Please refer to the full job description and specification on page 4 for further details of the post.

Transcription

1 Digital Content Executive Full time, Permanent Post Closing Date: 2pm, Thursday 26 th July 2018 Visit Belfast is seeking to recruit an experienced digital marketer to join the Marketing and Communications team in the role of Digital Content Executive. Web and digital marketing is a key medium in all of Visit Belfast s marketing and communications activity, with the continual need for updated, relevant content and information to be sourced from Visit Belfast s partners which is fed through our various digital channels. Reporting to the Web and Digital Manager you will be supporting the implementation of Visit Belfast s digital marketing activity, leading to the achievement of set objectives and targets, promoting Belfast as a top European tourism destination in line with the marketing strategy and objectives as set out in Visit Belfast s annual Business Plan. This is a full time, permanent position. Please refer to the full job description and specification on page 4 for further details of the post. Remuneration The salary range for this position is 20,225 to 26,390 pro rata. The entry point on the salary range for the successful candidate will normally be the minimum of the range. Location This position is based in our corporate office. Visit Belfast s corporate office and the Visit Belfast Welcome Centre (VBWC) are located at 9, Donegall Square North, Belfast, BT1 5GB. Visit Belfast also operates Visitor Information Centres (VICs) at George Best Belfast City Airport (GBBCA), Belfast International Airport (BIA) and pop up information desks off-site, for example, on-board cruise ships and at Belfast Harbour, or during conferences and events. Visit Belfast also has a satellite office in London. Hours of Work Normal hours of work will be 37.5 hours per week. Office hours are Monday to Friday, 9am to 5.30pm. Employees may be required from time to time to work outside normal working hours. 1

2 Annual Leave The leave year runs from 1 January to 31 December. Annual leave entitlement is 25 days per year pro rata, with an additional 11 customary public holidays. After 5 years continual service leave entitlement will increase to 30 days per year. Pensions Visit Belfast is a member of the NI Local Government Officers Superannuation Committee (NILGOSC) pension scheme. Other Benefits Visit Belfast participates in a number of HMRC approved salary sacrifice schemes which allow employees to benefit from goods and services through monthly payroll deductions which provide tax and national insurance savings, including Childcare Vouchers and a Cycle to Work scheme. About Visit Belfast Visit Belfast (formerly Belfast Visitor and Convention Bureau) is a public/private sector partnership funded and supported by Belfast City Council, Tourism Northern Ireland and the private sector. It is the official tourism marketing agency for the Belfast City Region, dedicated to promoting Belfast as a city break, conference and cruise ship destination. It is also responsible for the operation of three gateway tourist information centres. Visit Belfast represents more than 500 tourism businesses and services across the industry including accommodation providers, attractions, conference venues and services, tour operators, transport providers, entertainment venues, restaurants and cafes, pubs and clubs and event organisers. It provides an extensive range of marketing platforms for tourism businesses to promote their products and services to travel trade and consumers. In marketing Belfast as a world class destination, we are keen to work with businesses that reflect the best of what the city has to offer potential visitors. Visit Belfast s core purpose is to create and service visitors for Belfast and Northern Ireland in order to generate an economic benefit for the city region, creating jobs and wealth. More information about Visit Belfast can be viewed here About Us and here Annual Review. 2

3 Organisational Structure 3

4 VISIT BELFAST JOB DESCRIPTION POSITION: DEPARTMENT: REPORTING TO: Digital Content Executive (Permanent, Full time) Marketing and Communications Department Web and Digital Manager SALARY RANGE: 20,225-26,390 RATIONALE: Web and digital marketing is a key medium in all of Visit Belfast s marketing and communications activity, with the continual need for updated, relevant content and information to be sourced from Visit Belfast s partners which is fed through our various digital channels. PURPOSE: Reporting to the Web and Digital Manager you will be supporting the implementation of Visit Belfast s digital marketing activity, leading to the achievement of set objectives and targets, promoting Belfast as a top European tourism destination in line with the marketing strategy and objectives as set out in Visit Belfast s annual Business Plan. DUTIES AND RESPONSIBILITIES: 1. Plan, create and co-ordinate engaging, inspiring and informative content for Visit Belfast s digital channels, incorporating Visit Belfast s tone of voice and brand guidelines. 2. Source, proofread, edit and write content to an excellent standard, with a focus on optimising content for a digital audience and search engines. 3. Using Visit Belfast s Content Management System, maintain the visitbelfast.com website and sub-sites, apps and interactive touchscreens including the creation and editing of product profiles, events, offers, competitions, campaigns and other visitor information, ensuring that digital best practice is followed. 4. Create engaging blog articles and themed website sections on visitbelfast.com to inspire visitors to come to Belfast and Northern Ireland. 5. Maintain and enhance the interactive touchscreens and information screens in the Visit Belfast Welcome Centre and off-site locations, ensuring information is up to date and optimised for visitors. 6. Maintain and enhance Visit Belfast s mobile apps, ensuring information is up to date and optimised for end users, and develop and implement digital marketing plans to increase number of downloads and users of Visit Belfast s mobile apps. 4

5 OTHER: 7. Assist with the development and implementation of content and marketing strategies and plans for the visitbelfast.com website, apps, interactive touchscreens, campaigns and other digital platforms. 8. Assist with the development and implementation of a SEO strategy for the visitbelfast.com website, with a focus on increasing organic traffic. 9. Continually analyse the effectiveness of digital content using web analytics tools such as Google Analytics, and make improvements based on data analysis. 10. Continually review and optimise the user journey across Visit Belfast s website, apps, interactive touchscreens and other digital platforms. 11. Liaise with bloggers, industry partners and other third parties to develop and create content for Visit Belfast s digital channels including user generated content. 12. Liaise with the Commercial and Partnership Team to ensure that Visit Belfast partners are promoted across Visit Belfast s website, interactive touchscreens, apps and other digital platforms in line with their partnership tier package. 13. Assist the Digital Marketing Executive with the management and development of Visit Belfast s marketing activity, when required. 14. Assist the Digital Marketing Executive with the management and development of Visit Belfast s social media platforms, when required. 15. Monitor and reply to partner and visitor queries in a timely and professional manner. 16. Communicate effectively with other Visit Belfast departments to ensure integrated activity across the organisation. 17. Support the wider Marketing and Communications team in the development and maintenance of effective commercial and working relationships with Visit Belfast s partners, sponsors and the industry as appropriate. 18. Undertake other duties as required by the Web and Digital Manager. 1. To undertake work out of normal office hours as required. 2. To carry out all duties with full regard to Visit Belfast s equal opportunities and fair employment policies. 3. Travel on behalf of Visit Belfast is an essential part of the job. 4. Clean driving license and access to a car for work purposes is desirable. 5. To undertake any other duties as required by Visit Belfast. 5

6 PERSONNEL SPECIFICATION: DIGITAL CONTENT EXECUTIVE Qualifications Relevant Experience Special Aptitudes Circumstances Essential Criteria Degree level qualification, or equivalent, (i.e. Bachelor s Degree with Honours, Bachelor s Degree etc.) in a relevant discipline. Minimum 2 years of experience working in a digital, marketing, communication or content creation related discipline. Minimum 2 years of experience writing, editing and optimising content for websites and other digital or marketing platforms. Excellent writing, proofreading and content editing skills. Minimum 1 year of experience using Content Management Systems. Minimum 1 year of experience using image editing software such as Photoshop. Experience of using Microsoft Office packages. Strong digital marketing and communication skills. Analytical, planning and organisational skills. Monitoring and evaluation skills. Fully IT literate and Internet experienced. Decision making ability to make operational decisions in an effective manner to achieve objectives. Ability to work as an effective team member. Self-motivated and ability to work on own initiative. Available to work outside normal hours. Willing to travel as required. Desirable Criteria Degree level qualification, or equivalent, (i.e. Bachelor s Degree with Honours, Bachelor s Degree etc.) in journalism, communications, marketing, digital or PR. Digital diploma from a recognised digital/marketing institution. Minimum 1 year of experience using digital analytics packages such as Google Analytics. Experience of Search Engine Optimisation. 1 year of experience working in the tourism and hospitality sector. 6

7 Information for Applicants Application Forms To ensure equality of opportunity for all applicants: The space available on the application form is the same for all applicants and must not be altered or re-formatted. Attach additional pages only if you require more space. We will not accept CVs or any other supplementary material in addition to completed application forms. Applicants must complete the application form in Arial size 10 font, or block capitals using black ink. Soft copies of application forms, i.e. faxed or ed, will not be accepted. Equal Opportunities Monitoring Visit Belfast is an equal opportunities employer. To ensure that Visit Belfast is meeting our Equality of Opportunity obligations, we monitor the composition of staff and applicants. Therefore the monitoring form is regarded as part of our application and should be completed. Please complete and return your equal opportunities monitoring form with your application in a sealed envelope. Receipt of Applications Completed applications and monitoring forms must be received by 2pm, Thursday 26 th July 2018 to: Human Resources Visit Belfast 9 Donegall Square North Belfast BT1 5GB Please note that it is your responsibility to ensure that your application is submitted and received by the closing date and time. Applications received after the closing date will not be accepted. Should your contact details change after submitting your application form, please your new contact details to jobs@visitbelfast.com Selection Process You should ensure that you provide evidence of your experience on your application form, giving length of experience, examples and dates as required. Visit Belfast will not make assumptions from the title of the applicant s post as to the skills and experience gained. A shortlist of candidates for interview will be selected on the basis of the information contained in the application. 7

8 Candidates should demonstrate how and to what extent they satisfy each of the criteria outlined. Only those candidates who, from the information supplied on the application form, most closely match the selection criteria for the post will be shortlisted. Shortlisted candidates will be invited to an interview scheduled to take place on the date specified or as soon as possible. Visit Belfast will make all reasonable efforts to accommodate applicants who are unavailable on the specified interview date but it is under no obligation to do so. Reasonable adjustments will be made to enable you to attend an interview if required. The panel s decision at every stage of the selection process is final. Canvassing in any form is not allowed. Interviews Please note that interviews are scheduled to take place on Tuesday 7 th August Feedback Due to the high volume of applications received, Visit Belfast is unable to provide individual feedback on why applications have been unsuccessful at shortlist stage. Following interview stage feedback can be provided, by request, once the recruitment process is complete. Pre-Employment Checks Prior to taking up duty the person recommended for appointment must: Enter into an agreement which sets out the main terms and conditions of employment. Provide evidence of the right to work and reside in the UK via a passport and proof of a national insurance number (for example national insurance card, P45 or payslip). Produce official evidence of your qualifications as required. This appointment will be subject to Visit Belfast receiving at least two satisfactory work references. Job Applicant Privacy Notice Visit Belfast is the Data Controller under the General Data Protection Regulations (GDPR) for the personal data it processes relating to job applicants. Processing data from job applicants allows Visit Belfast to manage the recruitment process, assess and confirm an applicant s suitability for employment and decide to whom to offer a job. In some cases, Visit Belfast will also need to process your data to ensure it is complying with its legal obligations. For example, to monitor applicants sensitive personal data for equal opportunities purposes, to check qualifications and to check applicants eligibility to work in the UK before employment starts. All data relating to job applicants is held for no longer than is required by statute. If you require further information about how we are processing your personal data, you can contact us by ing jobs@visitbelfast.com or by writing to: Human Resources, Visit Belfast, 9 Donegall Square North, Belfast, BT1 5GB 8