DIGITAL SIGNAGE DIGITAL SIGNAGE SEPTEMBER 2017, ROMEXPO, BUCHAREST

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1 DIGITAL SIGNAGE DIGITAL SIGNAGE Southeast European Exhibition for Digital Display and Interactive Technologies SEPTEMBER 2017, ROMEXPO, BUCHAREST

2 1 GLOBAL DIGITAL SIGNAGE MARKET Market researchers say worldwide revenue for digital signage equipment, software, services and media is projected to hit USD 17.1 billion in That means digital signage is generating more and more interest in various industries across the globe, and those industries are buying in and spending big amounts of money nowadays. Expected competition between specialized vendors and new entrants is forecast to result in product innovation for achieving differentiation. Captures 400% more views 400% than static displays 83% 83% recall rate of a digital bilboard seen in the past 30 days. 32.8% Generates 32.8% more in-store traffic 80% of brands experienced 80% an increase of up to 33% in 30% additional sales Increases customer retention by 30% 35% Digital Signage reduces perceived wait times at checkout by as much as 35% 47.7% effectiveness on 47.7% 29.5% brand awareness Bumps up the average purchase amount by 29.5% 30% Encourages customers to spend 30% more time in stores 46% Boosts customer satisfaction by 46% Consumers are on-the-go viewers. Train stations, airports, buses or taxis, digital signage is used in and on all modes of public transportation to meet the needs of on-the-go viewers, providing real-time, location- and context-aware traveler information and advertising. Overall, the retail market continues to be the strongest source of revenue for the digital signage industry (cca. 42% of total digital signage displays revenue from 2013 to 2017, IHS predicts). The digital signage market is set to grow at an 8.94 percent compound annual growth rate between now and Digital signage fills a huge communication gap, offering real benefits: cost, flexibility, control and measurable results. It enables mixed reality advertising and allows brands to deliver real-time innovative experiences. It s the crossing point where the Brand, the Shopper and the Retailer meet in a mutually beneficial, revenue shared environment.

3 2 WHY DIGITAL SIGNAGE Touch. Speed. Technology. Innovation. Experience. Speed and technology are two of the most important symbols of the world we live in. We are witnessing new evolutions and transformations that do not bypass business environment. In our crazy rush for new clients, business transforms and reinvents itself and digital signage sector is no exception. Today, digital signage transforms business models in many industries, offers clients a much more personal experience and reaches the market way faster due to innovative technologies. At the end, everything turns into profit. Wanting to provide Southeast European market the opportunity to be up to date with the latest interactive technologies in the field as well as with the innovative solutions of digital display we created DIGITAL SIGNAGE, an exhibition we want to turn into a profitable and exciting experience. DIGITAL SIGNAGE is held together with PRINT&SIGN between September 26 th and 29 th 2017 in the central pavilion of Romexpo Exhibition Center, in Bucharest, Romania. The exhibition will benefit from the presence of the leader companies in digital signage and many other companies from the local market, offering the perfect setting for business environment interaction in Southeast Europe. For four days, DIGITAL SIGNAGE will be a trade show of technology and innovation enhanced by the presence of well-targeted professional visitors, decision makers in key industries. Auditory will have access to a wide range of digital signage equipment, display systems, touchscreens and plenty of related gadgets. DIGITAL SIGNAGE will mark new trends by showcasing innovative digital displays and interactive technology solutions for customers and employee communications.

4 3 WHO Why attend ARE THE EXHIBITORS DIGITAL SIGNAGE exhibitors will present the newest and most innovative solutions: Conferencing and collaboration Content creation & management Digital signage Digital cinema Education technology Home cinema Image processing Interactive display Large format displays LED screens Lighting systems Lighting control Medical & health care systems Multimedia Presentation systems Projection systems Projection screens Rigging and staging Show control Touch screens & displays Video displays Video projectors Your business needs a direct and customized communication to reach clients and transform in a successful story and DIGITAL SIGNAGE instruments offer you this exact opportunity: BRAND THEMATIC TARGETED AUDIENCE SQM Brand awareness at regional level Vast thematic covering the most important segments from digital printing and digital signage industry Targeted audience in order to expand your customer network Large exhibition space available

5 4 MAIN TARGETED INDUSTRIES Professional attendance at DIGITAL SIGNAGE will comprise of decision-makers from key industry categories such as: Retail Hotels and resorts Restaurants and clubs Finance and banking Leisure venues Cinemas Theatre and performance venues TV and broadcast Meeting, live events and presentation rooms Healthcare Education facilities Government Sports stadia and arenas Museums and visitor attractions Outdoor advertising Digital out-of-home networks Transportation and systems integration DIGITAL SIGNAGE, a vibrant and successful event NEW IS CATCHY Global digital signage market is in a continuous evolution and we are committed to organize in Romania DIGITAL SIGNAGE, the first dedicated exhibition for this segment and transform it in the perfect meeting point of latest technology offers with the highest expectations and demands. DIGITAL SIGNAGE IS EVERYWHERE The use of digital signage is well-spread in all industries, from retail to healthcare, banking or automotive. Sometimes, a picture s worth a thousand words. Sometimes, participating in a trade fair is worth a thousand meetings. TIMING IS EVERYTHING DIGITAL SIGNAGE gives business professionals the best opportunity to experience and test the newest technological evolutions, expand their clients network and offer visitors all the information they need.

6 MEDIA AND COMMUNICATION 5 Targeted communication is one of our registered trademarks by focusing on well determined databases that will ensure the best quality of professional visitors. We love our premium clients, therefore we make all dully preparations for the top management of the main companies to feel welcome and secure in our show. We ve implemented this system 4 years ago with best results and we re improving it every year. Besides special invitations, call center and free parking we also offer a concierge service for the most important clients of our exhibitors. DIGITAL SIGNAGE brings the best advertising solutions for a brighter and more effective advertising. We communicate worldwide with profile publications and websites, associations and trade-fair organizers. We believe being everywhere is the key to success, therefore we want to have the best for our clients. We impose trends by creating a dedicated space for innovation to be in the spotlight and for latest technologies to be tested first hand. Our dynamic workshops, conferences and seminaries will boost with interesting information able to bring added value to your business. Phone & Web manuela.popescu@euroexpo.ro Address 20, Moise Nicoara Street Bucharest, Romania