M E D I A K I T 2018 M E D I A K I T 2018 D E L I V E R I N G A N AU D I E N C E O F E N GAG E D A N D AC T I V E M O U N TA I N B I K E R S.

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1 MEDIA KIT 2018 M E D I A K I T 2018 D E L I V E R I N G A N AU D I E N C E O F E N G AG E D A N D AC T I V E M O U N TA I N B I K E R S.

2 Mountain Biking Australia We re more than just a media brand. Mountain Biking Australia is a lifestyle brand, targeting and encouraging our reader s love of riding. Riding isn t just a hobby for our audience; it s what they live for. At Mountain Biking Australia, we feed our engaged readership with valuable unbiased content, delivered across all media-platforms; giving them everything they need to ride harder, faster and further. By partnering with Mountain Biking Australia, your brand is capitalising on the relationship we ve built with our audience.

3 Our audience, your customer For our audience, riding is more than just a way of getting fit. It s a social occasion an event where mates get together to identify, to share and to compete. It s also a solitary pursuit a zone where the individual can escape and relax, or focus and push themselves to their limits. It s a lifestyle. And we ve tapped into this. Our experience and ability to consistently deliver quality content has allowed us to establish a following of dedicated, die-hard, and valuable riders. 95% of our readers are male 43 is the average age of readers 52% have an income of $70K+ 92% have made purchases based on editorial content

Mountain Biking Australia Portfolio 1 MAGAZINE Published bi-monthly, Mountain Biking Australia features detailed, unbiased and

Readership: 28,000 (PUBLISHER S STATEMENT JULY 2017) 1 2 WEBSITE mtbiking.com.

Monthly Unique Users: 21,592 (GOOGLE ANALYTICS OCT 2017) 3 ENEWS Providing updates directly to our audience on the latest

4 Mountain Biking Australia Portfolio 1 MAGAZINE Published bi-monthly, Mountain Biking Australia features detailed, unbiased and critical analysis of new bikes, parts, clothing, nutrition and rides. A digital edition is also available via Zinio. Readership: 28,000 (PUBLISHER S STATEMENT JULY 2017) 1 2 WEBSITE mtbiking.com.au the online destination for mountain bike riders, contains expert tips, news about events, bike and gear reviews. Monthly Unique Users: 21,592 (GOOGLE ANALYTICS OCT 2017) 3 ENEWS Providing updates directly to our audience on the latest mountain biking news and information. 2 Subscribers: 12,508 (GOOGLE ANALYTICS OCT 2017) 4 SOCIAL A highly engaged and interactive community Facebook: 5,985 Instagram: 1,831 Twitter: 1,871 (AS AT OCT 2017) 3 4

5 Marketing solutions In conjunction with the Yaffa Custom Content department, Mountain Biking Australia can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring: Advertising (off- and online) Event partnership Direct marketing Native advertising Social Inserts and covers Video Custom events White papers and educational tools Profiles (organisations and people) Reviews Opinion pieces CONTACT YOUR SALES MANAGER FOR CUSTOMISED PACKAGES

6 Rate card and material specifications 2018 Magazine Rates Size Casual 4 3 pages/issue $4290 $3325 DPS $3240 $2510 Full page $1905 $1480 ½ page $1235 $960 ¹ ³ page $1050 $810 ¼ page $840 $650 ¹ 6 page (directory) $470 $385 RATES EXCLUDE 10% GST PREFERRED POSITION LOADING: OBC +30%, IFC +20% Material Specifications Size Width Height DPS (trimmed) FP (trimmed) ½ page vertical ½ page horizontal ¹ ³ page vertical ¹ ³ page horizontal ¼ page horizontal ¼ page square ¹ 6 page (directory) ALL SPECS ARE IN MM PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS Deadlines Issue Booking Material Publication Feb/Apr 1 Dec 8 Dec 10 Jan May/Jul 9 Mar 16 Mar 17 Apr Aug/Oct 15 Jun 22 Jun 19 Jul Nov/Jan 7 Sep 14 Sep 11 Oct Website Rates Section Size Monthly Exclusive positioning Run of site Rails (x2)* $2000 Billboard* $950 Extended Leaderboard $950 Leaderboard $600 MREC $750 SREC $300 Background Skin* Pop-up POA POA Video $2900 Leaderboard $400 MREC $500 SREC $300 * DOES NOT DISPLAY ON MOBILE SITE RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height Background Skin Rails (x2) Pop-up (desktop) Pop-up (mobile) Billboard Extended Leaderboard Leaderboard MREC SREC Video ALL SPECS ARE IN PIXELS 16:9 aspect ratio enewsletter Rates edm Size Monthly $1500 (per broadcast) Banner $700 Medium Banner $500 MREC $600 RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height edm Banner Medium Banner MREC ALL SPECS ARE IN PIXELS Deadlines Website and enewsletter online material deadline is five days prior to publishing. edm broadcast material deadline is 10 days prior to publishing. Tim Partridge Business Development Manager P: M: E: timpartridge@yaffa.com.au Content Marketing Custom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaffa creates the content. ½ PAGE VERTICAL ¹ ³ PAGE VERTICAL ¹ 4 PAGE VERTICAL ¹ 4 PAGE SQUARE RAILS EXT. LEADERBOARD LEADERBOARD BILLBOARD MREC RAILS BANNER MEDIUM BANNER SREC MREC ½ PAGE HORIZONTAL ¹ ³ PAGE HORIZONTAL ¹ 4 PAGE HORIZONTAL UPDATED: 6 DEC 17

7 Contact Tim Partridge National Advertising Manager P: M: E: Tim Robson Editor M: E: James Yaffa Publisher P: E: Published by Yaffa Media Pty Ltd Bellevue Street, Surry Hills NSW 2010 P: F:

MEDIA KIT 2018 MEDIA KIT 2018 POSITIVE CHANGE. ONE SIMPLE STEP AT A TIME.

MEDIA KIT 2018 MEDIA KIT 2018 POSITIVE CHANGE. ONE SIMPLE STEP AT A TIME. MEDIA KIT 2018 POSITIVE CHANGE. ONE SIMPLE STEP AT A TIME. Nature & Health Established in 1979, Nature & Health is Australia s original natural health magazine, and has defined the segment ever since.