello@aha.org 14

15 HFM ES NEWS Our targeted e-newsletter puts your brand in front of prospects wherever they are. This bi-monthly e-newsletter brought to you by the Association for the Healthcare Environment (AHE) offers a collection of news articles, reports, and expert guidance from the profession s top thought leaders in environmental services, infection prevention, facilities management, and others with a stake in maintaining the environment of care. With an e-newsletter ad, you get: Your message delivered directly to readers inboxes Exclusive positioning due to limited number of ads in each issue Click-through functionality to direct visitors to your landing page Additional exposure from readers sharing issues with others and viewing archives The chance to change your artwork monthly to promote time-sensitive offer NET RATES Unit Size 728 x 90 (1 available per issue) Open $1,345 $1,050 6x $1,280 $1, x 250 (2 available per issue) SINGLE SPONSOR EXCLUSIVITY/ AD TAKEOVER Includes all five ad spots, sponsorship mention at the top of the newsletter beneath the branded logo, and an optional native content spot in the body of the newsletter. HFM ES News: $4,500 12x $1,200 $925 24x $1,075 $840 FOR MORE INFORMATION ABOUT ADVERTISING IN HFM ES NEWS, CONTACT Carl Aiello: caiello@aha.org 15

16 The Association for the Healthcare Environment (AHE) is a personal membership group of the American Hospital Association. AHE represents a diverse network of more than 2,300 members dedicated to optimizing the clinical environment of care. For more information about AHE, visit ahe.org or call ahe.org