UCLU Media Pack 2017/

Transcription

1 UCLU Media Pack 2017/

2 1 About UCLU Reach more than 40,000 of the world s brightest minds Set in the heart of London, University College London Union is the representative organisation for more than 40,000 of the world s brightest minds who have chosen to study at UCL, one of the world s leading universities, ranked seventh in 2016 (QS World University Rankings). We are in the exclusive position of being able to help you to achieve your objectives by giving you access to this unique audience. Global campus Students from 140 countries outside the UK study at UCL, making up more than one-third of the student body. Undergraduates & Postgraduates More than 50% of our student community is engaged in graduate studies, with over a third of these graduate students pursuing research degrees. UCL is the largest higher education institution in London and the largest Postgraduate institution in the country.

3 2 Welcome Fair On Saturday 30 September and Sunday 1 October 2017, UCL s Quad and Wilkins Building will be transformed into a buzzing market place hosting approximately 300 stalls, including over 230 clubs and societies. Last year, over 15,000 new and returning students attended the Welcome Fair. The fair gives you the chance to target students directly in their first weeks of university and establish your brand as one they know and recognise. We advise early booking as the fair will sell out. Stall 1 day 2 day Charity Local Business National Company Fair Stall: Size 1.2m x 1m Includes access for 2 representatives Charities: We offer a discounted Standard Stall to registered charities at a fixed rate of 700 for two days at the fair. Sponsor the fair Include your logo on all Welcome Fair publicity, seen by all students attending this flagship event. Get in touch to discuss: Sponsor the Welcome Bags We distribute between highly desirable, quality cotton tote bags to students attending the fair. These bags are used by students all through the year. Add your logo to these bags for yearround brand exposure. Get in touch to discuss: Charities should attend the fair to raise awareness, not recruit volunteers. If you would like to come to UCL and recruit volunteers, please contact s.boddy@ucl.ac.uk to enquire about attending our volunteering fair. Want to do something not listed here? Call us Welcome Period

4 3 Welcome 2017 Our welcome period is one of the biggest and best in the country and gives you the opportunity to present your brand to all UCL students. Welcome Mailing We kick-start the new academic year at the end of the summer when we send our mailings to all new domestic students. Item Print Run Welcome Magazine: Half page Full page Back cover Inside back cover Inside front cover Our professionally designed and printed undergraduate and postgraduate mailings comprise a welcome letter and an invaluable handbook and are sent directly to all new domestic students at their home addresses. Item Reach Insert: Undergraduate mailing Postgraduate mailing Both mailings Local area map: Advert (A6) Wallplanner: Advert (A7) Calendar event Want to do something not listed here? Call us Welcome Period

5 Want to do something not listed here? Call us UCLU is a busy and vibrant place over 4,000 students walk through our main building every day. We are located across three buildings at the heart of UCL s Bloomsbury campus in central London. Our rates are split into three categories; charities, local independent businesses and national chains. On-site Media Rate Stalls and stands You can develop a very personal relationship with students as they pass through to our cafe or shop and generate a positive response to your Stalls and stands Charity 175 Local 325 National 525 brand by hosting a stall in our Union foyer in our buildings at 25 Gordon Street and 136 Gower Street. Our stall spaces can accommodate a 3x3m set up. Flyer or product distribution (5 hours 10 3pm or 1pm 6pm) 350 Flyering or product sample distribution Allow our experienced promotional staff to distribute your flyers or small items straight into the hands of UCL students. A3 posters One poster Coverage across all 40 spaces 5 per week 65 per week 4 On-site Activity On site postering We have over 40 locked notice boards distributed all over campus in high footfall locations as well as in halls of residence. Plasma screens We operate a network of ten plasma HD screens across our busiest cafes and spaces. These Plasma Screen (price per week) Charity 125 Local 175 National 250 screens can host a static advert or video. All-year Round

6 Our website: uclu.org Web advert Rate 5 Online & printed During a typical month in term, the website logs almost 50,000 unique visitors and over 400,000 page views. It s the one-stop shop for UCL students to find out about upcoming events, join Clubs & Societies, look for part-time jobs, get advice and information, and purchase items in Freshers September Peak time Per week 200 Per week 175 our online shop. February / March / August / October / Student media November Pi Media is UCLU s student magazine. With a 60 page magazine going to print four times per year, Off peak Per week 125 a TV channel & regularly updated website, it is a January / April / May / household name amongst UCL students. Online June / July / December and print ads start from 200, making a great addition to any marketing plan at UCLU. For more, go to uclu.org/student-media. We occasionally include sponsored content or banner adverts in our communication to students. Please get in contact to discuss this Want to do something not listed here? Call us All-year Round

7 From fashion shows and opera productions to 6 Sponsorship sports tournaments and club nights, UCLU s vibrant activities calendar is packed with events, many of which are managed by students. Wherever possible, events are run for free and open to all of the UCL community. Depending on the activity, it may be possible to have your branding on: Event Date Audience Posters Flyers Welcome 2017 From 17 August 15,000 Banner Website Welcome Ball 5 October 3000 Plasma screen ads Event tickets/programme The London Varsity Series March Many activities are promoted with face-to-face marketing which would allow your brand to penetrate the campus. Please contact us directly for more information regarding sponsorship packages: uclu.marketing-sales@ucl.ac.uk Our clubs & societies are funded by a grant from UCLU. However with over 250 student groups, many seek extra funding to keep the costs low for their members. Most have members and considerably more on their mailing lists. Each group negotiates their own sponsorship deals and successful partnerships have been established with graduate recruiters, local businesses and many more. Go to uclu.org/clubsandsocieties to see what groups we have and get their contact details. Want to do something not listed here? Call us All-year Round

8 Welcome 2017/8 Web advert Rate On-site Media Rate Stall 1 day 2 day Item Print Run Freshers Per week 200 Stalls and stands Charity 175 Charity Welcome Magazine: September Local 325 Local Business Half page National 525 National Company Full page Back cover Peak time Per week 175 Flyer or product 350 Inside back cover February / March / distribution Inside front cover August / October / (5 hours 10 3pm November or 1pm 6pm) Item Reach Off peak Per week 125 A3 posters Insert: January / April / May / One poster 5 per week Undergraduate mailing June / July / December Coverage across all 65 per week Postgraduate mailing spaces Both mailings Plasma Screen (price per week) Charity 125 Local 175 National Rate Card 2017/18 Local area map: Advert (A6) Wallplanner: Advert (A7) Calendar event

9 Welcome Website Launches Welcome Mailing Sent International Students Arrive Term 1 Starts Welcome Fair Welcome Ball Term 1 Ends Term 2 Starts London Varisity Series Term 2 Ends Term 3 Starts Term 3 Ends 01/08/17 Summer 07/09/17 18/09/17 25/09/17 30/09/17 & 01/10/17 05/10/17 15/12/17 Christmas 08/01/18 09/03/18 23/03/18 Easter 23/04/18 Exam Period 08/06/18 8 Key Dates

10 9 Contact & booking We are open to new ideas and creative ways to promote your organisation. We can also combine any of our media options to design a tailor-made package to suit your organisation s needs and budget. If what you would like to do at UCLU is not mentioned in this pack, please do not hesitate to contact us about your idea. Booking For all booking enquiries and queries about prices and available media, please contact us:

11 10 Terms & conditions On-site activity: 1. No more than three people involved with the campaign are permitted within the designated promotion area at a time 2. Organisations must only use the designated hire area and must not cause obstruction 3. Any promotional merchandise (including food/ drink) to be distributed during any activity must be cleared with UCLU Marketing in advance of the booking 4. Requirements for WiFi access must be specified in advance and will not be supplied unless requested. Please notify ou if you will need an electricity access point 5. Full payment must be made before the day of your booking. Unless payment has been recieved, UCLU reserves the right to cancel the booking 6. Bookings should be made at least one week in advance 7. Floor vinyls must be removed by the advertiser at the end of the booking unless otherwise agreed. Any vinyls that are not removed will be charged for the additional time they are present. Flyering/Distribution: 1. Must be carried out by UCLU student staff only i.e. external staff may not flyer on UCL grounds 2. At least one week notice of a flyering/distribution campaign is required (in order to roster student staff to undertake the activity) 3. Flyering/distribution is carried out between 11am and 2pm, unless otherwise agreed. 4. Flyers must be received by UCLU Marketing at least five working days in advance of a campaign start date 5. UCLU reserves the right to reject artwork deemed offensive, inappropriate or demeaning Website: 1. The web advert must be 180 pixels wide by 120 pixels high. It must be PNG, GIF or JPG. Diminensions may be subject to change. Posters: 1. Advertisers are not permitted to put up posters themselves; posters are distributed in locked poster boards by UCLU 2. Posters must be received by UCLU Marketing at least five working days in advance of a campaign start date 3. UCLU reserves the right to reject artwork deemed offensive, inappropriate or demeaning