Competencies of BASF packaging

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June Weaver
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1 Competencies of BASF packaging Markus Kramer BASF SE, President Dispersions & Pigments Robert Heger BASF SE, Director Specialty Plastics

2 Understanding your needs Packaging industry for BASF The packaging trends BASF portfolio for packaging Creativity loves efficiency 2

3 Understanding your needs We try hard to understand your needs pack.it 2003 pack.it 2006 pack.it 2010 BASF has proven to be a reliable partner over the years and improved year by year in understanding our needs Jürgen Schondelmayer, Unilever 3

4 Understanding your needs We help our customers to be more successful is one of our four strategic pillars BASF Converter Packaging Producer Brand Owner Retailer Machine Manufacturer Designer Consumer We want to create market pull along the value chain packaging 4

5 Packaging industry for BASF Packaging is an important industry for BASF globally 2.5 billion* 2.5 billion* 24% 34% North America Asia Plastics 42% Europe 49% 49% Paper & board Metal 2% Glass <1% BASF sales into the packaging industry are globally 2.5 bn. (4% of BASF sales 2008) * BASF sales

6 The packaging trends This is what we found in talking to you 1. Cost Reduction 4. Content Protection 2. Sustainable Packaging 5. Convenience 3. Differentiation at Point of Sales Source: BASF customer survey (85 participants) 6

7 BASF offers an exciting variety of products For all identified trends Plastics, flexible Plastics, rigid Paper Light stabilizers, process chemicals Chemicals Adhesives Colorants, preparations, Masterbatch, resins Cost Reduction Sustainability Differentiation at the POS Content protection Convenience Circle size represents BASF sales

8 Do you know our BASF Packaging Portal? 8

Differentiation at Point of Sales designfabrik Luran Optics: Pigments Haptics: Steron 4.

9 We would like to give you some examples 1. Cost Reduction Styrolux Polystyrene Paper chemicals: Luredur 2. Sustainable Packaging Printing inks: Joncryl Ecoflex / Ecovio Eco-efficiency portfolio 3. Differentiation at Point of Sales designfabrik Luran Optics: Pigments Haptics: Steron 4. Content Protection Barrier coating: Epotal Ultramid Superabsorbent: Luquasorb 5. Convenience Adhesives for reclosable packaging: Acronal 9

10 Plastics: Polystyrene (PS) 1. Cost Reduction The advantages of Polystyrene versus PET: Clear weight reduction Density is more than 20% in favor of PS Lower material costs Material costs reduced by up to 25% BASF: The lightest half-liter polystyrene bottle Lower energy costs: No pre-drying in injection molding Blow-molding at low pressure 10

11 Plastics: Styrolux 1. Cost Reduction The advantages of Styrolux 3G 46 at a glance: Up to 30% weight advantage Lower costs Faster cycle times Kautex Maschinenbau tested easy production process 11

12 Paper chemicals: Luredur 1. Cost Reduction Less natural resources: Use of Luredur technology helps saving energy of 20% during board production. Higher productivity: Production increases of more than 10%. Higher quality: Luredur technology makes board even stronger. 12

13 Resins for printing inks: Joncryl FLX 2. Joncryl water-based resins for solvent-free printing inks Sustainable Packaging The right choice for sustainable printing processes High quality surface and reverse printing Joncryl for paper and corrugated board Joncryl FLX for flexible film packaging 13

Biodegradable packaging solutions: Ecovio, Ecoflex 2.

Packaging Biodegradable and compostable according to

66% 25μm tops 50μm PE film Shrink temperature

14 Biodegradable packaging solutions: Ecovio, Ecoflex 2. Ecovio Ecovio F Film FS Shrink Film Sustainable Packaging Biodegradable and compostable according to DIN EN Double use Renewable content of approx. 66% 25μm tops 50μm PE film Shrink temperature reduction of ~30 C Ecovio FS Paper Renewable content of approx. 75% Coated card board Source: Victor Güthoff & Partner Source: B+K Ecovio X Foam Packaging For cold food applications 14

0 High eco-efficiency Butcher 2) MAP 1) 1.0 can glass jar 3.0 3.

15 Eco-Efficiency: sausages packaging 2. Sustainable Packaging environmental impact (norm.) -1.0 High eco-efficiency Butcher 2) MAP 1) 1.0 can glass jar Low eco-efficiency costs (norm.) 1) Modified Atmosphere Packaging with BASF plastics 2) Butchers wrapping 15

Inspiration and consultation From designers for

Differentiation at Point of Sales The designfabrik

for each design idea Correct processing method Design

colours library with Customized colours within one day

16 Inspiration and consultation From designers for designers: designfabrik 3. Differentiation at Point of Sales The designfabrik services at a glance: Functionality Suitable materials for each design idea Correct processing method Design suitable for plastics Optics Visual finishing 20,000 colours library with Customized colours within one day Haptics Large variety of possible surface textures Surface matches the product requirements 16

17 Transparent plastic for designers: Luran 3. Differentiation at Point of Sales The advantages of Luran : Highest transparency Very high chemical resistance For especially deep color effects Luran for exclusive packaging 17

Optics: Pigments for plastics & printing inks 3.

pigment portfolio Complements the organic and inorganic

plastics and printing inks Organic and inorganic pigment

18 Optics: Pigments for plastics & printing inks 3. Differentiation at Point of Sales Quicksilver Firemist Effect pigment portfolio Complements the organic and inorganic pigment range Full color and effect solutions Pigments for plastics and printing inks Organic and inorganic pigment range and full range of dyes Full range coloration for a large variety of materials 18

19 Haptics: Steron 3. Differentiation at Point of Sales Steron new transfer coating technology Individual design flexibility High quality soft touch One look and touch on many different carriers A hint of elegance. A touch of luxury. 19

20 Barrier coatings: Epotal 4. Water based polymers Content Protection Coating application Oil & grease barrier Aroma barrier Oil and grease barrier Aroma barrier 20

21 Ultramid keeps food fresh 4. Content Protection Ultramid Outstanding puncture resistance Ultramid Excellent aroma and gas barrier Ultramid SL grades Up to 25% higher puncture resistance 21

22 Superabsorbent: Luquasorb 4. Content Protection Effective moisture management in food packaging Superabsorbent polymers effectively absorb and bind excess fluids in meat traypads. Delicate food stays fresh longer. Approved for indirect food contact BfR and FDA approval includes the use for meat, poultry, fish, vegetables and fruit. 22

23 Adhesive for reclosable packaging: Acronal 5. Convenience BASF adhesive based on Acronal changes production process of reclosable packages Established-way: co-extrusion BASF-way: dispersion coating Value proposition of reclosable packages based on Acronal : Food approval for direct food contact Easy and constant peel on opening Migration free No odour 23

24 creativity loves efficiency Connect the best at pack.it.2010 creativity loves efficiency Ecoflex / Ecovio Metasheen Quicksilver Joncryl Styrolux Luredur Mearlin Epotal Black Olive Steron designfabrik Luquasorb Luran Ultramid Glacier Acronal Lumina Firemist Eco-efficiency Mearlite 24

25 Some Things are best packed by Nature, for everything else turn to BASF 25

PS-101 Preparing for Your Success

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