Students are the most profitable sector of the year old demographic

Size: px

Start display at page:

Download "Students are the most profitable sector of the year old demographic"

Kenneth Reed
6 years ago
Views:

Students are the most profitable sector of the 18-24 year old demographic Young people aged 18-24 are key to a range of markets, from mobile, fashion and technology to alcohol, snack foods and

Dundee has the highest number of students-per-head-of-population of any city in Scotland, and Dundee University Students Association (DUSA) is at the heart of this vibrant student community.

Survey. What s more, for the last eight consecutive years the Students Association has been voted the best student union in Scotland by the Times Higher Education survey.

1 Students are the most profitable sector of the year old demographic Young people aged are key to a range of markets, from mobile, fashion and technology to alcohol, snack foods and entertainment. Why are they so important? Simple: they spend money. And students account for almost half of this demographic, contributing an estimated 20 billion to the UK economy every year. Dundee has the highest number of students-per-head-of-population of any city in Scotland, and Dundee University Students Association (DUSA) is at the heart of this vibrant student community. Representing the students who study at Scotland s best university, DUSA is regularly voted the #1 students union in the country by organisations such as Scotcampus, What Uni and the National Student Survey. What s more, for the last eight consecutive years the Students Association has been voted the best student union in Scotland by the Times Higher Education survey. With an annual turnover of 6m, DUSA are experts at marketing to students and the perfect partner to promote your business. The following opportunities are the only promotional activities that guarantee direct access to the 23,000 students who study in Dundee. For more information regarding these and other bespoke marketing opportunitiesplease contact: Michelle Stewart-Kalsi, Media Sales and Funding Co-ordinator Tel: / mstewart-kalsi@dusa.co.uk

2 Dundee s university students spend 124m per year Trade Stalls As part of your marketing mix it is important to speak face-to-face with your audience. Trade stalls within The Union give you the opportunity to promote or sell your products directly to Dundee s students. Event Sponsorship DUSA organises high-profile annual events throughout the year, with attendances of students. As event sponsor your logo and business details appear on all publicity material. You can also erect a trade stall and brand the venue. One Table Stall Footfall 1, VAT Refreshers & Accommodation Fayre The Refreshers & Accommodation Fayre is a key event in the student calendar and allows you to reconnect with students at the start of their second semester. Held on the 3rd Saturday in January, this is a great way to directly speak to students, particularly if you are involved in student accommodation. Standard Stall Footfall 2, VAT Premium Stall Footfall 2, VAT Car Park Rave Footfall: 3, VAT Halloween Fancy Dress Party Footfall: 3, VAT Christmas Party Footfall: 1, VAT Dee CON Anime Convention Footfall: 4, VAT St Patrick s Day All Day Party Footfall: 3, VAT Degree Show Party Footfall: 2, VAT Graduation Ball Footfall: 1, VAT Campus Flyering With over 60% of students on Campus between 11am 2pm, having DUSA s PR Team distribute your flyers is an excellent way to get your message directly to Dundee s students. Distribution VAT (per 1,000) Halls of residence flyer distribution VAT (per 1,000)

3 How are you currently marketing to the 23,000 students in Dundee? Social Media With over 27,000 fans on DUSA s Facebook page and 6,000 Twitter followers our social media platforms can get your message directly to students, wherever they are. Advertorial on Facebook plus two tweets 100+ VAT Website Banner dusa.co.uk is the place for information on student life. With over 270,000 hits in Semester 1, a banner advert on our website will significantly raise awareness of your business on Campus. Banner advert on dusa.co.uk 100+ VAT (per week) 1920px (W) x 1080px (H) banner Electronic Newsletter Advertising on the electronic newsletter targets students when they are both on and off Campus. ed directly to over 20,000 students, an advertorial in the electronic newsletter can help you communicate more complex messages and offer a link to your own online channels. Advertorial and banner advert 250+ VAT 1920px(w) x 1080px (H) banner Digital Screen Advertising With 25 digital screens in The Union, digital advertising allows you to target the 8,000 students who visit the building each week. Plasma screen adverts Footfall 8,000 (per week) 100+ VAT (per week)

4 Voted best student association in Scotland eight years running The Magdalen Magazine The Magdalen Magazine is the University s student magazine run by students, for students. The student team publish seven issues from September to April, with a minimum of 1,000 printed copies per month. In addition the Magdalen is hosted digitally on: giving a potential readership of 16,000. Inside front/back cover (print and digital) Double page (print and digital) Single full page (print and digital) Double page (digital only) Single full page (digital only) Digital link to your own online channels 400+ VAT VAT VAT VAT 175+ VAT 25 + VAT

5 One third of year olds in Dundee are students Print and Design Support DUSA s print and design team can provide you with all the promotional material you require to realise your marketing objectives. From copywriting and design, to print and distribution, packages are tailored to suit your specific requirements and the following list is just an example of the services available. Graphic Design Design work fees exclude logo creation, bespoke illustration or specific photography. Double-sided flyer Poster Digital screen adverts VAT 90 + VAT 90 + VAT For more information regarding these and other bespoke marketing opportunities please contact: Printing 2500 x A6 full colour, double-sided flyers (300gsm) x A3 full colour poster (100gsm) 30p + VAT each 60 x 40 full colour poster (90gsm) 24 + VAT each Michelle Stewart-Kalsi Media Sales and Funding Co-ordinator Tel: / mstewart-kalsi@dusa.co.uk

6 Clients DUSA is proud to have worked with the following organisations:

Advertise with us. 2018/19 Media Pack

Advertise with us. 2018/19 Media Pack Freshers Week Opportunities Freshers Fayre Stand Our Freshers Fayre provides the perfect opportunity to interact and engage faceto-face with students when they first