SUMMIT ANALYTICS SUMMIT MAY 23, 2014 ANALYTICS. x 1 9 S REAL-WORLD IMPACT FROM BUSINESS ANALYTICS

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1 x MAY, CENTER FOR BUINE CARL H. LINDNER COLLEGE OF BUINE UNIVERITY OF CINCINNATI

2 Lindne Cente of Centes: U the Loo Calhoun teet, uite, Cincinnati, Ohio business.uc.edu/analytics-cente ABOUT THE CENTER UC s Cente fo Business Analytics in the Cal H. Lindne College of Business was established in as an educational exchange hub fo ideas and best actices on alying analytical methods to enhance business outcomes. The Cente holds events that host national seakes and atnes with leading oganizations that offe educational suot to its faculty and the students in the Maste of cience in Business Analytics and Maste of cience in Infomation ystems ogams. CENTER TAFF Pofesso Jeff Camm, Diecto Pofesso Mike Fy, Assistant Diecto Geoff mith, Executive in Residence Ticia Buge, Administative Assistant Lay Pote, Maketing Assistant CENTER MEMBER Thank you fo you continued suot!

3 x EDUCATING INVETIGATING INTEGRATING PROMOTING... T he UC Cente fo Business Analytics bings togethe manages and emloyees fom membe comanies, a enowned multi-discilinay gou of UC faculty and gaduate students to ceate a ich foum fo the exchange of ideas about new ways to aly analytics to solve comlex business oblems and stengthen oganizational efomance. Ou mission is to be a emie educational esouce fo the investigation, integation and omotion of analytics. Though its affiliation with Lindne s Deatment of Oeations, Business Analytics and Infomation ystems, the Cente ovides excellent students fom the Maste of cience in Business Analytics, Maste of cience in Infomation ystems and Gaduate Cetificate ogams to wok on membe ojects and ovide well-tained candidates fo intenshis and full-time emloyment. The Cente hosts high-ofile events and educational seminas fo the business community. MEMBER BENEFIT u Diect access to faculty and thought leades in analytics u Registation fees waived fo Cente symosia u Netwoking ootunities to lean fom fellow analytics ofessionals though Membe-only meetings JOIN, FOLLOW & VIIT To become a membe, contact the Cal H. Lindne College of Business: u () 6-7 #Analyticsummit UCLindneCollege

4 Analytics AGENDA #Analyticsummit 8: - : a.m. Registation and Continental Beakfast - Gand Balloom Oening & Keynote Gand Balloom : - : a.m. Beakout ession Tacks ession : : a.m. ession : :.m. Welcome & Oening Remaks: Dean David zymanski, PhD, Lindne College of Business and Jeff Camm, Diecto, Cente fo Business Analytics, Lindne College of Business Keynote Pesentation: Pedictive Analytics: Deliveing on the Pomise of Big Data by Eic iegel, founde of Pedictive Analytics Wold and autho of Pedictive Analytics: The Powe to Pedict Who Will Click, Buy, Lie, o Die Descitive Analytics Mt. Lookout Room How to Command Attention fom Management... and even the Boadoom David Faulk, enio Vice Pesident of Human Resouces, Macy s The Powe to ee Inside Jeff haffe, Vice Pesident of Infomation Technology and Analytics, Unifund Pedictive Analytics Amhitheate I Modeling Analytics and tess Testing in Fifth Thid Bank Waen Buttewoth, enio Vice Pesident Deuty Chief Consume Cedit Risk Office and John Guo, Diecto of Consume Risk, Fifth Thid Bank Pedictive Analytics It s Just Math Jim Holtman, Data Munge Guu and Doug Meise, Oeations Reseach Manage, Koge Pescitive Analytics Amhitheate II Enhancing the Magic with Analytics Louie Kuznia, enio Decision cience Consultant, The Walt Disney Comany Achieving Maketing Kaizen with Data and Testing Michael Loban, CMO, InfoTust :-:.m. Lunch Beak - Gand Balloom ession : :.m. The Road to Moneyball in the NFL Geoff mith, Technical Adviso to the Cincinnati Bengals, LP Enteises The Last Mile: Piming You takeholdes to Achieve uccess Daniel Bailey, Data cientist, Elde Reseach, Inc. Foecasting and cheduling fo Flight Cews at NetJets David Benson, Diecto of Cew Resouce Planning, NetJets : - :.m. Aftenoon Refeshments - Gand Balloom Keynote Closing Remaks : - :.m. Gand Balloom Analytics Alications in ocial and Mobile Media* Mt. tom Room Measuing the Imact of ocial Media Kista Nehe, CEO, Boot Cam Digital LinkedIn Metics that Matte: How to Measue and Build You Maket Influence Michelle Beckham-Cobin, Pesident, C: Ceating Connections Consulting LLC Keynote Pesentation: Tuning Data into a Business Advantage though Otimization. Jack Levis, Diecto of Pocess Management, UP Closing Remaks: Jeff Camm, Diecto, Cente fo Business Analytics Data Diven Content: Using Infomation to Dive Convesation, Communication, and Innovation David Bowman, Chief Maketing tategist, The Ohlmann Gou *Tack aanged and sonsoed by Business Technology ummit

5 x Event PONOR Thank you to ou event sonsos...

6 Keynote PEAKER Pedictive Analytics: Deliveing on the Pomise of Big Data Eic iegel, Ph.D. Founde of Pedictive Analytics Wold and Autho of Pedictive Analytics: The Powe to Pedict Who Will Click, Buy, Lie, o Die The excitement ove big data has gown damatically. But what is the value, the function, the uose? The most actionable win to be gained fom data is ediction. This is achieved by analytically leaning fom data how to ende edictions fo each individual. uch edictions dive moe effectively the millions of oeational decisions that oganizations make evey day. In this keynote, Pedictive Analytics Wold founde and Pedictive Analytics autho Eic iegel eveals how edictive analytics woks, and the ways in which it delives value to oganizations acoss industy sectos. Tuning Data into a Business Advantage though Otimization Jack Levis, Diecto of Pocess Management, United Pacel evice Tuning data into a business advantage though otimization is the goal of most oganizations. The eve gowing availability of data, along with exanding comuting owe and tools, oens the doo to businesses gaining cometitive advantage though analytical ocesses and skill. Fo UP, ocess eengineeing, data management, and advanced analytics ae coe to efomance imovement. Levis will shae his exeiences and best actices to comete with analytics, equiing oganizational suot in the fom of data, tools, and senio management commitment. UP has gone though a long evolution in moving u this analytical hieachy which equied oganizational commitment and significant ocess change. While many lessons wee leaned along the way, the end esult has been educed cost, imoved sevice to customes, and a data diven achitectue fo the futue. This esentation will show how UP built uon a cultue of engineeing and quantitative analysis. Those coe cometencies ae the foundation of systems eengineeing effots that use advanced analytics and location infomation. Examles of the changed ocesses will be esented as well as lessons leaned fom the jouney.

7 x ession TRACK #Analyticsummit DECRIPTIVE TRACK Connecting with Metics: How to Command Attention fom Management and even the Boadoom David Faulk enio Vice Pesident, Macy s Inc. How can we advance fom databases, seadsheets and dashboads to diving esults fo businesses and becoming consultants to management? This esentation will descibe lessons leaned fom a yea jouney that stated with a comilation of eots and has ended with diving esults. We will esent conclusions on how to dive a metics and analytics deatment and evolve it into a key management function. The Road to Moneyball in the NFL Geoff mith, Technical Adviso fo the Cincinnati Bengals Moneyball, Michael Lewis gound-beaking book and the ensuing movie staing Bad Pitt, tells the stoy of a small-maket baseball team that utilizes advanced statistics and analytics to ovide a cometitive advantage. Howeve, just as not all actos look like Bad Pitt, not all sots use of analytics looks like baseball (i.e., some sots look moe like Jonah Hill). Football is a comlex multi-vaiable system with layes dynamically inteacting on each lay (vs. the elatively simle -on- match-u of itche vs. batte in baseball). Because of this comlexity, NFL teams tend to be in an ealie stage of matuity in the effective/aoiate use of analytics. This session will descibe the jouney the wok to ceate the foundational data infastuctue, establishing common/ acceted measues, and the use of descitive analytics to imove decision making in the aea of Playe Pesonnel (College Daft, Fee Agency, etc.) and Coaching (Game Planning, elf-couting, etc.). The Powe to ee Inside Jeff haffe, Vice Pesident of Infomation Technology and Analytics, Unifund What we see deends mainly on what we look fo. - John Lubbock. M. haffe will esent The Powe to ee Inside and will examine techniques fo exloatoy data analysis and data visualization to hel gain insight into the data. Using both samle datasets and eal-wold data sets he will demonstate vaious methods in exloing and analyzing the data and visually dislaying the data to gain insights. PREDICTIVE TRACK Modeling Analytics and tess Testing in Fifth Thid Bank Waen Buttewoth, enio Vice Pesident, Deuty Chief Consume Cedit Risk Office, Fifth Thid Bank John Guo, Diecto of Consume Risk, Fifth Thid Bank Based on the Dodd Fank Act, the Fedeal Reseve Boad equies U.. banks with assets of $B to develo caital lans assessing the caital adequacy in the annual Comehensive Caital Analysis & Review, known as CCAR. Eighteen majo fims have aticiated since and newly joined in. In CCAR, each fim uses quantitative isk models as the basis to oject exected losses. A ange of aoaches exist to estimate losses; we will emhasize the best actice widely used fo consume otfolios. We begin by intoducing the stess test and CCAR to lay out the backgound of cedit loss estimation and to establish the connection between exected losses and isk aametes. Vaious modeling aoaches fo isk aametes will be suveyed fom basic to advanced. The esentes will look at model actices cuently used in consume isk by combing thei successful exeience in CCAR execises.

8 ession TRACK Pedictive Analytics It s Just Math Jim Holtman Data Munge Guu, Koge Doug Mesie Manage, Oeations Reseach, Koge Analytics talent is in shot suly. Lean about the way that Koge s Oeations Team successfully constucted a mathematically divese team to ceate a sustainable cometitive advantage. This talk will include game-changing case studies fom Koge in queuing, distibution cente efficiency, and many moe. The Last Mile: Piming You takeholdes to Achieve uccess Daniel Bailey Data cientist, Elde Reseach, Inc. Good analytics foce an oganization to move outside of thei comfot zone whee both the oblem and, moe imotantly, the evaluation method ae had to define. To achieve success, analytics ofessionals must ime thei custome ealy in the model-building ocess to undestand the tue value of the analytics model. Lean how a global enegy comany was able to leveage teabytes of tansactional data using a ocess of iming, evaluation, and aid ototying to synthesize comlex model esults fo inceased adotion and usability. PRECRIPTIVE TRACK Enhancing the Magic with Analytics Louie Kuznia, Ph.D.,. Decision cience Consultant, The Walt Disney Comany The Walt Disney Comany has a long and stong tadition of oviding guests with an unaalleled (and magical) exeience. This is deliveed in a wide ange of oducts and sevices in aeas such as theme aks, media netwoks, movies, consume oducts, and digital content. It may be suising that analytics lays a ole in deliveing such an unfogettable exeience. In this talk, an oveview of the comany is ovided with aeas utilizing analytics being emhasized along with vaious analytics tools emloyed. #Analyticsummit Achieving Maketing Kaizen with Data & Testing Michael Loban, CMO, InfoTust You don t need to be an analyst to gain an aeciation fo (and maybe even fall in love with) data. Join us fo a convesation about how digital analytics can hel build agility in decision making and exeimentation with new maketing tactics. We will esent tools, tis and tactics fo maximizing you website convesion otimization otential. We will also be discussing how to build a testing cultue in you oganization and how to build a ocess fo continuous maketing kaizen. Foecasting and cheduling fo Flight Cews at NetJets David Benson, Ph.D., Diecto of Cew Resouce Planning, NetJets NetJets emloys cew membes in the United tates in ode to staff its ivate fleet each day to meet the vaied flight equests of thei customes. The majoity of the cew woks a seven-days-on and seven-days-off schedule; each tou begins and ends at thei home base (one of seveal hunded commecial aviation aiots). Due to the tavel fom home base, fist and last day of tou ae often used fo ositioning athe than oeating aicaft, and theefoe, shot tous ae ae. In ode to meet the demand atten of its customes, a subsection of the cew woks a flexible eseve schedule. Woking in atneshi with the ilot s union we develoed a efeence based eseve schedule that meets both the comany s objectives fo wok atten while esecting senioity and allowing cew membes to bid fo a desiable schedule atten. We will discuss the foecasting ocess that leads to the tagets and the imlementation of a scheduling algoithm.

9 x APPLICATION IN OCIAL AND MOBILE MEDIA Tack sonsoed by Business Technology ummit Measuing the Imact of ocial Media Kista Nehe CEO, Boot Cam Digital As social media has gown, measuing the business imact of social media continues to be a challenge fo maketes and business ofessionals. This session will cove the challenges with measuing social media, aoaches to measuing social media and ways to calculate ROI (etun on investment) fom social media. Many businesses stuggle to quantify the imact of social media; this ogam will show some ceative aoaches to getting to measuement. LinkedIn Metics that Matte: How to Measue and Build You Maket Influence Michelle Beckham-Cobin Pesident, C: Ceating Connections Consulting, LLC LinkedIn is the emie business social netwoking site in the wold with ove 77 million membes, yet many ofessionals undeestimate the owe of this maketing tool. LinkedIn is used to shae the unique value oosition of you esonal and cooate band though Pofiles and Pages in ode to build you ofessional netwok, souce leads, build business, find efeal atnes, and to shae exetise with a wide audience. In this semina we closely examine the quantitative and qualitative LinkedIn metics that will hel you detemine how successful you business and maketing objectives tuly ae. Whethe you ae looking to geneate custome leads, incease you online band esence, build you netwok, o ae in caee tansition, knowing the method behind the metics and leaning how to manage and monito the data to achieve success should be you goal. Data Diven Content: Using Infomation to Dive Convesation, Communication, and Innovation David Bowman Chief Maketing tategist, The Ohlmann Gou The Wold Wide Web is now yeas old, and like any good yea old it s coming of age. We ae cuently seeing the web matue though mobile technology, cloud based stoage, inceased ocessing owe, boadband connections, and wide sead use adotion acoss the globe. Moe eole ae online, doing moe things, moe often. The web is evolving and with it maketing is changing as well. Today, in the age of the ubiquitous intenet o as I like to call it the ubenet, we have access to incedible amounts of data that can be used to infom decisions and dive maketing effots. This esentation will exloe the use of seach data and othe foms of infomation to dive the ceation of content that inceases band awaeness and delives esults fo maketing ofessionals. Attendees will eceive actical advice on simle ways to use data to imove maketing esults.

10 eake BIO Daniel Bailey Elde Reseach, Inc., Data cientist Daniel enjoys data mining and edictive analytics, with a imay focus on isk management, faud detection, and oeations otimization. He is a decoated wa vetean who began his militay caee as an Intelligence Analyst secializing in Aabic linguistics. Daniel gained extensive exeience analyzing lage amounts of data and extacting actionable infomation in suot of eal-time oeations. Late in his caee, he had the ootunity to lead soldies in divese locations and challenging conditions, such as outh Koea and Iaq. Following his militay caee, Daniel was a small business owne oviding oject management solutions and systems fo comanies exeiencing aid gowth. Daniel holds bachelo degees in libeal ats and mathematics and a maste s degee in advanced analytics fom Noth Caolina tate Univesity. Michelle Beckham-Cobin C: Ceating Connections Consulting, LLC, Pesident and Chief Digital Maketing tategist Michelle has ove yeas of exeience in the cooate and small business sectos. he is a fome Custome Business Develoment & Maketing Manage fo Pocte & Gamble and holds an MBA fom Xavie Univesity in Cincinnati, Ohio. Michelle secializes in Digital Media tategic Plan Develoment, Online Banding, ocial Media Taining/Coaching/ eaking, Customized Cooate LinkedIn Taining fo ales Teams, Digital Reutation Management, and ocial Media Community Management. Michelle is a fequent seake, lectue, taine and blogge as well as co-autho of the social media book, Age of Convesation. David Benson, Ph.D. - NetJets, Diecto of Cew Resouce Planning David ovesees cewmembe schedule ceation, osition bidding, and is co-chai of the Union/Management cheduling Committee at NetJets. David joined NetJets in as a enio Financial Analyst and was omoted to Manage in Financial Planning & Analysis and made Diecto of Oeational Analysis in 6. While Diecto of Oeational Analysis he ovesaw the analytical gous focused foecast develoment, caacity lanning, cew labo negotiation, oduct icing, and othe analysis in suot of the executive team. In, NetJets uchased Maquis Jet fo aoximately $M, David was noted by the CEO as the key influence that convinced him and Bekshie Hathaway to oceed with the acquisition. David holds a Ph.D. in Industial Engineeing and Oeations Reseach fom the Univesity of Michigan, and an undegaduate in mathematics fom Havefod College. David E. Bowman The Ohlmann Gou, Chief Maketing tategist David uses his knowledge of business stategy, assion fo ceative exession, and skills of communication to hel eole achieve the emakable. He believes that maketing is both at and science using the uniquely human gifts of ceativity and analytical thinking to delive something of value to ou wold. David eceived a bachelo s degee in olitical science fom Wight tate Univesity and an MBA fom the Univesity of Dayton. He has woked fo comanies lage and small such as LUCRUM, Ohio Financial Gou, Cintas, and Reynolds & Reynolds. David has won multile Mecuy awads fom the Ameican Advetising Fedeation in Dayton and he is an accomlished esente and ublic seake and was named one of Dayton Business Jounal s Foty unde in.

11 x Waen Buttewoth enio Vice Pesident, Deuty Chief Consume Cedit Risk Office, Fifth Thid Bank Waen s esonsibilities at Fifth Thid Bank include oviding cedit isk management ovesight fo the Cooation s Consume Bank lending activities. He is esonsible fo ove $6 billion in consume and motgage balance sheet assets. Majo oducts include home equity loans/lines, indiect auto, cedit cad and motgage. Waen has moe than yeas of industy exeience with secific aeas of exetise including: consume/motgage lending, otfolio liquidity management, otfolio modeling/foecasting, data management, otfolio isk analytics/eoting and develoing/imlementing stategic cedit olicy evisions and additions. David L. Faulk Macy s Inc., enio Vice Pesident, Macy s Cedit and Custome evices David cuently divides his time between Macy s Cedit and Custome evices (MCC) and Macy s Inc. cooate office. At MCC, he has been esonsible fo human esouces, executive administation, building sevices, finance, ayoll, statement ocessing, community elations, custome loyalty ogam, taining and seveal othe aeas of esonsibility. At Macy s Inc., he is esonsible fo cooate office human esouces, cooate human esouces shaed sevices, human esouces systems and human esouces comliance, and also seves as enio Vice Pesident fo CRA Activities fo FD Bank, a subsidiay of Macy s, Inc. David eaned a Bachelo of Business Administation fom the Univesity of Michigan and an MBA fom Xavie Univesity. John Guo, Ph.D. Diecto of Consume Risk, Fifth Thid Bank John has ove yeas of management exeiences in consume lending/banking (cedit cad and auto finance) modeling, loss foecasting, acquisitions and otfolio isk management, consume eal estate, cedit olicy, isk modeling, undewiting quality contol and faud evention, thid aty management, otfolio isk management, stess testing, Basel, economic caital, decision sciences, and database management. He eviously held senio isk management ositions at JPM Chase, HBC as Diecto, Vice Pesident, enio Vice Pesident and Managed Business Risk functions as Chief Cedit Office, HBC Motgage Cooation. John eceived his Ph.D. in Business Administation with a mino in statistics and Maste of cience in industial engineeing and Maste of Ats in mathematics fom the Pennsylvania tate Univesity. He also has extensive ublications in jounals such as Decision ciences, Tansot Reseach, Jounal of the Oeational Reseach ociety, and Jounal of Business Logistics. Jim Holtman The Koge Comany, Data Munge Guu Jim s -yea caee in data ocessing sans ae tae on the Bendix G-, COBOL, PL/I and IM on the mainfames, building a eal-time oeating system fo the afeguad Antiballistic Missile system, hacking the UNIX kenel, oeational suot systems fo AT&T, and billing and custome-cae systems fo the telecommunications industy. At Koge he has woked on the CAD (commodity aligned delivey) oject whee he has been esonsible fo laying out the waehouses fo a easonable match to the layout of oducts in the stoes to educe the amount of esoting in the backoom. He has built simulation models of waehouses, heled on the analysis of locationing fo handheld devices, and did the initial analysis fo video analytics.

12 eake BIO Louie Kuznia, Ph.D. The Walt Disney Comany,. Decision cience Consultant Louie has a Ph.D. in Industial Engineeing fom the Univesity of outh Floida and a Maste of Ats and Bachelo of cience in mathematics fom the Univesity of outh Floida and Westen Michigan Univesity, esectively. Louie s cuent focus is on alying analytics, aticulaly mathematical ogamming and data mining, to actical oblems to assist in bette decision making. Jack Levis United Pacel evice, Diecto of Pocess Management Jack has been with United Pacel evice fo yeas. He manages a technology gou that does oject management, lanning, systems engineeing, systems develoment and oeations eseach. His otfolio is esonsible fo all ojects that involve the icku and delivey of ackages. The gou has designed, develoed and deloyed many lage-scale systems aimed at imoving sevice, educing cost, and automating and eengineeing ocesses. Michael Loban InfoTust, CMO Michael is CMO of InfoTust, a Google Analytics Cetified Patne, Google AdWods Cetified Patne and Google Analytics Pemium Reselle. He egulaly seaks at confeences on the toics of big data, maketing otimization, web analytics and otimization. Ove the ast yeas, he has woked with Fotune comanies, global bands and to, sites in the wold. Doug Meise The Koge Comany, Manage, Oeations Reseach Doug joined The Koge Co. in as a foecasting system administato. In 7, Doug tansitioned to Reseach and Develoment to lead the develoment and gowth of the Oeations Reseach team. ince that time, the team has woked and imlemented ojects in stoes, distibution centes, manufactuing lants, Reseach and Develoment, inventoy otimization, staff scheduling, and stategic suly chain analysis. Doug comleted his MBA in 8 at Nothen Kentucky Univesity whee he also eaned a Bachelo of cience in Mathematics and Physics. Kista Nehe Boot Cam Digital, CEO Kista is autho of the bestselling ocial Media Field Guide, Visual ocial Media Maketing and the textbook ocial Media Maketing: A tategic Aoach and an intenational seake. he is a social-media ionee, having un one of the fist successful cooate Twitte accounts befoe social media was even a ecognized hase. Kista has ove yeas of banding and maketing exeience, woking with comanies like Pocte & Gamble, GE, Macy s, Google and the United tates enate and has been featued as an exet in the New Yok Times, CNN, Wall teet Jounal, NBC, CB, Mashable and the Associated Pess. Kista is assionate about social media and ceated one of the fist accedited social media cetification ogams in the wold.

13 x Jeffey A. haffe Unifund, Vice Pesident of Infomation Technology and Analytics Jeff joined Unifund in 6 and has been instumental in the ceation and develoment of the comlex systems, analytics and business intelligence latfom at Unifund. M. haffe holds a bachelo of music and a maste of music degee fom the Univesity of Cincinnati and an MBA fom Xavie Univesity whee he was the winne of the 6 Gaduate tudent cholaly Poject in Reseach. Jeff is also Adjunct Assistant Pofesso at the Univesity of Cincinnati in the Cal H. Lindne College of Business teaching a gaduate-level couse in Data Visualization. He is a egula seake at confeences, symosiums, univesities and cooate taining ogams on the toics of data visualization and data mining, and also teaches data visualization at the KPMG Advisoy Univesity. Eic iegel, Ph.D. Pedictive Analytics Wold, Founde Eic is an exet in data mining and edictive analytics, autho of the acclaimed book, Pedictive Analytics: The Powe to Pedict Who Will Click, Buy, Lie, o Die, an awad-winning teache of gaduate-level couses in those aeas, and the founde of Pedictive Analytics Wold. Eic seved as a comute science ofesso at Columbia Univesity, whee he advanced data mining technology in the ealms of machine leaning efomance otimization, text mining, and data visualization. Eic also co-founded two New Yok City-based softwae comanies fo custome/use ofiling and data mining. Eic has solved data-mining oblems in comute secuity, faud detection, comutational linguistics and infomation etieval. With Pediction Imact, he has ovided analytics sevices fo maketing and stategy to mid-tie though Fotune comanies since. Geoff mith LP Enteises, Technical Adviso fo the Cincinnati Bengals Afte a -yea caee with Pocte & Gamble, Geoff etied and founded LP Enteises, LLC an IT stategy consultancy seving a wide vaiety of clients Fotune comanies, the sots industy, and non-ofits. At P&G, Geoff ogessed though a vaiety of IT, business, and leadeshi esonsibilities. He etied as a membe of the Comany s IT Executive team, esonsible fo Global IT tategy, Enteise Achitectue, and Advanced Technology evaluation. Geoff is the Co-Chai of the Cincinnati CIO Roundtable (Fotune CIO s) and leads the IT Leadeshi Foum (CIO s of comanies unde $B), and has been a contibuting wite fo CIO Magazine. ince, Geoff has seved as an Executive in Residence fo Univesity of Cincinnati s Cente fo Business Analytics. Geoff eceived a Bachelo of cience in Oeations Reseach fom Conell Univesity.

14 Biggest national ankings jum in To full-time ublic MBA / To at-time ublic MBA TOP PROGRAM Among the elite few that will hel close the big-data talent ga aimed at analysis of data in a business context. InfomationWeek UC s Maste of cience in Business Analytics Pogam in the Cal H. Lindne College of Business has been ecognized as a To ogam in Noth Ameica by InfomationWeek, a leading technology ublication. Ou ogam is one of only eight business schools in the county to ean the hono.

15 x Caee ADVANCEMENT Fo moe infomation, contact: Gaduate Pogams Office () 6-7 Visit: business.uc.edu Big data is all the age. You can advance you caee and secialize by eaning a Maste of cience in Business Analytics o a Maste of cience in Infomation ystems at the Lindne College of Business. A gaduate cetificate (shote ogam otion) in Data Analytics o Oeations Excellence offes deee knowledge in those secific business functions. In a shot amount of time, eaning a Lindne gaduate cetificate can ut you on the fast tack to caee success. Maste of cience in Business Analytics The Lindne Maste of cience in Business Analytics, one of the few ogams of its kind in the county, tains analytics ofessionals to use data to imove decision making at all levels of an oganization. The intenationallyanked ogam integates oeations eseach and statistics, using alied mathematics and advanced softwae, in a business envionment. By studying the coe toics of otimization, simulation, obability modeling, data visualization, foecasting, edictive modeling and statistical analysis, students lean to be analysts in a wide vaiety of industies anging fom suly chain management and oeations to healthcae and maket eseach. Ou gaduates have taken ositions at Amazon, Cincinnati Childen s Hosital, Nielsen, Fifth Thid Bank, U.. Bank, McKinsey, Koge, Limited Bands, ebay, PayPal, dunnhumbyua, IBM, Ethicon Endo-ugey, Pocte & Gamble, Yahoo!, Walt Disney and many moe. Maste of cience in Infomation ystems Infomation systems (I) sans the wolds of business and technology, integating business acumen with technical skills to ealize comute-based solutions to oganizational challenges. Technological advances continue to tansfom business, ceating high demand fo individuals with degees in this fast-gowing field. The Lindne Maste of cience (M) in Infomation systems degee eaes students to seve as leades in heling businesses solve oblems though the ceative alication of infomation technology (IT). A solid backgound in all functional business discilines, combined with a thoough gounding in IT, gives students an unaalleled combination of deth and beadth. Gaduates of the ogam wok at leading comanies such as AP, Citi, GE, P&G, Goldman achs, Yahoo!, Koge, Deloitte, Enst & Young, Convegys, HBC, Geat Ameican, dunnhumby and itelligence.

16 x Event NOTE