Sponsorship Opportunities and Breakdown of Benefits

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2 Sponsorship Opportunities and Breakdown of Benefits Title Logo Sponsor logo incorporated into Air Festival logo (if secured pre March 2018) Collateral Logo on all letterheads, leaflets, posters, merchandise, clothing, s, website and other Bournemouth Tourism-produced literature pre June 2018 Dedicated Press Launch Your brand featured heavily in display materials, audio visual displays and throughout the host s script to an audience of regional press and prominent local business people. Planned for late March 2018 Trading / Brand Engagement Three 12x4m stands (or equivalent trading space) in high footfall area(s) A 9x4m stand (or equivalent trading space) in high footfall area A 6x4m stand (or equivalent trading space) in high footfall area A 3x4m stand in a high footfall trading area Social Media Included in post planning, with access to more than 56,500 Facebook and 17,700 Twitter followers Official Website Presence on homepage of bournemouthair.co.uk with link to sponsor's website until 30th Sept more than 785,490 page views during the Air Festival week (Monday to Sunday) alone Air Display Appearance Sponsorship Sponsorship of leading jet aircraft display team appearance(s). See relevant section for display teams available PR Activity Regular releases announcing your support sent to local / regional media. Further mentions in subsequent releases / through other event PR activities Official Air Festival Brochure Logo on front cover, full-page advert space and air display acknowledgement Full-page advert space and air display acknowledgement Half-page advert space and air display acknowledgement Quarter-page advert space and air display acknowledgement Festival Hospitality An allocated number of complimentary tickets Public Address Sponsor messages and regular sponsor announcements Stage Branding Branding on live music stages P - Primary position *All prices subject to VAT **Battle of Britain Memorial Flight BAF2018 Title Sponsor BAF2018 Partner Sponsor Red Arrows Display Sponsor Night Air Partner Sponsor Fighter Jets Display Sponsor BBMF** Display Sponsor Helicopter Display Sponsor 60,000* 30,000* 18,000* 15,000* 6,000-8,000* 4,000* 4,000* 60 tickets 30 tickets 15 tickets (Thu:20 Fri:20 Sat:20) (Thu:10 Fri:10 Sat:10) (Thu:5 Fri:5 Sat:5) P

3 A captive audience of up to 1 million people Did you know... Since 2008 there have been more than 150 hours of aircraft displays The Red Arrows have displayed 33 times since 2008 When Taking place 30th August to 2nd September 2018, the UK s leading seaside resort plays host to the spectacular and award-winning aviation inspired Bournemouth Air Festival. Background Staged for the first time in 2008, the event now has a worldwide reputation for excellence and a first class team behind its delivery. With commitment from the Armed Forces, more than 20 hours of flying, trading from 10am - 10pm**, dusk displays and live music the Festival sets itself apart from any other events. The Air Festival is free to view event, the only tickets sold are for the concerts at Boscombe Pier, organised in conjunction with commercial radio partner Wave105. **Until 6pm on Sunday What happens The event site, located between Bournemouth and Boscombe Piers, hosts 1.5miles of trading and brand engagement opportunities alongside exhibition stands, catering and fantastic interactive military villages. The flying display programme features with world s best military and civilian aviation display teams and, out at sea, an offshore naval presence unique to Bournemouth. When the sun goes down, Night Air brings fantastic, magical entertainment with sparkling dusk displays, fireworks, Royal Navy performances, and live music. Bournemouth Air Festival - more than just an airshow! What can the Air Festival do for you? The Air Festival attracts the largest single audience of any aviation event in Europe. Offering unique sponsorship opportunities it is a perfect venue to create engaging brand experiences, connecting your brand with your consumers and target market. Audience demographics Visitors from the Dorset and Hampshire counties as well as London, Midlands and M4 corridor ABC1, C2 and D social groups Families and friends, not age specific. In 2015 the Air Festival was awarded the highest accolade in the tourism industry, awarded 'Gold' by VisitEngland Oldest ever display participant was 94-year old wingwalker Tom Lackey who opened the festival in 2014 Bournemouth Air Festival creates an estimated 500 full-time jobs and brings over 30million to the local economy The Air Festival has welcomed the Royal Netherlands Air Force and Swiss Air Force Super Puma Display Team - fingers crossed for international display teams in 2018! *Figure is representative of returning visitors enjoying the festival with four days of good weather.

4 Bournemouth Air Festival 2017 coverage included: Exposure More than 785,490 page views during the Air Festival week (Mon-Sun) alone Air Festival organisers continue to challenge and stretch themselves to create a better, stronger and greater multifaceted event, making extensive use of traditional marketing and PR with social media alongside a dedicated TV and radio station - ultimately giving sponsors access to a massive, worldwide audience. 56,500 page likes (October 2017) 17,700 followers (October 2017) Working with media partners the Festival engages with an online audience of nearly 1.2million. Recognised by the European Airshow Council and British Air Display Association for its marketing, social media and promotional campaigns. Audience reach of more than 20 million in 2017.

5 Trading and brand engagement In quotes... For Jimmy s, Bournemouth Air Festival is always the first event to get locked into next year s calendar. The opportunity to engage with people right on the beach with planes screaming over our heads makes it an event like no other whilst providing amazing content. The Bournemouth Air Festival was the first destination on our MAOAM Zone tour. It was a successful weekend for MAOAM, handing out samples to guests. High footfall and great atmosphere resulted in The Bournemouth Air Festival being the ideal location for our sampling tour. SGA Productions on behalf of MAOAM Build the Air Festival into your communications plan The Air Festival offers a unique marketing and brand engagement opportunity Communicate to your target audience Engage face to face The Air Festival can help you create an experience consumers will want to be part of! Whether it is tasting, sampling, educating, informing or relationship building, the Air Festival is a fantastic, fun, engaging and inviting event where you can make meaningful connections with people. This summer we bought the Branston Pickle Sampling Van to the Bournemouth Air Festival. We ve always wanted to attend the event but it went above and beyond our expectations for the huge footfall, fantastic atmosphere and great audience. It was hugely successful for our client, we had queues to our experience all day and couldn t get our samples out quick enough. We ll absolutely be promoting the show to more clients going forward. Woof London, on behalf of Branston Pickle

6 2018 Bournemouth Air Festival Title Sponsor Proposition Pre Festival During the Festival Post Festival An exclusive opportunity to take ownership of the UK s leading and largest land, sea and air event. Massive audience reach both pre, during and post festival. Unique opportunity to engage with hundreds and thousands of people via traditional marketing & PR alongside social media and experiential activity. Working together Guided by the award-winning Air Festival team your brand will take prominence on and be included in a substantial amount of choreographed and campaign managed Festival activity including:* Logo incorporated into Air Festival logo (if secured before March 2018) and event referred to as the 'XX Bournemouth Air Festival' Dedicated PR announcement Online engagement Facebook, Twitter, official website PR activity Membership to Patrons Club. Air Festival TV and radio interviews broadcasted online and across the site Adverts on Air Festival TV screens, supplied by sponsor Social media activity Display pilot / team meet and greets 60 complimentary tickets to beach front Air Festival hospitality marquee Trading/ brand engagement Display sponsorship of allocated participating display team/ aircraft Rights to brand the Air Festival site, as agreed by Air Festival organisers. Event news release Online and social media references *please see table for full breakdown

7 2018 Bournemouth Air Festival Partner Sponsor Proposition For 30,000 (+VAT) this is an exclusive opportunity to become partners with the UK s leading and largest land, sea and air event. Massive audience reach both pre, during and post festival. Unique opportunity to engage with hundreds and thousands of people via traditional marketing & PR alongside social media and experiential activity. Working together Guided by the award-winning Air Festival team your brand will be included in host of choreographed and campaign managed Festival activity including:* Pre Festival Press launch activity Online engagement Facebook, Twitter, official website Official souvenir brochure PR activity Membership to Patrons Club. During the Festival Air Festival TV and radio interviews broadcasted online and across the site Social media activity Display pilot / team meet and greets 30 complimentary tickets to beach front Air Festival hospitality marquee Trading/ brand engagement. Post Festival Online and social media references *please see table for full breakdown

8 Night Air Proposition For 15,000 (+VAT) this is an exclusive opportunity to work with the UK s leading and largest land, sea and air event. Ownership of the awesome Air Festival Night Air evening entertainment (Thurs - Sat). Massive audience reach both pre, during and post festival. Unique opportunity to engage with hundreds and thousands of people via traditional marketing & PR alongside social media and experiential activity. Working together Keeping the event one step ahead of other airshows is the fantastic Night Air entertainment. Hosting live music from tribute bands, Royal Navy Beat Retreat performances, dusk air displays and fireworks, 'Night Air' provides another platform for you to promote your brand and engage with a mass market. Guided by the award-winning Air Festival team your brand will be included in host of choreographed and campaign managed Festival activity including:* PR announcement Trading/ brand engagement Logo on official website PR activity Membership to Patrons Club Official souvenir brochure Interview via Air Festival TV and radio broadcasted online and across the site Branding on live music stages Opportunity to sample at both Night Air concert venues. *please see table for full breakdown

9 Red Arrows Display Appearance Sponsor As a major investor in Bournemouth we are determined to keep our local profile high, to engage with the community and support projects which improve life in the area. Bournemouth Air Festival more than fulfilled these aims and we were proud to be associated with the event. Duncan Johnston Morgan Sindall Investments Red Arrows display appearance supporter Proposition For 18,000 (+VAT) this is an exclusive opportunity to support the display appearance of the world famous RAF Red Arrows Organisers hope again to be allocated the team for at least three days, again reinforcing the RAF s view of the Air Festival as a category1 event Massive audience reach both pre, during and post festival Unique opportunity to engage with hundreds and thousands of people via traditional marketing & PR alongside social media and experiential activity. Working together Guided by the award-winning Air Festival team your brand will be included in a variety of choreographed and campaign managed Festival activity including:* PR announcement Trading/ brand engagement Online engagement - Facebook, Twitter, official website PR activity Souvenir brochure advert, supplied by sponsor 15 complimentary tickets to beach front Air Festival Hospitality Air Festival TV and radio interviews broadcasted online and across the site prior to Red Arrows display *Please see table for full breakdown The Red Arrows are always made to feel very welcome in Bournemouth and it has been a privilege for us to take part in each of the 10 festivals, showcasing the excellence of the Royal Air Force and representing the United Kingdom. It is enjoyable to display in Bournemouth and I hope people at the festival will get to see the team again. Squadron Leader David Montenegro, Team Leader of the Red Arrows

10 Jet Sponsorship Proposition From 6,000-8,000 (+VAT) this is an exclusive opportunity to support the display appearance of one of the numerous teams / jets which display at the 2018 Air Festival Massive audience reach both pre, during and post festival Unique opportunity to engage with hundreds and thousands of people via traditional marketing & PR alongside social media and experiential activity Working together Guided by the award-winning Air Festival team your brand will be included in a variety of choreographed and campaign managed Festival activity including:* Trading/ brand engagement Online engagement Facebook, Twitter, official website PR activity Souvenir brochure advert, supplied by sponsor Air Festival TV and radio interviews broadcasted online and across the site prior to the display Pilot/ display team meet and greets, where possible. It s a privilege to display at the Bournemouth Air Festival and the twilight display on Friday will go down as one of the most memorable of this year s years display season! Flight Lt Mark Long 2016 Typhoon Pilot Bournemouth is the biggest show of the year - it s awesome! Flight Lieutenant Jonny Dowen 2015 Typhoon display pilot *please see table for full breakdown

11 In quotes... We are always amazed by the hundreds of thousands of people on the seafront - it s a great venue to display at! Battle of Britain Memorial Flight. Battle of Britain Memorial Flight Display Appearance Sponsor Proposition For 4,000 (+VAT) this is an exclusive opportunity to support the display appearance of the historic Battle of Battle Memorial Flight, which features the iconic Hurricane and Spitfire alongside the majestic Lancaster. Massive audience reach both pre, during and post festival. Unique opportunity to engage with hundreds and thousands of people via traditional marketing & PR alongside social media and experiential activity. Working together Guided by the award-winning Air Festival team your brand will be included in a variety of choreographed and campaign managed Festival activity including:* Trading/ brand engagement. Online engagement Facebook, Twitter, official website. PR activity. Souvenir brochure advert, supplied by sponsor. Air Festival TV and radio interviews broadcasted online and across the site prior to the display. Pilot / display team meet and greets, where possible. *please see table for full breakdown

12 Additional Bespoke Sponsorship Packages In quotes... If the package that interests you is no longer available, or you feel you would benefit more from a bespoke sponsorship agreement, Air Festival organisers can create tailored package to complement your marketing strategy and brand objectives. Display team sponsorship In addition to the advertised jet displays a number of other display teams are also available for sponsorship with packages starting from 2,500 (+VAT) this includes The Blades and Tigers Parachute Display Team. Fireworks sponsorship As part of the Night Air entertainment, fantastic firework displays take place on Friday and Saturday night - sponsorship package from 4,000 (+VAT). The Bournemouth Air Festival is simply the best! Captain Ian Wicks Tigers Freefall Team Festival Hospitality Bring your brand to hundreds of business people by taking ownership of the Air Festival Hospitality marquee. Located on the seafront at the centre of the flight line, Festival Hospitality presents a number of creative opportunities for your brand. You could transform the marquee into your own branded village area, hold a VIP day for clients or host a fundraising event. Branding rights for four days and three nights- 12,000 (+VAT). Air Festival Radio Air Festival Radio broadcasts the display commentary across a dedicated frequency (87.7FM) and internet. Bannering There is huge scope for bannering throughout the Air Festival site namely the cliff top, beach and town centre. Packages start from 2,000 (+VAT).

13 lle Roberts Tel : Sponsorship, Brand Engagement and Trading Michelle Roberts & Alison Perrins Tel: / michelle.roberts@bournemouth.gov.uk alison.perrins@bournemouth.gov.uk Further Information / Contacts For further information on the exclusive commercial and trading opportunities offered to your business by the Bournemouth Air Festival, please contact Bournemouth Tourism s dedicated Air Festival team. Public Relations Bournemouth Tourism Bournemouth Air Festival PR Tel : pr@bournemouth.gov.uk Special thanks to our contributing photographers Charlie Raven, Seb Schofield, Rob Fleming and David Halford