Digital Product Manager (Commercial) Digital Media Business and Governance Digital Projects Manager. 35,882-40,604 Permanent

Transcription

1 JOB DESCRIPTION Job Title Department Division Reports to Salary Range Term Digital Product Manager (Commercial) Digital Media Business and Governance Digital Projects Manager 35,882-40,604 Permanent The Department of Digital Media is responsible for the development, delivery and provision of digital media within the Imperial War Museum (IWM) and its branches IWM London, IWM Duxford, IWM North, Churchill War Rooms and HMS Belfast. As Digital Product Manager (Commercial), you will be joining a friendly, skilled team who are passionate about the opportunities that digital media offers to our visitors, both on and off site. You will work closely with the Commercial Division and the Digital Projects Manager to lead the development of new and existing digital products across all commercial business streams. You should have extensive project management skills, including some experience of agile and Prince2 methodologies. You will be experienced at taking projects from conception to completion, consistently achieving objectives to time and budget by balancing creative leadership with a pragmatic, hands-on approach and by deploying appropriate processes and methodologies. Your duties 1. Lead product development for IWM s B2B and B2C websites. Initially, this will include the development of our online ticketing proposition, the development and implementation of a CRM programme, the development of a new image sales platform and a review of commercial services presence on the main IWM website. 2. Longer term, this will include the redevelopment of our online retail proposition, the redevelopment of our Film website and the development of commercial apps and ebooks. 3. Manage the prioritisation process of the features backlog, focusing on delivering the minimum number of features for the maximum impact. 4. Use appropriate tools like clickable prototypes, written specs, personas or daily stand-ups to communicate solutions 5. Working with our in house commercial team to gain insights about customers that can be used to create new product ideas or make product improvements. 6. Work closely with the ecommerce function to ensure we optimise our websites and Search Engine Marketing activities to enable us to reach our commercial goals. 7. Explain and evangelise user-centred agile project management across the museum 8. Define appropriate metrics to determine site performance Digital Product Manager July 2013

2 9. Work with web producers and designers to schedule content updates 10. Work with technical web manager and web developer on technical implementation of product development 11. Working with commercial teams across the museum to create user stories 12. Work closely with the IT department to integrate web technology with backend systems 13. Conduct competitor analysis to drive product changes 14. Directly manage third party suppliers and the products they deliver, when used as project resources within IWM to ensure quality and value for money. 15. To conduct such work as directed by line management consistent with departmental standards and to agreed timescales. 16. To provide an annual statement of Personal Aims and Objectives as agreed with line management in line with IWM Personnel policy. Health and Safety 1. E-Learning IOSH Working Safely is required within 2 weeks of your appointment 2. Work closely with Management in providing a professional, effective and efficient service 3. Have an awareness of IWM Health and Safety procedures and work in such a manner to ensure their own safety and the safety of others including members of the public and report any hazards, dangerous occurrences or dangerous equipment they see, and any accident they are involved in or that they witness. Data Security Staff must be aware of and abide by IWM s information security, data protection and health and safety policies regarding the handling of all sensitive and personal data This job information cannot be all encompassing. It is inevitable over time that the emphasis of the job will change without changing the general character of the job or the level of duties and responsibilities entailed. This information may be periodically reviewed, revised and updated in consultation with the post holder to reflect appropriate changes. 2

3 Essential criteria How this will be assessed 1 Degree level qualification Application form 2 Excellent project management skills with clear evidence of creating and delivering large-scale digital projects to time and on budget 3 Experience of using a range of techniques and digital media for public engagement 4 Excellent presentation skills 5 Excellent communication skills both written and verbal with confidence to communicate at all levels 6 Creativity in terms of briefing and directing a creative process 7 Strong IT skills including use of Content Management Systems, databases and Microsoft Office including MS Project 8 Practical experience of introducing agile project management to an organisation 9 Managing stakeholders with conflicting priorities at different levels across an organisation 10 An understanding of current web standards for accessibility and functionality 11 An understanding of current and emergent web technologies 12 Skills and experience of producing detailed project documentation, including sitemaps, wireframes, budgets and schedules. 13 Experience of using evaluation metrics and analytics tools such as Google Analytics 14 Proven experience of project management delivering webbased projects. 15 A solid understanding of ecommerce, particularly around eticketing and online retail. 16 A good understanding of online purchasing behaviours and psychology, including a good awareness of commercial and financial KPIs 17 Demonstrable interest in the museum s subject matter Desirable criteria 18 Experience of working in a Museum or similar institution Application form Key competencies 19 Proactive change Takes an active role in encouraging and implementing new ideas. Demonstrates a creative and flexible approach. Uses delegation and coaching to help other develop new skills. 20 Meeting Customer Needs Applies excellent two way communication skills to fully 3

4 understand customer needs 21 Encourages collaboration Develops positive and productive relationships with colleagues at IWM and other organisations. Using collaboration to deliver effective solutions. 22 Planning and results drive Identifies priorities and consistently achieves key targets. Tackles tasks in a systematic, efficient and logical manner. Time-management and ability to juggle multiple tasks and priorities and to work calmly under pressure. 23 Leadership/Management Uses positive communication, openness and integrity to motivate staff. Provides clear direction for the team. Gains the trust of others through fairness, consistency and acting a role model. 4

5 Terms and Conditions Your normal hours of work will be 41 gross including lunch breaks. This would normally be Monday to Thursday 09:00-17:15 and Friday 09:00-17:00, unless otherwise agreed with your line manager. There is a requirement on occasions to work unsocial hours or at weekends for which leave in lieu will be granted. The successful candidate will be on probation for 6 months. The annual leave allowance is 25 days per annum plus public holidays, rising to 30 days after five year s service. IWM has introduced a total ban on smoking in all its buildings. In the first 13 months of service you are only eligible to Statutory Sick Pay. Salary The salary range for the post is 35,882-40,604. Starting salary is normally at the minimum of the range. Salary increases are in line with the IWM s Performance Pay Scheme, which is subject to government pay policy. Benefits The benefits listed below are discretionary and IWM reserves the right to vary or withdraw them at any time. All such benefits apply during the course of your employment only. IWM is a member of the Civil Service Pension Scheme. Civil Service offers a choice of pension, giving you the flexibility to choose the pension that suits you best. An interest free season ticket loan scheme after three months service. 20% discount in IWM s shops. 25% discount in IWM s cafes. Free entry to the majority of Airshows at IWM Duxford. Free entry to most fee charging exhibitions in other National Museums. Continuous professional Training & Development opportunities. Enhanced maternity and paternity benefits linked to length of service. Child care vouchers Subject to the society's terms and conditions, IWM staff are entitled to membership of the Benenden Healthcare Society. IWM staff also have access to The Charity for Civil Servants. Ride 2 Work Scheme Selection The candidates who appear from their application to best meet the essential criteria will be invited to interview. It is thus essential that your application form gives a full but concise description of the nature, extent and level of the responsibilities you have held. The short listing criteria are detailed under the personal specification. Please ensure that you address each of the areas that are to be assessed on your application form. Applications by CV only will not be accepted. To Apply For an application form please visit our website Please return completed application forms to recruit@iwm.org.uk. Please ensure that you save your completed application form as a Microsoft Word or PDF document. The closing date for receipt of applications is noon 6 September 2013 Interviews will take place on 19 and 20 September

6 We regret that if you have not heard from us within three weeks of the closing date your application, in this instance, has been unsuccessful. IWM is committed to a policy of Equal Opportunities 6