RECYCLING, THE MAIN SUSTAINABILITY DRIVER OF STEEL

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1 RECYCLING, THE MAIN SUSTAINABILITY DRIVER OF STEEL Alexander Mohr, Secretary General 8/26/

2 Summary APEAL Steel for Packaging Our vision: a closed material loop, permanent recycling Our performance indicator: recycling rate Conclusion 8/26/

3 APEAL Founded in multi-national producers of Steel for Packaging 95% of European production 4.5 million tonnes/year 42 billion steel cans 24

4 APEAL APEAL is The Reference for Steel for Packaging in Europe 25

5 APEAL APEAL works closely with its stakeholders to: Advocate and document the environmental, social and economic benefits of Steel for Packaging 26

6 APEAL APEAL works closely with its stakeholders to: Advocate and document the environmental, social and economic benefits of Steel for Packaging 27

7 APEAL APEAL works closely with its stakeholders to: Advocate and document the environmental, social and economic benefits of Steel for Packaging Monitor technical developments to ensure industry compliance 28

8 APEAL APEAL works closely with its stakeholders to: Advocate and document the environmental, social and economic benefits of Steel for Packaging Monitor technical developments to ensure industry compliance Provide facts and key messages to promote Steel for Packaging as a sustainable packaging solution 29

9 Steel for Packaging Protecting today, Preserving tomorrow 8/26/

10 Steel for Packaging Steel for Packaging is the sustainable material of choice 8/26/

11 Strong involvement in Metal Packaging network Market focus Regulatory focus 32

12 Our vision: a closed material loop, permanent recycling 8/26/

13 Steel enables sustainable development Only used, never consumed Once made, used again and again Recyclable, but also actually recycled A long-term investment that does not go to waste 8/26/

14 Steel enables sustainable development Steel s closed loop recycling saves resources 8/26/

15 Comprehensive LCI European dataset available for all LCA report & dataset on request from APEAL in various databases Report summary on APEAL website New update in

16 Steel is an important resource for our future A simple challenge: World population is growing by 74 million people each year 9 billion people in 2050 APEAL sees this as an opportunity rather than threat Steel for Packaging can deliver food for modern society Steel is part of the solution 8/26/

17 Steel recycling is an economic reality If a can is not recycled it is wasted, along with energy & resources used in production Every recycled can saves the same amount of virgin material Focus on recycled content makes sense only if there is enough scrap available vs demand 8/26/

18 Steel recycling is an economic reality Recycling rate is the key indicator of the resource efficiency of steel 8/26/

19 Our performance indicator: recycling rate 8/26/

20 Recycling rate as the key indicator for steel Permanently available material Endlessly recycled, saving natural resources Each recycled item saves one and a half times its weight in CO2 Energy and raw materials are entirely reused 8/26/

21 Recycling rate as the key indicator for steel 74% recycling rate in million tonnes recycled 8/26/

22 APEAL is The Reference for steel packaging recycling data Annual data collection by APEAL Green dot schemes National authorities Eurostat data from previous year Data relates to steel only packaging data where possible, and all metals where separate data does not exist 8/26/

23 Independent assessment of APEAL s approach 2010 and 2011 critical review by independant third party Data gathering Data sources Credibility Statement and final report Continuous improvement of data accuracy 8/26/

24 Independent assessment of APEAL s approach Annual press release with latest steel recycling rate and credibility statement Recycling steel packaging reaches record 74% in Europe 8/26/

25 Conclusion 8/26/

26 Protecting Today, Preserving tomorrow APEAL is The Reference for Steel for Packackaging in Europe APEAL s vision is a closed material loop to reduce waste to save resources to enable sustainable development Steel for Packaging is the sustainable material of choice Recycling rate is the key indicator of the sustainability performance of Steel for Packaging

27 APEAL The Reference for Steel for Packaging Thank you! Contact: Alexander Mohr, 8/26/