MEDIA KIT 2018 MEDIA KIT 2018 DELIVERING AN AUDIENCE OF ACTIVE AND ENGAGED SMASH REPAIR INDUSTRY PROFESSIONALS.

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1 MEDIA KIT 2018 DELIVERING AN AUDIENCE OF ACTIVE AND ENGAGED SMASH REPAIR INDUSTRY PROFESSIONALS.

2 Paint & Panel Paint & Panel is Australia s most regarded smash repair industry media brand. Paint & Panel s worth has been forged over decades, from deep industry relationships and high-quality journalism. But despite its heritage, Paint & Panel continues to innovate and evolve, staying at the forefront of the industry, and continuing delivering the news and content that smash repair professionals want and need.

3 Our audience, your customer Paint & Panel s attracts a diverse audience from all sectors of the industry, including smash repair shops, manufacturers and suppliers of products to the smash repair industry, insurance companies, car manufacturers, software companies and students and teachers. Within these sectors, the bulk of audience consist of those who are the key decision makers in their organisation. 1% TASMANIA 1% AUST. CAPITAL TERRITORY NORTHERN TERRITORY 1% OVERSEAS 1% WESTERN AUSTRALIA SOUTH AUSTRALIA 10 % 5 % 4% 29 % NEW SOUTH WALES QUEENSLAND 20 % by state 32 % VICTORIA PARTS MANAGER GENERAL MANAGER by job 4 % 8 % CEO / DIRECTOR 1% BUSINESS DEPARTMENT MANAGER 1% ACCOUNT MANAGER/BUSINESS DEVELOPMENT MANAGER 1% AFTERSALES MANAGER 1% MARKETING MANAGER 1% SALES MANAGER 1% TRAINER / TEACHER / INSTRUCTOR 1% 88 % TECHNICAL CONSULTANT 1% *BASED ON SUBSCRIBER DATA, AS AT OCTOBER 16

4 Paint & Panel platforms 1 MAGAZINE Each issue takes an in-depth look into special topics and issues impacting the industry Distribution: 5,509 (CAB MAR 17) Readership: 18,000 (PUBLISHER S STATEMENT) 2 WEBSITE Delivering industry news, as it breaks, keeping our audience informed and up-to-date. Monthly Unique Users: over 11,019 (GOOGLE ANALYTICS SEP 2017) 3 ENEWS Weekly update of the latest news and information straight to our audience. Subscribers: 4,280 4 SOCIAL A highly engaged community Facebook: 2,001 Instagram: 238 Events & programs The biggest awards program in the industry. Now in its 23rd year! Autobody repair industry experts discuss and debate the issues affecting our industry Recognising the women who make a positive impact in our industry. Now in its 4th year!

5 Magazine editorial schedule JANUARY/FEBRUARY Preparation and finishing, including sanding, dust extraction, prep products, drying equipment and detailing MARCH/APRIL Welding, riveting and bonding, including aluminium and carbon fibre repair MAY/JUNE Alignment and measuring systems Refinish Technology equipment and best practice JULY/AUGUST Spray guns and compressors Spray booth technologies SEPTEMBER/OCTOBER Awards State finalists NOVEMBER/DECEMBER Bodyshop processes, including workshop management systems, estimating systems, best practice workflow, consultant options eg: paint company performance programmes

6 Paint & Panel marketing solutions In conjunction with the Yaffa Custom Content department, Paint & Panel can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including: Advertising (off and online) Event partnership Direct marketing Native advertising Social Inserts and covers Video Custom events White papers and educational tools Profiles (organisations and people) Reviews Opinion pieces CONTACT YOUR SALES MANAGER FOR CUSTOMISED PACKAGES

7 Paint & Panel industry touchpoints MAGAZINE INDUSTRY SURVEYS WEBSITE & ENEWS INDUSTRY NEWS NEXT GENERATION 1 10 Top 10 ways to reach our industry CUSTOM CONTENT 8 WOMEN IN COLLISION L!VE EVENT BODYSHOP AWARDS SOCIAL 1 MAGAZINE Australia s leading autobody and paint shop industry publication Readership: 18,000+ Circulation: 5,509 2 WEBSITE & ENEWS Website: Over 11,000 monthly unique users enews: 4,200+ database of subscribers 3 LATEST INDUSTRY NEWS Product information, latest developments and news keep the industry and your business up-to-date 4 NEXT GENERATION Nurturing the next generation of leaders in our industry 5 BODYSHOP OF THE YEAR AWARDS The biggest awards program in the industry. 6 SOCIAL A highly engaged community of followers across Facebook and Instagram 7 L!VE EVENT Annual conference where autobody repair industry experts discuss the issues affecting our industry 8 WOMEN IN COLLISION Recognising the talented women who make a positive impact in our industry. CIRCULATION: CAB MAR 2017, READERSHIP PUBLISHER S STATEMENT, UNIQUE USERS: GOOGLE ANALYTICS SEP CUSTOM CONTENT Vlogs, videos, reviews, events, edm s, sponsored editorial, social media, breakfast seminars, websites, webinars and more bespoke options 10 INDUSTRY SURVEYS Taking the pulse of the industry, gathering insights on business and attitudes

8 Rate card and material specifications 2018 Magazine Rates Size Casual 3 6 Full page $4470 $3970 $3790 ½ page $3240 $2950 $2850 ¹ ³ page $2520 $2180 $1980 ¼ page $1310 $990 $830 Front cover $5350 RATES EXCLUDE 10% GST PREFERRED POSITION LOADING: OBC +30%, IFC +20% Material Specifications Size Width Height DPS (trimmed) FP (trimmed) ½ page vertical ½ page horizontal ¹ ³ page vertical ¹ ³ page horizontal ¼ page horizontal ¼ page square ALL SPECS ARE IN MM PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS Deadlines Issue Booking Material Publication Jan/Feb 12 Dec 19 Dec 23 Jan Mar/Apr 9 Feb 16 Feb 15 Mar May/Jun 10 Apr 17 Apr 11 May Jul/Aug 8 Jun 15 Jun 13 Jul Sep/Oct 8 Aug 15 Aug 14 Sep Nov/Dec 9 Oct 16 Oct 13 Nov Website Rates Section Size Monthly Exclusive positioning Run of site Rails (x2)* $2000 Billboard* $1800 Extended Leaderboard $1650 Leaderboard $1572 MREC $1200 SREC $564 Background Skin* $2500 Pop-up Video POA POA Leaderboard $1140 MREC $888 SREC $445 * DOES NOT DISPLAY ON MOBILE SITE RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height Background Skin Rails (x2) Pop-up (desktop) Pop-up (mobile) Billboard Extended Leaderboard Leaderboard MREC SREC Video ALL SPECS ARE IN PIXELS 16:9 aspect ratio enewsletter Rates edm Size Weekly Monthly $2800 (per broadcast) Banner $360 $1068 Medium Banner $300 $800 MREC $240 $696 RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height edm Banner Medium Banner MREC ALL SPECS ARE IN PIXELS Deadlines Website and enewsletter online material deadline is five days prior to publishing. edm broadcast material deadline is 10 days prior to publishing. Max Yaffa National Advertising Manager P: E: maxyaffa@yaffa.com.au Content Marketing Custom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaffa creates the content. ½ PAGE VERTICAL ¹ ³ PAGE VERTICAL ¹ 4 PAGE VERTICAL ¹ 4 PAGE SQUARE RAILS EXT. LEADERBOARD LEADERBOARD BILLBOARD MREC RAILS BANNER MEDIUM BANNER SREC MREC ½ PAGE HORIZONTAL ¹ ³ PAGE HORIZONTAL ¹ 4 PAGE HORIZONTAL UPDATED: 14 NOV 17

9 Contact Max Yaffa National Advertising Manager P: E: Sam Street Editor P: E: Helen Davies Publisher P: E: Published by Yaffa Media Pty Ltd Bellevue Street, Surry Hills NSW 2010 P: F: