Gospel for the Glory of Jesus

Transcription

1 Gospel for the Glory of Jesus KRAJ FM A Local Radio Ministry Our purpose is to spread the Gospel of Jesus Christ through music and the Word of God Prepare ye a way for the Lord, make his path straight Luke 3:4 Host/Producer/CEO Melvin Slade GFGOJ Inc. P.O. Box Palmdale, CA Phone

2 14 Reasons Why You Need to Support Gospel Formats 1. African American buying power currently exceeds $653 billion. 2. Gospel attracts the largest share of Black female listeners. 3. Gospel radio is increasingly viewed as a viable format to target financially secure, black consumers in the prime buying market. 4. Gospel listeners earn a household income over $60,000 per year. 5. Gospel radio listeners are 73 percent more likely than the average adult to be a heavy radio user, listening an average of 28.3 hours each week. 6. Gospel fans are the most likely of any radio listening group to own their own homes. 7. Gospel listeners are loyal. They listen at work, predominantly at home and on the weekends. 8. Gospel listeners are family-oriented; on average 48-52% of them have children in the home or in college. 9. Gospel listeners spend their money on enjoying the bounty of blessings: they are 45 percent more likely than general urban radio listeners to buy sport utility vehicles, 11 percent more likely to purchase furniture and 11 percent more likely to hold investment products. 10. Gospel fans are 17 percent more likely to play golf, seven percent more likely to attend adult continuing education courses; they are 20 percent more likely to patronize fast-food restaurants. 11. Gospel radio formats are listened to as much as Urban Adult Contemporary stations and Contemporary Hit Radio Stations. 12. listeners are loyal listeners and regularly supports our advertisers and partnering ministries. 13. offers more competitive rates, more spot inventory options and flexible block time options. 14. is community-involved and sponsors programs and events focusing on spiritual development, health care, and living a better life. 2

3 Why Advertise? It s a proven fact -- when it comes to increasing community exposure and capturing your share of the profits -- advertising works. By actively promoting your product or service through advertising, you can generate the sales you need to make your business a success. When you use effective advertising, you can: INVEST IN SUCCESS Research has shown that advertising offers long-term advantages. A study of more than 3,000 companies revealed that businesses that did not advertise grew at half the rate of those businesses that advertised regularly, while those who maintained or expanded their advertising experienced a sales increase of up to 100 percent within 5 years. CREATE STORE TRAFFIC Getting customers through the door is the first step to making a sale. By advertising your products or services you can increase your customer base and make the sales you need to succeed. ATTRACT NEW CUSTOMERS As most communities experience a growth in transient populations, the increasing numbers of potential buyers that move into your area offer your business new market opportunities that promise greater revenues. ENCOURAGE NEW CUSTOMERS Although prices and service influence customers, advertising will enable you to out stride the competition and keep your business in the public eye. GENERATE CONTINUOUS BUSINESS Only advertising can provide you with the opportunity to reach thousands of customers at a time. This opens your door to more sales each and every day. BUILD A BETTER IMAGE FOR YOUR BUSINESS With advertising your business becomes a vital presence in the community. The image you create through advertising increases your visibility and brings you respect among your peers and your customers. 3

4 Why Radio? More than any other advertising medium, radio can reach qualified potential candidates in more places, more frequently, and with more creativity and imagination. When you use radio to advertise you will: REACH POTENTIAL CANDIDATES AT HOME, IN THE CAR, AT THE OFFICE, AND ONLINE Studies have shown that on-the-go Americans spend an average of three hours a day tuned in to the only medium that has become their constant travel and leisure companion -- radio. Qualified candidates become a captive audience for your message. SEND A ONE-ON-ONE MESSAGE Radio advertising creates a more intimate relationship between your business and the listening audience. By using an effective combination of sound effects, music, voices and words, you can personalize your radio advertising to continually attract a growing share of the market. CREATE A COST-EFFECTIVE ADVERTISING MEDIUM FOR YOUR BUSINESS Because minimum time and expense is spent in producing a commercial, a radio recruitment program easily fits well within your marketing budget. DELIVER A MORE CREATIVE AND PERSUASIVE MESSAGE With the simple yet attention-getting elements of radio advertising, you can create interest, command attention, and compel qualified candidates to head directly to the front door of your business. GET RESULTS!!! Radio doesn t reach everyone - just 95.5% of the twelve + population in America Monday through Sunday. 4

5 Why Gospel for the Glory of Jesus? is all about you. It s about your family, friends and neighbors. It s about the communities we call home. Here are some of the reasons why local businesses have consistently chosen to advertise on WE HAVE A PROVEN RECORD OF WRITING GREAT COMMERCIALS For more then 8 years business owners have found satisfaction in working with our team of writers, voice over talent and sound professionals. WE HAVE LISTENER LOYALTY We are the leading Radio Ministry programming African American music in the area. Listeners who are loyal to us are also loyal to our advertisers. We have clearly established ourselves as a powerful ministry dedicated to sharing the gospel of Jesus Christ with the multicultural communities of the Antelope Valley/High Desert. GOSPEL FOR THE GLORY OF JESUS IS PERSONAL The ministry is about localism local Pastors, Ministers, Evangelist and Preachers deliver sermons every week. We also provide information on local church events and services. THE COMMUNITY APPRECIATES OUR WORK. I been told this ministry is exactly what the community needs to help combat crime, suicide, addiction, poverty, civil disobedience and other social ills. People encourage us to stay on the air to touch the hearts, mines and souls of listeners. KRAJ FM the Heat 5

6 Gospel for the Glory of Jesus Programming defines the term Intergenerational Radio Sharing the gospel to all ages...targeting and reaching an adult audience of ages 24 to 65 yrs old. KRAJ FM serves Acton, California City, Edwards Air Force Base, Lancaster, Lake Los Angeles, Mohave, Palmdale, Rosemond and Quartz Hills LOCAL ANNOUNCEMENTS Church announcements, City Events, Health & Fitness, Musical Events and events pertinent to the community. MORNING DRIVE Melvin Slade inspires and edifies our listeners with a delightful mix of gospel music. Local African-American Pastors, Ministers, Evangelists, Teachers and Preachers bring the Word of God. GOSPEL MUSIC African American gospel music from Billboard s top 40 charts - Spiritual, Rhythmic, Inspirational, Edifying and Soul Saving. Guest Speakers Pastors from local churches, Business Owners, School Administrators, Special Event Coordinators, Advertisers, and others come in to tell listeners about their service, product or organization. 6

7 Coverage 7

8 Who Listens To Gospel for the Glory of Jesus Age (35 65) 60% Men 30% (20 35) 40% Woman 70% On the Web 490,000 Annual Visits Face Book Locally 600 Weekly Visits Income 25k to 50k 20% 50k - 75K 50% 75k - 100k 30% Ethnicity Black 60% Multicultural 40% 8

9 Gospel for the Gory of Jesus Rate Card KRAJ FM Sunday 7AM 9AM : 60 Com Per Com Weekly Cost : 30 Per Com Weekly Cost 2 $13.00 $26.00 $11.00 $ $12.50 $50.00 $ $12.00 $72.00 $10.00 $60.00 Discount rates for contracts of 20 commercials or more : 60 Com Per Com Total : 30 Per Com Total 20 $11.00 $ $9.50 $ $10.00 $ $9.00 $ $9.00 $ $8.00 $ Co-Host and Interview Includes 25 minutes Co-Host time and 35 minutes of interview time Plus 2 commercials for your business - $100 Sponsorships Sponsor 1 hour or 2 hours. You get up to 4 commercials and 4 mentions as the official sponsor of the program. Consult with account manager for special packages and rates. Prices do not include a $50 production fee Special Discount Plans are available for 26 and 52 week contracts All rates NET Schedules of less than 13 weeks are payable in advance Contract discounts: 13 weeks 5% 26 weeks 7% 52 weeks 15% 9