Advertising on HolidayCheck. The widest reach german-speaking travel portal

Transcription

1 Advertising on HolidayCheck The widest reach german-speaking travel portal

2 HolidayCheck at a glance 5.80 UUs Visits PIs EDITORIAL CONCEPT Independent market leader for customer reviews Database with more than hotel profiles Biggest travel community with more than 13 million reviews, images, videos, etc. USERS 76% are 30 years or older Well-educated: around 40 percent of the users have Abitur or a university degree High-income: nearly 43 percent of the users have a household net income of 3,000+. HolidayCheck is the travel site with the highest reach in the German-speaking regions. enjoys high credibility based on verified user generated content. allows for exposure during the information gathering and decision making process. Source: AGOF daily digital facts, April 2018, single month (April 2018), population of 10+; IVW 04/ Advertising on HolidayCheck BurdaForward Advertising

3 High reach on all devices Unique users in million Total digital reach 5.80 Online 3.92 Mobile Web 2.41 Source: AGOF daily digital facts, April 2018, single month (April 2018), population of Advertising on HolidayCheck BurdaForward Advertising

4 HolidayCheck Austria & Switzerland Ranges AUSTRIA SWITZERLAND Pageviews Mio Pageviews 5.55 Mio User Sessions User Sessions 664, Mio 383, ,789 Source: Google Analytics, March Advertising on HolidayCheck BurdaForward Advertising

5 Editorial concept ADVICE We are the leading German-language opinion portal with maximum information value. AGENCY We offer a professional travel agency with a broad range of bookable holiday services. COMMUNITY Our active travel community provides up-to-date recommendations and ratings for every offer. INDEPENDENT We are the independent market leader for customer ratings. INTERNATIONAL We are represented in Germany, Austria, Switzerland and Poland. 5 Advertising on HolidayCheck BurdaForward Advertising

6 That s how you benefit from HolidayCheck 5.80 m UNIQUE USER Travel site with the highest reach in German-speaking regions 1 st place in the AGOF ranking TARGETING Precise targeting options, such as specific travel regions USER CONFIDENCE High credibility among the users based on verified user generated content TRAVEL NETWORK Biggest travel community with more than 13 million reviews, images, videos and travel forum posts DECISION PHASE Comprehensive exposure possibilities during the information gathering and decision making process for holidays Source: AGOF daily digital facts, April 2018, single month (April 2018), population of 10+; 6 Advertising on HolidayCheck BurdaForward Advertising

7 Advertising on HolidayCheck Brand Reach & Traffic

8 1st in competitive ranking Total digital reach - Unique users in million 1st place 5.80 TRAVELBOOK.d e 2.33 weg.de 0.54 Source: AGOF daily digital facts, April 2018, single month (April 2018), population of 10+; 8 Advertising on HolidayCheck BurdaForward Advertising

9 Media performance development Page impressions and visits in million 239,99 225,56 206,19 162,15 183,13 171,37 132,99 85,23 73,77 64,14 89,95 90,15 79,87 14,68 17,37 19,98 22,55 22,00 18,08 18,06 14,87 13,35 24,13 17,70 18,33 16,17 17-Apr May Jun 17-Jul Aug-17 Sep-18 Oct-18 Nov Dec 18-Jan Feb 18 Mrz 18 Apr 18 PI's Visits Quelle: IVW 04/ Advertising on HolidayCheck BurdaForward Advertising

10 Holidaycheck scores with TOP KPIs Unique visitors total in thousand: 2,223 Average visitors per day In thousand: 213 Total minutes in million: 53 Total pages viewed in million: 31 Average time spent per user in minutes: 23,2 Average pages per user: 14 Total visits in thousand: 7,599 Average minutes spent per visit: 7,0 Unique visitors total in thousand: 1,029 Average visitors per day in thousand: 58 Total minutes in million: 17 Total pages viewed in million: 12 Average time spent per user in minutes: 16,5 Average page impressions per user: 12 Total visits in thousand: 2,162 Average minutes spent per visit: 7,9 Unique visitors total in thousand: 3,755 Average visitors per day in thousand: 172 Total minutes in million: 24 Total pages viewed in million: 25 Average time spent per user in minutes: 6,3 Average page impressions per user: 7 Total visits in thousand: 6,044 Average minutes spent per visit: 3,9 Source: ComScore, Germany, December Advertising on HolidayCheck BurdaForward Advertising

11 Advertising on HolidayCheck User Demographics

12 HolidayCheck users are FREQUENT TRAVELLERS HolidayCheck users book rental cars, flight tickets, hotels, train tickets, holiday travel and last minute trips. PERFECT OUTFITTERS They buy clothing, cosmetics, wellness products and perfumes, body care products and shoes. OUTDOOR FANS Our users love to take photographs, they like winter sports, mountain biking, hiking and climbing. HEALTH-CONSCIOUS The users buy minerals in online pharmacies and they like to drink smoothies and fitness drinks. TECH FREAKS They also shop smartphones, music, TV series and computer software online. 12 Advertising on HolidayCheck BurdaForward Advertising

13 User demographics Gender Proportion in % Male 43 Female 57 Age years years years years 23 Education No secondary school qualification 50+ years 34 2 Secondary school 58 Abitur, university degree 40 Occupation Working 74 Not (no longer) working 20 Household net income Trainee 6 up to 1, ,000 to less than 3, ,000 or more 43 Source: AGOF daily digital facts, April 2018, single month (April 2018), population of Advertising on HolidayCheck BurdaForward Advertising

14 Advertising on HolidayCheck Rates and Additional Services

15 Premium publishing products Rates effective as of 1 October 2017 DESIGN Customizable and creative in the form of text, video, quiz and many more CONTENT MEDIA PRIMARY Traffic feed through native and social teaser elements SECONDARY Additional branding through display media CREATION Emotional and relevant content using the tonality of the brand with added value for the user NATIVE ADVERTISING EXTERNAL TRAFFIC FEED Through all of our BurdaForward brands OUR PRODUCTS Branded Piece Branded Hub Editorial Branded Hub A single article that is created by our Partner Studio to fit the media brand s target audience. A dedicated website for the customer with several articles created by our Partner Studio. The content created by our Partner Studio is also combined with the independent editorial articles. from gross from 1 month from 18,900 gross from 1 month Clear labelling as well as separation of advertising content provided by the customer and editorial articles. Time frame and rates vary depending on the scope, time frame and booked media brand. We would be happy to prepare a customized advertising concept for you. from 59,900 gross from 6 months 15 Advertising on HolidayCheck BurdaForward Advertising

16 Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Online Smartphone Mobile PREMIUM REACH Ad format Device Environment Run-of-site Channel Run-of-networld Pre-roll* Shortclip Ad Billing: cost per completed view Outstream Ad Billboard / Mobile MPU 2:1 Halfpage Ad Wallpaper Premium Ad Bundle (Billboard, Half Page Ad) Medium Rectangle Ad Bundle (Leaderboard, Skyscraper, Medium Rectangle, Mobile MPU 6:1) Skyscraper Leaderboard / MCA 4: *Surcharge for HTML5 creatives via VPaid technology: 10 gross, available on stationary and mobile web. 16 Advertising on HolidayCheck BurdaForward Advertising

17 Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Additional services Ad production Landing page production for all devices Rate On request On request Targeting Audience extension Targeting on real data, keyword targeting Re-targeting, Predicitive Behavioural Targeting, Technical Targeting (i.e. geo, browser targeting), weather targeting Exclusion of devices (multi-screen bookings) (surcharge per excluded device) Surcharge per criteria on rate card CPM Auf Anfrage 7,50 5 Exclusion of single websites / apps from run-of-site placements (surcharge per website / app) For additonal rates, fixed rates, T&Cs, information and formats please visit Our minimum booking amount is net per insertion order. 17 Advertising on HolidayCheck BurdaForward Advertising

18 Your contact KOLJA KLEIST Director Customer & Brand Management Tel.: (+49) 089/ PETRA ALBERS Deputy Director Customer & Brand Management Director International Sales Tel.: (+49) 089/ SABRINA BÜCHEL Director Programmatic & Agency Management Tel.: (+49) 0211/ BurdaForward Advertising GmbH BurdaForward Advertising GmbH BurdaForward Advertising GmbH 18 Advertising on HolidayCheck BurdaForward Advertising

19 Advertising on HolidayCheck We would be happy to prepare a customized advertising concept for you. Used photo material: www. unsplash.com